Claim OwnershipThe Course Creator Show
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© 2025 The Course Creator Show
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The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?).
Hosted by Gemma Bonham-Carter, an online business strategist who’s helped over 14,000 entrepreneurs through her paid programs, this show dishes out the insider strategies, real talk, and no-fluff advice you need to hit those big business goals.
From behind-the-scenes peeks into her own 7-figure business to lessons from the best in the digital product game, Gemma keeps it real. When she’s not teaching you how to crush it online, she’s chasing her kids, scheming her next renovation project, or sipping matcha lattes while pretending she doesn’t love reality TV.
If you’re ready to skip the hustle grind and build a business that works for your life (not the other way around), tune in. LFG.
234 Episodes
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What if you could run a scrappy Black Friday promo and walk away with $15,000 in sales? That's exactly what Sam Adler did, and she's here to spill all the details. Sam is a classically trained pastry chef turned award-winning food photographer and stylist. Her vibrant style and smart strategy have landed her features in Cosmopolitan and Taste of Home, and she's built a thriving education business teaching fellow food creatives how to do what she does. But last Black Friday, she tried somethin...
Ever wondered how someone could make half their annual photography income in just one week? That's exactly what happened to Megan O'Hare when she ran her first strategic Black Friday promotion. In this episode, I'm sitting down with Megan O'Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos. We're diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,00...
I am SO pumped to share this episode with you because it's proof that the strategies I teach actually work in the real world. My student Stephanie Kase just pulled back the curtain on how she made $20,013 during Black Friday 2024 using my Black Friday in a Box strategy. And she documented EVERYTHING. We're talking about a woman who doubled her previous year's Black Friday results without massive audience growth. She went from making her typical $4-6K flash sales to hitting a goal that honestl...
Ready to find out how I made $158K in just five days? And no, this isn't another "look how amazing I am" story—this is me pulling back the curtain on the exact Black Friday strategy that's been game-changing for my business and hundreds of my students. I'm spilling all the tea on my 5 Days of Deals method that I literally invented back in 2019 when I was desperately trying to figure out how to make Black Friday work for course creators. Back then, I had exactly two products and was in the mid...
1Her AI Era Summit: Empowering Women in AI with Kinsey and Joyce The stats are in: men are twice as likely to use AI tools than women. And that's a problem. Not just because AI can boost productivity by 40% (hello, gender income gap!), but because AI tools are literally being trained by the people using them. If more men are using AI than women, guess whose perspective is shaping the future? That's exactly why Kinsey from Feel Good Social and Joyce from Only Boldly decided to shake things up a...
What if I told you that you could make $131,522 in two months while mostly offline? That's exactly what happened during my summer "ghost mode," and I'm spilling all the details on how I pulled it off. This summer was supposed to be my full unplug season. We're talking lake swims, cottage mornings, road trips through Ontario and New York State, and honestly having no clue what day it was half the time. I posted two Instagram photo dumps total, did zero launches, and stayed off the content hams...
Here's the thing about Black Friday that nobody wants to admit: most people are doing it completely wrong. They're slashing prices and praying. They're throwing up a quick "50% off everything!" post on Instagram and wondering why their sales are flat. They're convinced their audience is "too sophisticated" for Black Friday, or their business is "too small" to make it worth it. Meanwhile, there are course creators and coaches quietly crushing six-figure weeks using strategies that have nothing...
Summer productivity got you feeling like you're running on dial-up internet? Same, girl, same. I had this brilliant idea to squeeze in a "CEO check-in week" mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swimsuit is like asking your laptop to function underwater. My brain is straight-up buffering, and honestly, opening my inbox feels like a personal attack. But here's the plot twist—while I'm over here feeling like I can...
Starting a podcast to grow your business? Hold up. Before you default to that classic interview format everyone seems to be doing, let's talk strategy. I recently had a coaching call where this exact topic came up, and it got me fired up because I see so many course creators and coaches launching podcasts without a clear purpose—just copying what they see others doing and wondering why it's not converting into sales. This episode isn't just about podcast formats; it's about getting crystal cl...
What if I told you that my biggest revenue day ever happened from a random guest bedroom in France with terrible lighting and zero Instagram-worthy vibes? Today I'm spilling the tea on how I went from being a complete webinar disaster to hosting my most successful one ever—and it had nothing to do with better tech or a prettier backdrop. It was all about getting my shit together before I even logged on. If you've ever felt like you're about to throw up before a big presentation, or maybe you'...
Everyone's obsessing over the "secrets" to hitting seven figures, but what if I told you the real secret isn't sexy at all? It's not some magic strategy or overnight hack—it's pure, unglamorous reps. After building my own sustainable seven-figure busines, I'm here to spill the tea on what it actually takes. Spoiler alert: it's not what the Instagram gurus are selling you. In this episode, I'm sharing three truths about my journey to seven figures that might sting a little but will totally shi...
Get 2 months of Senja.io for only $1! Go to http://gemmabonhamcarter.com/senja and use code GEMMA at checkout. If your "happy clients" folder is a hot mess and finding a decent testimonial feels like a full-time job, this episode is for you. I'm spilling the tea on the tool that completely transformed how I collect, manage, and actually use testimonials. Spoiler: it’s not another Google Form. I’ll walk you through how this one sneaky system helped us clean up the chaos and 4x our testimonial ...
Looking for a fresh take on launching that doesn't require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what she calls an "antisocial launch," and the results are mind-blowing. I'm sitting down with Holly, a business strategist and podcasting pro who helps entrepreneurs build full-time income on part-time hours. She just wrapped up her eighth launch of Antisocial School using a combination that sounds almost too good to be true: a private podcast series, cus...
Picture this: it's June, the sun is calling your name, and all you want to do is sit poolside with an iced coffee without thinking about your inbox, Slack messages, or the dreaded social media algorithm. You tell yourself, "This summer I'm going to take a real break. I deserve it. I need it." But then the panic hits. What if my audience forgets about me? What if my sales dry up? What if everything crumbles while I'm lounging at the cottage with no wifi? I've been there, and I get it. Every ye...
What if I told you there's ONE thing that could make the difference between being a replaceable vendor and becoming an irreplaceable strategic partner for your clients? As a service provider, you're probably already doing amazing work, but if you're missing this crucial element, you might be at risk of getting cut when budgets tighten. In this episode, I'm going off script from my usual marketing and course creation advice to speak directly to service providers. Drawing from my extensive expe...
Trying to DIY your way through AI isn't showing grit—it's wasting precious time and opportunity. And I say this as someone who LOVES to figure things out myself! I'm seeing too many capable founders (especially women) stalling out because they're stuck in what I call "prompt purgatory"—constantly collecting AI resources but rarely implementing them. What if the shortcut isn't cheating? What if it's actually the smart CEO move that you're avoiding? While you're saving that fifth tutorial...
Today’s episode is a special one—I’m flipping the mic and bringing you the convo from when I was a guest on The Yay for Business Podcast with my internet BFF, Courtney Chaal. We’re diving deep into all things AI—specifically, how it can actually help you run a smarter, faster, and more FUN business. From hiring a VA to meal planning, building a podcast assistant to launching a brand-new funnel in a weekend—we’re not holding back on the real, tactical stuff. If you've been tiptoeing around AI ...
AI has officially had its glow up moment, and if you're still tossing spaghetti prompts at ChatGPT, you're missing out. In this episode, I’m unpacking the shift in how savvy entrepreneurs are using AI to streamline everything—from launches to customer service—and how you can too. I’m also giving the scoop on what’s coming with AI Unlocked 2025 (spoiler alert: founder firesides, next-level workflows, and way more than just flashy tech demos). If you’re ready to collapse time and mu...
Want to know the secret behind getting more visibility opportunities that actually convert? It all comes down to understanding personality types - and my guest Linda Sidhu is spilling all the tea about how to leverage this in your business. Linda is a quiz funnel expert turned community builder who has mastered the art of creating meaningful business connections. After a life-changing health scare, she completely transformed her approach to business partnerships and community building, leadi...
I’m about to jet off to France for a two-week trip, but before I do, I had to hop on the mic and talk about something that's been blowing my mind: AI and the insane amount of time it’s saving me in my business. A year ago, I was using AI in bits and pieces, but today? My business is running leaner, smoother, and more efficiently than ever. I’m getting more done in a day than I used to in a week—and with a smaller team. If you’ve ever felt buried under endless tasks in your business (emails, s...
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this episode was super helpful and interesting!