The Corporate Escapee

Paul Durelli returns to The Corporate Escapee Podcast one year after his first appearance to share what’s changed, what’s working, and where he sees the biggest opportunities for corporate and medical professionals looking to escape traditional systems.In this conversation, Brett and Paul explore how AI, automation, and virtual assistants can help GenX escapees scale their businesses without hiring full-time employees. Paul also explains how he’s helping medical professionals escape the bureaucracy of healthcare and build profitable, flexible practices in functional medicine.They cover why every solo business owner eventually pays an “Ignorance Tax,” how to turn that into an automation advantage, and why building your digital backbone early—CRM, SMS, AI follow-ups—can save years of frustration. Paul also shares a powerful “found money” idea: adding an ADA accessibility widget to your site that qualifies you for a $5,000 federal tax credit every year.What You’ll Learn:• The Ignorance Tax: when to stop DIY-ing and pay for speed and expertise• The tech stack every solo business needs to scale (CRM, SMS, email, AI)• How to delegate effectively and build your first small remote team• Lessons from doctors escaping into functional medicine and how that model applies to corporate escapees• How to find “found money” opportunities like the ADA tax credit that deliver instant ROIKey Moments:00:00 – Welcome back and recap of Paul’s first appearance02:00 – Why medical professionals are escaping corporate medicine09:00 – The Ignorance Tax and when to hire help10:30 – The best automation and CRM tools for solos20:00 – ADA tax credit: how it works and why it matters28:00 – How small, AI-enabled teams are outpacing big companies35:00 – The mindset shift from worker bee to queen bee39:00 – Continued learning, avoiding the comfort trap, and staying curious41:00 – Where to connect with Paul and learn moreResources Mentioned:• Paul Durelli – Digital Kahuna: www.digitalkahuna.com• CRM Tool – Go High Level• Book – “Pro Voice” by JT O’DonnellConnect with Paul:Visit www.digitalkahuna.com for courses, automation services, and details on the ADA $5,000 tax credit offer.

If your “great job” feels increasingly empty, this one’s for you. Former corporate leader Lisa Petrilli (Medline/Baxter) shares a practical approach to discovering your Life Quest—the next chapter where purpose, agency, and freedom replace autopilot. We dig into choice vs. circumstance, how to reframe fear and uncertainty, and simple steps GenXers can take while still in corporate. No dogma required—just a better operating system for work and life.You’ll learn • What a “Life Quest” is and how to spot yours • How to move from reaction and fear to sovereignty and action • A 30–60 day Next-Chapter Script exercise to regain control • Why love-over-fear is a leadership OS (not a sermon) • First small steps for still-in-corporate escapeesTimestamps00:00 – Why this convo is different01:20 – Lisa’s corporate path → calling05:40 – Awakening without the woo10:40 – Choice vs. reaction in corporate (and life)12:40 – Reframing uncertainty & fear16:10 – What corporate gives you—and when it plateaus20:25 – Purpose, practically: defining mission without dogma26:50 – Starter steps if you’re stuck (clarity, script, small bets)30:10 – Why Lisa’s book is free + how to use it35:10 – Frameworks beat retreats (avoid meandering)36:45 – Wrap + where to connectLinks & resources • Free book: Life Quest: Your Role in Saving the World: https://lisapetrilli.com/ • Connect with Lisa: https://www.linkedin.com/in/lisapetrilli/ About LisaLisa Petrilli is the founder/CEO of Higher Conscious Leadership and a former corporate exec (Medline, Baxter). She helps leaders move from mind/body mastery to soul-level purpose and practical action.CTA (one small step)Download the free book, then spend 10 minutes today writing your 30-day script. Prompt: “If nothing at work changed, how would I live the next 30 days differently?”

Robert Lock went from corporate sales leadership to running supply chain during COVID—then used that “between lanes” moment to launch his own firm, Buffalo Mountain Sales Strategies.In this episode, he and Brett dig into how GenX escapees can win clients by going local-first and relationship-heavy, not enterprise-style transactional.You’ll Learn💡 How to build a referral engine from scratch:→ Daily LinkedIn connects with a simple, honest message→ Wait 24 hours→ Invite to a virtual coffee→ Leave every chat with 2–3 new intros💡 Why owner conversations are precious—and how to uncover real problems instead of pitching surface ones.💡 How to package your offer with paid discovery + 90-day sprints instead of scary year-long scopes.💡 Why going local first builds faster trust (and how that expands nationally).💡 How adding exit-planning expertise creates credibility and future opportunities.GuestRobert Lock — Founder, Buffalo Mountain Sales Strategies | Advisor with Sales Acceleration | Based in Denver, COConnect on LinkedIn: https://www.linkedin.com/in/lockrobert/ KeywordsGenX • Corporate Escape • Solo Consulting • Fractional Leadership • SMB Sales • Discovery Calls • Networking • Sales Acceleration • Denver

When I first interviewed Jesse Cole—the man in the yellow tux and founder of the Savannah Bananas—the team had just started selling out games in Savannah. Fast forward to today, and the Bananas are a global sports and entertainment phenomenon: • A ticket waitlist of more than 3 million people • Stadiums of 70–80,000 fans packed to see Banana Ball • 17 Major League Baseball parks sold out on their 2025 World TourThis conversation captures Jesse’s philosophy before the explosion—and it’s more relevant than ever for GenX escapees and founders building solo businesses. His blueprint proves you don’t need to be the biggest, you need to be the only.In this episode: • Jesse’s “ONLY” framework for standing out (Own the problem, Noise, Love, Why) • Why customers are transactional but fans never leave • How small first/last impression touches create “happy tears” • The 5 E’s of experience: Eliminate, Entertain, Experiment, Engage, Empower • Why constraints drive creativity (and why experiments beat iterations) • The Visionary + Integrator combo every founder needsFor Escapees:A great example of what following your dreams can lead to. Also, great insights for building a solo business. If you’re landing your first client or building a lifestyle business, Jesse’s insights map perfectly: different is better than better. Create fans, not customers—and let them do your marketing for you.Resources • Jesse Cole LinkedIn: https://www.linkedin.com/in/yellowtuxjesse/ • Books: Fans First & Find Your Yellow Tux

What GenXers stuck in corporate can learn from a 22-year-old former D1 athlete who walked away from the easy path, found his purpose, and chose to serve others—even when it was uncomfortable.I like to connect the dots and showcase what's possible if we break out of our comfort zones🔑 In This Episode:Why Conrad left a full football scholarship (and $250K in value) at Kansas to find his true pathHow he walked on to Iowa State’s Top 25 basketball program after not playing for 3 yearsHis role as the team’s “Chief Energy Officer” and how he brought discipline and heart into everything he didHow struggle, loneliness, and discomfort became the fuel for transformationThe importance of self-awareness, emotional honesty, and earning your identityWhy he’s building a speaking career focused on pouring into others—and how that fills him with purposeHow he structures his solo life post-athletics and why discipline still anchors him✨ Why This Episode Matters for GenXers:If you’ve been telling yourself it’s too late to start over… listen to this episode.If you’ve been waiting for the “right time” to make a move… listen to this episode.If you’ve been going through the motions… this is your wake-up call. 🫵Conrad may be GenZ—but his mindset, energy, and willingness to act despite fear is a blueprint for anyone ready to take back control.Brett’s Take:“This episode hit me. Conrad’s honesty, discipline, and self-awareness are things most of us spend decades trying to develop. But more than that, he took action. He walked away from safety and toward purpose. GenXers—we can learn a lot from that.”🔗 Connect with Conrad: • LinkedIn: https://www.linkedin.com/in/conradhawley • Just Google him—he’s easy to find and open to speaking engagements and collaborations.

Brett and Naveen break down how GenX escapees can use AI to work faster, earn more, and de-risk the leap from corporate. You’ll learn where AI actually helps (and where it doesn’t), how to turn your experience into simple, repeatable, AI-enabled services, and why singles (small wins) beat swinging for enterprise home runs when you’re solo. Think: micro-SaaS, productized services, and month-to-month offers that business owners can say “yes” to quickly.Key TakeawaysGenX Advantage: We’ve lived analog → digital → internet → mobile. We know how to train people—now we train AI. We also know when outputs are “off.”AI as Fractional Workforce: Treat AI like your on-demand researcher, analyst, designer, scheduler, and SDR. One subscription, many “roles.”Start with Singles: Stop chasing six-figure whales out of the gate. Package $1–5K/month services that solve one need deeply, repeat it across clients.Outcome > Hours: Price the result (clean CRM, personalized outreach engine, faster proposals), not your time. AI compresses hours into minutes—that’s the point.Productize the Process: Turn your workflow into a mini system: inputs → AI-assisted steps → valuable output. Reuse 80%, customize 20%.Risk Wins Deals: Month-to-month + clear ROI beats open-ended fractional promises for most SMBs.Practical Use Cases We Cover • Lead gen & personalized outreach at scale • CRM cleanup & contact enrichment • Proposal/slide creation (e.g., Gamma) • Research & meeting prep “briefings” • Contract review & red-flag summaries • Agents & light automations (only after nailing the manual workflow)Simple Monetization Paths (Examples)$2–5K/mo: “Done-for-you” outbound engine (200 targeted emails, replies routed, CRM updated).$1–3K flat: CRM cleanup + enrichment + basic dashboard.$1–2K/mo: Founder research briefs + talk tracks before key meetings.$3–8K setup + $1–3K/mo: Build a lightweight, repeatable micro-SaaS/workflow (pricing, content kits, hiring screens) for a niche.Timestamps • 00:00 Intro & why AI is a GenX superpower • 03:30 From big-corp AI to solo/SMB impact • 06:10 Training people vs. training AI (and knowing “good”) • 11:20 AI as your fractional team: practical tools & roles • 16:45 Thought partner use case (Brett’s real examples) • 23:30 Singles over home runs: structure simple wins • 29:45 Value pricing when AI compresses your time • 34:20 Risk, ROI, and easy “yes” offers for SMBs • 38:45 Partnering to productize (stack skills → stack revenue) • 42:50 Action plan & where to find NaveenMemorable Lines • “AI is the great equalizer—your fractional workforce in one subscription.” • “Don’t sell AI—sell a solved problem that AI helps deliver.” • “GenX knows what ‘good’ looks like. That’s the edge 20-somethings can’t fake.”Resources Mentioned • Explained Consulting: explained.consulting • Gamma for slide/proposal generation

We’re launching a new recurring segment with Lee Ann Pepper focused on real-world revenue ideas for corporate escapees.If you’ve ever asked yourself, “How would I actually make money if I left corporate?” this episode is for you.Lee Ann and I break down practical, low-risk ways GenXers can start monetizing today—without swinging for six-figure fences or waiting years to replace a corporate paycheck.In this episode, you’ll learn:How User-Generated Content (UGC) works and why it’s perfect for GenXers who don’t want to be influencers.The new inventory-free e-commerce model that lets you launch products without warehouses or Amazon risk.Why the Connector Model (introductions + network leverage) is a hidden path to retainer + commission income.How to get paid for hiring advisory—helping SMBs make better hires using your experience.Why small, repeatable service retainers often add up faster than chasing one big consulting deal.The mindset shift from swinging for home runs to stacking singles for steady cash flow.Enjoy and let us know what you think!

For most corporate escapees, networking and sales feel like the biggest hurdles to building a solo business. With hundreds of LinkedIn connections and decades of contacts, it’s easy to feel overwhelmed—or worse, to avoid networking altogether.Enter David Ackert—author of The Short List and winner of the 2025 Non-Fiction Book Award. David has spent 20+ years helping professionals grow their books of business and has distilled his research into a simple, proven framework that removes the guesswork from networking.In this episode, David shares how to replace random outreach with a focused, confidence-building system that actually drives results.What You’ll Learn:Why a bloated network isn’t useful—and how to focus on the 9–35 relationships that matter mostThe three categories every escapee needs: prospects, clients, and connectorsHow to re-engage dormant ties for new opportunitiesThe “14 interactions” rule and why most people quit too soonWhy doing structured free work can accelerate your first paying clientsHow GenXers’ natural problem-solving and “be helpful” mindset is a superpower in building trustWhy confidence isn’t faked—it grows naturally from following a consistent systemAbout David AckertDavid is the President of Ackert Inc., creator of the PipelinePlus Tracker app, and author of The Short List. He has dedicated his career to helping professionals simplify business development through intentional, value-driven relationships.👉 Connect with David: • Website: pipelineplus.com • LinkedIn: David Ackert👉 Resources: • Get your copy of The Short List wherever books are sold

Fractional, Defined: How to Lead (Not Freelance) with Karina MikhliWhat does “fractional” really mean—and is it the right next step after corporate?In this episode, I sit down with Karina Mikhli, founder of Fractionals United, Fractional COO, and COO for the Fractional Leadership Alliance. She breaks down what fractional leadership is (and isn’t), how to price and structure your work, and why networking—not job boards—drives real opportunities.We cover: • The difference between fractional vs. consulting vs. interim • Karina’s 3-2-1 ops model for structuring engagements • How to avoid the hourly trap and sell on outcomes • Red flags, best practices, and when agencies might make sense • Why SMBs are the sweet spot (and when it’s too early/too big for fractional)📌 Links & Resources • Connect with Karina: linkedin.com/in/karinamikhli • Join the community: FractionalsUnited.com • Fractional definitions: fractionaldefine.com • Free Escapee Starter Kit: Download here 🎙️ Subscribe to The Corporate Escapee Podcast for more GenX stories, tools, and strategies to help you find your path to freedom.

One of the biggest challenges GenX escapees face after leaving corporate isn’t expertise—it’s business development. How do you find customers, create clarity in your message, and grow without getting stuck in trial-and-error mode?In this episode, I sit down with Tom Freedman, a lifelong entrepreneur who has built six businesses and now helps solopreneurs and small business owners design simple, effective growth strategies centered around relationships.We dive into: • Why most escapees waste time on “shiny” strategies that don’t move the needle • The Three-Headed God of Growth—marketing, business development, and sales—and how solos should prioritize them • Tom’s SAM framework (Solution, Audience, Message) and how it fuels growth • The 4 Cs of messaging: Clear, Concise, Compelling, and Consistent • How to handle the six questions you’ll face on every discovery call • Pricing strategies that balance affordability for clients with sustainability for you • Why clarity and consistency in your message is the #1 growth driverTom doesn’t just share theory—he lays out practical steps you can apply immediately to land clients faster, refine your message, and build a business you actually want to run.And yes, we already teed up Part 2—where Tom will come back to break down how to consistently get in front of the right people.Connect with Tom Freedman: • 🔗 LinkedIn: Tom Freedman

Dual Takeaway:This episode is a two-for-one: inspiration for escaping corporate and practical fitness guidance for living longer, stronger, and on your own terms.What happens when you realize corporate life just isn’t for you—before it consumes decades of your career? Greg Bogdanski found out early. After stints in investment banking and consumer goods, Greg walked away to follow his lifelong passion for health and fitness. Today, he runs a growing training facility in Tennessee, helping athletes and adults build strength, resilience, and confidence.In this conversation, Greg shares the lessons he learned from leaving corporate early, the challenges of opening a gym from scratch, and how fitness principles apply to GenX escapees looking for longevity and freedom.We discuss: • Why Greg knew corporate wasn’t his long-term path • How he turned a side passion into a business—starting with training kids in a park • The role of experimentation and iteration when launching something new • Marketing strategies that are working for small gyms today (Instagram, Facebook, email) • The importance of play, movement, and mental resilience for kids (and adults) • Fitness and longevity tips for GenXers: • Why walking is the most underrated exercise • How to structure a simple 3-day strength training plan • The 80/20 approach to cardio and nutrition • Why building a plan—whether in business or fitness—is the key to freedomConnect with Greg: • Instagram: https://www.instagram.com/greg_bogdanski_iii/ • https://www.instagram.com/peak_performancetraining_tn/ 

After 27 years in corporate—including an executive role—Thea Watkins never imagined she’d end up running her own business. A layoff forced her to pause, reflect, and rethink what she really wanted. Instead of jumping back into another corporate job, Thea leaned into her passions: leadership, people development, and inclusive workplaces.Today, Thea runs a portfolio career that blends teaching, coaching, facilitation, and consulting. She’s proof that your decades of experience are not only valuable but highly transferable into meaningful and fulfilling work.In this episode, we cover: • Why your corporate identity can be the hardest thing to leave behind • How to intentionally build an external network after decades in one company • The path from executive leadership to adjunct professor (and why more escapees should consider it) • The real value of coaching—for both yourself and your clients • Practical advice for preparing mentally and emotionally for a corporate exit • Why focusing on values and fulfillment is more powerful than chasing a “perfect” planIf you’re curious about life after corporate, in the middle of transition, or already building your next chapter, Thea’s story shows that fulfillment and freedom are possible—if you’re willing to step into the unknown.Resources & Links: • Website: theawatkinsconsulting.com • LinkedIn: Thea Watkins

What does “retirement” really look like for Gen Xers—and why do so many struggle with it?In this episode, I sit down with Joy Levin, market research consultant turned retirement coach, who helps Gen X professionals design their encore years with purpose, connection, and freedom.We dive into:Why retirement is no longer a five-year chapter but a 30-year journey—and what that means for planning.How our latchkey kid upbringing shaped Gen X resilience, adaptability, and desire for freedom.The social side of retirement—why isolation is one of the biggest post-corporate risks and how to avoid it.Common mistakes people make when transitioning out of corporate life.How to create your own “portfolio life” built on purpose, flexibility, and joy.Why couples need to plan their next chapter together—before one person books the world trip and the other says, “But what about the grandkids?”Whether you’re years away from leaving corporate or already in your next chapter, Joy’s insights will help you think bigger, plan smarter, and make the most of the decades ahead.Connect with Joy Levin: • LinkedIn: Joy Levin • Website: Gen X Exec Encore

Episode Summary:Think UGC (User Generated Content) is only for 20-somethings? Think again.In this episode, I’m joined by Megan Collier—UGC creator, coach, and champion for Gen Xers and Boomers who want to turn their creativity into a revenue stream. Megan shares how she went from scrolling TikTok with just 200 followers to replacing her six-figure corporate income in just 14 months.We break down exactly what UGC is, why brands want creators over traditional actors, and how YOU can get started—no big following required. If you’ve ever wondered whether you could make money creating content from home (without becoming an influencer), this conversation will open your eyes to what’s possible.What You’ll Learn in This Episode: • What UGC is (and isn’t) — and why brands are spending big on it • How Megan replaced her six-figure corporate income with UGC in 14 months • Why Gen Xers and Boomers are in high demand in this space • How to build a simple portfolio (even with zero experience) • Where to find your first UGC clients • The right way to pitch brands so you stand out • Pricing tips, contracts, and the AI “likeness” clause you must watch forWhether you want a creative outlet, extra cash, or a full-time business, UGC could be your next big opportunity.Connect with Megan: • TikTok & Instagram: @megan_ugc • Ultimate UGC Course: Learn More Here

In this special episode, Brett flips the mic and joins John Browning on the Building Your Life Podcast. They dive deep into what it really means to escape corporate life and build something better—on your terms.Brett shares: • His journey from 25 years in corporate to solo consulting and fractional work • Why GenX is waking up to the reality that corporate won’t take care of them • How he found his first customers (and how you can too) • The rise of solo businesses—and why GenX is perfectly positioned to thrive • A powerful mindset shift: It’s not a tightrope 75 feet off the ground… it’s just 16 inches • The BAM Framework: Belief. Action. Momentum. • And why chasing time and experiences is the new chasing titlesWhether you’re still in corporate, recently laid off, or already solo, this episode will get you fired up to take action—and find your path to freedom.Connect with John Browning:🔗 Website: https://www.guardianrockwealth.com🎙️ Podcast: Building Your Life Podcast📧 Email: info@guardianrockwealth.comResources Mentioned: • Take the GBL Happiness Scorecard: Get Busy Living Quiz • Join Escapee Plus for $20/month: Join Here • Follow Brett: Linktree

She’s back for part two! Shelley McIntyre returns to break down the exact framework she uses to help burned-out GenX professionals escape corporate life—without hitting rock bottom first.If part one was about why we escape, this one is about how to do it—mentally, emotionally, and tactically.We cover: • Why grief is a part of every transition (yes, even the good ones) • How to rediscover your identity after decades in corporate • The key mindset shift GenXers must make to take action before it’s too late • A practical coaching framework for reclaiming your life • The power of “micro experiments” and how to take action before you’re ready • Why curiosity isn’t a personality trait—it’s a muscle you can rebuild • How to perform your way into a more fulfilling futureShelley’s unique approach combines compassion with clarity—and if you’ve been stuck in analysis paralysis, this episode is your permission slip to move.🎁 BONUS: Shelley is offering 10 FREE discovery calls to podcast listeners. DM her on LinkedIn to claim one: Shelley’s LinkedIn⸻🔗 Links & Resources: • Shelley’s Website: shelleymcintyre.com • Shelley on LinkedIn: linkedin.com/in/shelley-mcintyre • Download the Escapee Starter Kit: bit.ly/escapee-starterkit • Join the Escapee Collective Plus: escapee-collective.circle.so

Joe McKay left a government job in Australia to raise his family in rural France—and stumbled into the solopreneur life along the way. In this episode, Joe shares how one consulting gig turned into a thriving ghostwriting business and agency, all built on the back of his personal brand on LinkedIn.We talk about: • The “fork in the road” moment that launched his corporate escape • Why solopreneurship gave him a taste of freedom he couldn’t un-taste • The mindset shift from resume-building to brand-building • How to optimize your LinkedIn profile for connection—not just credibility • His “Lurker Strategy” that turns profile views into potential clients • Why FOPO (Fear of Other People’s Opinions) is real—and how to beat it • Why the 1:1:1 model (1 Problem, 1 Person, 1 Offer) works best when you’re startingIf you’re on the fence about escaping corporate—or building something on the side—this episode is packed with real talk and proven tactics.Links Mentioned: • Joe’s LinkedIn: https://www.linkedin.com/in/joemckay/ • Solo Success School Playbook: joemckay.info • Join the Escapee Collective: https://escapee-collective.circle.so

This isn’t a future-of-work episode. It’s a how-to-work-differently episode.Paul Shirley returns for his third appearance on the show—and this time, we go deep. We’re talking focus, structure, guilt, failure, personal infrastructure, and why GenX escapees need systems more than strategies.If you’ve ever felt like: • You “should be able to do more” but can’t quite get there… • You’ve got time now, but not the energy or structure to use it… • You miss having a rhythm but hate the idea of being back in a box…Then this episode is your reset.What we cover: • How Paul’s focus system helped me become 100x more effective • Why 15 minutes of deep work beats 2 hours of chaos • The science (and myth) behind your tired brain • Guilt, failure, and why most productivity advice is toxic • How rituals become your “Turbo button” for meaningful work • The connection between food, flow, and freedom • How to plan your days so you don’t burn out—or break downThis one isn’t about getting more done. It’s about getting the right things done—and feeling good doing it.⸻📍 Denver Escapees — Listen Up:If you’re anywhere near Denver, go visit The Process—Paul’s workspace for focused humans. Not a coworking space. Not a cafe. This is structured productivity, in community. Absolute game changer.⸻📚 Paul’s Books: • The Art of Focused Work (2025) – A must-read manual for modern cognitive athletes • The Process Is the Product (2020) – The original that started it all⸻ Connect with Paul: • theprocess.work • Instagram @theprocesswork⸻🎧 Hosted by Brett TrainorHelping GenX Escape Corporate and Get Busy Living • Newsletter + Free Starter Kit → linktr.ee/bretttrainor • Join The Escapee Collective →https://escapee-collective.circle.so/checkout/escapee-plus-subscriptions 

Feeling stuck between your 6-figure corporate salary and the dream of going solo? You’re not alone—and the fear is real. But the risk? It’s not as big as you think.In this Cliff Notes solo episode, Brett breaks down “The Salary Gap Illusion”—why so many GenXers stay stuck in jobs they’ve outgrown, and how to start building your bridge to freedom today.🎯 In this episode: • Why the fear of replacing your salary keeps you stuck • The real risk of staying in corporate • The 3 post-corporate paths: Go Big, Replace Income with Time, or Lifestyle First • Why you don’t have to pick just one (and how Brett moved between all three) • 5 steps to get started before you quit your job • The BAM framework: Belief, Action, Momentum📥 Mentioned in this episode: • Free Escapee Starter Kit • Join The Escapee Collective – Founders Rate Ends Soon🎧 Whether you’re still in corporate or already on the escape path, this episode gives you a clear, simple starting point—and the mindset shift you need to take the next step.

In this inspiring episode, Brett chats with PR powerhouse Tonya McKenzie, a true OG in the escapee world, having built her own agency nearly a decade ago. Tonya shares the story of how her husband (a fellow escapee) gave her the push she needed to leap from corporate—and how she turned that leap into a thriving PR and media business. From launching a local real estate magazine to running full-service communications and now building a new Substack community, Tonya unpacks what it really takes to go solo and control your own narrative.What You’ll Learn: • Why Tonya left a corporate role in frustration over outdated practices • How her husband gave her the nudge to take the leap • What she learned from cold calling, local networking, and starting with community • The critical PR advice solo business owners need (especially GenX escapees!) • How personal storytelling and vulnerability are your greatest marketing tools • Why community-driven platforms like Substack are the new PR powerhousesKey Quotes:“Listen to hear, not to respond. That’s the foundation of all good PR.”“Your personal brand will attract the right customers—and repel the wrong ones.”“Everyone has a story. But not everyone is willing to be vulnerable enough to share it.”Resources Mentioned: • Sand & Shores – Tonya’s PR & communications agency • CTRL the Narrative – Tonya’s Substack community • Connect with Tonya on LinkedIn • Ray McKenzie’s past episodes: [Oct 2021] & [Oct 2024]If you’re ready to get comfortable telling your story and positioning yourself for solo success, this episode is a must-listen. And don’t forget—if you’re looking to join a supportive community of fellow GenX escapees, check out The Escapee Collective.