The Confidence Chronicles

There’s a difference between hustle and hunger and if you’re a woman in business, you need to know it.Hustle is rooted in fear, scarcity, and survival.It’s that energy that tells you to push harder, do more, prove your worth.But hunger? Hunger is purpose.It’s clarity, desire, and the fire to grow from alignment, not anxiety.In this episode, I’ll break down how to tell the difference between the two, why so many women confuse hard work with self-worth, and how to shift into a place of grounded drive.Because staying hungry doesn’t mean burning out — it means refusing to settle.If you’ve been feeling tired, stuck, or guilty for wanting more, this episode will remind you what ambition really looks like when it’s led by confidence, not fear.What You’ll Learn:The real difference between hustle and hunger (and how to know which one you’re in)How fear-based ambition quietly burns you outThe mindset shift that turns overworking into aligned actionWhy “rest” isn’t the opposite of ambition, it’s part of itSimple ways to stay hungry for your goals without falling into hustle culture🔗 Resources & Links:🔥 Ready to stop hustling and start leading from hunger? 👉🏽 Apply for The Queen’s Table — where women become the go-to in their industry: https://thequeenofconfidence.com/the-queens-table/ 🎧 Want more episodes like this? Listen to the Business Confidence Playlist on Spotify: Click here to listen🫶🏽 If you loved this episode, please take 30 seconds to rate and review The Confidence Chronicles — it helps us reach more women ready to rise.Then screenshot your favourite moment, tag me @thequeenofconfidence and tell me what stood out to you the most.

When did you stop dreaming?Not just wishing, not just goal-setting - but audacious, soul-led, goosebump-making dreaming?In this episode, I take you deep into my recent trip back to the States - back to the city where my deepest trauma lived. And I stood on a stage in Boston, pouring power into women, living the vision my 15-year-old self never thought was possible.This one is personal. It’s emotional. It’s for the part of you that’s stopped believing it could be different.What You’ll Learn:Why you MUST let yourself dream again (even if it scares you)What I’ve learned about healing, visibility, and stepping into global stagesThe power of placing your “order” with the universe - and actually trusting it’s comingWhy fear won’t keep your dreams safe, but courage will move them forwardHow the full-circle moment of Boston reminded me who the f* I amThis episode is for you if:You’ve stopped dreaming, or you’ve convinced yourself “it’s not realistic.” If you’re craving more but feel stuck waiting for permission - this episode will reignite your fire.Ready to dream bigger and build a 7-figure personal brand?Apply for The Queen’s Table now: https://thequeenofconfidence.com/thequeenstableLoving the podcast? Come connect with me on Instagram → @thequeenofconfidence🎙️ Listening on Spotify? Drop me a comment or question—I’d love to hear from you!Mentioned in this episode:Fanbase📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

You want to build a powerful personal brand.But you’re tired of the noise, the ego, the hype.This episode is your permission slip to do it differently.I sat down with the incredible Caleb Ralston, the kind and humble AF powerhouse behind some of the biggest names in the game — think Gary Vee, Alex and Leila Hormozi — and now, a rising go-to voice in the personal branding world in his own right.Caleb’s no overnight expert. He started hustling at 15, filming bodybuilding legends like Jay Cutler and Ronnie Coleman, before going on to scale Gary Vee’s TikTok from 300K to 3.5M in just three months. He helped architect the Hormozis’ brand strategy, built and led an 18-person media team generating 3 billion organic impressions in 2024 alone, and has spent over 16 years building content empires across DTC, fitness, tech, and non-profit brands. Now? He’s teaching entrepreneurs how to build magnetic personal brands and media machines that scale.In this raw, thoughtful, fire-filled conversation, we talk about what it really takes to build a brand that’s built to last — from day one, to day one hundred.AND Caleb doesn’t gatekeep. He drops frameworks, philosophies, and real-world examples you can use today, no bullshit just pure value from him.Inside this episode we dive into:How Crushing It by Gary Vee cracked open his mindset at age 15 and led to a wild personal brand journeyThe Brand Journey Framework: Caleb’s 4-step process to reverse-engineer your personal brand from vision to actionWhat it really means to document vs create — and how to use your real life as contentWhy he put a 6-hour free course on YouTube and why most people will never act on itThe truth about originality, copying, and why being copied means you’re leadingHow to build your visibility strategy based on sustainability, not pressureWhat most people get wrong about content and why consistency > complexityWhy your values and vibe ARE your strategy — not just your visualsWhat to do if you feel like “no one’s picking you” — especially for women 40+ with receipts and experienceWhether you’re just starting out or you’re sitting on a goldmine of untapped genius, this episode will call you forward into a deeper version of your voice, visibility, and value.This is the conversation we need in the personal branding world right now.⚡ LINKS MENTIONED:Caleb’s YouTube Channel & Free 6-Hour Personal Branding Course : https://www.youtube.com/watch?v=Ch4Sl0POBhUBrand Journey Framework workbook (linked inside the video)NEW 3-Hour YouTube Masterclass (also with free workbook) https://www.youtube.com/watch?v=uTKOJo42eKs&t=865sCaleb’s website:  https://calebralston.com/Follow Caleb on Instagram: https://www.instagram.com/calebralston🔥 Screenshot this and tag us @calebralston and @thequeenofconfidence — tell us what hit home for you.And if you’re tuning in on Spotify, drop me a comment or question below!

Most women in business say they’re building a community - but they’re ghosting their own audience.Let’s get real: if who you are online isn’t who you are in person, that’s not a brand. That’s a performance.This episode is a love letter and a wake-up call. I’m sharing what happened when I met my community IRL, the shocking truth about online personas, and why congruence is the secret weapon most people are missing.Why showing up fake is hurting your businessThe behind-the-scenes of our brand new home studioWhat real connection looks like (and how to create it)How to build a brand that aligns with who you actually areThis episode is for you if you’re building a brand, a business, or a community—and you want it to feel authentic, magnetic, and REAL.Ready to build your 7-figure brand? Apply for The Queen’s Table: https://thequeenofconfidence.com/thequeenstable💖 Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence🎙️ Listening on Spotify? Drop me a comment or question—I’d love to hear from you!Mentioned in this episode:Fanbase📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

You’re Not Being Copied - You’re Just Not Clear on Who You AreLet’s get one thing straight: nobody is out here trying to copy you. What’s actually happening? Women are building businesses without doing the inner work. So they join programs, scroll online, and unknowingly become mini versions of their mentors—because they don’t know who they are.This episode is your wake-up call.Why lack of confidence - not plagiarism - is the real problemHow to stop becoming a carbon copy of your coachWhat “thought leadership” actually means (hint: it’s not repeating your mentor’s frameworks)The questions you need to ask yourself to find your flavourThis episode is for you if you’ve ever lost yourself inside someone else’s strategy.👑 Ready to stop hiding and start leading? Apply for The Queen’s Tablehttps://thequeenofconfidence.com/the-queens-table/Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence🎙️ Listening on Spotify? Drop me a comment or question—I’d love to hear from you!Mentioned in this episode:Fanbase📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

You don’t need more confidence.You need freedom.Most women chasing confidence are chasing the wrong thing. What you’re really craving is the freedom to be fully, unapologetically YOU - without filtering, performing, or pretending.In this episode, I’m breaking down why confidence is a byproduct - not the goal - and how to step into radical self-trust that makes you magnetic.Here’s what we dive into:Why I’m not “confident” (and what I actually am)How freedom makes you unforgettable and unstoppableWhat internal work really looks like (hint: it’s not Instagram coaching)How to stop letting opinions, perfectionism, and past pain keep you playing smallWhy authenticity is rare—and how to reclaim itThis episode is for you if you’re tired of faking it, performing, or waiting for permission to be who you truly are.Ready to build a 7-figure personal brand by being fully yourself? Apply for The Queen’s Table:https://thequeenofconfidence.com/the-queens-table/Loving the podcast? Come connect with me on Instagram → @thequeenofconfidenceListening on Spotify? Drop me a comment or question - I’d love to hear from you!Mentioned in this episode:Fanbase📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

Most women don’t have a confidence problem, they have a victim problem.You’ve been telling yourself “I’m not good enough,” “I don’t know enough,” or “Who am I to do this?”Let’s get real - none of that is humble. It’s a distraction. And it’s keeping you broke, invisible, and burnt out. This episode is the loving bitch slap you didn’t know you needed.I’m breaking down how the victim mindset is silently wrecking your power, your presence, and your income.Why “I’m not good enough” is actually your egoThe hidden benefits of playing small (and how to cut the cord)Why thinking you’re the best is the real confidence flexHow to flip your identity and act like the woman who’s already winning👑 Ready to build your 7-figure personal brand? Apply for The Queen’s Table:https://thequeenofconfidence.com/thequeenstableThis episode is for you if…You’re tired of second-guessing, shrinking, and giving your power away - and you’re finally ready to act like the woman you know you were born to be.Loving the podcast? Come connect with me on Instagram → @thequeenofconfidenceListening on Spotify? Drop me a comment or question - I’d love to hear from you!Mentioned in this episode:Fanbase📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

Most women in business aren’t stuck because they can’t earn.They’re stuck because they don’t know how to hold.In this powerful episode, I’m joined by the incredible Denise Duffield-Thomas -bestselling author and money mentor - to unpack the REAL reasons women struggle with money. And no, it’s not about math. It’s about mindset, healing, and identity.We go deep on:Why you keep sabotaging your income goalsThe 3 biggest money blocks and how to break themHow to shift from hustle to ease (and still make bank)What to do if you can make money but can’t keep itThe impact of motherhood on your money mindsetThis episode is for you if you’re ready to stop undercharging, overspending, and apologizing for your ambition.🎯 Ready to heal your money wounds and step into true abundance? Apply for The Queen’s Table: thequeenofconfidence.com/thequeenstableLoving the podcast? Come connect with me on Instagram → @thequeenofconfidenceListening on Spotify? Drop me a comment or question—I’d love to hear from you!

This is a super raw AF real moment I recorded as I had to pull over as I couldn't contain it anymore. I was having what I call a "gratitude attack" Like the opposite of a panic attack howver just as full on. I vowed when I started my business that I would take you on the journey, the process of 'becoming' and THIS is one of those HUGE moments for me.Thank you for being here, supporting and most of all witnessing me. I love and appreciate you listening more than you'll ever know.x E

Here’s the truth: More followers won’t grow your business. A deeper connection with the people already watching you will.In this episode, I’m sharing how I went from 1,000 followers and $150K in debt… to a 7-figure brand, sold-out book tours, TED Talks, and a fanbase that rides hard. All without going viral.If you’re tired of chasing likes, views, and algorithms, this one’s for you.Why you don’t need to go viral to make moneyThe real reason big followings ≠ big incomeWhat I did differently to grow a loyal, paying community3 things I do every single day to build trust and visibilityHow to turn lurkers into raving fans who buyReady to grow your audience and income with ease? Watch the Fanbase Formula training now:https://courses.thequeenofconfidence.com/fanbaseformulaThis episode is for you if you’re ready to build a community that actually converts—and you’re done waiting for permission to show up.💖 Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence🎙️ Listening on Spotify? Drop me a comment or question—I’d love to hear from you!Mentioned in this episode:Fanbase📲 Ready to grow your fanbase? I got you! No matter how big or small your audience is this training will support you to build a loyal and connected community of true fans 👉🏽 Click here to watch: https://courses.thequeenofconfidence.com/fanbaseformula

Most women in business think their problem is marketing. Nope. It’s messaging.If your words sound like everyone else’s, you’re blending in and blending in is the fastest way to disappear in today’s market.In this episode, I’m joined by the incredible Anita Siek founder of the globally-loved Wordfetti and the ultimate queen of copy. She’s built a business on fusing psychology with powerful language so your brand actually sounds like you and stands out, even in the AI era.We go deep into:Why your messaging is your ultimate competitive advantage (and why copy comes after messaging)The “Why This, Why Now, Why You” framework that will change the way you sellHow to make AI your ally instead of your competitionThe three steps to uncovering your unique edge so you stop sounding like everyone elseIf you’ve ever felt like your business blends into the noise, this episode is your permission slip to be unapologetically distinctive.This episode is for you if: You want to stand out, attract the right people, and make your words work for you, whether you’re writing them yourself or using AI.Ready to build your 7-figure personal brand? Apply for The Queen’s Table → https://thequeenofconfidence.com/thequeenstable💖 Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence🎙️ Listening on Spotify? Drop me a comment or question—I’d love to hear from you!

Most women don’t fail because they aren’t ready.They fail because they’re waiting to feel ready.In this episode, I’m breaking down the raw truth about audacity—what it really is, why so many of us lack it, and how it’s the secret weapon to creating your next level.If you’ve been shrinking, second-guessing, or waiting for permission to go after what you want, this is your wake-up call.You’ll learn:Why bold women rise faster (even if they’re not “ready”)The difference between audacity and arroganceHow self-doubt kills execution—and how to shift itWhat it really looks like to choose yourself, unapologetically♟️ Ready to become the GO-TO in your industry and build a 7-figure personal brand? Apply for The Queen’s Tablehttps://thequeenofconfidence.com/thequeenstableThis episode is for you if:You know you’re playing small, you’re done waiting, and you’re ready to be seen for who you really are.💖 Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence https://www.instagram.com/thequeenofconfidence🎙️ Listening on Spotify? Drop me a comment or question—I’d love to hear from you!

Most of us walk through life thinking we have time.Time to chase that dream, start that business, book that trip, tell that person we love them.But my friend… time isn’t guaranteed.Last week, I was the sickest I’ve ever been in my life. Flat on my back, unable to move, wondering if I’d even get better. And while I was in bed recovering, I found out that my beautiful friend, Rachel Luna, had passed away. She was young, vibrant, full of purpose and now she’s gone.Life shook me hard, and I need it to shake you too.In this episode, I’m challenging you to stop waiting and start living on purpose. To wake up every day and create a life you are obsessed with. To quit what’s draining you, go after what lights you up, and remember that you do have a choice.You’ll walk away with:💥 A wake up call to stop living on autopilot💥 Permission to change anything that isn’t serving you💥 Questions to help you get clear on what truly matters💥 Inspiration to live hard, love deeply, and leave no regretsThis episode is for you if you’re ready to stop existing and start creating a life that feels like YOURS.💖 Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence🎙️ Listening on Spotify? Drop me a comment or question, I’d love to hear from you!

💖 This episode is for you if you’re craving the truth about the messy middle of business and want to feel less alone in your own rebuilding.Let’s bring it all the way back. I’m in my car, it’s raining, and we’re going rogue with a behind-the-scenes drop on what’s really been going down in life and business.This episode is raw, real, and from the heart. I’m sharing what most people won’t say out loud about team breakdowns, burnout, loss, and how the hell you rebuild when life throws every curveball at once.Here’s what I’m unpacking:The truth about business being personal (yes, even when they tell you it’s not)Why I had to clean house in my team and what it taught meMy vision for homeschooling, travel, and JLo-style biz freedomHow we’re rebuilding the back-end of the business for impact + easeThe two exact ways you can work with me in this next seasonThis one’s for the women building from scratch, and the ones ready to stop being the world’s best kept secret.If you’re ready to build a 7-figure personal brand, and want 1:1 support from me: apply for The Queen’s Table:https://thequeenofconfidence.com/thequeenstable💬 Loving the podcast? Come connect with me on Instagram → @thequeenofconfidence🎙️ Listening on Spotify? Drop me a comment or question— I’d love to hear from you!

Most creative women in business aren’t broke because they’re not talented. They’re broke because they’re scattered.This episode is a behind-the-scenes look at why powerful, visionary women stay stuck and how to finally fix it. I brought my husband Hamish on the mic, because let’s be honest: he’s the real reason The Queen of Confidence became what it is today.Here’s the truth…Most women are trying to run 7-figure empires off ideas from the shower and vibes from Instagram. No plan. No financial clarity. No support system. Just hustle and hope.In this episode, we’re calling out the patterns that keep creative women broke and giving you the focus and structure to build real wealth and freedom.What you’ll take away:✨ Why focus is your #1 money maker💸 How emotional spending wrecks your growth🧠 The power of strategic partnership (and when it’s a trap)📉 The real cost of not knowing your numbers👑 How mentorship creates wealth faster than hustle ever will🎧 Mentioned in this episode: If You Want to Leave a Legacy, Listen to This: https://thequeenofconfidence.com/want-to-leave-a-legacy-listen-to-this/♟️ Ready to build your 7-figure personal brand? Apply for The Queen’s Table:https://thequeenofconfidence.com/thequeenstableThis episode is for you if you’re done being “busy” and broke, and ready to become the CEO of a profitable, impactful brand.💖 Loving the podcast? Come connect with me on Instagram → https://www.instagram.com/thequeenofconfidence🎙️ Listening on Spotify? Drop me a comment or question—I always love to hear from you!

Sis, ever feel like you’re carrying the weight of the world?Like if you don’t handle it, no one will?Like you’re the one holding your house, your business, your family - and your nervous system together?Same.In this episode, I’m sharing the real, raw truth about what happens when we—women—slip into “protector mode.”When we become the man of the house... even when we’re married to one.If you’ve ever:Been stuck in hustle or hyper-independenceFelt the pressure to be the provider, the planner, the protectorSnapped into survival mode when things go sidewaysStruggled to soften, slow down, or receive support…Then this episode will hit deep.We’re talking trauma patterns, nervous system overload, and why healing this is essential, not just for your wellbeing, but for your relationships, your business, and your joy.👉🏽What you’ll learn in this episode:How childhood trauma shows up in your leadership and relationshipsWhy your nervous system is stuck in “go mode” (and how to regulate it)The “man of the house” energy that so many high-achieving women carryHow I’m healing this dynamic in my marriage, business, and bodyWhat we really need to feel safe, supported, and held🔥 Want to go deeper?If this cracked something open and you’re ready to finally soften and lead without burning out…Come coach with me in: The Next LevelIt’s where we unravel these patterns, rebuild your identity, and help you rise in confidence and clarity, without carrying it all alone.Join us here: https://thequeenofconfidence.com/thenextlevelOr DM me “SUPPORT” on Instagram and let’s talk.This is healing. This is leadership. This is the real work.And you don’t have to do it by yourself.

Today I’m breaking down the top mistakes I see women make when they’re trying to build a personal brand… and why it’s keeping them broke, invisible, and burnt out.Real talk, too many of us are out here trying to build fame, not Business foundations.If you’re:Posting on social media but still not making moneyTrying to go viral instead of going deepCopying what everyone else is doing because you haven’t found your secret saucePlaying small, overthinking, and shrinking around your goals…Then THIS is the truth you need in your ears today.Because the real problem isn’t your content, it’s your clarity...It’s your confidence.It’s the missing strategy that turns followers into clients and visibility into income.I’ll also share how we do it differently inside The Queen’s Table: the framework I use in my program to help women build magnetic brands, powerful business backends, and unshakeable identities.🔥 What you’ll learn in this episode:The #1 reason your content isn’t convertingHow vanilla branding is killing your credibilityThe identity shift you MUST make to become the go-to woman in your spaceWhat your “secret sauce” really is and how to use it to stand outHow confidence (not just content) is your biggest brand asset🔥 Want to go deeper?If this episode called you out, in the best way then here’s how to take action:♟️ Apply for The Queen’s Table ™️Build a 7-figure personal brand with strategy, presence, and power.🖤 Apply here: https://thequeenofconfidence.com/the-queens-table/📩 Join my list or email me erika@thequeenofconfidence.com to reserve your seat in my upcoming masterclass:How to Build a 7-Figure Personal Brand (Even If No One Knows Who You Are Yet)We’re talking magnetic marketing, money-making offers and how to build a 7-figure personal branding.Email or DM me ‘MASTERCLASS’ on instagram to get the invite : https://www.instagram.com/thequeenofconfidenceLet’s make you unforgettable.

YO! I lost my Instagram...and finally got it back (thank goodness) Here's what it taught me.I’ve spent years building my audience, pouring into my community, and showing up consistently on Instagram… (a decade to be exact, where my 2015 Queens at?)And then, one day, it was gone.In this episode, I’m sharing what really happened when I lost access to my Instagram account and the truth about what it brought up for me (plus how I got it back in case it helps)If you’ve ever felt like your identity, your business or your worth was tied to your social media presence, this one’s for you.Inside the episode, I unpack:The moment I realized I was locked out and what I did next (and what I was "suspended" for will blow your mindThe deeper identity unraveling that came with losing “my place” onlineWhat I learned about resilience, ego, and controlWhy your business must be bigger than your InstagramHow I’m rebuilding and what’s changed in how I show up nowThis episode is a raw one. A reminder that who you are isn’t a platform.And that you can lose the thing and still be the thing.🚨 OKAY so hold up before you go - please help a sister out and be sure you sign up to my email list.I can't be losing you (just incase) I only share good shit and it's where all the offers, special events and personal notes from me come.👉🏽 You can join me here: https://erika-cramer.mykajabi.com/resubscribeAnd tag me @thequeenofconfidence https://www.instagram.com/thequeenofconfidence (yes, now that I’m back!)—I’d love to hear what landed Queen.Love you BIG time and I appreciate you deeply. x E

WE'RE BACKKKKK!OMG What a trip.30 days - 9 cities - 2 kids and 2 adults - a trip around the US & CaribbeanIn this episode I'm sharing some of the raw and real shit that went down on my recent US Book tour and my gosh buckle up - soooo much to coverI will be sharing more about this through the podcast as we learned many lessons and had multiple Holy shit experiences....This is my first attempt to share - I love you deeply and if you came out to meet me:THANK YOU SO DAMN MUCH!🥹 My book Becoming magnetic is out in the states! 📖 If you want a signed copy you can get one here: https://the-queen-of-confidence.myshopify.com/If you want to listen to my episode on the last dramatic AF 2024 USA trip you can find that here: https://thequeenofconfidence.com/what-really-happened-in-the-usa-my-bts-of-going-back-home/⏰ AND lastly if you want the End of JUNE (EOFY) Next Level Special Launch offer - it ends 1 JULY Let's do the work here Queen: https://thequeenofconfidence.com/nextlevel/I love you xx

It’s my birthday, baby! I’m officially 42, and today I’m reflecting on what the last year has taught me. Because let me tell you, 41 was no joke.This episode is raw. It's real. It’s like flipping through the pages of my personal journal and letting you see it all: growth, grit, grief, and gratitude.Inside, I’m sharing what it felt like to:💥 Get everything I ever wanted… all at once💸 Re-learn powerful lessons about money, investing, and trust👀 See who was really in my corner and who had to go💻 Build a business while holding the emotional weight of family illness and team burnout💔 Experience deep motherhood shifts as my boys started growing up right before my eyes🧘🏽‍♀️ Recommit to nervous system work, breathwork, therapy, and learning how to slow the hell down🌍 And step boldly into the next chapter of audacity, amplification, and bigger impactThis one’s for the women doing hard things behind the scenes. For the mothers holding it all. For the visionaries building in silence. And for anyone who feels like life is speeding up and you’re trying to stay present in the middle of it.📌 Links mentioned in this episode:👉🏽 Learn more about the Release Retreat: https://thequeenofconfidence.com/release👉🏽 Join me inside The Next Level coaching experience: https://thequeenofconfidence.com/nextlevel👉🏽 Check out upcoming US events and meet me on tour: https://thequeenofconfidence.com/events🎁 Birthday gift request?If you love this podcast, the best way you can celebrate with me is to share this episode, tag me @thequeenofconfidence, and let someone know how it moved you. That’s the real gift.I love you. Thank you for riding with me.Erika 💋