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The CPG Guys

The CPG Guys
Author: Peter V.S. Bond & Sri Rajagopalan
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© 2025 The CPG Guys
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CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
536 Episodes
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Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this epi...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. This week, Sri recaps his visit to Amazon Accelerate. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this epi...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC o...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be ...
Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be ...
The CPG Guys are joined in this episode by Fintan Gillespie, Global Director - Ad Partnerships Group at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Follow Fintan on LinkedIn at: https://www.linkedin.com/in/fintangillespie/ Follow Snap for Business online at: http://forbusiness.snapchat.com/cpgguys Follow Snap Business Blog at: https://forbusiness.snapchat....
The CPG Guys are joined in this episode by Fuad Hannon, VP of New Business Verticals at DoorDash. In this role, he leads a team responsible for building new operating capabilities and delivery channels at DoorDash to expand our local commerce platform to new growth areas. Prior to his current role, Fuad was Head of New Business Verticals at DoorDash, previously a General Manager, and was part of the founding team for DoorDash Drive, the company’s white-label fulfillment platform. Prior to Doo...
The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains. Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzehrerleinb...
The CPG Guys are joined in this episode by Kim Cox, Managing Director for North America eCommerce & Global Snapshots at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsen/ Follow NIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow NIQ online at: https://nielseniq.com Here'...
The CPG Guys are joined in this episode by Jordan Rost, head of Ad Marketing for Roku & Jeff Bustos, SVP retail media analytics at Merkle. Jeff is a repeat guest on the CPG Guys and we have had great conversations on the role of retail media in our industry. This episode is focused on retail media including new capabilities, our guests' partnerships and the overall state of retail media research and learnings. Follow Jordan Rost on LinkedIn at: https://www.linkedin.com/in/jordanrost/ Foll...
The CPG Guys are joined in this episode by Laura Knebusch, SVP CPG Marketing & CX at Geaorgia-Pacific, the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products. Follow Laura on LinkedIn at: https://www.linkedin.com/in/laura-knebusch-8887033/ Follow Georgia-Pacific on LinkedIn at: https://www.linkedin.com/company/georgia-pacific-llc/ Follow Georgia-Pacific online at: h...
The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the Retail Media arm of Walmart's Canadian retail division. Follow Lesley on LinkedIn at: https://www.linkedin.com/in/lesleyconway/ Follow Walmart Connect Canada on LinkedIn at: https://www.linkedin.com/company/walmartconnectcanada/ Follow Walmart Connect Canada online at: https://www.walmartconnect.ca/ Brands & Retailers looking to attend our Groceryshop Kickoff Party on Sept 28 register he...
The CPG Guys are joined in this episode by Ben Johnson, SVP of Marketing at Red’s All Natural. Red’s is on a mission to cook food better for people with big things to do. They know they are a good small part of consumers’ great big lives, and they take that seriously. Follow Ben Johnson on LinkedIn at: https://www.linkedin.com/in/benjamin-w-johnson-/ Follow Red’s on LinkedIn at: https://www.linkedin.com/company/red's-all-natural-llc/ Follow Red’s online at: https://www.redsallnatural.co...
The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. We actually cover 12 publicly traded company stocks and get Nik's opinion on what's working / not. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/ Here's who we cover : Gene...
The CPG Guys are joined in this episode by Jordan Bass, CEO & co-founder of HOP WTR - a new beverage startup that is scaling quickly. HOP WTR is the hop-infused, non-alcoholic sparkling beverage that’s making serious waves in the functional beverage space. Jordan’s background spans finance, brand-building, and strategic ops — and with HOP WTR, he’s tapped into a white-hot consumer insight: people want to cut back, not miss out. Follow Jordan Bass on LinkedIn at: https://www.linkedin...
The CPG Guys are joined in this episode by Claudia Johnson, Technical Advisor to the CEO of Flywheel Commerce Network, the commerce acceleration division of Omnicom. Follow Claudia on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/ Follow Flywheel on LinkedIn at: https://www.linkedin.com/in/claudia-johnson-b133436/ Follow Flywheel Next online at: https://www.flywheeldigital.com/ Claudia answers the following questions : How has your role at Flywheel evolved, especially...
The CPGGUYS are joined in this episode by Ron Bielski, Managing partner, Global FMCG lead of NielsenIQ Next which is the strategy, growth and transformation consulting division of NIQ. This episode is an industry focused one that will span the spectrum of macro and microeconomics and what CPG brands can really do about it as they look for volume growth. This episode is sponsored by NielsenIQ Follow Ron on LinkedIn at:https://www.linkedin.com/in/ronbielski/ Follow NielsenIQ on LinkedIn a...
The CPG Guys are joined in this episode by Toby Espinosa, Vice President of Ads at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash i...
The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Follow Al...
The CPG Guys are joined in this episode by Sean Summers, EVP Mercado Ads & CMO at Mercado Libre. Founded in 1999 and headquartered in Buenos Aires, Argentina, Mercado Libre is Latin America’s leading e-commerce technology company. Through its primary platforms, MercadoLibre.com and MercadoPago.com, it provides solutions to individuals and companies buying, selling, advertising, and paying for goods online. Follow Sean on LinkedIn at: https://www.linkedin.com/in/sean-summers-870363/ Follow...