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The CPG Guys
The CPG Guys
Author: Peter V.S. Bond & Sri Rajagopalan
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© 2025 The CPG Guys
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CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
551 Episodes
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Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com SheCOMMERCE Website: https://shecommercepodcast.com/ Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this epi...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this epi...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC o...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC o...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC o...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this epi...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC o...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be ...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be ...
The CPG Guys are joined in this episode by Jeff Cohen, Chief Business Development Officer at Skai. Sri, PVSB and Jeff recap the major announcements at Amazon Unboxed 2025. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffreycohen Follow Skai on LinkedIn at: https://www.linkedin.com/company/skaicommerce/ Here are the announcements we reviewed: Unified Campaign ManagerCreative AgentProject Complete TVAds AgentSponsored Ads EvolutionProject Deal BuilderUnified Reporting & Performa...
The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo online at: https://www.pepsico.com/ Here's what we asked Mike: PepsiCo recently announced *Pepsi...
The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally. Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/ Find Dollar General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-network/ Find DGMN online at: https://www.dgmedianetwork.com/ Here's what we asked Austin : Why don’t...
The CPG Guys are joined in this episode by Brian Monaghan, SVP/Head of Albertsons Media Collective, the retail media division of the Albertsons Companies. Find Brian on Linkedin at: https://www.linkedin.com/in/brmonahan/ Find AMC on Linkedin at: https://www.linkedin.com/company/albertsons-media-collective/ Find AMC online at: https://albertsonsmediacollective.com/ Here's what we asked Brian: What led you to join Albertsons Media Collective, and how do your past experiences (at Dentsu, Pin...
The CPG Guys are joined in this special Halloween episode by Tim LeBel, Chief Halloween Officer and President of US Sales at Mars Wrigley, Follow Tim on LinkedIn at: https://www.linkedin.com/in/tim-lebel/ Follow Mars Wrigley on LinkedIn at: https://www.linkedin.com/company/mars/ Follow Mars Wrigley online at: https://www.mars.com/ Here's what we asked Tim: Tim, what does ‘Chief halloween officer’ mean to you?How does Mars Wrigley think about the role of Halloween in the annual plan? Wh...
The CPG Guys are joined in this episode by Dave Glick, SVP of Enterprise Business Services at Walmart. Follow Dave on LinkedIn at: https://www.linkedin.com/in/davidglick1/ Follow Walmart on LinkedIn at: https://www.linkedin.com/company/walmart/ Follow Walmart online at: https://corporate.walmart.com/ Here's what we asked Dave: What is your role at Walmart?As an early adopter of technology, how is business services being driven forward by AI?What is agentic AI to you and how Walmart is a...
The CPG Guys are joined in this episode by Harvey Ma, VP/GM of Sam's Club MAP, the club format's retail media division. Follow Harvey on LinkedIn at: https://www.linkedin.com/in/harveyma8/ Follow Sam's Club MAP on LinkedIn at: https://www.linkedin.com/company/sams-club-map/ Follow Sam's Club MAP online at: https://map.samsclub.com/ Here's what we asked Harvey: Based on the vision you shared, how are you seeking for MAP to evolve under your leadership?I mentioned that, earlier this year,...
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online. Daniel Torres Dwyer of The FMCG Guys co-hosts the episode. This episode is sponsored by TCC Global. Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkels Follow TCC Global on LinkedIn at: https://www.linkedin.com/company/tcc_2/ Follow TCC online at: htt...
The CPG Guys are joined in this episode by Robin Kendric Triplett, VP of Integrated Marketing Exereinces at The Coca-Cola Company. Follow Robin on LinkedIn at: https://www.linkedin.com/in/robinktriplett/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Here's what we asked her : What does the title “Integrated Marketing Experiences” mean at Coca‑Cola? Which disciplines report into your...
The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy, the Front-Of-Store Retail Business Unit of CVS Health. Follow Zach on LinkedIn at: https://www.linkedin.com/in/zacharydennett/ Follow CVS Health online at: http://cvshealth.com Follow CVS Health on LinkedIn at: https://www.linkedin.com/company/cvshealth/ Zach answers these questions: Since stepping into your current role in March 20...



