Claim OwnershipThe Consistency Corner: Lightening the Mental Load of Marketing
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Description
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
238 Episodes
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Somewhere between girlboss hustle culture and the idyllic “soft life” sits a reality most ambitious moms are quietly navigating: the middle path. In this honest and heartfelt conversation, Ruthie Sterrett explores what it really looks like to want both—a meaningful career and the capacity to show up for your family—without burning out or abandoning your ambition. Ruthie shares her personal story of leaving corporate life, navigating the mental load of motherhood, and building a business desig...
In this heartfelt conversation, Ruthie Sterrett shares how to stay consistent in your business without the constant hustle. Joined by web designer and founder Dana Watkins, Ruthie explores what it really looks like to balance life, work, and marketing—especially when you’re in a hard season. From choosing which platforms to focus on, to deciding what to share personally, this episode offers a gentle reminder that consistency isn’t about doing it all—it’s about finding a rhythm that fits your ...
Are you tired of feeling like you’re constantly chasing the next big hack? In this episode, Ruthie breaks down how to make sense of the endless stream of trends, tactics, and tools flooding your social media feed — and how to use them strategically for your brand. You’ll learn how to identify which trends actually serve your business goals, why you don’t need to hop on every viral sound, and how to use tools like trending audio and scheduling apps without burning out. Ruthie even shares her h...
Ever feel like you’re supposed to “be everywhere” on social media to grow your business — but you’re just trying to keep up with client work and life? In this inspiring conversation, bookkeeper and QuickBooks expert Erika Millard, host of the Get Comfy with Numbers podcast, joins Ruthie to share how she’s learned to build trust online and market her service-based business with authenticity. Together, they unpack: How Erika shifted from full-service bookkeeping to empowering women to understan...
Do you really have to post on Instagram all the time for it to work? The short answer: nope. 🙅♀️ In this episode, Ruthie Sterrett, founder of The Consistency Corner, shares why she’s swapping daily posts for a strategic 9-grid on her agency’s profile — and how you can use the same approach to simplify your social media without losing traction. You’ll hear Ruthie break down the “consistent doesn’t mean constant” philosophy that guides her content planning and why seasonal strategy shifts matt...
When someone lands on your Instagram profile, you’ve got three seconds to make a first impression—and your top three pinned posts (aka your three grid) are prime real estate for doing just that. In this episode of The Consistency Corner Podcast, Ruthie Sterrett breaks down how to use the Instagram three-grid to instantly communicate who you are, who you help, and how you serve. You’ll learn why these three posts act like a window display for your business—and how to design them with intention...
Before you post one more piece of content, stop and ask yourself these 12 questions. In this episode, Ruthie Sterrett breaks down the real foundations of a social media strategy that works in 2025. Forget the endless “shoulds” you hear from online gurus—post more, use hashtags, jump on trends—this is about building a strategy that aligns with your business goals and makes social media feel manageable again. You’ll walk away with clarity around what kind of content to create (personal vs busin...
AI isn’t replacing you—it’s here to support you. But only if you know how to use it. In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a true team member in your marketing. From treating it like an overeager intern to providing context, examples, and feedback, Ruthie walks you through 7 strategies to finally get results you’re proud of. Whether you’ve been frustrated by generic outputs or want to use AI...
Building a business is a lot like building a winning sports team—you can’t do it without the right players and the right playbook. In this episode, Ruthie Sterrett shares how your marketing strategy needs more than a few good posts. You need aligned roles, energy that matches your vision, and a proven playbook like the 5C Framework to guide every move. From strategists and designers to copywriters and community managers, every role plays a part in helping your brand show up consistently and c...
As founders and CEOs, we know that social media is where our “office” lives—but what happens when the feed feels unbearable? From despair and overwhelm to the guilt of wondering whether to pause launches or keep posting, Ruthie gets honest about the tension of being a business owner and a human at the same time. You’ll hear insights and practical gut checks to decide what to say (or not say) online. Ruthie also shares why consistency doesn’t mean ignoring the world, but showing up with intent...
Are you over trying to do it all on social? 😩 You’re not alone—and here’s the truth: handing off your social media won’t work unless you have a roadmap. In this episode, Ruthie breaks down why so many founders feel more overwhelmed after hiring help—and how to avoid the common mistakes that make outsourcing fail. Whether you’ve tried hiring a VA, a freelancer, or even a content team, this is the episode to help you go from frustrated to fully supported. You’ll learn: Why social media delegati...
This was the summer I finally took social media off my own to-do list—and the relief was real. If you’re feeling drained, resentful, or even ready to throw your phone in the lake, you’re not alone. In this episode, I share how outsourcing my own content changed my business and my life, and what you need to know before you hand off your marketing. Because being “over it” doesn’t automatically mean you’re ready. Without the right plan, outsourcing can feel harder, not easier. That’s why I creat...
Are you exhausted from constantly trying to keep up with social media? You didn’t start your business to become a content creator—and if posting feels like a chore you’re always pushing to the bottom of your to-do list, it may be time to outsource. In this episode of The Consistency Corner, Ruthie Sterrett breaks down the 5 secret signs that it’s time to bring in help for your social media. You’ll learn: Why creative burnout is hurting your content (and your audience engagement).How inconsist...
Feeling overwhelmed by content creation—or wondering if your social media is even doing anything for your business? In this episode of The Consistency Corner, I’m joined by parenting coach and psychologist Dr. Gila for a real talk conversation on what social media is actually supposed to do in your business—and how to make it work for your season, your audience, and your goals. We unpack what it looks like to: Align your content with your business goals (instead of posting just to post) Choo...
Ever feel like you’re just posting randomly on social media, hoping something sticks? That’s where launch planning comes in. A well-thought-out launch isn’t just about selling a product or service—it’s about creating a strategic content plan that builds momentum, connects with your audience, and drives real results. In this episode, Ruthie Sterrett shares how to map out your launch and campaign calendar so your social media marketing works as part of a bigger picture strategy. You’ll learn ho...
If you’ve ever felt like your calendar is running you instead of the other way around, this episode is for you. Ruthie sits down with Laura Davis—time management coach, mom, and founder of the Time Management Academy—for a real conversation on what productivity looks like for working moms in 2025. With a background in research and her own lived experience navigating IVF, corporate chaos, and entrepreneurship, Laura has built a framework that works with your life—not against it. Spoiler aler...
Before you hire a social media manager, let’s get one thing clear—content creation and social media management are not the same. In this episode, Ruthie breaks down the essential materials you need before outsourcing your marketing. From professional photos to B-roll and behind-the-scenes updates, she shares exactly what your marketing partner needs from you to succeed. Learn how to delegate without disappearing and set your social media strategy up for success. If you're ready to take social...
Ever struggle to explain why you're exhausted—even when everything looks fine on the surface? This episode is for you. We're talking with Paige Connell, the content creator and advocate behind She is a Paige Turner, whose work around the mental load, gender equity, and motherhood has gone viral for a reason. But this isn’t about going viral—it’s about giving women the words to describe the invisible labor they’ve been carrying for far too long. We dig into how to actually talk to your partner...
If you’ve been wondering where to spend your time and energy online, you’re not alone. In this episode of The Consistency Corner, Ruthie breaks down a common question founders face: “Do I grow my personal brand or my company brand?” This conversation is packed with honest, strategic insight to help you decide what’s right for you—based on your season of business, your long-term vision, and your bandwidth. Ruthie shares the exact framework she uses with clients and opens up about her own brand...
Feeling overwhelmed in your business? Discover the real signs it’s time to hire help and how to build a values-aligned team that supports your vision. In this honest breakdown, Ruthie Sterrett shares the exact steps she took to go from solopreneur to CEO—without losing her brand voice. Learn how to balance budget, personality fit, and strategic growth to scale your business with intention. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagr...
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