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Authors Dot Ink

Author: Cate Butler Ross

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How do you write a book that's going to skyrocket your success and totally explode your business?  Book coach and founder of The Luminous Press Cate Butler Ross and her guests, share exactly how you write and publish a book that does more than just look good on your bookshelf.   From  strategy and banishing writer's block, to book funnels and getting published - it's time to get your book out of your head, and into the hands of your ideal clients.

75 Episodes
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You absolutely can be visible - that means showing up regularly on social media and emailing your list and doing events and getting up on stage - and still be hiding. I call it Visible but Vanilla - here are 3 signs that this is what's keep your head butting up against that invisible ceiling. It's time to break through that block and rise...YOU WANT TO WRITE BETTER COPY & CONTENT?Grab your FREE Crush Your Content Kit here: https://theluminous.media/free-downloads/the-crush-your-content-ki...
Kelly Chandler is one of those mindset and business coaches who not only has the theory but also the experience. With more 20 years of entrepreneurship under her belt, Kelly started out in her 20s as a wedding planner, before moving into consulting and now coaching, and has seemingly mastered the art of evolving a business to not only reflect the changing markets, and business climate, but the changing seasons of her life.In this conversation we talked about:- Repositioning yourself whe...
As a digital marketer or content creator, sharing content that lets people in, entertains, inspires and uplifts, is a powerful way to create connection, engagement and build relationships online, and there is no faster way of doing that than by telling stories from your life.But how can you make sure your stories aren't boring, and actually make an impact? For a story to be powerful it needs to be compelling, your reader needs to want to get to end, and when it's finished they want to leave n...
I loved picking the marketing brains of the amazing Maggie Giele for this episode, because she's a lady who really knows her stuff. In fact, when she reached an income ceiling of £5-10K months back in 2020 and was so busy she barely had time to pee, let alone meet a friend for coffee, she decided to burn her launching business model to the ground and switch to evergreen, and within three months had her first £100K month.In this episode, we dive on into scaling an online business and how to cr...
Welcome to Authors Dot Ink, the brand new podcast helping coaches, experts and online business owners write and publish books that skyrocket their authority and blow up their business (er, that's in a good way btw). If you want to write a book that is a lead magnet, authority builder, and part of a funnel that drives new clients and customers towards your signature offers, join me and my guests where we share exactly how you can turn your knowledge into a book that does more than look go...
Purchase your copy of Manifestation Freq by Louise George HERELouise George's brand new book Manifestation Freq: Manifestation's not magic, is The Luminous Press's first amazing Author to put their work out into the world. In this episode Cate talks with Louise about:- Why now was the perfect time in her business to write her book- Her journey to becoming an author - How getting the support of a book coach helped her make it happen faster- Why waiting around for a book deal was les...
If I had a quid for every time I hear a coach or expert tell me they want to write a book 'one day' I'd be a very a rich lady (and all that). The thing is, best intentions aside, for 99% of those people, 'one day' is code for "I'd love to be an author but actually I'm never going to find the time."And there's a reason for that. Because for some people the nudge to be an author isn't enough; the pull to have a book isn't going to cut it. They need tangibles. They need rational. They need...
From Jodie Piccoult to Alex Ferguson, Vickie Boff has helped some of the leading authors in fiction and non-fiction launch their books into the world with maximum impact and visibility. With more than 20 years traditional publishing experience in marketing books, she Vickie now works with independent authors, helping them to leverage traditional publishing marketing tactics for their self-published books.In this conversation we talk about:- The biggest mistakes self published authors ma...
In an online world where content is everywhere how do you make yours stand out? The truth is, if you really want to make an impact and communicate your message on a larger scale, you've got to stop showing up in your content from a place of pure strategy, and start showing up and sharing from your heart voice. That's what this podcast is all about, and in this very first episode, I'm sharing what content with a heartbeat really is and a little of my story to getting my voice heard on line.&nb...
Showing up and sharing content from your heart is so important... but if you’re not covering all the bases that need to be covered to nurture your audience, educate them, serve them and keep them moving towards your next step, it becomes a whole lot of effort for not a lot of return. That's why in this special 2-part episode I'm going to show you exactly how you can approach your content like it's your very own glossy magazine - not only so you can create compelling creative content without t...
In the last episode we talked about how if you want to create content that gets results, you need to be clear and intentional about what your content is for, by stepping into your role as the Editor in Chief of your brand. In this episode, I share with you the exact method I used as a commissioning editor on top glossy magazines to plan out the content for each issue, and show you how you can adapt it to create your very own content framework, that will get you clear on what you do talk about...
The more vulnerable you get in your content, the more impact you'll have on your audience and the more likely they're going to become paying customer and clients. But it's not easy (don't I know it). In this episode, I'm getting personal and sharing my own struggle with letting people in through my content - and I share the story behind the vulnerable IG post that gave me a sleepless night.YOU WANT TO WRITE BETTER COPY & CONTENT?Grab your FREE Crush Your Content Kit here: https://thelumin...
"Oh my god! What have I done?" We've all thought this after posting something on facebook or IG right? It's a good old vulnerability hangover and everyone goes through it. But what if that sense of creeping dread actually is founded, and you've just posted something that you really should delete... well, answer these 4 questions the next time your tempted to post something that feels a bit risky, and you'll finally know for sure.YOU WANT TO WRITE BETTER COPY & CONTENT?Grab your FREE Crush...
Stop saying this: "I don't know what to say in my content!" and steal this little content mining workflow instead! In this episode I show you 3 easy steps to brainstorm compelling, new content ideas for your social media feeds, blog posts, podcasts and emails, so you have an abundance of ideas that will keep you showing up and serving your soulmate customers with content they want to binge on!YOU WANT TO WRITE BETTER COPY & CONTENT?Grab your FREE Crush Your Content Kit here: https://thelu...
In this episode, I share my 5 steps to tapping into your creative inspiration and nurutring the muse to give you a steady stream of inspired content, that will position you as a stand-out original thinker in your field. Sometimes what's on your heart is the thing that needs to be said, and content that is created from that place, is not only usually so much quicker to create because the words just flow, but it has a kind of magic to it - you can feel it and most importantly your audienc...
When things stop working inside your business do you - a) buy another course b) start looking for a day job or..... c) check your messaging? Because just like you, your messaging is constantly evolving which means every now and then it will need a little tweak or things stop going to plan. Tune into this week's episode to find out what your messaging really needs to do, and the 5 tell tale signs that yours needs some TLC. YOU WANT TO WRITE BETTER COPY & CONTENT?Grab your FREE Crush Your C...
Your content is your marketing, and without marketing you don't attract new clients; but if fitting content creation into your schedule only feels like a stress and a chore, that content you've spent hours creating will never get the same results as something you couldn't wait to share. In this episode I'm sharing my secret to creating daily inspired content that I can't wait to create, in less time, with more impact, and without burning out.YOU WANT TO WRITE BETTER COPY & CONTENT?Grab yo...
What are the communication qualities every thought leader or impactor you've ever fan girled over share? Well I think there are 3; and I call them the 3 languages of heart-centred communication, and in this episode I'm going to be sharing with you what they are, and how they can help you become a powerful and conscious leader with a growing audience of fiercely loyal fans.YOU WANT TO WRITE BETTER COPY & CONTENT?Grab your FREE Crush Your Content Kit here: https://theluminous.media/fr...
If you have a mission that could change the world, you need to build your business around people who share your values and you need to inspire them! In fact, the quickest way to reach more people with your message and to make a bigger impact, is by turning your mission into a movement. But how do you actually do that? Well, in this episode I'm going to be sharing with you exactly what that means, and how you can do it.YOU WANT TO WRITE BETTER COPY & CONTENT?Grab your FREE Crush Your Conte...
Content and new media is all about personality driven brands right now, which is why having a strong voice is the unicorn skill of the entrepreneurial world right now. The problem is, finding your voice can be so hard to do. Inside this episode I share with you the 4 lies that I believed that held me back from finding my voice inside my business, and that I see so many of my clients struggling with as well. If you're ready to finally be more like you in your content, press play. YOU WANT TO W...
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