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© 2024 The CPG Guys
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CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
441 Episodes
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The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melissa on LinkedIn here: https://www.linkedin.com/in/melissa-emerich-25707536/Follow AD USA Retail Media on LinkedIn here: https://www.linkedin.com/company/ad-retail-media-usa/about/Follow AD USA Retail Media Online here: https://www.adretailmedia.com/p/1Melissa an...
The CPG Guys are joined by Lauren Steinberg, SVP o Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized ...
The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail stores. By combining digital programmatic advertising with in-store merchandising and advanced technology, nCountR creates engaging experiences right where customers make their purchases.Follow Lisa Pruett on LinkedIn here: https://www.linkedin.com/in/li...
The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren't part of loyalty or rewards programs – using their exclusive o...
The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on LinkedIn at: https://www.linkedin.com/in/paula-despins-4274a78/Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/Follow Amazon Ads online at: https://advertising.amazon.com/We asked Paul these questions:1) Amazon Ads Measurement Strat...
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands, retailers and service providers to determine where this RMN topic evolves. The firest iteration of results is to ...
The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world's largest composable content ecosystem. Before this, he led partnerships at Ninetailed. He also founded a Y Combinator-backed startup, successfully scaling it with top-tier venture capital. Gabriel was A...
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered.This episode is sponsored by TCC Global.Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickswinkelsFollow TCC Global on LinkedIn at: https://www.li...
The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.Follow David on LinkedIn at: https://www.linked...
The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering at companies like Athelas and Verkada. From designing toys in factories in China to leading hardware projects for medical devices in Silicon Valley, Wiley has been in the trenches of creating physical products and moving them along the supply chain. Dis...
Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform.#fullfunnel #retailmedia #unBoxed2024For the Cornell University Retail Media Strategy Program, click hereFor The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email ...
The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices both online and offline.This episode is sponsored by NielsenIQ Find Bianca Piluso on Linkedin at : https://www.linkedin.com/in/biancapiluso/ Find Michael Man...
In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.For The path to purchase institute omni shopper awards sponsorship : email contact@cpgguys.com or click hereFor the Drug Store News issues summit HBC awards : email contact@cpgguys.com or click hereFor the Cornell Retail Media Strategy Executive Education program, click hereCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj’s Website: h...
The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored on data.Find Mark Hardy on Linkedin here.Find Walmart Data Ventures on Linkedin here. Find Walmart Data Ventures online here...
The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews.This episode is sponsored by RR Donnelley.Find Matt Tilley on Linkedin at : https://www.linkedin.com/in/matthewjtilley/Fi...
The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Chief Growth Officer at Think Blue.This episode is sponsored by 345 Global.Follow Mark Edward on LinkedIn at: https://www.linkedin.com/in/mark-edwards-51713b4/Follow 345 Global on LinkedIn at: https://www.linkedin.com/company/345global/Follow 345 Global Online at: https://www.345.global/Foll...
The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has been on the show 2 years ago in 2022 and since then a lot of advancements at Roku as well as streaming media have happened. He is head of the cpg, Health & wellness and insurance vertical at ...
The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole.This epi...
The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world.This episode is sponsored by Epsilon.Find Dave on Linkedin at: https://www.linkedin.com/in/david-peterson-56b0511/Find Epsilon on Linkedin at: https://www.linkedin.com/company/epsilon/Find Epsilon onli...
The CPGGUYS are joined in this episode by Sheila Narayanan, founder of Simply Masala - a corporate career than spanned decades at GE, Rolls Royce, Mastercard, Readers Digest and even the Cub Scout, pivoted to starting a grassroots made at home, Indian meal cooking kit of spices.Find Sheila on Linkedin at : https://www.linkedin.com/in/sheilanarayanan/ Find Simply masala on Linkedin at : https://www.linkedin.com/company/simplymasala/ Find Simply masala online at : https://www.simplymasala.com/ ...
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