The CEO Shift with Leanne Meiser

You didn’t start your business just to be busy, you started it to build freedom, purpose, and wealth. In this first episode back, I’m sharing the three essential shifts you must make to take your business to the next level.If you're stuck trading time for money, constantly in hustle mode, or feeling like you're just "doing tasks" instead of running the show, this one's for you.We're diving into:Why stepping into your CEO identity changes everythingHow to think (and earn) more strategicallyWhat it looks like to build time into your week for true business leadershipLet’s make this the season you stop playing small and start leading like the CEO you were meant to be.

Can you believe we're already in the first week of August? With a new month usually comes new goals, and in today's episode, we dive into how we can invest in our business in order to help move us closer to those goals.  Determining what to invest in can be tough. Maybe you've been there. You invest in something at the recommendation of someone else but you don't truly see how it can impact YOUR business and YOUR goals - you just know it's worked for someone else so it should work for you, but you don't end up making your money back.  Before you invest in your business there are a few steps I always recommend you take: Assess your business right now Where do you want your business to be (dive deeper than rank - let's get into the numbers here) What do you need to work on to take you from where you are, to where you want to be? An example I share is: You currently bring on 5 new customers a month but you want to bring on 10. What skills, processes, etc. do you need to get there (and I don't mean hustle harder)? Improvements to your social media, marketing, and mindset work are a few things you can invest in. This might look like hiring someone to help with your social media, a course related to marketing, or a business/life coach. Once we pair our weakness with an investment we have to decide how we want to see that return on our investment. That might look like investing in someone to help you in your business. This allows you to see your return on investment in the form of time. As a coach, my goal is to save you time by teaching from my own experiences so you can jump past the trials and move your business forward. The last question I ask is, how will you finance your investment? Most people look at this from the perspective of what they've already made in their business, but I'm going to challenge you to look at it differently. Maybe you haven't had a $5,000 month yet so you think investing that amount isn't doable. But the fact that you haven't gotten there yet IS the reason you should be investing in your business.   A good method to follow is: pay yourself 50%, save 20% for taxes (this is not tax advice), and 30% should go towards your business investments. If you want to pay yourself more, you need to make more, and your investments can help get you there.  If you are ready to invest in your business I would love to connect with you on a free consult call!  Thank you for joining me this week! I’ll talk to you next week!   

Your customer is going to buy from a feeling!  That feeling is generated from a thought.  The thought is generated from her brain about her circumstances. You can offer the discount, or try to build demand, but she's only taking action from her feelings. So, how do you get her to take the action of buying your product, right now?  You need to help her feel seen, heard, secure, she needs to feel confident that with your product, she can get the results she wants. Today on the podcast, I'm talking about how you can think in her model, so she can buy. While you're thinking about her model, I'm thinking about your's.  I want to help you go from the business you have to the business you want with a very specific process.  The first step is to book a Free call with me.  It's a great opportunity to take inventory of your business, decide specifically where you want to take it and start creating a roadmap to get you to your goals!  Click here to book your call now!

Today's episode was requested on my IG page!  You can request topics you'd like to hear more about over on my IG page, LeanneMeiser. We're breaking this down into 2 separate topics Connecting and Making Sales. You may want to grab a notebook and jot down ideas as you listen to today's show!  I hope you find it helpful in achieving your business goals AND creating really good content. If you’re enjoying this podcast, could you please leave a review and share with your friends. I’d love to help more women be successful in NWM and to change the way we build businesses. And, if you’re ready to level up your business and create processes that guarantee results, I’d love to help you. The first step is to book a consult! It’s a Free, one hour call, where we’ll take inventory of your business, set a 6 month goal and I’ll share with you the skills you need to perfect to create processes that work! I can’t wait to see you uplevel your business. Thank you for joining me this week! I’ll talk to you next week!

On today's podcast, I will take you through 5 questions to understand why you heard No to the business or the product. Instead of messaging the next person, I want to help you slow down and understand why you heard no so you can tweak your strategy to get a YES! If you are ready to build your business more strategically, I would love to help you! The first step is to book a complimentary consult call where we will take inventory of your business, set your 6 month goal and I will take you through my process to make sure that goal is achieved!! Click the link in the show notes to book your call today!!

Today is a special podcast!  Allie Clark from Allie Clark Designs is joining me. She's going to be sharing with you: What Branding is. Why Branding is important. Who needs Branding. When you should start thinking about Branding Your Business. And, How you can start Branding yourself. I know that your time is precious, and so are your business goals!  Branding yourself will set you apart from all of the other people within your NWM company.   If you're sold on why branding is for you and that now is the right time, Allie can help!  Click here to start building your custom Brand!

In today's podcast, we're going to talk about: Why we Cold Message What it's costing us How to build and NOT cold message. Creating demand for your opportunity and getting people to come to you is what I help my clients do! If you’re ready to achieve meaningful goals in your business and never send another cold message again, I’d love to chat with you. Click here to set up a time to chat about your goals & your strategy!

Today, we're taking inventory of the recruiting side of your business.   How many people you're adding to your team and how many are growing a business!   These 2 silos are a little more intertwined than the customer side. I want to help you achieve better results in your business. I know that this is the time of year when people review their mid-year points and decide to abandon their goals for the year and start next year or hustle their way to their goal. I have a better process that doesn’t require starting over and definitely NO hustle. In fact, you’ll find that you have more time and I’ll have to coach you on the idea that you’re doing enough! How amazing will that be? If you're ready to build a business where you can guarantee your results, I'd love the opportunity to chat with you.  You can set up your call right now!  Click here!

Today on the podcast, we're going to take inventory of the customer side of your business.  Looking at your business this way will help you grow bigger and faster, with less effort.  You're going to work smarter, not harder.   If you've mastered this area, it's still worth a listen.  Taking inventory this way will allow you to help your team have better success as well!  And, when they have success, you all succeed. If you are ready to start building a solid business, strategically, I can help you! I work with my clients 1-1 for 6 months. You will learn my process that will take you from setting a goal to achieving any goal you set without doubt and overwhelm. We can start right now. Click here to book your call!

Today's episode is all about committing to your Summer Goals! Committing to vs Setting your goals feels very different in your body.  Let's commit to your summer goal together. And, if you're ready to take this to the next level, get your Simplified Summer guide now. If you loved this episode, be sure to leave a review and share with your friends. And, if you're wanting more strategies and mindset tips, be sure to follow me on Instagram at Leanne Meiser

What is failure?  I want you help you rethink the work in order to take more action in your business.

Most ambitious women end the year thinking about everything they didn’t do.The goals they missed.The numbers they didn’t hit.The moments they fell short.But that’s survival brain talking, not the CEO version of you.In this powerful end-of-year episode, Leanne walks you through a mindset and identity reset designed to help you see the truth:You accomplished far more in 2025 than your brain will ever admit. This isn’t “positive thinking.”This is neurological training — retraining your brain to recognize progress, capability, consistency, and identity wins… so you don’t subconsciously carry self-doubt into 2026.Inside this episode, you’ll learn:✨ Why your brain is wired to ignore your wins✨ How to uncover accomplishments you’ve forgotten✨ Why celebrating is a CEO skill✨ The identity shifts that matter more than your revenue✨ A guided reflection to extract every win from 2025✨ How your 2025 wins become your proof for 2026 success✨ Why planning your year requires planning your LIFE first✨ How to set yourself up for a year that honors your time, energy, and realityLeanne also shares personal stories from her own challenging week, her identity evolution, and the marketing curriculum she built, reminding you that growth often happens quietly, in the small moments you overlook.By the end of this episode, you’ll see your year through a completely different lens, not what you lacked, but everything you built.This is your final (and most important) CEO shift of the year.Your goals are possible, but only if you stop dragging doubt and self-criticism into the new year.Inside the CEO Shift Business Review, you’ll get:✔ A clear understanding of what worked in 2025✔ A grounded, customized 2026 plan✔ Weekly habits + identity shifts needed to execute✔ Support so you stop abandoning your goals✔ Belief + structure that makes your results inevitableIf you’re ready to commit to your 2026 plan with confidence — book your Business Review.

Most entrepreneurs think they have a marketing problem, but what they really have is a tier problem.They’re doing everything…Posting everywhere…Trying every idea…But not mastering any of it.And then they wonder why their business won’t grow.In this week’s episode, Leanne breaks down the EXACT exercise she used to clean up her own marketing for 2026... a method you can replicate today.You’ll learn how to move from scattered, overwhelming activity to a strategic 3-tier marketing system that builds demand and multiplies revenue.Inside this episode, you’ll discover:✨ The 3 marketing tiers (and why your business stalls when one is missing)✨ How to reverse-engineer your sales process from the conversion point✨ Why most women rely too heavily on referrals and get stuck✨ What’s actually in your control when it comes to demand and revenue✨ How to choose ONE discovery engine, ONE nurture system, and ONE conversion event✨ Why you need to let go of platforms and methods that don’t move your revenue✨ How to decide your 2026 focus based on data, simplicity, and leverage✨ The mindset shift from “content creator” → strategic marketerYou’ll walk away knowing exactly:what’s working,what’s not,what to eliminate,and where your attention MUST go in 2026 to grow.No more winging it.No more trying to be everywhere.No more hoping referrals magically carry you.This is the CEO-level clarity you’ve been craving.🎧 Listen now to “The 3 Tiers of Marketing Every CEO Must Master to Create Demand.”If this episode made you realize your marketing has gaps, or that you’ve been trying to scale without a structured system…That’s exactly what we solve inside the CEO Shift Business Review.In 45 minutes, we’ll:✔ Map your 3 marketing tiers✔ Identify the exact gaps keeping your revenue stuck✔ Choose your 2026 focus areas✔ Build a simple plan you can trust — and actually execute✔ Set you up so your 2026 goal becomes inevitableIf you want to stop guessing and start scaling, book your Business Review today.Your next level requires structure, not more effort.💼 Ready to Simplify Your Marketing and Multiply Your Results?

If you’ve set your 2026 goal but still feel a little shaky, unsure, or secretly “hopeful” instead of certain, this episode is the one you need.Because the hard truth is this: your 2026 results are already decided the moment you choose to believe.And most women never fully decide.In this vulnerable, coaching-driven episode, Leanne shares the exact realization that shifted her own belief and walks you through the identity, mindset, and emotional patterns that determine whether your 2026 goal becomes inevitable… or gets quietly abandoned by spring.Inside, you’ll learn:✨ Why belief is not optional if you want a breakthrough✨ How your brain creates escape routes (and how to shut them down)✨ Why your nervous system always chooses comfort over growth✨ How to stop choosing “relief” over results — and build emotional endurance✨ What’s actually in your control (and what isn’t)✨ How to remove the backup plan sabotaging your momentum✨ Why “deciding” changes your marketing, sales, energy, and consistency✨ The 5-step belief-building exercise to cement your 2026 goal✨ How to act like the woman who already hit her numberYou don’t need more strategy.You need to eliminate doubt, choose one belief, and follow the plan you built.Your 2026 goal isn’t just possible, it’s yours if you decide it’s done.This episode will show you how to believe it deeply enough to execute.🎧 Listen now to “Your 2026 Goal Is Already Decided. Now Believe It.”If you don’t want to spend another year “hoping,” spiraling in doubt, or quitting when it gets uncomfortable… you need support. You need clarity. You need structure.You need someone who can help you see what you can’t yet see in yourself.That’s exactly what we do inside the CEO Shift Business Review.In one powerful session, you’ll:✔ Get clear on your exact 2026 plan✔ Identify the patterns making you hesitate✔ Build belief into your strategy✔ Create the behaviors and habits that make your goal inevitable✔ Eliminate escape routes and strengthen your CEO identityIf you want 2026 to be the year you stop trying and start deciding,Book your Business Review today.Ready to Build the Plan, and the Belief, to Hit Your 2026 Goal?

If you want 2026 to feel focused, profitable, and grounded instead of chaotic, rushed, and reactive, this episode is your blueprint.Today, we’re going deeper than “set a goal and hope for the best.”This is a CEO-level planning session designed to help you create a 2026 sales and marketing plan you can actually believe in and execute, even when life gets messy.Inside the episode, you’ll learn how to:Choose a revenue goal you can stand behind with full beliefUnderstand your true capacity... time, energy, and client volumeDesign a sales model (open enrollment or open/close) that matches your life and seasonEvaluate what you’re scrapping, refining, scaling, or adding in 2026Build a marketing process that supports consistent demand, not constant hustleStructure each strategy so it aligns with your energy, your identity, and your buyer Create a realistic plan that accounts for real life (kids, unexpected weeks, low-energy days)Do a gut-check: “Do I actually believe this plan is inevitable?”This episode guides you step-by-step through the real CEO work; the thinking, the decision-making, and the belief required to create your highest-income year yet.If you’re tired of setting goals in January only to abandon them by February, this is your reset.If you want next year to feel intentional, with a marketing plan that supports you instead of drains you , this conversation is the starting line.🎧 Listen now to “Build Your 2026 Marketing & Sales Plan: The CEO-Level Strategy Your Business Needs.”Your 2026 results won’t come from a prettier spreadsheet, they’ll come from clarity, structure, and belief.That’s exactly what we build together inside the CEO Shift Business Review.In one powerful session, you'll:✔ Audit your 2025 efforts✔ Identify what to scrap, refine, scale, or add✔ Choose the right sales model for your life and energy✔ Map out a 2026 plan that feels achievable, aligned, and exciting✔ Get clear recommendations for your next best stepsIf you want your 2026 plan to work and you’re done winging it, book your Business Review today.Let’s build the year you’ve been trying to create on your own.👉 Book your Business Review using the link in the show notes.💼 Ready to Build a Plan You Actually Believe In?

Before you start mapping out your 2026 goals, pause.There’s gold sitting in your 2025 plan, and this episode will help you find it.In this hands-on coaching session, Leanne walks you through a guided business debrief to uncover what worked, what didn’t, and what needs to shift before you plan your next year. Whether you hit your numbers or fell short, this process will help you evaluate your business like a CEO, without judgment, guilt, or confusion.You’ll learn:✨ How to review your 2025 sales and marketing plan step-by-step✨ What questions to ask about your goals, execution, and belief behind them✨ How to identify what’s missing, what flopped, and what to keep or tweak✨ The mindset required to evaluate results without emotion✨ How to extract the lessons that will make your 2026 plan more strategic, simple, and profitableBy the end, you’ll see exactly where your business is working, where it needs clarity, and how to plan from calm confidence, not pressure.🎧 Tune in now to turn reflection into momentum and get ready to build your most intentional year yet.Mentioned in this episode:The CEO Shift Business Review — book your private audit session to evaluate your 2025 plan and design your 2026 strategy with Leanne’s guidance.Connect on Instagram @leannemeiser for more calm-marketing and strategic CEO content.

Ever built something for your business that you were so excited about only to forget it existed a few months later?Same.In this episode, Leanne shares the true story of a quiz she poured weeks of time, energy, and over $1,000 into… and then completely forgot about.Not because it didn’t work, but because she lost momentum, shifted focus, and moved on.If you’ve ever done the same, this episode is your reality check and reset.You’ll learn:✨ Why so many smart, motivated women lose track of their best marketing ideas✨ How to take honest inventory of your marketing efforts (active, inactive, or forgotten)✨ The mindset shifts needed to stop chasing “new” and start refining what already works✨ The reflection questions to ask before you rebuild anything✨ Why your marketing probably isn’t broken, it’s just buriedThis is your moment to pause, reflect, and remember: you’ve already built more than enough to scale. You just need to bring it back into focus.Listen to “The Marketing You Forgot About: Taking Inventory of Your Efforts (and Your Energy)” to rediscover what you’ve already created and turn forgotten efforts into next-level growth.Your next big win isn’t something new, it’s probably something you already built.Inside the CEO Shift Business Review, we’ll audit your existing marketing, uncover what’s worth reviving, and build a plan to make it work better this time.Book your Business Review today and let’s turn what you’ve already created into consistent results.

There’s a quiet moment between when someone first hears about your offer and when they decide to buy.That’s what I call the buying gap. And your job as a CEO is to close it.In this episode, I’m showing you exactly how to do that by addressing objections before they ever come up.We’ll talk about:✨ How to identify the objections your Highest Self Buyer is actually thinking (not the fears you project)✨ How to “clean up” your own thoughts about objections like time, money, and readiness so you can sell with calm confidence✨ Why every objection you hear in conversation is marketing gold✨ How to write posts that dissolve doubt and build belief in your process✨ The difference between reacting from pressure vs. marketing from beliefBy the end, you’ll know how to lead your audience through their hesitations, help them feel safe buying, and close the gap between interest and investment, without pressure .If your audience is saying “not right now,” it’s not because they don’t want what you sell, it’s because your marketing isn’t addressing what’s holding them back.That’s exactly what we fix inside the CEO Shift Business Review.In 45 minutes, we’ll pinpoint the objections keeping your people from saying yes, and I’ll help you reframe them into messaging that builds trust and drives conversions, calmly, clearly, and confidently.Book your Business Review today and start turning objections into sales you can count on.💼 Ready to Turn Objections into Sales?

If your “ideal client avatar” exercise left you with a fictional woman named Mindy who loves Starbucks and Lululemon that still isn’t buying from you… this episode is your wake-up call.It’s time to evolve beyond demographics and start building messaging from psychology, not personality traits.In this episode, Leanne shows you how to create your Highest Self Buyer, the version of your client who’s ready to invest and how to use that insight to craft content that truly converts.You’ll learn:Why the basic avatar exercise fails (and what to do instead)The difference between your buyer’s Current Self and Highest SelfHow to uncover the thoughts, behaviors, and beliefs keeping her stuckHow to identify the mindset, emotions, and identity that move her forwardThe “plug-and-play” message formula: Her Current Reality + Your Process = Her Desired VisionJournal prompts to bridge the gap between psychology and copyBy the end, you’ll know how to stop writing surface-level content and start communicating like a strategist... one who speaks directly to the woman your client is becoming.🎧 Listen now to learn how to turn deep buyer insight into messaging that builds instant connection and long-term demand.

If you’ve ever opened your laptop for “marketing time” and instantly felt stuck? This episode will change everything.Leanne walks you through the process of creating your own Content Encyclopedia - a system that captures your best ideas, frameworks, stories, and client lessons so you never have to stare at a blank screen again.This is how you stop reinventing the wheel, get out of reactive marketing, and start creating calm, consistent content that builds demand on repeat.You’ll learn:✨ Why scrolling for “inspiration” actually kills your creativity✨ How to define your foundation: who you serve, their core problem, and how you solve it✨ The four pillars that keep your message clear and on brand✨ What to include inside your encyclopedia- frameworks, stories, and belief shifts✨ How to turn your encyclopedia into endless posts, emails, and podcast ideasBy the end, you’ll know exactly how to organize your ideas so marketing becomes faster, easier, and more fun. And, you’ll understand why Leanne’s clients build their entire marketing system around this process.🎧 Listen now to learn how to create the library that fuels every piece of your content and never start from zero again.The Business Review - book your audit to simplify your marketing system and build your Content Encyclopedia with Leanne’s support.Follow Leanne on Instagram @leannemeiser for more calm marketing strategies.