The Cardone Zone

In this episode, Grant Cardone dives deep into one of the most overused sayings: “Money won’t make you happy.”  Drawing from his latest book, The Wealth Creation Formula,  Grant challenges this belief head-on, explaining that while  money itself may not guarantee happiness, the lack of it can  create unnecessary limitations, stress, and missed opportunities. Through his reading and commentary, Grant breaks down how  money is a tool — one that, when managed with purpose and  strategy, can amplify your freedom, enhance your relationships,  and fuel your personal growth. He emphasizes that true wealth  isn’t about hoarding money, but about understanding how to make  it flow, multiply, and work for you. Listeners will also learn how to create multiple streams of  income from a single event or opportunity, a central concept in  The Wealth Creation Formula. Grant discusses how value is not fixed  — it varies based on how effectively money is used, invested,  and circulated back into the marketplace. Whether you’re just starting your wealth journey or looking to scale,  this episode will shift your mindset about money, purpose, and happiness. Follow Grant Cardone on all social media platforms and visit  GrantCardone.com and 10XStudios.com for more insights,  tools, and resources to elevate your financial game.

In this episode of The Cardone Zone, Grant Cardone explores the concepts of assets and liabilities—powerful drivers that shift depending on the relationships and contexts in which they are applied. Grant digs deep into the distinction between intentional and unintentional liabilities. An intentional liability reflects the character of the individual behind it—it shows foresight, purpose. By contrast, unintentional liabilities reveal carelessness, lack of awareness, and ultimately a loss of control, making them far more dangerous. Another key discussion is about diversification in your job. Adding value where you already are is the smartest way to increase income and opportunity. Becoming an asset in your existing role—taking on more responsibility, finding creative solutions, and producing measurable results—creates leverage and long-term wealth. While diversification is powerful inside your workplace, simply getting a second job outside your main work divides your efforts, just as investment diversification often dilutes your returns. The goal is to concentrate, not scatter, your energy and resources. At the end of the day, building wealth and influence requires clarity about which choices move you forward and which hold you back. Assets create strength; liabilities drain it—unless they are intentional, disciplined, and strategically managed. Stay connected with Grant on all social platforms, catch The Cardone Zone on SiriusXM, and visit 10XStudios.com for more content and resources.

In Episode 275 of The Cardone Zone, Grant Cardone dives deep into the powerful connection between failure and persistence—two forces that often define the road to success. Grant welcomes two powerhouse guests: baseball legend and businessman Alex Rodriguez and billionaire and captain of industry Bob Duggan. Together, they bring their hard-earned experience and insights on real estate, business, and even what to do when the bases are loaded.  This episode highlights how failure has been instrumental in shaping their journeys and why persistence is the one ingredient that keeps champions moving forward—whether on the field, in the boardroom, or in life. Follow us on all our social platforms @GrantCardone or visit 10XStudios.com for more exclusive content and tools for your journey to success.

In Episode 273 of The Cardone Zone, Grant Cardone goes deep into the truth about money—what it really is, how it works in today’s society, and why so many people are stuck in financial quicksand. It might sound simple and a bit naive. But when it comes down to it, simple is the name of the game. It doesn’t take a genius to figure out that if you’re going to deposit 10 dollars into an account to save, rest assured that you will withdraw 6 or 3 or 1 when you are done saving, since the money that you are depositing no longer buys the goods that you could purchase with those 10 dollars. Grant makes it clear: to create real wealth, you must increase your income and build multiple flows of revenue. But it doesn’t stop there. Grant exposes the money traps that have been carefully laid out in front of you by financial institutions—the very same ones that tell you to “save your money” when they know very well that cash is a commodity in rapid decline.  Saving alone will never get you free. Why income creation is your #1 tool for building wealth. How to identify and escape the financial traps designed to keep you broke. The truth about saving money versus multiplying money. A clear path toward real wealth creation, not just surviving paycheck to paycheck. Follow Grant on all social platforms @GrantCardone Visit GrantCardone.com and 10XStudios.com for resources, tools, and strategies to take control of your financial future.

In Episode 272 of The Cardone Zone, Grant Cardone sits down with UFC Champion Jorge Masvidal to talk about the power of perseverance, discipline, and mindset—and how the same principles that make a fighter successful in the octagon apply to business, money, and life. In the second half of the show, Grant shifts gears to expose the biggest money mistakes and scams people fall into—simply because they don’t have the right information & to understand why the middle class itself has become a scam, Grant breaks down how to see through the traps designed to keep people stuck. Inside this episode you’ll learn: How training and mindset apply to both fighting and financial success. The common money traps that destroy wealth-building potential. Why the middle-class system is rigged to keep you stagnant. Follow us on all social platforms @GrantCardone Visit 10XStudios.com for exclusive content, resources, and tools to grow your wealth and success.

In Episode 271 of The Cardone Zone, Grant Cardone takes you deep into the playbook of what actions to take during tough economic times—and how to turn adversity into opportunity. Grant takes us back to his first best-selling book, If You’re Not First, You’re Last, where he originally laid out the basic principles for thriving in economic downturns.  These strategies—focusing on massive action, creativity, and dominating your space—aren’t just for recessions.  They are timeless principles that apply to any situation where uncertainty and obstacles arise. Inside this episode, you’ll discover: Why expansion, not contraction, is the right move during downturns. How to identify and seize opportunities others overlook.  Follow us on all social media channels @GrantCardone Visit GrantCardone.com or 10XStudios.com for more tools, resources, and exclusive content.

In Episode 269 of The Cardone Zone, Grant Cardone delivers a raw  and unfiltered conversation about what it really takes to achieve true wealth —and the harsh truths most people aren’t willing to face. We've been misled, misinformed, and indoctrinated to believe that working hard,  saving money, and playing it safe will lead to financial freedom.  But the reality? Those strategies were designed to keep you in the middle class,  not help you escape it. In this episode, Grant outlines the stepping stones to real wealth: Breaking free from cultural and financial misconceptions Understanding the difference between rich and truly wealthy Why income is just the start — not the goal This is not motivation — this is a wake-up call for anyone tired of playing  by rules that don’t work. Dive deeper with Grant’s latest book The Wealth Creation Formula Follow @GrantCardone on all social platforms Visit GrantCardone.com and stream 24/7 at 10XSTUDIOS.COM   for tools, strategies, and real talk that will set you on the path to lasting wealth.

— Breaking the Beliefs That You were brought up with. In Episode 268 of The Cardone Zone, Grant Cardone delivers a powerful reality check about money—what it really is, how it works, and why most people are set up to lose with it from the start. We've been told to save it, protect it, and fear losing it, but Grant exposes how these outdated beliefs are exactly what keep people stuck in financial stagnation.  From depreciation to false security, he dismantles the biggest lies about money and shows you how to flip the script. Inside this episode: Why your cash is losing value every day How the system was built to reward movement—not hoarding The toxic beliefs about money passed down through generations What you should be doing instead to build real wealth Money is not something to save  — It’s something to use, invest, and multiply. Get the full truth in Grant’s newest book, The Wealth Creation Formula Follow @GrantCardone on all social platforms Tap into more at GrantCardone.com and 10XStudios.com to unlock tools, training, and financial clarity.

In Episode 267 of The Cardone Zone,  Grant Cardone goes deep on the one principle that changes everything: Increasing your income. If you want to escape the middle class—or rise out of poverty— you cannot save your way to wealth.  Grant exposes the lies we were raised to believe about money,  income, and success, and shows why increasing what you earn  is the foundation of any real financial transformation. Featuring a powerful excerpt from his newest book,  The Wealth Creation Formula, Grant breaks down: Why income is more important than budgeting How the system is designed to keep you playing small The mindset shift you need to break free Real tactics to start multiplying your earning potential If you’re serious about creating lasting wealth,  this episode is your wake-up call. Grab your copy of The Wealth Creation Formula https://store.grantcardone.com/collections/sales-business/products/the-wealth-creation-formula-book Follow @GrantCardone across all social platforms Visit GrantCardone.com and 10XStudios.com for more    strategies, tools, and training to accelerate your journey to prosperity.

In Episode 266 of The Cardone Zone, Grant Cardone exposes the truth about the so-called “smart” financial moves we've all been taught — and how they’re actually traps designed to keep you broke. From 401(k)s to home mortgages to traditional savings accounts, Grant breaks down how these vehicles were built by financial institutions to benefit themselves—not you. If you’ve been playing by the rules and still feel stuck, this episode will wake you up and give you the real strategy to increase your net worth and take control of your future. Inside the episode: The problem with “saving” money What wealthy people do differently with their income It’s time to ditch the traps and take massive action toward building real, unstoppable wealth. Follow @GrantCardone on all social platforms Learn more at GrantCardone.com  And grab your copy of The Wealth Creation Formula to start thinking like the wealthy do

“The Wealth Creation Formula” New Episode Outlines a Strategic Approach to Building Wealth in Today’s Economic Landscape Internationally recognized entrepreneur and business strategist Grant Cardone's  Episode 265 of The Cardone Zone. Drawing from the concepts presented in his most recent publication,  "The Wealth Creation Formula", Cardone breaks down the structural and behavioral patterns that can prevent financial growth.  He also details a practical system for achieving financial  independence outside traditional institutional pathways. The influence of educational and financial systems on career outcomes Actionable steps to shift from earned income to scalable income models Strategic alternatives to conventional investment methods

In Episode 264 of The Cardone Zone, Grant Cardone speaks with two high-impact guests who bring unique styles and different approaches to the table. Charlie Kirk, Founder of Turning Point USA,  Gary Cohn,  Seasoned business leader and former Director of the U.S. National Economic Council. This episode explores how different backgrounds, mindsets, and methods can all lead to success when backed by conviction, strategy, and relentless execution. Only on the Cardone Zone Charlie Kirk’s high-energy, mission-driven mindset Gary Cohn’s polished, analytical business perspective Grant’s take on how to learn from anyone—as long as you stay focused on the target Two very different styles.  One shared goal: Success at scale. Follow @GrantCardone across all social platforms Dive deeper at GrantCardone.com  Grab your copy of The Wealth Creation Formula and start building real wealth.

In Episode 263 of The Cardone Zone, Grant Cardone lays down a bold financial challenge: The Credit Card Fast.  Inspired by principles from his newest book, The Wealth Creation Formula, Grant urges listeners to take a hard look at their financial habits and break free from the traps of credit card dependency. This episode is your invitation to evaluate where you stand, eliminate toxic spending behaviors, and finally take massive, strategic action toward real wealth. Inside the episode: How the credit card system keeps you broke and trapped Steps to reset your relationship with money and regain financial control Get your copy of The Wealth Creation Formula  Follow @GrantCardone on all platforms Visit GrantCardone.com and all our social media platforms @grantcardone for more tools, training, and 10X content.

In Episode 262 of The Cardone Zone, Grant Cardone takes us on a personal journey back to his childhood, revealing the early experiences and emotional drivers that pushed him to seek financial independence. From the loss of his father to the struggle of watching his mother try to hold it all together, Grant shares the raw truth behind what shaped his mindset and hunger for success. In this deeply personal episode, Grant also confronts the financial indoctrination we’ve all been subjected to — taught by the education system and reinforced by banks and monetary institutions — that keep people stuck, broke, and dependent. The myths we're taught about money, debt, and security First steps to unlearning and rewriting your financial story Real. Raw. Unfiltered. This is more than motivation—it’s a wake-up call. Follow @GrantCardone on all platforms, 24/7 at GrantCardone.com.

In Episode 261 of The Cardone Zone, Grant Cardone paints the broad strokes of a real-world strategy to build true wealth—and exposes the cultural traps we've all been taught to follow. From outdated financial advice to traditional investments that serve Wall Street more than they serve you, Grant breaks down how the system is designed to keep you working for someone else’s wealth, not your own. This episode dives into: The illusion of traditional investing How to recognize and reject financial indoctrination Building a personal strategy based on expansion, not preservation Why massive action and asset control are the cornerstones of true freedom Stop following the old playbook—and start writing your own. Follow @GrantCardone on all platforms, visit GrantCardone.com for tools, and content that cut through the noise.

In Episode 260 of The Cardone Zone, Grant Cardone breaks down the path to real wealth—and the dangerous traps waiting to derail your progress. Drawing directly from his newest book, “The Wealth Creation Formula,” Grant shares the core principles every entrepreneur and investor needs to understand to escape the middle class and build lasting financial freedom. You’ll learn: The essential steps to creating wealth The most common financial traps people fall into—and how to avoid them Why being “rich” isn’t enough—and what it takes to become truly wealthy How to shift your mindset from survival to expansion Whether you're just getting started or scaling up, this episode is a must-listen blueprint to move from hustle to legacy. Pick up “The Wealth Creation Formula” for the full game plan. Follow @GrantCardone across all social platforms Visit GrantCardone.com for exclusive tools, resources, and next-level training.

In this powerful episode of the Cardone Zone, Grant Cardone introduces the concept of the "Credit Card Fast" — a challenge to break your dependency on credit cards and shift your mindset from debt-driven living to asset-focused wealth creation. Grant breaks down how the financial system conditions people to rely on plastic instead of production, and how eliminating credit card dependency is one of the first steps toward true financial freedom. If you're serious about building real wealth, it's time to take a hard look at how you're using credit — and what it's costing you. Learn how to: Stop funding your lifestyle with borrowed money Rewire your mindset for cash-flow-first living Use debt strategically — not habitually Regain control and create financial discipline This episode is your wake-up call. Follow @GrantCardone on all social platforms and visit GrantCardone.com for more tools, strategies, and exclusive content to help you dominate your finances and build real wealth.

In this eye-opening episode of the Cardone Zone, Grant Cardone reads from his groundbreaking new book, "The Wealth Creation Formula,"  and exposes the truth behind the financial system designed to keep you stuck Wake up and stop playing by the rules the financial elites have put in  place for their benefit—not yours. Learn the real difference between  being rich and being wealthy, and why chasing income alone won’t ever  lead to true financial freedom. Grant reveals the traps we've been brainwashed into— from saving and budgeting like the middle class to buying liabilities disguised as assets —and gives you a blueprint for building lasting wealth through commitment, discipline, and strategy. Follow @GrantCardone on all social platforms and visit GrantCardone.com  for exclusive content, tools, and techniques to create real wealth and take  massive action toward your goals.

In Episode 257 of the Cardone Zone, Grant Cardone takes you on a powerful investment journey—starting right where you are. This episode is all about identifying, building, and leveraging your core assets to move toward real wealth. Grant dives into the importance of commitment, focus, and long-term strategy—showing you how to make moves that matter and how to stop wasting time on distractions that don’t build your future. Whether you’re just starting or scaling, this episode is your guide to turning ambition into tangible wealth. Follow us on all social media @GrantCardone and visit www.GrantCardone.com for more tools, training, and access to exclusive content.

In Episode 256 of the Cardone Zone, Grant Cardone focuses on one of the most important assets in business: your team. Learn what it takes to build an obsessed, unstoppable team—people who share your vision, bring relentless energy, and are willing to go all in. Grant shares how to identify the right attitude, what to look for in potential hires, and how obsession and alignment with your mission are more valuable than just skill or experience. Whether you’re scaling a startup or leading a growing enterprise, this episode gives you the blueprint to build a culture of commitment and execution. Follow us @GRANTCARDONE.com, Sirius XM Business Radio, and all of Grant Cardone’s social media platforms for more.