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The Ceres Podcast
The Ceres Podcast
Author: Ceres | Pure Food Innovation
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Description
Practical conversations for people who run food businesses.
The Ceres Podcast is a long-form podcast for people in food, hospitality, and the fish and chip trade.
Hosted by Stelios Theocharous of Ceres | Pure Food Innovation, alongside Mark Petrou, Kelly Barnes, David Nicolaou, and David Miller, the podcast brings together operators, chefs, suppliers, producers, and hospitality voices for honest conversations about the realities of the industry.
We talk about what is actually happening on the ground: pricing, margins, customer behaviour, menu strategy, marketing, trade pressures, and the decisions that shape real businesses.
No rushed soundbites. No glossy nonsense. Just practical experience, hard-won lessons, and proper conversations with people who care about the trade.
If you run a food business, work in hospitality, or want to understand where the industry is heading, this podcast is for you.
The Ceres Podcast is a long-form podcast for people in food, hospitality, and the fish and chip trade.
Hosted by Stelios Theocharous of Ceres | Pure Food Innovation, alongside Mark Petrou, Kelly Barnes, David Nicolaou, and David Miller, the podcast brings together operators, chefs, suppliers, producers, and hospitality voices for honest conversations about the realities of the industry.
We talk about what is actually happening on the ground: pricing, margins, customer behaviour, menu strategy, marketing, trade pressures, and the decisions that shape real businesses.
No rushed soundbites. No glossy nonsense. Just practical experience, hard-won lessons, and proper conversations with people who care about the trade.
If you run a food business, work in hospitality, or want to understand where the industry is heading, this podcast is for you.
249 Episodes
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In Episode 249 of The Ceres Podcast, Mark Petrou is joined by Kate Mills, Business Development Manager at Stokes Sauces. Kate shares her remarkable journey from growing up in a family-run hairdressing business, through careers in textile design, sportswear and insurance, to becoming one of the most recognisable figures in the UK fish & chip industry. Along the way she explains how family values, creativity and a passion for people shaped her approach to business. The conversation then explores the story behind Stokes Sauces, from Rick Sheepshank's commitment to quality ingredients and British manufacturing, to building an award-winning brand now sold around the world. Mark and Kate also take a deep dive into the changing foodservice landscape, discussing: How GLP-1 weight loss medication is changing customer behaviour. Why protein is becoming a major purchasing driver. The growth of fried chicken and what it means for fish & chip shops. Portion sizes, menu engineering and improving margins. Consumer trends, online ordering and attracting younger customers. Why premium condiments can elevate both the customer experience and profitability. Rather than simply identifying challenges, Kate shares practical ideas that fish & chip shop owners can implement today to remain relevant, profitable and competitive in a rapidly evolving market. Sharpen your decision making with the Ceres Calculators. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮 Join the Ceres email list to keep updated and receive monthly offers.
In Episode 248 of the Ceres Podcast Podsquad, Stelios Theocharous is joined by David Miller, Kelly Barnes and Mark Petrou for another wide-ranging discussion on the biggest issues currently affecting fish & chip shops. This episode covers: • The latest market update on cod, haddock, hake and potato prices. • Why falling potato prices may not last as long as many expect. • The UK's new Statutory Sick Pay changes and what they mean for independent businesses. • How employers can balance supporting genuine illness while protecting their businesses. • Handling customer complaints, online reviews and protecting staff morale. • Whether farmed cod could become part of the future of the fish & chip industry. • Insights from the English Fish & Chip Awards. • Trading through extreme summer temperatures and adapting staffing to changing customer demand. • Practical discussions on stock control, labour planning and maintaining profitability during quieter trading periods. As always, the Podsquad shares honest opinions, practical experience and real-world advice from operators who work in the industry every day. Hosts: Stelios Theocharous David Miller Kelly Barnes Mark Petrou Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
Cos Michael returns to the Ceres Podcast for a follow-up conversation, building on the discussion from Episode 230. In this episode, we explore some of the biggest challenges currently facing fish and chip shop operators, from fish supply and rising costs to changing customer behaviour and the realities of modern trade. Cos also shares a remarkable EHO inspection story that resulted in a long-standing five-star business being downgraded overnight, before successfully challenging the decision through the appeals process. From there, we discuss why speed, simplicity and operational efficiency are becoming increasingly important, whether many businesses are carrying more complexity than they need, and how operators can make better decisions using strategic frameworks such as the Boston Matrix. We finish by discussing the newly rebuilt Ceres Calculator Suite and why understanding your numbers is essential for making better business decisions in today's market. In this episode: Current trading conditions across the industry Fish supply challenges and alternative species Rising costs and changing customer expectations Lunch trade, menu design and service speed A real-life EHO inspection and appeal The hidden cost of complexity Menu engineering and operational efficiency The Boston Matrix explained simply Strategic thinking for fish and chip shops The importance of understanding your numbers The new Ceres Calculator Suite If you haven't already listened to it, make sure you also check out Episode 230, where Cos and I discussed staffing, customer service, technology, CRM systems, delivery platforms and the evolution of the fish and chip industry. Sharpen your decision making with the Ceres Calculators. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮 Join the Ceres email list to keep updated and receive monthly offers.
In episode #246 of The Ceres Podcast, Stelios is joined by the Podsquad team — Kelly Barnes, David Miller, David Nicolaou and Mark Petrou — for a May roundtable on the realities facing fish and chip operators right now. The discussion covers trade in 2026, changing customer behaviour, rising food and supply chain pressures, pricing, market updates, social media, online reputation, copycat businesses, alternative fish species, and the difficult commercial decisions behind closing a site. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.
In this episode of The Ceres Podcast, Stelios is joined by Jamie Russo from Redcloak Fish Bar in Stonehaven and Charlie Collins from Frydales in Leicester for an honest operator-to-operator conversation about the current state of the fish and chip industry. Originally planned as a Q&A episode, the conversation quickly turns into a deep discussion around what's really happening in the trade right now: Are shops actually making money? Why are fish prices still so volatile? Are delivery apps helping or hurting independent shops? Does the traditional fish and chip shop model still work in 2025? Are menus becoming too big and complicated? Why are customers spending differently now? And what happens next for the industry? Jamie and Charlie both run successful fish and chip businesses day-to-day and are former Young Fish Frier of the Year winners, bringing practical insight from two very different parts of the UK. This episode covers everything from cod vs haddock, frozen-at-sea fish, potato pricing, staffing pressures and rising costs, through to pizza businesses, customer psychology, supermarket competition and the changing future of takeaway food. A candid, unscripted discussion between three operators living the realities of the trade every day. Download your FREE copy of the Fish & Tips E-Book and boost your business today. Ceres Facebook Page Ceres Podcast 📮Join the Ceres email list to keep updated and get monthly offers.








