The Contractor Fight with Tom Reber

Let's grow your business → Book here: https://go.thecontractorfight.com/15min-free-callContractors, listen up: consultations are where you win or lose the job.In this episode, Derek and Tim break down what separates pros from amateurs when it comes to running consultations that build trust and land contracts. You’ll hear:Why communication and preparedness matter more than you thinkThe difference between showing up sloppy vs showing up like a proHow to flip between your “sales hat” and your “helper hat”Why consultation style is less about scripts and more about being true to you👉 Whether you’re the over-prepared clipboard guy or the “fly by the seat of your pants” type, this episode will show you how to dial in your consultation game.=================================================☎️ Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/Tom sits down with Joshua T Osborne, his partner at No Excuses Media, for a conversation that hits different.Josh's story isn't some polished LinkedIn bullshit. He was given up for adoption at 12, worked construction instead of going to school, built a multimillion-dollar moving company, had a heart attack at 28, lost everything to cocaine and bad decisions, then rebuilt from scratch. Now he and Tom run No Excuses Media, helping contractors stop getting bled dry by marketing vultures.This episode is about surviving your own mistakes, spotting the wolves disguised as "experts", and building something that actually lasts.You'll learn:Why most marketing "experts" have never swung a hammer (and why that matters)The Eskimo wolf story: how contractors keep licking the blade that's killing themJoshua's collapse and comeback - 360lbs, broke, and one ultimatum away from losing his wifeWhat actually works in contractor marketing (hint: it's not the latest TikTok trend)How to kill the greed, trust the data, and stop making emotional business decisionsWhy success leaves clues, (and how to steal what's already working)Bottom line: Stop chasing hype. Start building systems. And quit letting people who've never done what you do tell you how to run your business.Raw. Real. No bullshit.Welcome to The Fight.Ready for more leads and sales this year? -> https://www.noexcusesmedia.com/== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Most contractors panic when the market slows — they pull back on spending, stop marketing, and start hoping for the best. That’s not how you grow.In this episode, Tom breaks down what it takes to thrive in a down market: discipline, focus, and the guts to play offense when everyone else plays defense.You’ll learn how to position your business for massive growth — no matter what the economy does.⚔️ If you’re ready to fight smarter, not harder, check out War Room:👉 https://thecontractorfight.com/war-room-waitlist/War Room is for contractors doing $1M+ who are ready to lead, scale, and dominate — even in tough markets.== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callIn this episode of The Contractor Fight, Derek Johnson and Tim Cutroni dive into the uncomfortable but necessary side of running a contracting business—hard conversations.From clients who won’t stop talking, to shady “horse trading” on invoices, to guys who invade your personal space on the jobsite—Derek and Tim share real stories and real tactics for keeping control of your business.What you’ll learn in this episode:How to prepare for uncomfortable client conversationsWhy documentation beats “he said, she said” every timeThe importance of showing a united front with your teamHow to say no without backing down or losing respectIf you’re tired of feeling anxious about client pushback, this episode will give you the tools to win the tough talks and protect your business.=================================================☎️ Still waiting for the “perfect time” to fix your business? That’s why you’re spinning your wheels.👉 In BATTLEGROUND, contractors stop chasing perfect and start taking action. With the plan, accountability, and push they need, messy progress beats staying broke.Tired of waiting? Book a free 15-minute Growth Call and see how BATTLEGROUND helps you finally move forward.→ Book here: https://go.thecontractorfight.com/15min-free-call=================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callToday Tom sits down with Adam McChesney of Builders of Authority — a guy who knows how to get contractors more (and better) leads without flushing money down the toilet.Adam shares straight talk on:✅ Why most contractors waste money on the wrong marketing✅ How to generate consistent, quality leads without gimmicks✅ The simple changes that can fill your pipeline fast✅ The role of authority in building trust with prospectsAdam also shares details on his free Facebook group where he helps contractors sharpen their marketing and dominate their local market.Timestamps:0:00:00 — Introduction: Fill Your Pipeline with Better Leads0:01:29 — Meet Adam McChesney: From Medical Device Sales to Digital Marketing0:02:53 — How Adam Built 200 Websites Before Going Full-Time0:03:48 — Why Adam Owns Contracting Companies (Not Just Marketing Agencies)0:04:42 — Parenting & Business: How Fatherhood Changes Entrepreneurs0:05:58 — Documenting the Journey: Why Authenticity Beats Fake Guru BS0:07:56 — The First Month Full-Time: Making $0 and Almost Quitting0:09:12 — How to Be Different in Your Marketing (Not Just Better)0:10:42 — Does Personal Branding Help Non-Marketing Businesses Grow?0:12:31 — What Documenting Your Journey Actually Looks Like for Contractors0:14:27 — Why Sharing Your Mistakes Builds More Trust Than Perfection0:16:38 — How to Handle Bad Reviews Like a Pro0:17:45 — The Biggest Marketing Mistakes Contractors Are Making Right Now0:19:37 — The AI Shift: What's Changing in Search and Lead Gen0:21:36 — Why Contractors Need Video Content Now More Than Ever0:22:40 — ChatGPT Is Replacing Google: Real Contractor Leads from AI Search0:24:47 — SEO Still Works: What's Actually Ranking on ChatGPT and LLMs0:26:24 — The Content Roadmap Strategy: Location + Service Pages That Win0:28:27 — How to Build City-Specific Pages That Actually Rank0:30:28 — The Most Overrated Marketing Tactic in 2025 (Stop Wasting Money on This)0:32:42 — The Most Underrated Tactic: Why SEO Foundations Still Matter0:34:56 — Google Business Profile Updates: How Often Should You Post?0:36:47 — Low-Hanging Fruit: What to Do When Your Pipeline Is Drying Up0:39:42 — How to Incentivize Your Team to Get More Google Reviews0:41:40 — How to Vet Marketing Agencies and Avoid Getting Burned0:44:36 — Why Adam's Staying Small: 75 Clients Max (Going Deeper, Not Wider)0:45:37 — Final Advice: Know Enough to Be Dangerous (But Let the Pros Do the Work)0:46:49 — Where to Find Adam McChesney and Builders of AuthorityTake notes. Pick one thing Adam shares and implement it this week — and watch your pipeline change.=================================================☎️ Still throwing money at the wrong leads and waiting for “something to change”? That’s why your pipeline stays empty. Most contractors stall out because they chase bad marketing instead of taking the imperfect steps that actually bring in quality jobs.👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they stopped guessing, got the plan, the accountability,...

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callMost contractors don’t fail because of lack of skill — they fail because they can’t stay consistent.In this episode, Derek Johnson and Tim Cutroni break down why motivation fades, why discipline wins, and how building consistent habits in business, health, and life will separate you from the crowd.Whether it’s making sales calls, sticking to your SOPs, or showing up when you don’t feel like it — consistency is the key.⚒️ Inside this episode:Why motivation is fleeting and discipline is everythingHow boredom destroys good habitsReal-world examples of consistency in business and healthWhy your “why” matters more than you think=================================================☎️ Waiting until everything’s perfect before you pull the trigger? That’s why you’re stuck. Perfection is the setup that keeps most contractors broke.👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they finally stopped waiting for the “right time” and got the plan, the accountability, and the push to start running a real business — even if it was messy at first.If you’re tired of second-guessing yourself, hiding from discomfort, and learning the hard way, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND can help you take imperfect action, clean up your chaos, and finally move forward.→ Book your call here: https://go.thecontractorfight.com/15min-free-call==================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callRobbing Peter to pay Paul isn’t growth — it’s chaos.If you’re constantly sweating payroll, floating deposits, and juggling jobs just to cover expenses, you’re not building a business… you’re gambling with your future.In this episode, Tom exposes the ugly truth behind why contractors stay broke while looking busy. He breaks down:✅ What “robbing Peter to pay Paul” really looks like✅ Why it’s not growth, it’s financial desperation✅ The risks of low deposits and soft payment terms✅ How to get control of your cash flow before it buries you💥 Stop stealing from tomorrow to cover today. It’s time to fix your business.👉 Listen now and start fighting for the respect and profit you deserve.=================================================☎️ Waiting until everything’s perfect before you pull the trigger? That’s why you’re stuck. Perfection is the setup that keeps most contractors broke.👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they finally stopped waiting for the “right time” and got the plan, the accountability, and the push to start running a real business — even if it was messy at first.If you’re tired of second-guessing yourself, hiding from discomfort, and learning the hard way, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND can help you take imperfect action, clean up your chaos, and finally move forward.→ Book your call here: https://go.thecontractorfight.com/15min-free-call==================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Business isn’t about being perfect. It’s about showing up, screwing up, and learning fast. In this raw episode, Derek and Tim share a hilarious (and humbling) story about being “set up” at an event — and how that ties into the lessons every contractor needs to learn:Why perfection is the enemy of progressHow to keep showing up when you feel embarrassed or unpreparedWhy the “who” is more important than the “how” in businessWhy you don’t need to be good at everything — just at what mattersIf you’ve ever felt like you weren’t ready, polished, or “good enough,” this one’s for you.=================================================☎️ Waiting until everything’s perfect before you pull the trigger? That’s why you’re stuck. Perfection is the setup that keeps most contractors broke.👉 The turning point for hundreds of contractors was joining BATTLEGROUND. That’s where they finally stopped waiting for the “right time” and got the plan, the accountability, and the push to start running a real business — even if it was messy at first.If you’re tired of second-guessing yourself, hiding from discomfort, and learning the hard way, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND can help you take imperfect action, clean up your chaos, and finally move forward.→ Book your call here: https://go.thecontractorfight.com/15min-free-call==================================================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callMost contractors tiptoe around money, and it’s killing their profits. In this episode, Derek Johnson and Tim Cutroni rip the curtain back on why talking openly about money is the #1 skill you need if you want to stop financing your client’s projects.They share raw stories about deposits, draws, and payment schedules, plus how to stop being afraid of giving real numbers to customers. You’ll hear:Why deposits and progress draws protect your businessHow to talk about price without losing authorityBreaking the generational mindset that “money talk” is tabooHow transparency in pricing actually shortens your sales cycle👉 If you’re still afraid to bring up money with clients, this episode will punch you in the gut (in a good way).=============================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call=============================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callToday on the show, Tom sits down with Ben and Amy Wright — Nashville-based contractors who went from touring musicians making $40K a year to running a thriving construction company doing over $655,000 YTD.They talk about:The shift from “broke band mindset” to building real wealthHow The Contractor Fight helped them kill bad money habitsWhat it takes to run a business and a marriage without burning outWhy keeping your “pack light” matters if you want to growThe role of faith, mindset, and community in scaling a contracting businessThis is a raw, behind-the-scenes look at what it means to fight for your future as a contractor and a couple.🔗 Listen, share, and leave a review to help more contractors find the show.============================================================☎️ Ben & Amy went from broke musicians making $40K a year… to contractors pulling over $655K and building a real future.👉 Their turning point? Joining BATTLEGROUND. That’s where they got the plan, the accountability, and the kick in the ass they needed to stop living in survival mode and start running a business that actually works.If you’re sick of grinding it out month after month with nothing to show for it, book a free 15-minute Growth Call. We’ll show you how BATTLEGROUND can help you kill the broke mindset and finally get ahead.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

The Lull is Real. Don’t Panic.In this episode, Derek and Tim dive into the seasonal slowdown that every contractor faces. When the phones stop ringing as much and it feels like all you’re hearing is “no,” it’s easy to think you’re doing something wrong.But here’s the truth: this is a normal cycle. Kids go back to school, families finish summer vacations, and homeowners hit pause on big projects. That doesn’t mean your business is broken. It means you’re in the lull.We’ll break down:Why “no” isn’t always a bad thingHow to recognize normal cycles vs. real sales issuesThe importance of pre-qualifying leads so you don’t waste timeHow to use slow periods to regroup, sharpen your skills, and spend time with familyRemember, this isn’t failure. It’s part of the fight. Stay the course, stick to your process, and the yeses will come.⏱ Chapters:00:00 – Intro01:00 – Why “no” happens more this time of year03:00 – Story of a DIY gone wrong pond project06:30 – Viral videos and unqualified leads07:30 – Taking more “nos” than “yeses”09:30 – Why “the lull” is normal every year10:40 – How to handle the cycle and push through============================================================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

Let's Grow Your Business: https://go.thecontractorfight.com/15min-free-callMost contractors are wasting thousands on marketing that doesn’t make them a dime. Why? Because they don’t track their Customer Acquisition Cost (CAC).In this episode, Tom breaks down:- The formula to calculate your CAC- Why “busy but broke” means your CAC is too high- The fastest ways to lower CAC (speed-to-lead, better targeting, sales process fixes)- How to know which lead sources to double down onChapters:00:00 – If you don’t know your CAC, you’re not running a business02:00 – Why tracking CAC shows if your marketing actually works05:20 – Math breakdown: $5K ad spend → 10 jobs09:30 – Signs your CAC is too high15:40 – How discounts kill your profits20:15 – Tips to lower CAC (speed-to-lead, tracking, targeting, reviews, sales process)28:00 – Why you’re winging it if you don’t know your CAC============================================================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

In this episode, Tim and Derek dive deep into the uncomfortable moments that test contractors daily—both in business and life. From tech frustrations to difficult sales conversations, they highlight how discomfort is a necessary catalyst for growth and success. If you’re stuck in a rut, it’s likely because you’re avoiding the uncomfortable steps that push you forward.In this episode Tim and Derek discuss:The real reason most contractors struggle: a lack of willingness to get uncomfortableTheir own tech struggles as a metaphor for business challengesWhy embracing discomfort in sales, communication, and leadership is essentialThe danger of getting too comfortable and stagnant in business practicesHow fear of looking foolish prevents growth and improvementThe role your significant other plays in your journey and how to bring them alongThe impact of changing personal habits and how they affect your relationshipsWhy consistent communication with your partner is crucial when you're growing your businessOvercoming the fear of role-playing and uncomfortable conversations in salesUnderstanding that discomfort is often the gateway to breakthrough=============================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call=============================== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

In this episode of The Contractor Fight, Tom breaks down real contractor truck wraps submitted by fighters just like you. He exposes the good, the bad, and the downright embarrassing mistakes contractors make when they slap their name on a vehicle.You’ll hear:Why your truck is a moving billboard (and how most of you waste it)Tom’s 5-point checklist for evaluating a wrap designReal-life examples of what works and what fails at 60mphHow your wrap, website, and branding must all connect👉 Want to stop looking like an amateur and start standing out as the premium contractor in your market? This episode will show you where you’re blowing it.📌 Chapters0:26 Why Truck Wraps Matter0:55 Two Trucks, Big Impact1:21 My Biggest Regret on Truck Wraps1:52 The 5-Point Truck Wrap Checklist2:20 Example #1: Cheyenne Home Services5:08 Example #2: Legacy Fence7:58 Example #3: Maine Outdoor Spaces10:15 Example #4: Hernandez Essence Renovations15:29 Example #5: Superior Ponds18:25 Why Branding Must Match Your Quality of Work19:16 Rebranding Success Stories19:43 The $4/Day Marketing Investment That Works============================================================☎️ Sick of spinning your wheels and wondering where the money’s going? If your business is already over $200K, you don’t need another “tip”, you need a plan. Book a 15-minute Growth Call with our team and we’ll cut the bullsh*t, look at where you’re bleeding, and show you what’s possible when you take control.→ Book your call here: https://go.thecontractorfight.com/15min-free-call============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

Tim and Derek dive into a real-world sales story that illustrates the power of connection, emotional intelligence, and proper communication. Tim shares how a routine consultation for pond maintenance turned into an unforgettable sales experience—one that highlights the importance of trust, empathy, and being fully prepared through training.In this episode Tim and Derek discuss:How a simple pond consultation evolved into a deep emotional connection with the clientThe critical moment when trust was lost with the previous contractor—and how Tim seized the opportunityHow understanding and labeling client emotions can open doors in sales conversationsWhy consultation fees and in-person visits matter when diagnosing problems and building relationshipsThe bizarre yet powerful moment the client realized Tim looked just like her late father—and how it sealed the dealThe importance of training, role-playing, and continuously sharpening your sales skillsHow preparation and consistency helped Tim confidently close the deal and land a long-term client=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Benji Carlson has spent his life building movements in the trades. From the franchise painting world to Breakthrough Academy to now helping lead Leanscaper, an AI-powered platform for landscapers. In this deep-dive with Tom, they tackle the real reasons the trades lost their shine, and what it’s going to take to make them cool again.They talk content, culture, recruiting, money, and what separates struggling contractors from thriving ones. This episode is pure 🔥 for anyone serious about growing a blue-collar business with pride and purpose.👇 CHAPTERS 00:00 - Intro 01:13 - Who is Benji Carlson? 03:00 - Why Startups Are His Sweet Spot 06:00 - Biggest Mistakes Contractors Make With Content 12:00 - The “It’s Not About You” Content Rule 14:30 - What Does It Mean to “Make the Trades Cool Again”? 17:00 - Why the College-First Narrative Failed 20:00 - The Death of Shop Class 23:00 - Being Blue-Collar and Broke Ain’t Cool 28:00 - Why the Trades Are Primed for a Renaissance 30:00 - AI’s Impact on the White-Collar Workforce 32:30 - How Contractors Must Shift Their Culture 35:00 - Using Social Media to Attract Top Talent 39:00 - Leadership vs. Managing: Be the Grandfather 41:00 - Get Young: Benji’s Mindset Shift for Building Culture 43:00 - Branding, Swag & the Piecework Future 46:00 - Rapid Fire: Benji’s Top Advice 53:00 - AI Tools That Are Changing the Game 57:00 - What Every Contractor Should Do This Week 59:00 - What Is LANA? The AI Tool Built for Landscapers 1:00:00 - Final Thoughts + Where to Find Benji Follow Benji Carlson & Leanscaper Website: leanscaper.com Instagram: @leanscaper============================================================🧰 CONTRACTOR BUSINESS SCHOOLIf you’re serious about building a profitable, structured contracting business without the chaos, this is your shot. Get the tools, insights, and mentorship you need to level up—on YOUR time, at YOUR pace.https://contractorbusinessschool.com/============================================================== Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review. Apple Podcasts Spotify

In this episode, Tim and Derek break away from the usual sales-focused content to explore deeper, more personal aspects of life as a contractor. They reflect on the evolving direction of the podcast, emphasizing the importance of authenticity, vulnerability, and addressing the challenges that affect both business and personal life. From parenting and emotional triggers to frustrating bank experiences, this episode dives into how life’s realities shape us as leaders and business owners.In this episode, Tim and Derek discuss:Reframing the podcast to encompass more than just sales – diving into life, leadership, and personal growthHow self-perception and emotional baggage, like feelings of abandonment or laziness, impact business performanceThe importance of acknowledging personal struggles and their ripple effect on professional successA powerful story about Tim’s emotional response to his kids' first day of school and the realization of past woundsHow tribe and community, like Battleground, can help contractors feel less aloneTim’s frustrating banking ordeal and how his daughter’s advice changed his approachThe importance of grace – for others and ourselves – in handling mistakes and miscommunicationsRespecting different perspectives and the value of empathy in both business and relationshipsLinks from the episode:=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Contractors, stop blowing your sales calls.In this episode, Tom breaks down his 6 go-to sales phrases that instantly shift the power dynamic and help you close more deals. These aren’t manipulative tricks. They’re battle-tested mindset resets that keep you from sounding desperate when a prospect pushes back.Plus, he shares bonus “kill shot” lines to disarm objections and gain the upper hand.Whether you’re new to sales or a seasoned vet, these phrases will change how you sell forever.It’s time to take control of the sales conversation and stop giving your power away.⏱ Timestamps:[0:00] – Intro: Stop blowing your sales calls[0:50] – Phrase #1: “Sounds like this might not be a fit” — flip the frame, stop being needy[1:45] – Phrase #2: “What do you think we should do next?” — shift the pressure to the prospect[3:35] – Phrase #3: “Here’s what saying yes gets you” — future pace the value[4:42] – Phrase #4: “If this were my home, here’s what I’d do” — position yourself as a trusted consultant[7:05] – Phrase #5: “What’s most important to you about this project?” — uncover true motives[8:52] – Phrase #6: “Do you want the cheap version or do you want it done right?” — call out budget head trash[9:48] – Wrap-up & Tom’s sales book Sell Unafraid============================================================📕 Get Tom’s new book: Sell Unafraid – Unleash Sales Success Through Personal Discipline🛒 Available now on Amazon →https://sellunafraid.com/============================================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Consistency isn’t just a nice-to-have in business—it’s the cornerstone of trust and reputation. In this episode, Derek Johnson and Tim Cutroni dig into why holding your service standards high and delivering the same level of quality every single time is essential for long-term success. Using everything from French fry experiences to oil change mishaps, they show how even small deviations can make customers question your reliability.In this episode Derek and Tim discuss:How consistent customer experiences create loyalty and trust in your brandWhy small changes in service can cause customers to wonder if your business has shifted ownership or lost its edgeReal-world examples of how attention to detail (or lack thereof) can impact client perceptionsThe importance of setting clear, non-negotiable standards for your team to follow every timeHow generational shifts in communication styles affect customer interactions—and what you can do to adaptWhy long-term business growth depends on sticking to proven processes, even when they take extra effortHow company image, from clean vehicles to timely follow-ups, reinforces your standards=================================🛡️ Join us in BATTLEGROUNDEverything your contracting business needs in one comprehensive program. Three main focus areas: Leadership, Communication, and Numbers. For more info visit:https://thecontractorfight.com/battleground💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify

Most contractors are crushing it for 90% of the job, then they blow everything in the final 10%. You nail the work, cash the check, and think you're done. WRONG. You just fumbled at the goal line and killed your shot at referrals, reviews, and repeat clients. Tom breaks down the brutal truth: how you finish determines whether you're hunting for your next job or turning clients away because you're booked solid.⏱️ Timestamps[00:00] – Why finishing strong matters more than ever[00:28] – Chaos creates complacency (and costs you money)[00:47] – How the final 10% of the job shapes your reputation[01:00] – The death of trust: silence during the job[01:30] – What to say in daily client updates[02:10] – Pre-close walkthroughs and scheduling final reviews[02:41] – The 24–48 hour punch list rule[03:04] – The 3x walkthrough system: crew, PM, client[03:26] – The power of thank you cards and review asks[03:56] – Review script: asking without being awkward[04:28] – Strong finishes = strong reviews and easier sales[05:05] – Why your work alone isn’t enough—it’s about how they feel[05:46] – Want help? Check out the 5 Steps to 5 Stars program[06:03] – Final reminder: don’t coast—systemize your closeout=========================================⭐️⭐️⭐️⭐️⭐️ Tired of being the "cheap option" in your market? Learn the customer experience secrets that let you charge premium prices while competitors scramble for scraps. This is the same system that took one contractor from massive debt to $5.5M—and it works in any market: https://thecontractorfight.com/5-stars/=========================================💰 You didn’t become a contractor to struggle financially.Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together!https://thecontractorfight.com/50/🎥 Explore over 1,400 free videos on Contractor Fight TV:https://www.youtube.com/c/TomReber💬 Join over 18,000 contractors in the free Facebook group:https://thecontractorfight.com/facebook== Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review.Apple PodcastsSpotify