The Coach Trap Podcast

The Coach Trap | Episode: The Story Behind AudopiaHost: Greg StyanGuest: Nick Aschettino, Founder of Audopia🎧 Episode Summary:Is traditional coaching leaving people behind? Nick Aschettino thought so—and he created Audopia to change the game. In this episode of The Coach Trap, host Greg Styan sits down with Nick to explore the story behind Audopia, a platform designed to make personal growth accessible, affordable, and impactful for everyone.Nick shares his personal journey into coaching, the inspiration behind Audopia, and how the platform is empowering learners and coaches alike. From innovative audio learning to building a strong community, Audopia allows people to grow anytime, anywhere while complementing traditional coaching.💡 What You’ll Learn:Nick’s journey into coaching and personal development.How Audopia centralizes growth resources for accessibility and convenience.Learning on the go while reducing screen time.A diverse range of courses from qualified coaches and therapists, including underserved topics like ADHD.The crucial role of community for both clients and coaches.Audopia’s upcoming app launch and how to join the waitlist.🌐 Find out more about Audopia: www.audopia.co.uk⚠️ Don’t fall into the coach trap: www.coachtrap.co.uk"You can grow anywhere, anytime.""We're very close to launching it.""We have a diverse range of courses."#PersonalDevelopment #Coaching #Audopia #Accessibility #Community #Growth #MentalHealth #AppLaunch #CoachingPlatform #OnlineLearning #Podcast #CoachTrap

The Coach Trap | Why Most Coaches Fail (ft. Christopher Down)Most coaches will never make it.Not because they don’t care. Not because they aren’t talented.But because they’ve fallen into the trap.In this episode of The Coach Trap, host Daniel Williams sits down with Christopher Down – a coach who’s been in the trenches, faced the same struggles, and found a way through. If you’ve ever questioned why your calendar is empty, why your content gets ignored, or why coaching feels more like a side hustle than a business… this conversation is for you.We talk about:Why most coaches are chasing clients the wrong wayThe dangerous myths of the “coaching industry” nobody talks aboutHow to stand out when every feed is flooded with life adviceThe uncomfortable truths you need to face if you want to survive as a coachThis isn’t motivational fluff. It’s raw, unfiltered, and aimed directly at the coaches stuck in the grind — the ones pouring their heart out online but still wondering why it isn’t working.🎯 Don’t fall into the coach trap.👉 www.coachtrap.co.ukTo find out more about Chris and his coaching.  / christopher-down-3b2277264  

Unlocking Potential: Craig Drake’s Coaching Journey | The Coach Trap PodcastIn this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Craig Drake, a seasoned coach with over 20 years of management and leadership experience. Craig opens up about his journey of overcoming limiting beliefs, his passion for helping others unlock their potential, and the lessons behind his upcoming course at Audopia.The conversation dives deep into the challenges coaches face in marketing, the importance of defining your target audience, and how vulnerability and storytelling can build authentic trust with clients. Craig also highlights why journaling and self-awareness are vital tools for personal development and shares practical tips for consistency in content creation, accountability, and balancing time between clients and marketing.✨ Don’t fall into the Coach Trap: www.coachtrap.com📘 Learn more about Craig’s course: audopia.co.uk🔑 Key Takeaways:Over 20 years of management and leadership experienceOvercoming limiting beliefs through self-awareness and actionWhy targeting a specific audience is crucial for successThe power of vulnerability and storytelling in coachingJournaling as a tool for growth and clarityConsistency in content creation and marketing strategiesThe importance of accountability for coaches🎧 Chapters:00:00 – Introduction to Craig Drake and His Journey01:45 – Understanding Limiting Beliefs03:35 – Target Audience and Niche Marketing06:45 – The Importance of Specific Targeting09:52 – Personal Stories and Vulnerability in Coaching12:37 – Building Trust Through Storytelling14:34 – Content Creation and Marketing Strategies19:21 – Metrics for Success in Coaching22:32 – Takeaways from Craig’s Course25:00 – Final Thoughts and Closing Remarks#Coaching #LimitingBeliefs #PersonalDevelopment #MarketingStrategies #TargetAudience #Vulnerability #Storytelling #ContentCreation #Leadership #SelfAwareness

Think Smart: Mastering Mindsets with EmrahIkiokMost people don’t fail because they lack talent. They fail because they thinkin the wrong way.In this episode of the Audiopia X CoachtrapPodcast, hosts Gregory Bernard Styan and Dan Williams sitdown with Emrah Ikiok to explore how mindset shapes every decision youmake—and why learning to think smarter is the ultimate unfair advantage.From her journey as an industrial engineer tobecoming a coach, Emrah reveals the insights behind her program, “ThinkSmart: Mastering the Mindsets that Move You Forward.” This isn’t aboutgeneric positivity—it’s about building a mental operating system that worksunder pressure.If you’ve ever found yourself trapped byoverthinking, procrastination, or self-doubt, this conversation will show youwhy changing your thoughts is the first step to changing your life.What You’ll Learn: About Emrah Ikiok:Emrah Ikiok is a coach and entrepreneur with a background in engineering andbusiness. Her course, “Think Smart,” helps ambitious people upgradetheir mindset so they can handle complexity with clarity.Connect with Emrah:LinkedIn: https://www.linkedin.com/in/emrahikiok/Course: www.audopia.co.ukDon’t Fall Into the Coach Trap: www.coachtrap.co.uk#Mindset #Coaching #PersonalDevelopment#ThinkSmart #Podcast

Take Your Coaching Business Anywhere – with Simon Cook | The Coach TrapEver dreamed of running your coaching business from a tropical island?In this episode of The Coach Trap, we’re joined by Simon Cook — a coach who took that dream and turned it into a permanent lifestyle. He packed up his business, moved to the Cayman Islands, and now runs his coaching practice entirely online… from paradise.But this isn’t just a highlight reel.Simon shares the unfiltered truth about what worked, what flopped, and what nobody tells you about going global. From timezone chaos to cultural adaptation, raising a family as digital nomads, and navigating breathwork, moon phases, and client expectations — it’s all here.Dan and I also open up about taking The Coach Trap international, including the behind-the-scenes wins and setbacks of building a coaching brand from anywhere in the world.🔑 Topics We Cover:Making the leap: How Simon moved his coaching business abroadAvoiding rookie mistakes in remote coachingTimezones, tech tools, and tropical trade-offsWhy networking and niche are everythingThe surprising power of breathwork and wellness trendsBalancing work, life, and family as a digital nomadWhether you're dreaming of palm trees or just more freedom, this episode is your blueprint.👉 Don’t fall into the Coach Trap.Start building the coaching business you can take anywhere.—🔗 Resources:Simon Cook on LinkedIn: linkedin.com/in/simon-cook-59a076276More from us: hypnotic-change.co.uk📍Watch on Spotify, LinkedIn, or YouTube🗓️ Originally recorded live: August 14, 4:30PM BSTCayman Islands, online coaching, remote work, digital nomads, coaching tips, breathwork, work-life balance, cultural adaptation, wellness trends, family travel, niche marketing, remote business, coaching from anywhere

What if anxiety wasn’t your enemy… but your greatest teacher?Romi Mitchell went from battling crippling anxiety to building a coaching practice that changes lives. In this conversation, she reveals the deeper solutions behind her upcoming course Anxiety Sorted — available at Audopia August 18th and found at www.audopia.co.uk/listen-now/.We explore the mindset shifts that turn fear into fuel, the marketing strategies that cut through the noise, and why personal storytelling is the most underrated tool in coaching. You’ll hear practical tips for managing mental health, the secrets to content creation that actually connects, and how to use podcasting and social media to grow your impact.If you care about personal development, online courses, or learning how to build trust in a distracted world, this episode will change the way you think about anxiety, coaching, and your own potential.Find Romi at www.instagram.com/romi.mitchellDon’t fall into the Coach Trap — www.coachtrap.co.uk

From Magic to Marketing: Jimi Gibson on Visibility, Branding, and Getting ClientsMost coaches stay broke—not because they suck at coaching, but because they’re invisible.In this episode, Gregory Bernard Styan speaks with Jimi Gibson, VP of Brand Communication at Thrive Agency and former professional magician. With over 25 years of experience helping brands stand out, Jimi breaks down what it really takes to build authority and attract clients in today’s digital world.Topics include:Why 90% of coaches fail in year oneHow to stop blending in with boring contentPersonal branding that actually worksTEDx talks as a trust-building toolLinkedIn strategies that don’t make you sound desperateThe Five Finger Method for content clarityHow to be consistent without burning outThis isn’t another generic conversation about “posting more.” It’s about building visibility, trust and long-term demand in a crowded market.Find Jimi Gibson:LinkedIn: https://www.linkedin.com/in/jimigibsonWebsite: https://www.thriveagency.comMore insights:https://coachtrap.co.uk#coachingbusiness #digitalmarketing #personalbrand #contentmarketing #LinkedInstrategy #buildauthority #visibilitystrategy #TEDxspeaker #marketingtips #coachtrap

“Build it and they will come” is the biggest lie in the coaching worldYou’ve probably heard the advice — build the program, make a logo, write the posts… And eventually, clients will magically appear.It’s nonsense.This week, we’re joined by Katrena Friel, an experienced speaker, author, and creator of Becoming the Expert, who shares exactly why that strategy doesn’t work — and what does.She opens up about a $30,000 mistake that nearly ended her coaching career before it began, why so many coaches waste time trying to “look professional”, and how to build a real business that brings in actual income.We also dive into:Introvert vs extrovert coaches (yes, it matters)Why joint ventures aren’t always the answerHow she built her brand as the “Business Witch”The skills most coaches ignore — and end up broke because of itHow to start coaching without quitting your jobIf you’re stuck, spinning your wheels, or wondering why no one’s signing up — this one’s for you.The lie is “build it and they will come”.The truth? Marketing is part of the job — learn to do it, or get outplayed by someone who will.Guest: Katrena FrielHosts: Greg Styan & Dan WilliamsPodcast: The Coach TrapWant help getting unstuck?Don’t fall into the coach trap.Sign up to the free video email series: www.coachtrap.co.ukWant to find out more about Katrena.....Connect with Katrena:Website: becomingtheexpert.com.auDiscovery Call: Available on her siteStartup Checklist: Free download there tooLinkedIn: linkedin.com/in/katrenafrielInstagram: @katrenafrielFacebook: facebook.com/katrena.frielTwitter/X: @ActivatedLife#CoachingTruths #TheCoachTrap #KatrenaFriel #BuildItTheyWontCome #OnlineCoaching #CoachingBusiness #CoachingMistakes #LifeCoachReality #marketingforcoaches #CoachTrapPodcast #StrugglingCoaches

🎙️ Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t WorkingDon’t fall into the coach trap.You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler: it’s not.We talk about:Why storytelling is more powerful than braggingThe actual role of podcasts in trust buildingWhy audience-centric content = client acquisitionHow to stop scrolling past your own postsAnd the ONE question every coach should ask: “Am I actually helping, or just shouting into the void?”💥 Ready to fix your content? Want actual clients, not just likes?Start with our Free Email Series at 👉 www.coachtrap.co.uk(It’s free. It’s brutal. It works.)Self-promotion ≠ value.Focus on them, not you.Niche down and talk directly to your ideal client.Storytelling builds trust. Stats build proof. Use both.Podcasts = DMs at scale.Mix it up. Posts, clips, conversations — don’t be a one-trick pony.🎯 CTA: Don’t fall into the coach trap.00:00 – The Misconception of Self-Promotion in Coaching02:29 – The Importance of Audience-Centric Content05:14 – The Role of Storytelling in Building Trust07:46 – The Power of Podcasts in Client Engagementcoaching, self-promotion, audience-centric content, storytelling in coaching, podcasts for coaches, niche marketing, client acquisition, social media strategy, value-driven content, trust building in business#TheCoachTrap #CoachingBusiness #SelfPromotion #StorytellingForCoaches #PodcastMarketing #ClientAcquisition #CoachingTips #NicheMarketing #TrustBuilding #SocialMediaForCoaches #AudienceCentric

Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t WorkingDon’t fall into the coach trap.You're posting every day. Reels. Stories. Wins. But no clients. Why? Because no one cares how great you are — they care how you can help them.In this episode of The Coach Trap Podcast, Greg Styan and Dan “Yoda” Williams rip apart the myth that constant self-promotion is the key to growing your coaching business. Spoiler: it’s not.We talk about:Why storytelling is more powerful than braggingThe actual role of podcasts in trust buildingWhy audience-centric content = client acquisitionHow to stop scrolling past your own postsAnd the ONE question every coach should ask: “Am I actually helping, or just shouting into the void?”💥 Ready to fix your content? Want actual clients, not just likes?Start with our Free Email Series at 👉 www.coachtrap.co.uk(It’s free. It’s brutal. It works.)Self-promotion ≠ value.Focus on them, not you.Niche down and talk directly to your ideal client.Storytelling builds trust. Stats build proof. Use both.Podcasts = DMs at scale.Mix it up. Posts, clips, conversations — don’t be a one-trick pony.🎯 CTA: Don’t fall into the coach trap.00:00 – The Misconception of Self-Promotion in Coaching02:29 – The Importance of Audience-Centric Content05:14 – The Role of Storytelling in Building Trust07:46 – The Power of Podcasts in Client Engagementcoaching, self-promotion, audience-centric content, storytelling in coaching, podcasts for coaches, niche marketing, client acquisition, social media strategy, value-driven content, trust building in business#TheCoachTrap #CoachingBusiness #SelfPromotion #StorytellingForCoaches #PodcastMarketing #ClientAcquisition #CoachingTips #NicheMarketing #TrustBuilding #SocialMediaForCoaches #AudienceCentric

Is the Digital Nomad Life Just a Coaching Cliché? | The Coach Trap PodcastHosted by Greg Styan & Dan WilliamThis episode is a straight-up conversation about why we’re leaving the UK to build our coaching business abroad.We’re not talking fantasy-land travel. We’re talking real decisions, real logistics, and why becoming a digital nomad might be the best move if you’re a coach stuck in the loop of “post content, get nothing back.”We break down:Why getting out of your environment can help you reset your mindsetHow living in places like Thailand or Bali can give you a financial edgeWhat packing light and getting clear on visas actually looks likeHow to build a network when you land somewhere newWhy time zones aren’t a problem — they’re an opportunityIf you’re a coach thinking, “Maybe I just need a change,” this is for you.We’re not selling you a dream. We’re showing you what’s possible if you stop following the crowd and start living a little differently.Don’t fall into the Coach Trap.Sign up for the free email series at www.coachtrap.co.ukChapters00:00 – The Digital Nomad Journey Begins02:24 – Creativity from New Environments05:03 – Financial Freedom Abroad07:58 – Mindset Shifts and Social Comparison10:40 – Travel and Cultural Exploration13:12 – Packing and Minimalism15:55 – Building a Network and Community18:14 – Visa Strategy for Long-Term Stays20:55 – Time Zones and Business Growth23:24 – Final ThoughtsTopics CoveredDigital nomad coaching, moving abroad, coaching mindset, cost of living, visas, travel tips for coaches, creativity, building a business overseas, time zone leverage, Southeast Asia lifestyle#DigitalNomad #CoachingLife #CoachTrap #GregStyan #DanWilliam #RemoteWorkCoach #SoutheastAsiaLiving #BusinessAbroad #EscapeTheUK #CoachingMindset #LiveDifferently #OnlineCoachTips #CoachBurnout #DigitalNomadCoachWant the freedom to work from anywhere? Stop watching. Start moving.www.coachtrap.co.uk

Is the Digital Nomad Life Just a Coaching Cliché? | The Coach Trap PodcastHosted by Greg Styan & Dan WilliamThis episode is a straight-up conversation about why we’re leaving the UK to build our coaching business abroad.We’re not talking fantasy-land travel. We’re talking real decisions, real logistics, and why becoming a digital nomad might be the best move if you’re a coach stuck in the loop of “post content, get nothing back.”We break down:Why getting out of your environment can help you reset your mindsetHow living in places like Thailand or Bali can give you a financial edgeWhat packing light and getting clear on visas actually looks likeHow to build a network when you land somewhere newWhy time zones aren’t a problem — they’re an opportunityIf you’re a coach thinking, “Maybe I just need a change,” this is for you.We’re not selling you a dream. We’re showing you what’s possible if you stop following the crowd and start living a little differently.Don’t fall into the Coach Trap.Sign up for the free email series at www.coachtrap.co.ukChapters00:00 – The Digital Nomad Journey Begins02:24 – Creativity from New Environments05:03 – Financial Freedom Abroad07:58 – Mindset Shifts and Social Comparison10:40 – Travel and Cultural Exploration13:12 – Packing and Minimalism15:55 – Building a Network and Community18:14 – Visa Strategy for Long-Term Stays20:55 – Time Zones and Business Growth23:24 – Final ThoughtsTopics CoveredDigital nomad coaching, moving abroad, coaching mindset, cost of living, visas, travel tips for coaches, creativity, building a business overseas, time zone leverage, Southeast Asia lifestyle#DigitalNomad #CoachingLife #CoachTrap #GregStyan #DanWilliam #RemoteWorkCoach #SoutheastAsiaLiving #BusinessAbroad #EscapeTheUK #CoachingMindset #LiveDifferently #OnlineCoachTips #CoachBurnout #DigitalNomadCoachWant the freedom to work from anywhere? Stop watching. Start moving.www.coachtrap.co.uk

Empowering Mothers Without Burning Out | CT x WorkwellePauline and Clara—sisters, founders, and American expats in London—join Greg Styan to share the story behind Workwelle, their audio-based course helping mothers reclaim self-care and resilience.From tackling burnout to redefining modern motherhood, they open up about the challenges of building a brand that serves women balancing ambition, caregiving, and leadership.🎧 In this episode:Building Workwelle as a support system for modern mothersWhy their course is audio-first (and made for multitaskers)The leadership gap—and how mindset helps close itReal-world marketing strategies for busy womenWhy consistency in content builds trustHow selling can feel like servingCreating a genuine, values-driven communityIf you’re a mother—or know one—trying to lead, grow, and thrive without running on empty, this one’s for you.🎯 Learn more:Course for busy mums: www.audopia.co.ukMore episodes: www.coachtrap.co.ukConnect with Pauline & Clara: www.workwelle.co#Workwelle #SelfCareForMums #CoachTrap #Audopia #WomenInLeadership #Resilience #ModernMotherhood #WomenEmpowerment #PersonalBranding

She was burnt out. Then She Changed Her Mind—Literally.Karina Macmillan transformed her life with mindset science. In this powerful episode, discover how she went from overwhelmed to magnetic — and how her Magnetic Power course is helping thousands do the same.👇 TIME TO UNLOCK YOUR POWER 👇Explore Karina’s course: https://www.audopia.co.ukLearn more about the strategy: https://www.coachtrap.co.uk🎙 In This Episode of the Coach Trap PodcastJoin hosts Greg Styan and Dan Williams as they sit down with Karina Macmillan — therapist, speaker, and founder of Magnetic Power — to uncover the real psychology behind personal growth, performance, and emotional resilience.If you’ve ever felt:Invisible or unseen in your work or personal lifeStuck in a cycle of burnout and stressLike you were meant for more but couldn't access it...Then this is your episode.💥 WHAT YOU’LL LEARN:• Why traditional self-help often fails (and what works instead)• How neuroplasticity and cognitive reframing literally rewire your mindset• Real tools to manage overwhelm and anxiety in minutes per day• The marketing mistake most coaches make — and how Karina overcame it• How to build authority on social media without being “salesy”🔥 BONUS: Get insider tips from Dan Williams and Greg Styan on how to grow your audience with hooks, content strategy, and value-first storytelling. This isn’t theory — it’s what they teach inside Coach Trap, and it's what Karina used to scale her impact.🧠 Keywords in this episode:hypnotherapy, mindset coaching, burnout recovery, stress management, coach marketing strategy, cognitive reframing, neuroplasticity, business owner mental health, self-leadership, how to grow a coaching business, LinkedIn content strategy, affirmations, personal transformation.📌 Timestamps:00:00 – Intro: Meet Karina03:35 – Her turning point story06:00 – What most coaches get wrong10:15 – How Magnetic Power works14:40 – Understanding the neuroscience18:30 – Content strategy & human connection24:00 – Platform tips: LinkedIn vs Instagram vs X30:00 – Why your story is your brand31:45 – Final advice to new coaches✅ FOLLOW FOR MORE:Subscribe to this channel if you’re serious about turning your pain into purpose and building a coaching business that’s actually aligned. New interviews weekly with some of the UK’s most impactful coaches, creatives, and course creators.🔗 LINKS & RESOURCES:Karina’s Course – https://www.audopia.co.ukCoach Trap Strategy – https://www.coachtrap.co.uk#MindsetMatters #PersonalGrowth #Neuroplasticity #StressManagement #BurnoutRecovery #MagneticPower #CoachMarketing #CoachingTips #EmotionalResilience #CognitiveReframing #SelfHelp #BusinessMindset #CoachTrap #CoachLife #MentalHealthAwareness #OvercomeBurnout #TransformYourMind #SelfLeadership #MagneticMindset #GrowthMindset #CoachingSuccess #MindsetCoach #ContentStrategy #PersonalTransformation #AnxietyRelief #CoachingCommunity #SocialMediaStrategy #Mindfulness #ResilienceBuilding #CoachingJourney

CT X AUDOPIA X STEVE 🔥 Struggling to sell your coaching course? Stop guessing and start growing. 🔥In this must-listen episode, Coach Trap hosts' Greg Styan and Dan Williams teams up with leadership expert Steve Barrett—a corporate leader turned coach—to break down the real strategies behind his transformational program, ‘Mastering Change’.This isn’t just talk. It’s your coaching business blueprint.🎯 What You’ll Learn (Takeaways):How Steve transitioned from corporate leadership to coaching with purposeWhy embracing change is the most powerful tool in your personal & professional growthOutreach that works: Build trust before the DMThe secret to finding your ideal coaching audienceHow storytelling and personal experiences convert browsers into buyersWhy authenticity beats polished perfection every timeHow free, value-packed content (like Steve's redundancy course) builds your brandUsing vulnerability to create deep client connectionFuture-forward coaching: newsletters, books, and beyondThe golden rule: trust is built through consistent engagement🧠 Titles We Almost Picked (Because They’re That Good):• Mastering Change: Insights from Steve Barrett• Embracing Change in Coaching🎙️ Sound Bites That Hit Hard:"Change is coming your way.""You have to tap into a mindset.""Every DM is a follow-up."⏱️ Chapters:00:00 – Introduction to Coaching and Mastering Change02:57 – Understanding the Course and Its Audience05:23 – Strategies for Client Engagement and Outreach08:04 – Cognitive Reappraisal and Target Audience11:19 – Leveraging Personal Stories for Connection15:51 – The Importance of Authenticity in Coaching19:42 – Introducing the Free Course on Redundancy23:00 – Marketing Strategies for the Course26:33 – Future Plans and Expanding the Coaching Business30:10 – Final Thoughts and Key Takeaways🎯 Want to go deeper?👉 Access Steve’s full Mastering Change course here: www.audopia.co.uk👉 For more coaching insights, visit: www.coachtrap.co.uk📺 Watch on YouTube🎧 Listen on Spotify: From Invisible to Irresistible📍 Live replay also available on X Spaces: https://x.com/gbcoachTo Find out more about Steve Barrett - https://www.linkedin.com/in/steve-barrett-...#CoachTrap #Audopia #MasteringChange #LeadershipDevelopment #AuthenticMarketing #ExecutiveCoaching #MindsetShift #PersonalBranding #FromInvisibleToIrresistible #CourseMarketing #ChangeLeadership #StorytellingForCoaches #ScalingSuccess #OnlineCourses #ResilienceInCoaching