Claim OwnershipThe Content Toolbox
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I ran marketing departments in corporate America for 10 years and then ran a digital agency for over another 10 years so I know the roadmap to online success and that formula always includes producing content to share your message from your marketing message to sales and delivery. I'm Jennifer Neal and this is The Content Toolbox. I believe the secret to finding and creating raving fans online is through you. In building relationships through stories that share who you really are. Create genuine crazy raving fans that keep begging you to take their money. On this podcast we'll be talking strategies, tactics, tips and more with myself and other industry experts. So buckle up and start your engines because it's go time!
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"What is your greatest strength and weakness?" is a common job interview question that, when you know how to answer, highlights how different you are from your competitors. But as business owners, we don't often have someone to ask us such questions to reflect on. Our guest Jason Lam shares tips on how to discover your biggest strength and be the successful entrepreneur of your dreams.
Preparing to host a virtual event is a ton of work and can be super overwhelming! I share some behind the scenes of how we're prepping and talk about how I'm avoiding a meltdown... but find a hidden lesson of goal setting. Curious about the event? Attract the traffic you want. Boost your online authority and scale up your business with messaging that attracts traffic. Featuring 12 experts in a hybrid event - virtual presentations + live workshops. --
Anyone who has tried to run Facebook ads knows all of its horrors — expensive costs, rejected campaigns, and the scariest of them all: banned accounts. Yikes. Most of the “beginners guide” and “step-by-step tutorial” videos online don’t tell you how to avoid these, either. So today I'll share with you the strategy that my agency uses to run Facebook ads for local businesses, complete with all the dos and don'ts.
Your business has been invited to sponsor an event in your area. You have the means but how do you know if you're getting a sweet deal? Today's episode is all about (you guessed it) SPONSORSHIPS!
Social media promotion is important for a business in the digital age. But one thing marketers often forget is that most of our customers just search for products and services on Google. Getting on top of that search result is a whole 'nother ball game but as always, I got you!
Back then, I was afraid to even charge $20 per hour. These days, I charge on average about $300 per hour. In this episode, we'll talk all about PRICING -- the factors to consider in pricing your products and services and how prices affect customers' decision-making.
It is no secret that managing a relationship can be difficult while running a business. And I learned it the hard way.
The most amazing product in the world still wouldn't sell if no one has even heard about it. Lead generation is all about the KNOW, LIKE, AND TRUST FACTOR. In this episode I'll share the online lead generation techniques that I personally use for my business.
Successful entrepreneurs aren’t born—they’re made. But while there is no magic formula for being a successful entrepreneur, possessing certain entrepreneurial traits definitely help.
You know your marketing campaign is successful when the metrics show you exactly what you expected to see. And one way to measure this is by tracking how your customers behave and where they are coming from. Today, we'll talk about how to do just that—using UTM tracking.
You're finally ready to grow your business and get more leads. You want to launch that awesome online campaign and know that you're going to need an awesome digital marketing team to help you with it. The question is, should you hire an in-house team or partner with an agency? In this video, we'll discuss the pros and cons of each and what they can do for your business.
Gamification in digital marketing is one of the best tools you could use for social media! It's a great way to engage your audience and have them associate your brand with joy. This week, we're talking about the benefits, best practices, and some examples of gamification in digital marketing!
What sets your business apart from your competitors? This is one of the first questions you'll have to answer once you start working on that business idea of yours. And more often than not, those who embrace their competitive advantage are able to thrive even in the most oversaturated markets. Find out how I did it for my business in this episode!
I tried Design Pickle, Penji, and Flocksy so you don't have to. In this video, I'll share my honest thoughts about these subscription-based graphic design companies and some tips on how to successfully work with their designers.
I'm hitting pause on all things business for this week's episode because I FOUND MY BIOLOGICAL DAD! Around three years ago, I took a test on Ancestry DNA and here's what happened since then.
People tend to imitate what other people do, especially the things that yield positive results. This is what client testimonials are for. It is the ultimate social proof that your business needs to convert potential customers into returning customers. In this episode, I'll share some tips on how to get killer testimonials, questions to ask, and how to use them.
To many business owners, niching down means missing out on potential sales. And yet we've all heard the words "In trying to serve everybody, you end up serving nobody." In this episode, I'll share with you the why's and the how's of establishing your niche.
When potential customers go online in search of answers to their problem, you have to make it so that your product is the answer. By teaching your customers rather than just selling to them, you're able to reach a larger audience. We'll discuss how to do it in this episode.
Today we'll demystify all these confusing digital marketing terms to know which strategy would work best to promote your business. And I'll provide use case examples, of course!
When a business doesn't quite work as well as it should, entrepreneurs are faced with a dilemma. Wait for the current strategy to hopefully work, or recognize that a change is necessary. This year, I bit the bullet and implemented some changes in my business. Find out what I did in this episode!
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