The Casey Adams Show

Today on The Casey Adams Show, I sat down with Julia Hartz, the Co-founder and CEO of Eventbrite. Julia is one of only 21 women who have co-founded a company, taken it public, and still lead as CEO, an extraordinary accomplishment in the business world.Before founding Eventbrite in 2006, Julia began her career in television as a development executive at MTV and FX Networks, contributing to hit shows like Friends and Jackass. In 2016, she became CEO and helped take Eventbrite public in 2018, leading the company to become one of the world’s leading platforms for ticketing and live experiences. Outside of Eventbrite, Julia serves on the board of directors for the Four Seasons Hotels and Resorts and the University of California, San Francisco, and is an active investor in companies like Minted, Chairish, and Color Genomics.In this episode, we dive into Julia’s journey from idea to IPO and explore the realities of entrepreneurship, from the early days of bootstrapping Eventbrite to scaling it into a global platform. We also discuss the challenges of leadership, building company culture, and how she navigated one of the most pivotal moments in 2020 when the live events industry came to a halt.Learn more about EventbriteFollow Julia Hartz:- LinkedIn- InstagramFollow Casey Adams:- InstagramLearn more about Listener.com

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartnerStart learning at https://adobe.ly/413JKTXMichael Jacobson, CEO of French Florist, joins the show to share how he transformed his uncle’s struggling flower shop into a $9.5M+ floral powerhouse and is now leading its national franchise expansion. He breaks down the role of proprietary technology, scaling systems, and creating a values-first brand in a traditionally overlooked industry. Michael also opens up about entrepreneurship, the emotional side of customer loyalty, and the lessons learned from reinventing a family business into a modern, thriving brand. Learn more about French FloristChapters00:00 Introduction to French Florist and Michael's Journey01:07 Acquisition of the Family Business04:36 Identifying Opportunities in the Floral Industry09:02 Challenges and Innovations in the Floral Business11:01 The Importance of Customer Experience16:29 Shifting Consumer Behavior Towards Flowers23:14 Navigating Supply Chain Challenges26:28 Growth Strategies and Revenue Generation32:26 Franchise Model and Community Building38:45 Personal Reflections and Future Vision

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartnerStart learning at https://adobe.ly/413JKTXAdam Bedford, founder of Sans, joins the show to share his journey from launching an EdTech startup to building a design-driven air and water purification brand. He opens up about bootstrapping a hardware business, managing cash flow, and scaling with a lean team. Adam also dives into product design, e-commerce strategy, and the personal experiences that shaped Sans’s mission to make healthier living accessible.Chapters00:00 Introduction to Sans and Its Mission04:15 The Journey of Entrepreneurship07:15 Bootstrapping and Team Dynamics10:06 Product Development: Air and Water Purification13:10 Personal Influences and Health Awareness16:11 Living in LA: A Hub for Health and Wellness19:23 Leadership and Mentorship in Business22:13 Learning from Successful Brands25:13 The Hardware-Software Dynamic27:42 Understanding Air Quality and User Education31:27 The Importance of Water Quality33:46 Expanding Product Ecosystem: From Home to On-the-Go35:48 The Future of Wellness Products38:53 Balancing Work and Personal Life43:22 Building a Team and Company Culture

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartnerStart learning at https://adobe.ly/413JKTXIn this episode, Casey Adams sits down with Ariana Thacker, founder of MoldCo, a virtual clinic dedicated to helping people recover from mold-related illnesses. Ariana shares the powerful story of how a mystery illness derailed her while running a venture capital firm—only to discover dangerously high levels of mold in her Miami apartment. That experience sparked her mission to build MoldCo and bring awareness to the hidden health crisis of mold toxicity. They dive into the symptoms that often go undiagnosed, why early detection is critical, and how MoldCo delivers science-backed recovery protocols through a modern, virtual platform. Ariana also unpacks what the customer journey looks like, her fundraising experience, the company’s team culture, and the global implications of environmental mold exposure. Whether you’ve faced unexplained symptoms or are curious about what might be affecting your health at home, this episode sheds light on an issue too often overlooked.Learn more about MoldCoConnect with Ariana ThackerBecome a partner of "The Casey Adams ShowChapters00:00 Introduction to Moldco and Personal Journey04:27 Understanding Mold Toxicity and Its Symptoms07:23 The Emotional Toll of Mold Exposure10:29 The Decision to Found Moldco13:28 Customer Experience with Moldco16:33 The Prevalence of Mold Toxicity in America19:28 Risk Factors and Long-Term Effects of Mold Exposure22:25 Preventative Measures and Testing for Mold Toxicity24:42 Integrating Environmental Health in Primary Care27:50 Fundraising Journey and Insights31:58 Team Culture and Personal Connections35:44 Innovative R&D and Future Directions41:46 Global Perspectives on Mold Issues43:37 Looking Ahead: Testimonials and Personal Reflections

This episode is sponsored by Adobe in partnership with Coursera. Through the Adobe Digital Academy, they’re offering free certificates in AI, design, marketing, and storytelling—skills that matter in today’s world. Whether you’re a founder, creator, or someone looking to grow, these courses are practical, flexible, and built for how we learn today. #AdobePartnerStart learning at https://adobe.ly/413JKTXIn this conversation, Josh Haas, founder and CEO of Bubble, discusses the evolution of his no-code platform, the impact of AI on software development, and the importance of empowering non-technical founders. He shares insights from his journey, including the challenges of bootstrapping, the dynamics of fundraising, and the vibrant community that has formed around Bubble. Josh emphasizes the future potential of AI in enabling entrepreneurs to bring their ideas to life without the traditional barriers of software development.Chapters00:00 Introduction to Bubble and Its Vision05:11 The Impact of AI on No-Code Development07:55 The Early Days of Bubble: Challenges and Insights10:43 Building a Community of Non-Technical Founders13:51 Bootstrapping vs. Fundraising: A Founder’s Journey16:49 Navigating the Fundraising Landscape19:58 The Evolution of Team Dynamics in Tech22:59 Personal Growth and Challenges as a Founder25:44 The Future of Bubble and AI Integration28:59 Advice for Aspiring Entrepreneurs31:58 Conclusion and Future Outlook

Max Cutler is one of the most influential figures in podcasting. He founded Parcast, grew it into a leading network known for storytelling and true crime, and sold it to Spotify where he went on to lead their podcast content partnerships. He played a key role in bringing in shows like Joe Rogan and Alex Cooper, helping shape Spotify’s aggressive expansion into the podcast space and influencing the entire industry in the process.Now, Max is back building something entirely new. At Pave Studios, he’s creating a next-generation media company designed for the modern era of podcasting. Pave is focused on talent-first partnerships, long-form storytelling, and giving creators real infrastructure to grow their brands across formats. It’s not just about launching shows, it’s about helping talent build lasting IP across audio, video, live, and more.In this episode, we talk about Max’s journey from startup founder to leading podcast deals at Spotify, and what he’s building now with Pave. We dive into how the medium is evolving, why creators need more support than ever, and what the future of podcasting really looks like. Learn more about Pave Studios: https://www.pavestudios.comFollow Max on LinkedIn: https://www.linkedin.com/in/max-cutler-07b22095Sign up for Listener.com: https://listener.com

Today on The Casey Adams Show, I’m joined by Brian Keller and Charlie Carlisle — co-founders of Rorra, the company on a mission to redefine what clean water means at home. After personal experiences with tap water contamination affecting their families’ health, Brian and Charlie set out to build a modern, lab-tested water filtration system that prioritizes health, transparency, and trust.In this episode, we dive into the origin story behind Rorra, how their children’s early health issues uncovered hidden dangers in everyday tap water, and why they believe clean water is one of the most overlooked wellness pillars in America today. We explore the science behind The Rorra Countertop System, their journey as founders, and what it takes to disrupt a stagnant industry with a solution that’s as beautiful as it is powerful. Whether you care about your health, your family, or building purpose-driven companies — this episode is one you don’t want to miss.Learn more about Rorra: https://rorra.com/

Today on The Casey Adams Show, I’m joined by Kass and Mike Lazerow — the powerhouse couple behind Golf.com and Buddy Media, and co-authors of Shoveling Shit: A Love Story About The Entrepreneur’s Messy Path to Success. From launching startups to navigating marriage and business together, Kass and Mike bring a raw, honest perspective to what it really takes to build and exit successful companies — while building a life together.In this episode, we dive into their one-of-a-kind love story that began with an email proposal, the ups and downs of building businesses as a couple, and what inspired them to write so candidly about the messy side of entrepreneurship. We cover their early days, fundraising strategies, the sale of Buddy Media to Salesforce for nearly $800 million, and the emotional journey behind it all. Whether you’re a founder, in a relationship, or both — this one will hit home.Buy the book: https://shovelingshit.com/Follow Kass & Mike: https://www.instagram.com/kassandmike/Chapters:00:00 Introduction to the Lazerow Story02:59 The Journey of Love and Business05:46 Building Trust in Relationships08:48 The Decision to Write a Book11:58 The Evolution of Golf.com15:00 Navigating Challenges and Setbacks17:53 Fundraising Insights and Strategies20:52 The Importance of Relationships in Business23:51 Gary Vee and the Power of Consistency31:28 The Early Days of Entrepreneurship33:02 Buddy Media and the Social Media Revolution36:20 The Impact of Facebook on Society39:04 Navigating the Challenges of Entrepreneurship41:34 The Emotional Journey of a Billion Dollar Exit47:39 Looking Ahead: Future Aspirations and Giving Back

On today’s episode of The Casey Adams Show, I sit down with Rob Greenlee — a 20-year podcasting veteran and one of the most influential voices in the space. From leading roles at Microsoft, Libsyn, PodcastOne, and Spreaker, to helping shape the very fabric of the industry through The Podcast Academy and the Podcast Hall of Fame, Rob has been at the forefront of podcasting’s evolution.We discuss the early days of the medium, the rise of SaaS platforms in podcasting, and how video, distribution, and monetization have transformed over the past two decades. Rob also shares his insights on where the industry is headed, the importance of trust and authenticity in creator communities, and why podcasting is still one of the most open and innovative media formats in the world.Whether you're a creator, founder, or someone watching this space closely, this episode is filled with rare industry wisdom from someone who's helped shape podcasting from the inside out.Learn more about Rob Greenlee: https://robgreenlee.com/Chapters00:00 Introduction to Podcasting and Rob Greenlee's Journey04:43 The Evolution of Podcasting and Community Building09:47 Reflections on the Growth of Podcasting12:09 The Cultural Impact of Podcasting Today17:42 The Convergence of Audio and Video in Podcasting22:50 Insights from Podcast Technology Companies and M&A Trends26:40 The Evolution of Listener Control29:36 The Importance of Being a Great Listener32:30 Navigating the Podcasting Landscape36:15 The Shift Towards Video in Podcasting40:44 The Future of Podcasting Deals and M&A42:30 Building Networks for Content Creators

Today on The Casey Adams Show, I sit down with Dr. Will Bulsiewicz — renowned gastroenterologist, bestselling author of Fiber Fueled, and founder of 38TERA, a cutting-edge gut health supplement company. Known to millions as “Dr. B,” he shares how healing the gut can transform not just your digestion, but your energy, mental clarity, immune system, and overall quality of life.In this conversation, Dr. B opens up about his personal health struggles, the science behind the gut microbiome, and how consistent dietary choices—not perfection—lead to lasting change. We dive into the creation of 38TERA, the future of microbiome-targeted supplements, and how new technology is unlocking a more personalized, data-driven approach to wellness. Whether you're looking to overcome food intolerances, optimize your performance, or simply feel your best — this episode is essential listening.Connect with Dr. Will Bulsiewicz: https://www.instagram.com/theguthealthmd/Learn more about 38TERA: https://38tera.com/Chapters:00:00 Introduction to Gut Health and Dr. Bulsiewicz03:02 The Importance of Gut Health06:01 The Microbiome: Command Center of Health08:55 The Journey to Writing Fiber Fueled12:01 The Birth of 38TERA14:46 Creating a Transformative Product18:09 Lessons Learned in Product Development20:52 Consistency and Lasting Change in Gut Health27:29 The Key to Gut Health: Coffee42:09 Training the Gut: Overcoming Food Intolerances47:12 The Future of Gut Health and Technology

Today on The Casey Adams Show, I sit down with Kevin Smith — Co-Founder of Snipd, the AI-powered app that’s redefining how we learn from podcasts. After walking away from a safe corporate job, Kevin found himself learning more from podcasts than anywhere else — but forgetting everything he heard. That pain point sparked the vision for Snipd: a tool that uses AI to help you capture insights in real time, revisit powerful moments, and build a lifelong knowledge base from the content you already consume.In this conversation, Kevin shares how his childhood shaped his entrepreneurial drive, why moving to Zurich changed everything, and what it really takes to build something that stands out in a world dominated by giants like Spotify and YouTube. We dive deep into the future of AI in media, why reflection matters more than passive consumption, and how to build a product that truly serves people.Try SnipdChapters:00:00 Introduction to Snipd and AI in Podcasting03:03 Building Snipd: The Product and Its Purpose05:51 From Corporate to Startup: Kevin’s Leap into AI09:04 Childhood Influences and the Entrepreneurial Spark11:55 Why Moving to Zurich Changed Everything14:58 Competing in a Podcasting World Dominated by Giants17:48 How Video is Reshaping Podcast Discovery20:57 Building for a Specific Audience: Snipd’s Core Focus29:42 Commitment, Validation, and Early Traction31:57 Taking the Leap: Quitting a Stable Job to Build Something New37:03 From Prototype to Product: Snipd’s First Iteration46:18 What’s Next for AI in Podcasting — and for Snipd

Today on The Casey Adams Show, I sit down with Mike Salguero — Founder and CEO of ButcherBox, the $550M direct-to-consumer brand redefining how meat is sourced, delivered, and consumed. Mike shares the untold story of how he bootstrapped ButcherBox without raising a single dollar of outside capital, scaling it through a series of internet-driven arbitrage opportunities and a deep obsession with product quality. We dive into the company's mission to transform the meat industry for the better — from supporting family farms to championing animal welfare and sustainability. Mike also unpacks his approach to building a profitable business, staying customer-obsessed, and leading with purpose in a noisy market. This episode is a must-listen for founders who believe in building with integrity, vision, and long-term impact.Connect with Mike Salguero: https://www.linkedin.com/in/mikesalguero/Learn more about ButcherBox: https://www.butcherbox.com/Chapters:00:00 The Mission Behind ButcherBox03:12 The First Arbitrage: Finding Gaps in the Internet07:41 Why Product Obsession Was the Foundation10:56 Scaling Without Venture Capital14:03 Transforming the Meat Industry From the Inside18:30 Lessons in Building Operational Excellence22:15 Marketing Through Purpose, Not Promos25:40 Why Mission-Driven Brands Win Long-Term28:36 Supporting Farmers and Creating Supply Chain Change33:02 Staying Profitable While Growing Fast36:10 Advice for Founders on Focus, Vision, and Longevity

Today on The Casey Adams Show, I sit down with Chris Riccobono — Founder of UNTUCKit, the menswear brand that redefined how millions of men wear shirts. What started as a frustration with fit became a nationwide movement, turning a side hustle into a retail empire with over 80 stores and millions of loyal customers. In this episode, Chris shares how he transformed a single problem into a scalable solution, why differentiation and storytelling built brand loyalty, and what it really takes to thrive in today’s fast-moving retail world. We also dive into balancing fatherhood and entrepreneurship, navigating e-commerce shifts, and the mindset behind long-term success.Connect with Chris Riccobono: https://www.linkedin.com/in/chris-riccobono-25b8821b/Learn more about UNTUCKit: https://www.untuckit.com/Chapters:00:00 The Birth of UNTUCKit02:59 Navigating E-Commerce and Retail Evolution05:57 Launching Greatness Wins: A New Venture09:02 Balancing Fatherhood and Entrepreneurship12:02 The Journey of an Entrepreneur14:56 The Passion Behind the Wine Video Blog23:50 The Journey of Growth and Consistency25:11 Navigating Challenges During COVID-1929:36 Building Customer Loyalty in a Competitive Market33:56 The Importance of Differentiation and Marketing Strategies37:40 The Evolving Landscape of Influencer Marketing42:00 Advice for Young Entrepreneurs and Founders

Today on The Casey Adams Show, I sit down with Amy Zalneraitis — Co-Founder and Chief Brand Officer of We Feed Raw, the fastest-growing raw dog food delivery company in the country. Originally founded by her sister Alissa, We Feed Raw was born out of a deep love for animals and a belief that dogs deserve biologically appropriate, nutrient-rich food. After Alissa’s passing in 2014, Amy made it her mission to carry on the brand’s legacy — and today, We Feed Raw is widely recognized as a leader in pet wellness. In this episode, Amy shares the emotional story behind the brand, how education and resilience fueled its growth, and why the pet food industry is undergoing a massive shift toward health-conscious, purpose-driven products.Connect with Amy Zalneraitis: https://www.linkedin.com/in/amy-zalneraitis-3048158/Learn more about We Feed Raw: https://www.wefeedraw.com/Chapters:00:00 Introduction to We Feed Raw01:08 The Origin Story of We Feed Raw03:56 The Impact of Personal Tragedy on Business06:15 Rebranding and Growth of We Feed Raw10:09 Navigating the World of Angel Investing13:40 The Shift in Dog Food Industry18:06 Challenges and Rewards of Educating Consumers20:45 Transitioning Dogs to Raw Diets25:11 The Science Behind Raw Feeding26:35 The Science Behind Pet Nutrition27:42 A Family Legacy of Animal Love29:27 The Importance of Animal Welfare30:41 Navigating Business Growth and Culture33:33 Innovating with New Product Lines38:22 Honoring a Sister's Legacy43:14 Resilience in Entrepreneurship46:45 Running: A Metaphor for Life and Business

Today on The Casey Adams Show, I sit down with Matthew Roberts — Co-Founder and CEO of Cometeer, the flash-frozen coffee company redefining how we experience a perfect cup. In this episode, Matthew shares how a college idea led to a partnership with specialty coffee legend George Howell, and how they discovered a way to preserve flavor and aroma better than any other method. We talk about the role of technology in creating Cometeer’s cryogenic brew process, the brand’s journey from concept to category pioneer, and how storytelling, science, and simplicity are reshaping the future of coffee. Whether you're a founder, a coffee lover, or both — this episode is packed with insight.Try Cometeer: https://cometeer.com/Follow Matthew Roberts: https://www.linkedin.com/in/matthew-roberts-35567725/Chapters:00:00 Introduction to Cometeer and Its Unique Concept03:04 The Journey of Innovation in Coffee06:02 Meeting George Howell: A Turning Point08:54 The Science Behind Flash Frozen Coffee11:53 Building Cometeer: From Concept to Reality14:58 Investor Insights and Early Challenges17:50 Marketing Strategies and Customer Engagement20:53 Personal Connection to Coffee and Its Evolution23:39 The Coffee Experience: Beyond the Basics25:34 The Journey to Specialty Coffee27:25 Kids and Coffee: A New Generation31:29 Trends in the Coffee Industry36:29 Building Relationships with Farmers44:53 Lessons Learned in Business46:56 The Future of Cometeer and Coffee Innovation

Today on The Casey Adams Show, I sit down with Connor and Rob Darnbrough, the father-son team behind SmartFit Method — a science-backed fitness company built around personalized training and cutting-edge technology. After Rob experienced a life-threatening health scare, they set out to reimagine how people train for longevity, not just aesthetics. In this episode, we dive into the power of adaptive resistance training (ARX), the importance of creating a “physical retirement plan,” and how SmartFit is scaling nationwide through its franchise model. We also explore the lessons they’ve learned building a family-led business, the value of extreme ownership, and what the future of fitness looks like when driven by data, intention, and heart.Learn more about the Smart Fit Method: https://smartfitmethod.com/Chapters:00:00 Introduction to the SmartFit Method02:57 The Science Behind SmartFit05:57 Rob's Personal Health Journey08:59 The Role of Technology in Fitness12:02 Understanding Adaptive Resistance Exercise (ARX)14:59 The Evolution of SmartFit and Its Mission18:01 Connor's Perspective and Involvement20:57 Target Audience and Market Insights27:28 The Purpose of Fitness: Beyond the Gym32:59 Expanding SmartFit: The Franchise Model36:07 Personalized Fitness: Tailoring Workouts to Individuals37:40 Father-Son Dynamics: Building a Business Together46:11 Lessons from Experience: Advice for Young Entrepreneurs51:17 The Future of SmartFit: Excitement and Expansion

Today on The Casey Adams Show, I sit down with Dr. Ed Le Cara — Board-Certified in Sports Medicine & Rehabilitation and Director of Education at Smart Tools, the leaders in Blood Flow Restriction (BFR) training. In this episode, Dr. Le Cara breaks down why BFR is one of the most underrated performance tools in recovery and strength training today. We explore how it works, why it matters, and how it’s being used by elite athletes and everyday individuals alike. From optimizing longevity through muscle development to navigating modern health protocols like peptides, this conversation is packed with cutting-edge insights on wellness, performance, and personalized recovery.Connect with Dr. Ed Le Cara: https://www.linkedin.com/in/edlecara/Learn more about Smart Tools: https://www.smarttoolsplus.com/Chapters:00:00 Introduction and Personal Transformations06:26 The Journey into Sports Medicine and Rehabilitation10:50 Understanding Blood Flow Restriction Training21:52 The Evolution of BFR Training and Its Applications24:35 The Importance of Muscle Mass for Longevity30:10 Navigating the Era of Health Information34:32 Innovative Approaches in Health Clinics40:36 The Role of Peptides in Modern Health

Today on The Casey Adams Show, I sit down with Dr. Jonathan Levine — a globally recognized dentist, entrepreneur, and founder of the GLO Good Foundation. We dive into his journey transforming the dental industry through cutting-edge technology, purpose-driven care, and innovative business models. From launching GLO Science to building Smile House — a first-of-its-kind dental wellness destination — Dr. Levine shares how he’s blending hospitality, health, and brand to reimagine the future of dentistry. We also explore the role of family in business, and how mindset, design, and community impact play into building a lasting legacy.Follow Dr. Jonathan Levine: https://www.instagram.com/drjonlevine/?hl=enChapters:00:00 The Journey into Dentistry05:50 Innovations in Dental Technology11:59 Building a Personal Ecosystem18:08 Family Dynamics in Business24:01 Reinventing Dental Practices for Longevity25:41 Reinventing the Dental Experience29:03 Maximizing Your Dental Visit32:59 The Evolution of Dentistry37:22 Valuation in Dental Practices41:57 The Future of Dentistry44:04 Getting Involved with Smile House

Today on The Casey Adams Show, Casey sits down with Troy Taylor, VP of Performance Innovation at Tonal, to explore the intersection of technology, strength training, and human performance. Troy shares his journey from high-performance coaching to leading innovation at Tonal, offering insights into how the company is redefining at-home fitness. They discuss the rise of AI in training, the impact of COVID-19 on the fitness industry, and why recovery routines are just as important as workouts. This is a must-listen for anyone interested in the future of fitness and performance.Learn more about Tonal: https://www.tonal.com/Chapters00:00 Introduction to High Performance Training02:59 The Evolution of Tonal and Its Unique Features05:53 Troy Taylor's Journey in High Performance Coaching08:58 Lessons from Olympic Athletes and Their Resilience12:01 Joining Tonal: Navigating Hyper-Growth During a Pandemic15:11 Integrating Human Performance Science into Training Programs18:09 Innovations in Tonal: The Impact of Data and Research20:53 The Launch of Tonal 2 and New Features24:01 Exploring the New Aero Mode for Cardiovascular Training26:11 Innovative Movement Patterns in Cardio Training27:52 The Future of AI in Fitness33:01 Creating the Ideal Home Gym Environment36:29 Daily Performance and Workout Routines39:03 Daily Rituals and Recovery Modalities42:09 The Future of Tonal and Strength Training Awareness

On this episode of The Casey Adams Show, Alyse Borkan, co-founder of Rocco—the viral drinks fridge that won Domino's Groundbreaking Product of 2024—shares how she’s redefining the beverage industry. With a background in scaling high-growth consumer brands like Our Place, Coterie, and Billie (acquired by Edgewell), Alyse brings deep expertise in brand-building, creative marketing, and product launches. She discusses the challenges of launching a hardware product, the power of strategic brand partnerships, and how Rocco is designed to seamlessly blend into any space while enhancing social experiences.Chapters00:00 Introduction to Rocko and Elise Borkan03:05 The Design Philosophy Behind Rocko06:01 The Beverage Landscape and Consumer Trends09:06 Innovative Partnerships with Beverage Brands11:56 Challenges in Hardware Development14:58 The Iterative Design Process18:08 Elise's Journey into Business and Marketing23:40 From Journalism to Startups25:03 Building Brands at Casper and Billie28:05 Creating a Unique Brand Perspective31:01 Marketing Tactics for Early Stage Brands32:30 The Power of Limited Inventory35:22 White Glove Delivery Experience37:34 Evolving Brand Mission and Perspective39:30 Innovative Features of the Rocco Fridge41:40 Future Vision for Rocco43:00 Advice to My Younger Self