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Ironic? How we become old fashioned marketers in modern times.Shortsighted! Guests in this episode: Prof Marius Wait University of Johannesburg (UJ) Dr. Beate Mulder-Stiehler (UJ) Prof. Mornay Roberts-Lombard(UJ) Why did we put the theory of Marketing Myopia to bed? Why are we not drilling this into the way we lead with synergy? What is preventing us from becoming marketing visionaries? Marketing Myopia was expressed in 1960 by Theodore Levitt in the Harvard Business Review. He articulated and used his insight to highlight the short-sighted mindsets of marketers and business leaders. Companies suffered from marketing myopia even prior to the pandemic by using tactics rather than strategy. Today, this erupted into a serious concern in the post-pandemic world where we are witnessing the rise of Digital Marketing Myopia: Creating content debris and increasing digital pollution and being ignorant to assess the present, the future, and the evolving customers and to adapt to their needs and this results in big concerns for the marketing industry as a whole. NOW: we realise Marketing Myopia is far bigger than we could ever imagine. Unpacking the rise of marketing myopia (Culture, Strategy, Brand, Sales, Green, Digital) They are all shattering our industry, not just a brand. The University of Johannesburg- Marketing Department unpacks this conversation with Carmen Murray. Deep insights into something far bigger we could imagine? Want to become a visionary in Marketing and lead a business to success? This is where authentic, logical, and connected conversations begin. Experts vs Experts. Carmen Murray Communications (CMC): Founder Carmen Murray, Award-winning digital analyst, content specialist, and multiple podcast host. CMC is a data-driven, content marketing business conceptualising Freakishly Effective Continent. A little offbeat, but always on point. University of Johannesburg | Marketing Management · Carmen Murray
Are you ready for Web 3? Can you afford the Mass Exit? Guest: Bronwyn Williams (Economist, Trend Analyst, Futurist, Author) In this episode: Futurist, Economist and Author, Bronwyn Williams shares her views on the rise of "The Great Resignation" and unpacks the cultural shifts. This is the next frontier of the hybrid culture. Are we ready as a society to adapt to the new reality that awaits ( Web 3)? Do we have the resilience to rise above the new world order? Grab a cup of something. You might need a shot of tequila during this conversation with host Carmen Murray, the catalyst of curious conversations as she and Bronwyn Williams unpack a world we should be prepared for! Love it, or hate it. It's here! What are you going to do about it? About Carmen Murray Communications: Headed by Founder Carmen Murray, Award-winning digital analyst, content specialist, and multiple podcast host. Carmen Murray Communication is a data-driven, content marketing business conceptualising Freakishly Effective Continent. A little offbeat, but always on point. They offer tried and tested analytical data intelligence to inform their content marketing strategy. Whether it’s written word, with perfectly crafted copy, Video content that inspires action, Voice content, like podcasts and interviews, that reach the ears and touch to the soul, or Graphics, that tell a story with every pixel. Carmen Murray Communications is skilled to execute on any platform. Connect with Bronwyn
Hospitality Executive Fuat Guven shares his cultural wisdom as he unpacks the ancient tradition of Turkey, Askida Ekmek. Fuat further reveals the importance of kindness and resilience of the Turkish culture and the lessons we can learn from each other. Grab a cup of something. Loosen up and join this casual conversation with host Carmen Murray, the catalyst of curious conversations as she and Fuat travel to Turkey. About Carmen Murray Communications: Headed by Founder Carmen Murray, Award-winning digital analyst, content specialist, and multiple podcast host. Carmen Murray Communication is a data-driven, content marketing business conceptualising Freakishly Effective Continent. A little offbeat, but always on point. They offer tried and tested analytical data intelligence to inform their content marketing strategy. Whether it’s written word, with perfectly crafted copy, Video content that inspires action, Voice content, like podcasts and interviews, that reach the ears and touch to the soul, or Graphics, that tell a story with every pixel. Carmen Murray Communications is skilled to execute on any platform.
Your values are on a wall in an unoccupied building. Now what? Today, Chantel Botha (CEO of Brand Love and Brand Warrior) brings her flamboyant personality and wise soul to share the years of cultural wisdom to shine a spotlight on what needs to happen to make "work happen" in the hybrid world. No BS, Facts! Managing Director at BrandLove | They are obsessed with making your brand loved and creating Brand Warriors get war-ready (Sorry, new world ready) Grab a cup of something. Loosen up and join this casual conversation with host Carmen Murray, the catalyst of curious conversations as she and Chantel just give the facts. About Carmen Murray Communications: Headed by Founder Carmen Murray, Award-winning digital analyst, content specialist, and multiple podcast host. Carmen Murray Communication is a data-driven, content marketing business conceptualising Freakishly Effective Continent. A little offbeat, but always on point. They offer tried and tested analytical data intelligence to inform their content marketing strategy. Whether it’s written word, with perfectly crafted copy, Video content that inspires action, Voice content, like podcasts and interviews, that reach the ears and touch to the soul, or Graphics, that tell a story with every pixel. Carmen Murray Communications is skilled to execute on any platform. Brandlove.co.za · Connect with Chantel
The future of metaverse and the importance of early adopters. Are you ready to escape the real world and join us in the metaverse? Faith Popcorn, the world-renowned futurist and CEO of BrainReserve. Also nicknamed the Nostradamus of Marketing because of her 95% accuracy in predicting the future sits down with Carmen Murray to discuss the meta first world. Do you want the metaverse explained or want to understand why we need the metaverse? Are you interested to know if Facebook made the right move? Come and imagine with us all the possibilities that exist? Grab a cup of something. Loosen up and join this deep conversation with host Carmen Murray, the catalyst of curious conversations as she and Faith Popcorn have a fascinating chat. About the host: Carmen Murray, Modern Marketer, Digital Analyst, and Content Specialist, CEO of Boo-Yah! Modern Marketing Services and Carmen Murray Communications. Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Credit to our amazing team at Solid Gold Podcast Studios. Always helping us to #BeHeard Visit Faith Popcorn's Website
Just how do young people see political leaders? Who is John Steenhuizen? Could the DA be in trouble? Political parties have all started their campaigns ahead of the November municipal elections. And while the IEC is pleased with the number of voters who've registered, there is concern about the number of new voters. Just how do young people see political leaders? To unpack this, #eNCA speaks to Carmen Murray, a digital and content specialist. Courtesy #DStv403 About eNCA host: Host of The Clement Manyathela Show #TheCMShow on @Radio702 9-12 Midday Daily. News Anchor on @eNCA About Carmen Murray: Digital Analyst, Content and Communications specialist, (Founder of Carmen Murray Communications | Freakishly Effective Content), Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Juror IAB and Adfocus FM Software used in conjunction with Meltwater and Carmen Murray Communications blueprint methodology using netnography. Read the full article here · Watch the full interview now · Connect with Carmen Murray
What is happening online for the upcoming elections? Tumelo Mothotoane (TV personality and media entrepreneur) ;Carmen Murray (Digital Analyst, Podcaster, Entrepreneur) With the Local Government Elections (South Africa) looming, political parties are moving to online platforms to win your vote. Digital Analyst, Carmen Murray, speaks about the ANC’s digital presence. Courtesy #DStv403 Tumelo Mothotoane is a South African TV personality and media entrepreneur. ... She is the Founder and CEO of a digital media broadcasting platform called Afri Channel Network (ACN), which comprises of news, sports, business and lifestyle broadcasts. About Carmen Murray: Digital Analyst, Content and Communications specialist, (Founder of Carmen Murray Communications | Freakishly Effective Content), Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Juror IAB and Adfocus FM Watch the interview · Contact Carmen Murray · Read the Interview here
Clement Manyathe (Talk 702) Interviews Carmen Murray Talk 702's Clement Manyathela is joined by Carmen Murray, Digital Analyst and Content Specialist to help us understand Netnography in the context of the upcoming municipal collections. In this episode, Carmen Murray explains Netnography and how the observations are being analyzed for the various leading political parties. About Clement Manyathela (Talk 702): Clement Manyathela hails from a village called Vaalbank in Mpumalanga. He graduated from the University of Pretoria with A Bachelor Of Arts degree in Journalism in 2013. He’s worked as a reporter for more than 9 years and has spent many of those years reporting on politics. He started his career at the Pretoria News as a weekend reporter while studying, had a stint at the SABC news online. He has had stints at Africa News Network and Power FM among other news organisations. Clement - who still works as a journalist for Eyewitness News - has interviewed senior politicians and industry leaders and has covered major stories including the 2018 elections in Zimbabwe and the funeral service of former president Robert Mugabe and the 2014 elections in Lesotho. He’s also travelled with President Cyril Ramaphosa, covering his state visits in countries such as China and India. Clement has presented a number of high-profile live broadcasts including the inauguration of President Cyril Ramaphosa, the funeral of struggle stalwart Winnie Madikizela-Mandela and the state of the nation address. About Carmen Murray: Digital Analyst, Content and Communications specialist, (Founder of Carmen Murray Communications | Freakishly Effective Content), Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Juror IAB and Adfocus FM The Clement Manyathela Show
Renowned Numerologist who predicated 9/11 & Covid reads a guest Guests: Sandy Smith (Sandy Numerology) and Debbie McGregor What is Numerology? Is it used to determine a person's personality, strengths and talents, obstacles to overcome, inner needs, emotional reactions and ways of dealing with others. In this episode: renowned Numerologist, Sandy Smith, who predicted everything from terrorist attacks, pandemics to sport matches, shares her story of becoming a numerologist. We invite a mystery guest (Debbie Gregory) and listen to what happens next, as Sandy unveils her story! Grab a cup of something or perhaps something stronger. Loosen up and join this conversation with host Carmen Murray, the catalyst of curious conversations. About the host: Carmen Murray, Digital analyst and content specialist who loves all things marketing. Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Connect with Sandy · visit numerology.co.za website · Zen Accounting
Upgrade your thinking and discover how you can pivot during Covid Graeme Codrington (Futurist, Author, Presenter) Navigating the future You will sit at the edge of your seat. Your jaw will drop to the floor as you learn about the impact of Covid behind the scenes of businesses, entrepreneurs, and the youth. Surprisingly, opportunities are available for you to pivot, but we can't ignore the shadows. Grab a cup of something. Loosen up and join this encouraging conversation with host Carmen Murray, the catalyst of curious conversations. Murray and Graeme Codrington (Futurist, Author, Global Speaker) unpack case studies, real-life scenarios, and how this has shaped the future of corporates. About Graeme Codrington: Graeme’s breadth of knowledge and expertise makes him highly relevant - essential - in today’s rapidly evolving business world. Along with his formal qualifications and research credentials, he also has a wide range of personal experience and a deep understanding of how people and business work. Now add his vast experience working with business leaders the world over during the past 20+ years, and you’ll understand why he is the go-to resource for leaders who are gearing up for the future. About your host: Carmen Murray, The original CyberPunk, (CEO of Boo-Yah! Modern Marketing Service | The Leonardo da Vincis of Marketing), Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Reach out to Graeme
Zulu Princess, Toya Delazy opens up about her life and mental health. It's not every day you get to interview royalty! In this episode, Toya Delazy, a Zulu Princess (Latoya Nontokozo Buthelezi) from South Africa shares her story of being raised in royalty, polarisation, culture, mental health, and how she became the pop princess. Toya made the decision to live and express her authentic self through music and to extend her African footprint across the globe. She is a singer, producer, pianist, dancer, and performer from Zululand. She is known for her signature music genre "AfroRave" infused with techno, drum, and bass and beats with Zulu Lyricism. Grab a cup of something. Loosen up and join this deep conversation with host Carmen Murray, the catalyst of curious conversations, as she and Toya Delazy have a robust chat. About the host: Carmen Murray, The original CyberPunk, (CEO of Boo-Yah! Modern Marketing Service | The Leonardo da Vincis of Marketing), Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Watch the official Resurection video · Toya on Facebook · Toya on Insta · Toya on LinkedIn · Toya on Twitter
The mentor mentality: Let's do this together. Only way we learn. Guests in this episode: Arnaud Collery (French Actor, Comedian, Filmmaker, renowned TedxSpeaker, Happiness Coach) Glen Sampson Luvuyo Pangwa Grab a coffee and join this fascinating vulnerable conversation with host Carmen Murray and Arnaud Collery, a multifaceted coach, entertainer, emcee, comedian, filmmaker, entrepreneur, and innovator. He is known as a catalyst for personal and organizational change - the world's first Chief Happiness Officer. This conversation goes deep as Glen Sampson (Life Coach) and Luvuyo Pangwa (Mentor) share their stories of hope, encouragement, and resilience and contribute to a necessary dialogue: How do we MENtHER in this modern world? About your host: Carmen Murray, The original CyberPunk, (CEO of Boo-Yah! Modern Marketing Service | The Leonardo da Vincis of Marketing), Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. The inspiring story of Glen Sampson
African history has been passed through generations through stories. Frans van der Colff (African expert, Faculty and Fellow at Henley Business School) If there is one thing we love in Africa, it's a good story next to a fireside. We don't have a crackling fire, but we have incredible stories of wisdom and history to share with you. You would be surprised to learn how many business principles are informed by the ancestors of Africa. Storytelling connects the human race and helps us to understand each other better. It's a pathway to healing. If there is one continent that's misunderstood, it's Africa. These stories must be heard. In this story safari, Carmen Murray chats to Frans van der Colff, Lecturer and Fellow at Henley Business School about the power of African storytelling, and how the history of this continent is misunderstood. Frans has a MSc in Strategic Management and is a PhD candidate. He started his retail career at Pick n Pay as a trainee manager and was the director for Africa and Emerging Markets when he left to join Foodlovers Markets as Head of the African Division. He currently has his own business that assists young entrepreneurs to start new businesses, companies to start a franchise division, companies with strategic development and leadership development, how to succeed on the African continent, and also facilitates at Henley Business School. About your host: Carmen Murray, CEO of Boo-Yah! Modern Marketing Service, Keynote Speaker, Africa's representative of The Connected Marketer, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech, Africa-Meltwater. ver 2 Book Carmen Murray for MC or Public Speaking engagements
Trends, Challenges and Opportunities in research design during a pandemic Dr. Beate Stiehler-Mulder (Senior Lecturer, Marketing Specialist and Researcher at UJ) Curiosity gets the better of Carmen Murray as she chats to Dr. Beate Stiehler-Mulder about the emerging trends in research. The pandemic disrupted research and whilst it is necessary to combat the worldwide pandemic, we are still required to leverage research to apply critical thinking to solve complex problems. Dr Beate Stiehler-Mulder is a Senior Lecturer, Marketing Specialist and Researcher and the Marketing Coordinator for the UJ Department of Marketing Management. She is based at the Kingsway Campus where she teaches Digital Marketing (undergrad and Honours level) and Strategic Marketing. Dr Stiehler-Mulder holds a PhD in Industrial Economics and Management from the Royal Institute of Technology (KTH) in Stockholm, Sweden. She is also a Certified Digital Marketing Professional. About your host: Carmen Murray, CEO of Boo-Yah! Modern Marketing Services, is a successful entrepreneur on a mission to change the way we do Marketing. She takes a no-nonsense approach to help organisations escape "old-school" marketing and keep them relevant to the time we now live in, serving the needs of the customer, whilst creating shared value. Marketing is in a "state of flux" and it takes a marketing activist to get you back on track. Murray is an influential marketer in South Africa and was recognised by Meltwater as one of the top Women in Tech in Africa (2019) and also received the most prestigious award, the IAB Black Pixel (2019) for Best Individual Contribution to Digital.
What's the mindset of a billionaire? Antonio Iozzo (CEO of Insurance Underwriting Managers & Body Action Gym) In this informative episode, Carmen Murray chats to Antonio Iozzo, a self-made billionaire, about his journey and how he is planning to rattle the cages in the eye of the storm. Antonio Iozzo, CEO of Insurance Underwriting Managers, has become a household name in Johannesburg business circles in recent years. His features in various publications, front-page exposure in Entrepreneur magazine, BusinessDay TV, and coverage on Standard Bank’s BizConnect site. It has also earned him recognition in the business world: he was the 2013 recipient of the Italian-South African Chamber of Trade & Industry’s FNB Business Excellence Award, and has recently been nominated for the Ernst & Young Entrepreneur of the Year 2020/21 Award. Antonio has remained fundamentally true to his roots. His unassuming nature, and even-tempered personality seem to belie his stature in the business world. The Antonio Iozzo story is a classic “rags to riches” tale, involving his ascent from inauspicious beginnings via business and personal travails to the heights of commercial success. About your host: Carmen Murray, CEO of Boo-Yah! Modern Marketing Services, successful entrepreneur on a mission to change the way we do Marketing. She takes a no-nonsense approach to help organisations escape "old-school" marketing and keep them relevant to the time we now live in, serving the needs of the customer, whilst creating shared value. Marketing is in a "state of flux" and it takes a marketing activist to get you back on track. Murray is one of the most influential marketers in South Africa and was recognised by Meltwater as one of the top Women in Tech in Africa (2019) and also received the most prestigious award, the IAB Black Pixel (2019) for Best Individual Contribution to Digital. Join the fitness movement · Body Action Gym (Bedfordview) Stage 1
Our profit-driven consumerist culture recklessly plunders Earth’s resources. Dr. Adriana Marais (founder Proudly Human) Join this fascinating, "off-world" conversation with host Carmen Murray and Dr. Adriana Marais, founder of Proudly Human and previously one of the 100 astronaut finalists with the Mars One Project. This conversation travels from Earth, The Moon, Mars, and beyond to create a better tomorrow for the future generation. Humanity faces the greatest challenge and opportunities we have ever faced. Earth, our life support system is under threat. Can we save our planet? Dr. Adriana Marais founded Proudly Human in 2019. She has since been on location scouts for the organisation's Off-World Project to regions including Antarctica and Oman. The Off-World Project will demonstrate exploration-driven innovation for habitation in extreme environments on Earth and beyond. Adriana has a PhD in quantum physics and is currently designing a blockchain-based economic system towards a second PhD. She is a director at the Foundation for Space Development Africa, a member of the South African 4th Industrial Revolution Ministerial Task Team, Faculty at the Singularity University and Duke Corporate Education. The projects will promote companies developing technology for sustainability, facilitate skills development, boost research, innovation and technology towards off-grid functionality, as well as provide a vision for young people of community spirit in even the harshest environments through grit, imagination, research and technology towards a #ProudlyHuman future, whichever planet we are on. About your host: Carmen Murray, Curious Human being, CEO of Boo-Yah! Modern Marketing Service, Africa representative of The Connected Marketer™, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech- Africa-Meltwater. Apply to join our Off-World Community and be considered for participation. · Connect with Adriana on LinkedIn · Proudly Human
Healthcare is changing. Are Doctors future-proofing their practices? Guests: David Maclean (Henley Business School) Dr Peter Cruse (Former medical doctor and Professor of Anatomical Pathology) In this informative, comprehensive and interactive episode, Carmen Murray chats to Dr Peter Cruse and David Maclean about the rapid changes and challenges the healthcare industry faces to develop future-fit practices, especially during a pandemic. Some of these challenges include data protection, cybersecurity, telemedicine ethics, hardware and software and not to mention the rigid regulations governing remote consultation. "Where we used to believe that there was no time to go virtual, now there is little choice,” says course convenor Dr Peter Cruse, whose career has spanned senior medical, academic and hospital leadership in ZA and internationally. David Maclean, Programme Director at Henley Business School, highlights the importance to help doctors thrive under these tough conditions. Doctors worked around the clock to contain and treat the effects of COVID-19 and their businesses have suffered. Henley has worked with the South African Medical Association to have the course accredited for Continuing Professional Development (CPD) points, and sourced global experts and local practitioners to deliver a comprehensive syllabus. The programme design ensures that delegates develop customised plans to pivot their practices online as quickly as possible. About your host: Carmen Murray, CEO of Boo-Yah! Modern Marketing Services, is a successful entrepreneur on a mission to change the way we do Marketing. She takes a no-nonsense approach to help organisations escape "old-school" marketing and keep them relevant to the time we now live in, serving the needs of the customer, whilst creating shared value. Marketing is in a "state of flux" and it takes a marketing activist to get you back on track. HENLEY LAUNCHES A VIRTUAL PIVOT COURSE FOR HEALTHCARE PRACTITIONERS · Preview the course · Download brochure
If you haven't found the job, keep looking and change your methodology Deborah Hartung (Leadership and Culture Changemaker) Vanessa Raath (Head Cheerleader | The Talent Hunter) In this informative episode, Carmen Murray chats to Deborah Hartung, Leadership and Culture Changemaker, and Vanessa Raath, Head Cheerleader (The Talent Hunter) about the current state of the business cultures, the job market, and its challenges. They also highlight the head hunter's methodologies to discover talent and why personal branding should be one of your number one priorities post-Covid. Deborah Hartung is a consultant, coach, author and speaker, and the founder of Pivot PeopleTech. She loves helping entrepreneurs find their unique voice and leadership style in order to empower them to create amazing places where people truly want to work. She has spent the majority of her career in HR and labour relations management and consulting, gaining experience in all fields related to the human experience in the workplace. While her main focus remains on consulting, coaching and training in the HR and labour relations space, Deborah is passionate about people and technology and the opportunities for the advancement of humanity in the digital age. Professionally, Deborah is known as an HR turnaround specialist with a proven track record in improving workplace culture, employee engagement and organisational effectiveness. About Vanessa Raath: Vanessa works with companies globally to identify the best talent & train Talent Acquisition Teams to source their own talent. She is also an international Keynote Speaker, an accomplished Emcee & Employer / Personal Brand Specialist. About your host: Carmen Murray, CEO of Boo-Yah! Modern Marketing Service, Keynote Speaker, Africa's representative of The Connected Marketer, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech, Africa-Meltwater. Connect with Vanessa on LinkedIn · Connect with Deborah on LinkedIn
Data Privacy transparency across didn't change much. Why all the fuss? Dr. Jay van Zyl | Computational Social Scientist Ross Saunders | Data Privacy Expert In this episode, get ready to be inspired as host, Carmen Murray chat to Dr. Jay van Zyl, Computational Social Scientist, and Ross Saunders, Data Privacy Expert about the current hype surrounding the WhatsApp flock to Telegram due to recent T&C's changes. This provoking conversation highlights how we pay little attention to our data privacy and what we have signed up for. You will sit on the edge of your seat as they touch on the recent insurrection and how the word ""FREE WILL"" has no meaning in society. Dr. Jay van Zyl Innovator and entrepreneur in the world of intelligent technology innovation. Currently involved in several projects that focus on AI and how the human-social dimension is used to produce more reliable predictions through computational social science. Jay is an adjunct faculty member at the GIBS, Henley Business School, and California State University. “Built to Thrive, making your mark in a connected world” published in 2011 focuses on the social aspects of innovation. The “Process Innovation Imperative” book focuses on innovation in product companies originally published in 2003. Working with the “Innovation for Jobs” community in Silicon Valley as the lead analytics partner based at the Stanford Research Institute. About Ross Saunders Ross specialises in data protection and information security, raising awareness and educating staff on the human aspect to what can, and does, go wrong in data protection. Ross demystifies technical, security, and legal topics to make them accessible at all levels of the organisation. About your host: Carmen Murray, (CEO of Boo-Yah! Modern Marketing Services. Africa representative of The Connected Marketer, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech, Africa-Meltwater. Jay van Zyl · Ross Saunders · Carmen Murray
A conversation about the science why we buy to inspire businesses. Phil Barden, MD of DECODE marketing ltd. Author of 'Decoded. The Science Behind Why We Buy'. In this episode, get ready to be inspired as host, Carmen Murray chat to Phil Barden, author of Decoded - The Science Why We Buy. They unpack Neuroscience and Behavioral Economics and how it contributes to driving more effective, action-driven marketing. "In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the 'secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility." (Goodreads.com, 2020) About your host: Carmen Murray, The original CyberPunk, (CEO of Boo-Yah! Modern Marketing Service | The Leonardo da Vincis of Marketing), Africa representative of The Connected Marketer, IAB Black Pixel Winner- Digital 2019, and nominated as one of the top women in tech, Africa-Meltwater. Email Phil Barden: phil@decodemarketing.com For any inquiries, more details, or requests to appear on the show, you can contact hello@carmenmurray.com Connect with Phil Barden on LinkedIn · Book Carmen Murray for MC or Public Speaking engagements · Learn more about Boo Yah Modern Marketing Services · Decoded: The Science Behind Why We Buy
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