The Collective Co. Podcast

Episode Summary: In this episode of The Collective Co. Podcast, host Rachael Meyers breaks down the essentials of sales funnels for your business. Learn how to guide your customers through their journey with your business, from initial awareness to making a purchase, and beyond. Rachael shares examples and actionable steps to help you start creating effective sales funnels that nurture leads and drive sales. Key Takeaways: What is a Sales Funnel?: Understand the concept of a sales funnel and its significance in your business. Stages of a Sales Funnel: Awareness, Interest, Decision, and Action stages explained. Importance of Sales Funnels: Why having a well-designed sales funnel is crucial for consistent sales and customer retention. Creating Your Own Sales Funnel: Steps to identify your ideal customer, create nurturing content, and craft irresistible offers. Episode Highlights: [00:00] Introduction: Welcome and episode overview. [01:00] What is a Sales Funnel?: Definition and importance in the customer journey. [02:30] Stages of a Sales Funnel: Detailed breakdown of each stage. [05:00] Real-Life Example 1: Sales funnel for an online baking supplies business. [06:30] Real-Life Example 2: Sales funnel for an online fitness coach. [08:00] Importance of a Sales Funnel: Ensuring marketing efforts are effective and targeted. [09:30] How to Create Your Own Sales Funnel: Identifying your ideal customer, nurturing leads, and crafting offers. [11:30] Conclusion: Encouragement to start building your own sales funnel. Links: Let’s keep the conversation going! Connect with me on Instagram  Learn all of these strategies and more: Get on the waitlist for the Simplified Business Breakdown 

HIGHLIGHTS: In this episode, Rachael speaks with Nikki Nash as she dives into the crucial differences between growth and scaling, and why understanding both is essential for any entrepreneur. We'll explore effective strategies for acquiring new clients and retaining them long-term, ensuring your business thrives in a competitive market. Additionally, we'll discuss the power of refining your business processes and offerings, highlighting how small tweaks can lead to significant improvements in efficiency and profitability. Join us for an insightful conversation packed with actionable tips to elevate your business to the next level!   LINKS: Learn more about Nikki at nikkinash.co Tune into the Market Your Genius Podcast Follow Nikki on IG

HIGHLIGHTS: On today's episode Rachael shares current life updates, where her focus has been and what she's excited to be working on. She talks through simplifying your business, ditching the overwhelm and her newfound love for coaching. She also dives into prepping for the upcoming Fall and Holiday seasons and how to leverage collaborations for growth.   LINKS: Simplified Business Breakdown Waitlist

We've been hearing a lot lately from our small business owner community about how hard it all feels. In today's episode we're diving into the truths of entrepreneurship and how we all feel like we can't keep up! Rachael talks about why we're feeling this way and what to do about it. She touches on self accountability and ways to start thinking about setting yourself up for inspired action and getting back to the parts of your business that light you up and get you excited to keep moving your business forward.

Anne-Marie is the Founder of Courage Coaching. Courage Coaching is a holistic, therapeutic coaching approach and transformative experience to guide women through life transitions. On today’s podcast episode Anne-Marie and Rachael talk all about navigating seasons of change that so many of us face and how to normalize the fear and uncertainty that comes with this. They touch on how we can work to find the courage to move forward towards what is next and how to claim what you actually want!

Talking all about four strategies that you can put in place right now when creating content in order to help drive profit. If you’re a small business owner you are creating a lot of content. Whether that be social media posts, a newsletter, blog post, podcast episode, the list goes on, you’re likely spending a good amount of your time creating this content! Rachael talks through the four things you should be doing in order to help ensure that the content you are creating is driving profit and fueling business growth!

Talking with Rachael and Kate, co-founders of New Enlgand Photog all about how two entrepreneurs got together and accidentally started a new business. Diving into the launch of New England Photog, what presets are and how they were developed to solve specific problems and help small business owners. From how New England Photog got started to the behind the scenes of co-founding and growing a business together.

In today's episode we're talking about the importance of truly knowing and defining your target audience. Hear all about why you need to do this first, how knowing your audience helps to drive business growth and what to do if you need better customer clarity for your business.

In today's episode we're kicking off the fourth season of The Collective Co. Podcast. From the entrepreneurial mindset to money, brand, building business relationships, marketing, content creation and more, there's much to discuss. Tune in for a sneak peak and behind the scenes look at what's to come.

In today's episode, host Rachael Meyers is talking all about guilt. From mom guilt to business guilt and more, she shares her experiences as a working professional, as a full-time mother, as a part-time freelancer and as an entrepreneur. She talks about having guilt show up in all of these roles and how she came to realize that guilt is an emotion that, especially as women in the U.S., is woven into our roles. She dives into easy ideas on how to combat guilt and ways to cope when it inevitably shows up! Rachael Meyers is the Founder of The Collective Co. She provides women with a space to work and be their most productive selves while building true and meaningful connections and realizing they are not alone in life. She is a beach loving, New Englander for life. A creative, dreamer, podcaster, artist, educator, organization master and lover of all things design and branding. Her purpose is helping women thrive in their professional and entrepreneurial pursuits and her greatest role is Mom to two silly kiddos, ragdoll cat Mookie and golden pup, Kona!     

In this episode we are talking with Mike Filbey, the founder of Pepper which makes giving to charity simple, impactful, and equitable by providing just one option: give $10/month. 100% of contributions to Pepper are split across four terrific charities. Mike shares his background as the co-founder of Butcher Box and talks through his journey, why charitable giving is so important to him and more!

Natasha Ho is a woman on a mission to help creatives, consultants and coaches rapidly grow their businesses to multiple-six and seven figures without grinding longer, working harder or doing all of the things. She helps entrepreneurs tap into playfulness in how they position, package and market, so they can create massive visibility, consistent sales and have a whole lot more fun. Natasha shares her background, how to get more consistent in your marketing and visibility and talks about the benefits of bringing more play into how we do business. We discuss conversion strategy and the idea around creating content that brings people transformation instead of more information!

In today's episode we are talking with William MacFee, an IT expert who answers the prayers of frustrated business owners who feel burdened by technology instead of empowered by it. Will was a licensed Reactor Operator at NC State for the school’s reactor before he worked for the United States Nuclear Regulatory Commission analyzing nuclear fuel designs. After two years at the federal government, he felt it was time to come home and joined his father’s IT firm. Since then, he’s used his engineering background to develop simple and thoughtful solutions to small business IT problems. When he’s not fixing servers or deploying cybersecurity solutions, Will likes to play guitar, brew his own beer, and build electronics. Will shares his background and his work. He talks through how he is working with clients and what many of their top needs are. We discuss the difference between home and business IT needs and how to protect yourself when working from home. Will shares tips on how to choose an IT provider and what to pay attention to. Additionally, he talks about security with apps and programs that we are potentially using for business and how to navigate safety while online. Connect with Will: WEBSITE: www.systemsupport.com LINKEDIN: https://www.linkedin.com/in/william-macfee-b3679554/ FACEBOOK: https://www.facebook.com/SystemsSupportCorporation/ When The CC was created one of the first things we did was meet with an accountant. She got us set up on QuickBooks pronto and we haven’t looked back! And, we promise, our dislike of math and all things finances is UP there! But, if we can do it, so can you! We couldn't recommend QuickBooks enough! It offers comprehensive features so you can spend less time crunching those numbers and more time managing all of those other small biz tasks. But, if you do love a good spreadsheet QuickBooks has all of the tools you’ll need – from automating accounting work, managing cash flow and (eek) preparing for tax time, QuickBooks can do it all and has become a trusted tool for our business! We invite you to try Quickbooks today: https://quickbooks.grsm.io/c60wdwa4r1bs

In this episode we are talking with Christina Flach, a world renowned makeup artist with experience working with celebrity clientele, magazines, and big name brands. Christina has been featured in Vogue, People, Time, and Elle, as well as campaigns for Gucci, Louis Vuitton, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Macy’s, and Bloomingdales. She is also a makeup artist for NBC. Christina shares her background, her passion for makeup and what led her to create Pretty Girl Makeup. She also talks about the challenges she faced and what she did to overcome them.  She shares her secrets around turning your passion into a business and creating a high-value product.  Be ready to listen to an incredible story about beauty and self-realization! Connect with Christina: WEBSITE: www.Christinaflach.com INSTAGRAM: https://instagram.com/christinaflachmakeup?igshid=MDM4ZDc5MmU= Canva Pro is one of our absolute favorite tools — here at The CC we use Canva Pro every day for all things design. From creating web and printed content to designs for marketing, social media and more, Canva Pro is a must for our small business. Pssst, did we mention our founder has a Masters in Graphic Design and this is her number one tool of choice, not only for herself but for the CC Team and collaborators, because it is just that easy to use! Click the link to get started and try Canva Pro FREE for 30 days. https://partner.canva.com/9WZ2QE

In this episode we are talking with Carly Fauth, fitness instructor, and creator of the FitFunYOU 66 Day Fitness Mentorship Program. Carly’s goal is to help women develop a solid base and an understanding of how to create and maintain a fitness schedule for themselves. Her hope is that all of her clients find a routine that they actually enjoy, so they can maintain a healthy lifestyle for the rest of their lives. Carly shares her background, what led to the creation of the FitFunYOU Program and how it has impacted her clients. She also shares some advice on how to find the joy and fun in fitness and how it can help to develop a women's confidence. We talk about health, inspiration and FUN! Connect with Carly: WEBSITE: https://www.fitfuncarly.com/ INSTAGRAM: https://www.instagram.com/fitfuncarly/ FACEBOOK: https://www.facebook.com/groups/304765653974744/ You may have heard us talk about this before but the key to our email marketing game is by far, Flodesk. We’ve been using it here at The CC for years now and what we love about it most are the pre-templated designs that look so professional. Add in easy tools and integrations that keep us on brand. We’re also huge fans of creating workflows for our various audiences! Creating and sending emails is one of the easiest tasks on our to-do list! Click below to get 50% off of your Flodesk subscription! Email marketing just got easier and more beautiful! https://flodesk.com/c/RF513I

In this episode we are talking with Heyley Segar, the founder of Onewith: a women's swimwear startup that disrupted the swimwear market, so that women don't feel like they need to change themselves. Dig-free, elastic-free, and edgeless, Onewith consistently goes viral with their problem-solving product that women adore nationwide. Heyley shares her background, the incredible story of the establishing of Onewith and what makes her product so unique. She also shares about the creation of Onewith–from conception all the way through to the physical product–including the patent process and the endless work that goes on behind the scenes.  Connect with Heyley: WEBSITE: https://onewithswim.com/ INSTAGRAM: https://www.instagram.com/onewithswim/ TIKTOK: https://tiktok.com/@onewithswim We have a small but mighty team of two here at The CC and we know first hand how hard running a small business is. We handle pretty much everything in-house from our marketing, social media, website design, day-to-day operations, finances and so much more. There are always tasks on our list! Enter ToDoist — an incredible organization tool that helps us keep track of all of our to-do’s! You can create lists for multiple projects, delegate tasks, create deadlines, track progress, prioritize items, invite collaborators and so much more. We love getting all of the things out of our heads and onto our list where we can check them off! Give ToDoist a try today and get two months of ToDoist Pro for FREE by clicking the link. https://doist.grsm.io/sharesummer-rachaelmeyers6900

In this episode we are talking with Courtney Culnane, a therapist, business owner and podcaster who helps make peoples’ lives better by building self-assurance. After over a decade in private practice, she was inspired to help people on a larger scale, so she opened up a boutique counseling agency for mental health therapy, Leeward Counseling. Courtney also hosts a podcast, Time For Your Mind, which is a weekly dose of applicable therapeutic skills to increase self-assurance to improve your relationships, communication, success and overall happiness. This has blossomed into her self taught courses, Starboard Growth Programs. Courtney shares her background, how and why she started Leeward Counseling and what she offers to her clients. She also reveals some secrets of self assurance and dives into why focusing on mental health is so important, especially for moms.  Connect with Courtney: WEBSITE: http://leewardcounseling.com/ WEBSITE (Starboard Growth Programs): https://starboardgrowth.mykajabi.com/ INSTAGRAM: https://www.instagram.com/courtneyculnane/?hl=en Listen to Courtney’s Podcast, Time For Your Mind: https://spotifyanchor-web.app.link/e/DElmUtMC2wb Thank you for our sponsor: You may have heard us talk about this before but the key to our email marketing game is by far, Flodesk. We’ve been using it here at The CC for years now and what we love about it most are the pre-templated designs that look so professional. Add in easy tools and integrations that keep us on brand. We’re also huge fans of creating workflows for our various audiences! Creating and sending emails is one of the easiest tasks on our to-do list! Click below to get 50% off of your Flodesk subscription! Email marketing just got easier and more beautiful! https://flodesk.com/c/RF513I

In this episode we are talking with Abagail Pumphrey and Emylee Williams, the founders of the Boss Project and hosts of the chart-topping podcast, The Strategy Hour. They’re also internet-famous for their program, Trello for Business.  The team at Boss Project is truly revitalizing the service based industry through strategies that don’t require flashy marketing or a huge audience.  Boss Project helps small business owners find simplicity and ease in reaching their goals. Abagail and Emylee share their background and how they came up with the idea of creating the Boss Project together. They share their Incubator program and dig into what small business owners need to know before they scale.   Connect with Abagail and Emylee: INSTAGRAM: https://www.instagram.com/bossproject/ FACEBOOK: https://www.facebook.com/groups/thinkcreativecollective/ YOUTUBE: https://www.youtube.com/bossprojectchannel Listen to their The Strategy Hour Podcast: https://podcasts.apple.com/us/podcast/the-strategy-hour-podcast-online-business-blogging/id1186889023 Thank you for our sponsor: Payroll was one of the things we dreaded getting set up in our business but if you’re ready for payroll, Gusto makes it so simple! This was the number one tool recommended to us by our accountant and other small business owners that we confided with — it truly makes handling our payroll a breeze. https://gusto.com/r/rachael2866

In this episode we are talking with Dave Ellis, the founder of Ellis Realty Advisors. Prior to launching his own business, Dave was the top producing broker for Jack Conway for four consecutive years and has completed over $250,000,000 worth of lease and sale transactions. Ellis Realty Advisors specializes in commercial leasing and sales, investment sales, development consulting, business brokerage and property management solutions. Dave shares his background, work, and details of the commercial real estate market as it relates to small businesses. He also reveals what small businesses usually struggle with while looking for space and how he helps them to overcome that. Moreover, Dave offers some advice and tips for small business owners about where to start when they’re thinking about a brick and mortar space. Connect with Dave: FACEBOOK: https://www.facebook.com/ellisrealtyadvisors/?modal=admin_todo_tour TWITTER: https://twitter.com/realty_ellis LINKEDIN: https://www.linkedin.com/in/davidelliscre When The CC was created one of the first things we did was meet with an accountant. She got us set up on QuickBooks pronto and we haven’t looked back! And, we promise, our dislike of math and all things finances is UP there! But, if we can do it, so can you! We couldn't recommend QuickBooks enough! It offers comprehensive features so you can spend less time crunching those numbers and more time managing all of those other small biz tasks. But, if you do love a good spreadsheet QuickBooks has all of the tools you’ll need – from automating accounting work, managing cash flow and (eek) preparing for tax time, QuickBooks can do it all and has become a trusted tool for our business! Try Quickbooks today: https://quickbooks.grsm.io/c60wdwa4r1bs

In this episode we are talking with Jill Kaufenberg, a serial entrepreneur and the founder of Lift Bridge Cowork and Chopper Mill. She founded Lift Bridge in 2019 after renovating the 1885 building to its original design.  Jill found inspiration for her second business, Chopper Mill, from the members who came through her door every day.  She was also inspired by her son who constantly would "misplace" his mittens, so she took the leap to found Chopper Mill, Inc., a premium children's mitten company which and the mittens are designed by Jill in Minnesota in 2020 and tested by her own kids. Jill shares her background and how she came up with the idea of creating a coworking space. She dives into tips for entrepreneurs who are looking to create and expand their coworking business. Jill also shares what keeps her inspired in the day to day and what it was like stepping into the apparel industry.   Connect with Jill: WEBSITE: www.choppermill.com INSTAGRAM (Chopper Mills, Inc.): https://instagram.com/choppermillinc INSTAGRAM (Lift Bridge Cowork): https://www.instagram.com/liftbridge_cowork/ Canva Pro is one of our absolute favorite tools — here at The CC we use Canva Pro every day for all things design. From creating web and printed content to designs for marketing, social media and more, Canva Pro is a must for our small business. Pssst, did we mention our founder has a Masters in Graphic Design and this is her number one tool of choice, not only for herself but for the CC Team and collaborators, because it is just that easy to use! Click the link to get started and try Canva Pro FREE for 30 days. https://partner.canva.com/9WZ2QE