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Description
Is content creation a waste of time and money?
Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.
Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today.
There are as many ways to make a million dollars with content as there are people doing it.
132 Episodes
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Think you need ads, funnels, or a massive social following to make millions online? Jeni Hott disagrees, and she’s proved it! She built a $10M+ business without ever showing her face, launching a course, or chasing clout. In fact, she avoided all of it—on purpose. In this episode, Jeni reveals: How she made her first $60,000 off a blog without knowing it 💸The anti-funnel system that kept working for 17+ years 🔄 Why going “invisible” can be the ultimate growth strategy 🕵️♀️ The h...
Most people would kill to get Gary Vee on their podcast. Omar Zenhom did… and still barely scraped 400 downloads. His words? “That podcast was shit.” But instead of quitting, he pivoted. Leaned into his strength as a teacher. And built The $100 MBA Show—130 million downloads later, he’s still showing up three times a week, every week. In this episode, Omar breaks down: - Why his first show flopped (even with big-name guests) - The soda-on-the-boardwalk trick that jumpstarted his growt...
This episode is for: eCom brands struggling to rank & drive organic trafficBusiness owners tired of overpaying for adsEntrepreneurs looking for an SEO strategyBrands ready to dominate Google searchAnyone serious about using SEO to drive sales— Meet Zack Franklin, Founder of SmartEcomSEO and the strategist behind eCommerce brands doing $40M–$100M a year. While most businesses burn cash on ads, Zack helps big businesses on Google take control of their traffic, and turn SEO into a high-perfo...
This episode is for: Podcasters ready to make the jump to videoEntrepreneurs wanting to grow their brand with videoContent creators struggling to build a sustainable systemCreators tired of YouTube “hacks” that don’t work long-termAnyone serious about building a brand This episode is a little different. Instead of a regular interview, this is a case study, a real behind-the-scenes experience when Omar Zenhom decided to take the “$100 MBA Show”—his audio-only podcast—to YouTube. He knew ...
This episode is best for: Coaches drowning in inconsistencyPeople who dream of running a business from anywhere Moms rebuilding after burnoutThose who hate vague marketing adviceAnyone sick of trading time for money--- This week, I sat down with Sarah Greener—a New Zealand-born, Thailand-based business coach who helps mompreneurs claw back their time and profits. We dug into her wild journey from running 9 businesses (and failing at most!) to scaling a coaching empire that lets her work ...
Is it just me, or is the whole internet marketing game starting to feel a little soulless? We’re in luck because today, I'm talking with the legendary Taylor Welch. After his first company broke every record in the industry, he was on a non-stop upward trajectory, until a year ago, when his company faced scrutiny from the Federal Trade Commission (FTC). Taylor has made millions, lost millions, and found something way more valuable along the way: his purpose. We're talking about the stuff most...
I don’t often have a repeat guest on my podcast, but when I do… it’s someone truly EPIC and Rachel Pedersen definitely qualifies. Rachel has the ability to turn the stuff you want to hide into viral content. This, along with her no-nonsense practical tips on content creation earned her the title of the “Queen of Social Media”. In our conversation, we talk about the stuff nobody tells you: cringy moments, flops, and what it takes to build an 8-figure business without losing your mind (or sense...
This week, I'm sitting down with Jared Mortensen, who's made a career leap that's as surprising as it is inspiring. Jared’s gone from crunching numbers and optimizing supply chains for Fortune 500 giants like Boeing, Textron, and Koch Industries to disrupt a different kind of industry – men's underwear. As the Founder of Real Men Apparel Company (RMAC), Jared is on a mission to bring inclusive sizing and actual comfort to the world of men’s underwear. We're talking about a lot more than just ...
Kris and Sharni are an Aussie sales power couple who built their dream life by breaking all the rules. They’re here this week to unpack with me their unconventional (but highly effective) sales strategies. As partners behind Beyond Closers and The Remote Sales Institute, they’ve built hundreds of connections and created a system for a sales experience that feels like anything BUT a sales call. Other topics we include: Why hiring based on potential is a recipe for disaster (and what to look fo...
In this world of cold calls and predictable sales pitches, Vanessa Horn stands apart. Over $100M sold. Zero manipulation. 100% human. Yes, you read that right—over $100M. Her approach isn’t about flashy scripts or aggressive pitches, but emotional intelligence, building real connections, and creating psychological safety for clients. More of what we cover: How to use emotional intelligence in closing sales (no reading off scripts)Vanessa’s C.L.A.S.S.Y sales framework and why it worksHow to sh...
People don’t buy from brands. They buy from people they LIKE and TRUST. And in the world of online business, building a strong personal brand is non-negotiable. In this episode, Laura shares the content strategy that took her from broke uni dropout to a multi-million dollar business owner before 30! We're talking Instagram tactics, the power of storytelling (why people connect with stories, not sales pitches!), and why being relatable beats being "perfect" every time. We also covered: How reb...
Most people dream of building a million-dollar business. Jenna Larson did it ‘by accident.’ 🤯 Leaving her corporate job was just the beginning. Jenna saw a need in the online business world for a CRM tool designed for social media—and she went after it. Today, GroupTrack CRM is the go-to for coaches and entrepreneurs looking to turn social engagement into steady income, bringing in millions in revenue. In this episode, we get into: The “yellow car” method to pinpoint high-converting leads on ...
When your side hustle makes $80K a month, is it still a "side" hustle? 🤔 Sean Ferres dropped out of engineering school to become a full-time music producer & DJ, playing gigs on hot air balloons and yachts, and chased his music dreams. But passion doesn’t always pay the rent. He turned to copywriting and funnels, & had an instant knack for it, but it was when he started coaching other copywriters that he went from scraping by to making $80K a month! In this episode, we talk about: How...
Turning a passion into profit isn’t easy, especially if your passion involves Jiu jitsu mats over marketing dashboards. But there is one CEO who’s cracked the code for martial arts school owners, helping them grow their businesses in a uniquely challenging market. After building her own martial arts school, Cris Rodriguez realized that digital marketing and organic social media could make or break a business. Now, with her agency GrowPro, she’s on a mission to help martial arts school owners ...
Every entrepreneur knows this feeling—running a business is like carrying the weight of the world on your shoulders. And when that weight piles on? Anxiety’s right around the corner, ready to mess with your head and your hustle. That’s where a mental health coach can make all the difference. Travis Cochran knows firsthand what it’s like to battle those demons. After stepping away from a promising pro rugby career, he spent the next 10 years mastering how to handle stress, anxiety, and fear. N...
Most marketers don’t realize they’re just one FTC crackdown away from losing it all. Anik Singal, Founder of Complily Inc. and Lurn Inc., knows this all too well. He built a $30 million empire—only to see it crumble thanks to one FTC investigation. In this episode, Anik pulls back the curtain on the devastating compliance blunders that nearly took him out and busts the myths around FTC compliance that could be putting your business at risk. Here’s what we cover: -The marketing missteps that...
Behind every multi-million-dollar business, there’s a strategist pulling the strings. For Sales Sniper, that’s James Sackl. He’s not the one in the spotlight, but he’s the guy behind the scenes making sure every move is calculated, intentional, and backed by real data. In this episode, James breaks down how his work with Sales Sniper & 7th Level was the secret to reaching $50M in combined revenue. His strategies: focusing on testing assumptions to avoid bad investments, scalable systems a...
Most people give up on SEO too soon because they don’t understand why it takes time. But Damon Burton, Founder of SEO National, has a different approach. He knows that SEO is a long-term play that pays off in a big way. Damon’s helped clients like Tony Robbins and Russell Brunson grow their online presence through strategic SEO, and in this episode, he explains why it’s worth sticking with it. We talk about: Why SEO is a long-term investment that pays dividends, and why shortcuts never workHo...
Most business owners aren’t even scratching the surface of what tech can do. In this episode, Ernesto Mandowsky unpacks how simple systems can turn your small business into a million-dollar machine! Ernesto, Founder of Million-Dollar Machine (MDM), coaches service-based businesses to stop running on chaos and start building systems that generate 7-figure revenue. We also talk about why business owners need to stop ignoring tech and start using it to scale faster and smarter. How to automate t...
Who you surround yourself with matters. That’s according to Tony McAleavy, an ex-firefighter turned viral fitness coach, who built a 7-figure business and gained over 1M followers in just 12 months. In this episode, Tony unpacks the mindset and strategies that took him from flatlining to dominating Instagram, proving that success isn’t about luck but about the people you have in your corner and the consistency you bring to the table. We hit on: How to grow fast and stay authenticThe game-chan...
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