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The CMN Podcast

The CMN Podcast

Author: The College Marketing Network + Clearhead

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Learn from FE marketers who are driving change, innovation and creativity across the sector. From standout marketing campaigns to the clever use of film and video in college communications, our guests reveal the stories behind their successes — and the lessons they’ve learned along the way.

So don your headphones, put your feet up and find out what FE marketers at all levels love most about their work, the challenges they face and the projects they’re most proud of.

This limited edition podcast is a joint project between the College Marketing Network & Clearhead, the video production agency.
12 Episodes
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Kate Couzens has spent around 17 years working in further education, starting out on reception before moving through enrolment, admissions, school liaison and marketing. That journey has given her a unique perspective on FE - from the front desk right through to senior leadership. Listen now, subscribe and please leave us a review!Luminate Education Group⁠⁠⁠⁠⁠⁠⁠⁠The College Marketing Network⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Clearhead⁠⁠⁠
This episode was recorded at the CMN Roadshow in York 2025 and features Dan Booth-Curtis from East Durham College.⁠East Durham College⁠⁠⁠⁠⁠⁠⁠⁠The College Marketing Network⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Clearhead⁠⁠⁠
Mark Burey is Group Director of PR, Marketing and Communications at HRUC - Harrow, Richmond and Uxbridge Colleges.With a career spanning the BBC, higher education, local government and The Alan Turing Institute, Mark brings a fascinating perspective on the future of FE marketing, from authentic student storytelling to AI, digital transformation and the challenge of giving FE the recognition it deserves. ⁠Harrow, Richmond and Uxbridge Colleges⁠⁠⁠⁠⁠⁠⁠The College Marketing Network⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Clearhead⁠⁠
Katherine McCormack is Director of Marketing & Student Recruitment at South Bank Colleges in South London, where she leads recruitment, outreach and brand strategy across colleges, academies and university pathways.She’s worked in education for over 12 years, has led major rebranding and campus transition projects as well as developing multilingual ESOL campaigns. Listen to this episode for her take on the importance of authentic, student-led content and real-life storytelling in FE marketing.South Bank Colleges⁠⁠⁠⁠⁠The College Marketing Network⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Clearhead⁠⁠
A short bonus episode recorded live at the CMN Conference today by our co-founder Gav O’Brien.When a short three-week temping job turned into a 12-year commitment, Susan Williams realised she found her niche at Loreto College.Embracing AI, keeping up with the teens on social media (while not trying to be one) and what students really want to hear and see on their digital platforms - take a listen now!Loreto College⁠⁠⁠⁠⁠The College Marketing Network⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Clearhead⁠⁠
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