The Copy and Design Brew

CDB 067: Building Businesses with Ed Gandia from High-Income Business Writing Ed Gandia is a business building coach who helps writers and copywriters earn more, in less time, doing work they love, for clients they love working with. When it comes right down to it, what more could a freelance writer ask for? Here are some of the things we talk about on today’s Brew: Ed Gandia https://www.freshbooks.com/ USD to CAD http://www.fredericton.ca/en https://tim.blog/ https://fs.blog/ https://www.proofreadnow.com/

CDB 066: The Power of Observation with Stephen Henderson of The Habit of Seeing The Habit of Seeing is Stephen Henderson’s aptly named Austin-based film and videography company. Borne out of a love of story telling and an interest in observational drawing, the mission is to always start with “story listening” as the prime directive. Here are some of the things we talk about on today’s Brew: http://www.thehabitofseeing.com/ https://conversionxl.com/live/ https://vimeo.com/218218790 https://austinkleon.com/ Roger Ebert Sketchbook https://copyhackers.com/about-copy-hackers/ https://goinswriter.com/write-drunk/

CDB 065: Marketing Health with Dr. Marie and Dr. Graham of East Coast Chiropractic Blending modern online strategies with traditional local techniques, Marie and Graham have managed to grow an impressive community with their company East Coast Chiropractic. But marketing chiropractic care can be an uphill battle. Here are some of the things we talk about on today’s Brew: http://www.eastcoastchiropractic.ca/

CDB 064: Sweat and Tears with Ryan Jacobson of Yanky Sports International Pocketless running shorts and crowded marathons led to Ryan Jacobson’s innovative breakthrough. He takes us through his journey taking his Yanky, The Original Sports Hanky, from idea to product to distribution and success. Here are some of the things we talk about on today’s Brew: http://yankysports.com/ https://www.chicagomarathon.com/ https://www.worldmarathonmajors.com/ https://en.wikipedia.org/wiki/Velcro https://www.ignitefredericton.com/ https://jeffalpaugh.com/ https://www.goodreads.com/book/show/27220736-shoe-dog https://www.kickstarter.com/ https://radicaledge.ca/ https://www.thenorthface.com/ http://www.patagonia.ca/

CDB 063: Pain, Suffering and Failure with Gene Fowler of Loogaroo Visible success is usually the result of exponentially more invisible (and sometimes very visible) failure. Gene Fowler of Loogaroo has had his fair share of both. He talks about the importance of your people, and the need for slow growth.     Here are some of the things we talk about on today’s Brew: http://loogaroo.com/ http://nbcc.ca/campuses/miramichi https://en.wikipedia.org/wiki/Fatkat https://en.wikipedia.org/wiki/Peter_principle https://en.wikipedia.org/wiki/Family_Guy http://en.caillou.com/ https://www.tonyrobbins.com/ https://www.zelda.com/ http://ddmacs.ca/ http://www.domehome.com/ https://en.wikipedia.org/wiki/Mount_Rushmore  

CDB 062: Growing the Beard of Your Dreams with Matt White of Sussex Beard Oil Merchants When Matt White realized growing the beard of his dreams didn’t necessarily mean growing it on his own face, he founded the Sussex Beard Oil Merchants. His journey from 80’s mustache to the Dragon’s Den is an inspiration to shavers and non-shavers alike. Here are some of the things we talk about on today’s Brew: https://www.google.com/about/ https://trello.com/ https://sussexbeard.ca/ https://www.ctbarberexpo.com/ https://www.tapatalk.com/groups/jefffsbeardboard/canola-oil-t40072.html https://sussexbeard.ca/product/if-you-must-shaving-soap/

CDB 061: Conversion Optimization with Peep Laja of CXL Taking his deep CRO knowledge and enthusiasm for optimizing websites offline, Peep explores the need to optimize all aspects of your life. We talk running a conference, starting an institute and figuring out how to balance family and business life. Here are some of the things we talk about on today’s Brew: https://conversionxl.com/ https://conversionxl.com/institute/ https://conversionxl.com/live/ https://www.facebook.com/thinkbrewing/ https://www.linkedin.com/in/oligardner/ https://www.pagefights.com/ http://abc.go.com/shows/american-idol https://www.sassyworld.co.uk/pages/sass-fest https://angel.co/ https://www.indeed.ca/

CDB 060: Taking the Plunge with Kate Butler of She Said Feck Records Starting a record label can suddenly seem like the most normal thing in the world, if you allow yourself to be open to the possibility. Kate set herself up for success over the years and then jumped when the opportunity presented itself. Here are some of the things we talk about on today’s Brew: https://www.facebook.com/shesaidfeckrecords https://thetortoisetheharethemillionaire.bandcamp.com/ https://thebandchips.bandcamp.com/ http://picaroons.ca/ http://www.imdb.com/title/tt0181875/ http://www.imdb.com/name/nm0001081/ https://www.rollingstone.com/ https://allmanbrothersband.com/ https://pennyblacks.bandcamp.com/ https://www.facebook.com/newbrunswickmusiciansemerge/ https://frontporchrecords.com/ http://dinealonerecords.com/ http://www.umusic.ca/ http://sixshooterrecords.com/ http://sixshooterrecords.com/artists/luke-doucet/ http://cunjak.com/ http://www.forwardmusicgroup.com/ https://www.discogs.com/label/41276-Monopolize-Records https://soundcloud.com/thegalpines https://calltoactionconference.unbounce.com/recap-2017/ https://gooselane.com/ http://www.imdb.com/name/nm0725200/ http://www.jamesvictore.com/ http://www.sethgodin.com/sg/ https://www.thecapitalcomplex.com/ http://www.tideandboar.com/

CDB 059: Luxury Goods with Raphael Paulin-Daigle of SplitBase Sometimes you find your niche, sometimes your niche finds you. Raphael outlines the pivots that brought him to where his agency sits today: as THE conversion optimization solution for luxury goods and high-end lifestyle and fashion brands. Here are some of the things we talk about on today’s Brew: http://splitbase.com/ https://us.hendricksgin.com/ https://blog.bulletproof.com/ https://www.fever-tree.com/ https://www.kiehls.ca/ http://www.ryschwartz.me/ https://www.frankandoak.com/ https://www.lorealparis.ca/en http://www.prada.com/en https://www.louisvuitton.com/ https://world.dvf.com/home/ https://www.tombihn.com/ <== The best bags EVER! https://www.shopbentley.com/en https://www.vice.com/en_ca/topic/fashion http://toddherman.me/ https://www.hermes.com/ca/en/ https://en.wikipedia.org/wiki/Elon_Musk https://store.dolcegabbana.com/en/ https://moosehead.ca/brands/alpine http://www.chanel.com/ http://www.ritzcarlton.com/ http://www.myessentia.com http://www.supremenewyork.com/

CDB 058: Giving Back with Esther Vaswani of freeflo The devil is in the details, they say, and when it comes to reproductive rights, it’s all details. Assumptions are made, details get missed, skipped or avoided. Esther started freeflo to make sure someone was taking care of the details for women in need. Here are some of the things we talk about on today’s Brew: https://en.wikipedia.org/wiki/Hole_(band) http://www.pixiesmusic.com/ https://en.wikipedia.org/wiki/Courtney_Love http://divacup.com/ http://www.theshelters.ca/ https://www.yorkcountycider.net/ http://www.clinic554.ca/ http://fsacc.ca/en https://www.change.org/ https://en.wikipedia.org/wiki/Sildenafil https://www.facebook.com/Code-Red-1020843774692156/ http://planb.ca/ http://web1.nbed.nb.ca/sites/asd-w/Pages/default.aspx http://www.toms.ca/ https://tampax.com/en-us http://www.greenervillage.org/ https://en.wikipedia.org/wiki/Chef_Boyardee https://www.doolys.ca/ https://www.shoptilleul.ca/

Names are important with new products - sometimes you just have to stick with what's known. Unbounce's Oli Gardner shares his perspective on products, public speaking, and how not to die while photographing wildlife.

Plan your work then work your plan. What get's scheduled gets done. From the Pomodoro technique to the 12 Week Year, James and Chris discuss the joys (and pains) of learning to adhere to self-imposed schedules.

One of our most on point episodes to date. We talk with legendary copywriter and strategist Roy Furr about marketing micro-brews, turning break-ins into break throughs and the delicate art of hiring contractors.

In North America these days, healthy is the exception, not the rule. Mary-Ellen and John refuse to accept that as our inevitable fate, and have built a company around helping people build sustainable lifestyles.

Getting your product to market is hard enough in any business, but when you're selling into the notoriously pedantic government-controlled world of liquor, you better be ready for some serious lateral thinking.

Moving your body is important, in both the short and long term. Amy Murphy has built successive businesses on this basic concept, finally settling on one that most fully represents her own, unique personal philosophy.

Whether it's on film, on a blog or in a podcast, the things we humans most resonate with are stories, told fearlessly and with heart. Chris Martin devotes himself to telling those stories, through each of those mediums.

Success is hard to define, especially without goals. We talk time management, alcohol delivery, and bad beer with the original conversion copywriter, Joanna Wiebe, Copy Hackers and Airstory founder.

Social enterprises, building communities, empowering and listening to people and looking for a reason that goes beyond profit. Jeff Macfarlane of The Ville is a man on a mission - and it's beautiful to hear.

We don't talk about death enough in our day-to-day lives, and it's leading to compromises at the very end. Jeremy Burrill waited a year before jumping when the time was right to start Fiddlehead Casket Company.