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The Crazy One

Author: Stephen Gates

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The Crazy One is an award-winning podcast for creatives, leaders, and anyone who refuses to settle. Hosted by renowned designer and global design leader Stephen Gates, this show delivers unfiltered honesty, actionable insights, and hard-won wisdom to help you grow your creativity, lead with confidence, and build a meaningful career.


With over two decades leading world-class design teams at companies like InVision, Citi, Starwood Hotels, WW, and McCann Erickson, Stephen has built brands and digital experiences for clients including Disney, American Airlines, W Hotels, Verizon, Acura, and more — work that’s earned over 150 international awards and has been featured by Apple in 10 keynotes, 4 commercials, and the Human Interface Guidelines.


Now as the founder of CRZY, an independent strategy and design studio, he’s helping companies find bold new visions for their brands, experiences, and creative futures. Through The Crazy One, he shares everything he’s learned along the way — from integrating behavioral science with human-centered design to navigating imposter syndrome to building a career and creative life on your own terms.


With over 100 episodes and a loyal global audience, The Crazy One has been named:

Webby Award Honoree for Best Technology Podcast

#1 Podcast by Inside Design, HOW Design Live, and Springboard

5-star rated across every iTunes Store worldwide


This is more than a design podcast. It’s a wake-up call. A masterclass. A real-talk guide for finding your voice, owning your crazy, and changing the game.


No BS. No buzzwords. Just real insights from someone who’s been there.

147 Episodes
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Stephen finally breaks the seal on AI — not with a prompt tutorial or workflow breakdown (he’s got a YouTube video for that), but with a deeper dive into the real conversation: how AI is shaking the creative industry to its core. From WWDC buzz to Liquid Glass backlash, this one’s not about UI drama — it’s about system strategy. Stephen unpacks Apple’s latest moves through a deeper lens: unified design, AI readiness, and what it really takes to build future-proof experiences. Because this mom...
In this episode of The Crazy One, Stephen Gates shares the lessons learned from his journey of leaving corporate America to start his own agency. With over 20 years of experience across industries, Stephen dives deep into the tough decisions that led him to bet on himself. He talks about embracing the fear of failure, navigating imposter syndrome, and overcoming the challenges of creative work in a corporate culture that doesn’t always value it. Whether you’re considering going out on your ow...
This one’s part wake-up call, part battle cry. After too many sleepless nights and too many same-old conversations, Stephen Gates climbs up on the soapbox to call out the hard truth: if you’re shocked by the state of the design industry right now, you haven’t been paying attention. From AI disruption to undervalued creativity to toxic corporate cultures, this episode breaks down the brutal reality creatives are living in—and why we need to stop hoping for change and start building it ourselve...
The AI hype train is moving fast—and it’s already crashing into our creative industry. In this episode, Stephen finally wades into the AI conversation, not to break down tools or workflows (you’ll find that on his YouTube), but to unpack the bigger picture. What’s really at stake for creatives? How do we separate innovation from imitation? And what do we do in a world where originality is being overshadowed by copy-paste culture? Stephen draws on decades of watching tech waves come and go—des...
After decades inside the system—agencies, in-house, and everything in between—Stephen Gates made the leap. No roadmap. No safety net. Just a decision to bet on himself. Three years later, he’s pulling back the curtain on the truth behind the leap: the real risks, the unexpected wins, and the power in finally doing work that feels like yours. This episode isn’t a glorified founder story. It’s a raw, honest reflection on what happens when you walk away from the broken systems and build somethin...
You’re stuck. Spinning in circles. Overthinking every move. Sound familiar? In this episode, Stephen breaks down the single most powerful piece of advice he gives to creatives, leaders, and anyone facing a moment of uncertainty: you don’t need the answer—you need a plan. When the road ahead feels overwhelming, this mindset shift can change everything. It’s not about having it all figured out. It’s about starting. This one’s for anyone who’s paralyzed by “what if” and needs a push to take the ...
When the stakes are high—new job, big idea, career leap—most of us freeze. We stall, waiting for the “right” moment, the perfect answer, the foolproof plan. But in this episode, Stephen shares the raw truth behind what holds us back—and the simple mindset shift that sets real leaders apart. It’s the advice he gives in almost every mentoring session. The one thing that changes everything. Because leadership isn’t about knowing it all. It’s about starting before you do. In this episode, you’ll ...
Most portfolios don’t get rejected for lack of talent. They get rejected because they’re saying the wrong things — or nothing at all. In this episode, Stephen pulls back the curtain on how hiring managers actually review portfolios, what they’re looking for, and why most creatives are missing the mark. Whether you’re in the middle of a job search, feeling stuck in a bad gig, or just want your work to tell a better story, this episode is your wake-up call — and your roadmap. You’ll learn: Why ...
Let’s be real — layoffs suck. Whether you saw it coming or it hit you out of nowhere, it’s personal, painful, and way too common in today’s industry. In this episode, Stephen breaks down everything he’s learned from being laid off three times — the red flags, the aftermath, and how to turn the pain into power. No BS, no sugarcoating — just real advice for surviving one of the toughest moments in your career. This episode covers: The early signs you might be on the chopping blockHow to prep em...
Let’s be honest—this industry is a mess right now. Layoffs are everywhere, leadership roles are disappearing, and even the best of the best are struggling to get a callback. In this episode, Stephen Gates tackles one of the most asked (and most urgent) questions from mentoring sessions: What’s really going on with the creative job market—and how do we survive it? No sugarcoating. No fake optimism. Just real talk on what’s broken, what’s changing, and how to move forward when the ground keeps ...
After 13 months away, the mic is back on—and we’re starting exactly where too many of us are stuck. In this raw and real return, Stephen unpacks the one conversation that’s been rising to the surface in every mentoring session, DMs, and late-night career spirals: Should I start my own thing? But the real question hiding underneath? Why can’t I bet on myself?This episode isn’t about logos, color palettes, or pitch decks—it’s about confronting the fear, vulnerability, and truth at the heart of ...
After a year-long silence, The Crazy One is back — but not the same. In this raw return, Stephen opens up about the real reasons behind the show’s hiatus, the toll of being laid off (again), and how starting his own studio forced a reckoning with his past, his voice, and the burnout hidden behind the mic. It’s not just a comeback — it’s a reset. This episode dives deep into the unfiltered truth behind the pause — not just what happened, but why it matters now more than ever. From mental healt...
In this powerful episode of The Crazy One podcast, Stephen Gates shares his standout keynote from the 2023 BeMore Festival, the ultimate 24-hour global super conference featuring over 100 top voices in Design, AI, Product Development, and Career Growth. Tune in to discover actionable strategies to build a breakthrough career, from unlocking creative potential to thriving in an evolving industry. Stephen dives deep into essential career growth insights, with advice on navigating challenges, se...
After a long break, Stephen Gates is back with a powerful episode unpacking what it really takes to go out on your own—whether that means freelancing, consulting, or launching your own studio. Recorded from a new home, a new city, and a new chapter, this episode pulls back the curtain on the real decisions behind building CRZY and why fulfillment—not fear—should drive your next move. This isn’t another “12 steps to freelance freedom” checklist. It’s an honest, strategic deep dive into the fou...
In today’s career landscape, achieving success means taking on more responsibilities and adopting a proactive mindset—a shift Stephen Gates calls the “new era of defensive employment.” In this episode of The Crazy One, Stephen unpacks what’s driving this shift, how it impacts your career and leadership style, and the steps you need to thrive in this competitive environment. Get ready for actionable advice on standing out, adapting your approach, and navigating the evolving demands of today’s ...
As the job market shifts from a fierce competition for talent to widespread layoffs and uncertainty, the creative industry faces both unprecedented challenges and new opportunities. In this episode of The Crazy One, Stephen Gates breaks down what’s fueling these changes in 2022, the major industry shifts he predicts in the coming years, and how these dynamics are influencing his own career path. Tune in for a candid discussion on navigating the evolving job landscape, positioning yourself for...
In the final episode of this 3-part series, Stephen Gates reveals actionable steps to help your team and organization truly appreciate the value of design. This episode of The Crazy One dives deep into how to conduct impactful design reviews, create a positive feedback culture, and use metrics and case studies to measure design’s influence. Whether you’re a design leader or a creative professional, learn how to communicate design’s business value effectively and elevate its role within your c...
In this powerful second installment of the 3-part series, Stephen Gates dives deep into strategies for elevating design’s role within your team and company. In this episode of The Crazy One, he reveals how to create demand for design by building an effective action plan and implementing three key methodologies that position your team as essential contributors to business success. If you’re ready to make design a valued asset in your organization, tune in for actionable insights and practical ...
In the kickoff to this insightful 3-part series, Stephen Gates breaks down essential steps to help your team and company fully appreciate the value of design. In this episode of The Crazy One, Stephen explores how to shift perceptions of design from a “claim of ownership” to a powerful, strategic process. He dives into the importance of distinguishing creativity from execution and shares actionable methods for gathering data that can demonstrate design’s true impact. Perfect for creative lead...
In this insightful episode of The Crazy One, Stephen Gates tackles the challenging crossroads of career decisions, whether you’re aiming for a promotion or considering a job change. Both scenarios require clarity, self-reflection, and a strategic approach, and sometimes the biggest obstacle is recognizing your own blind spots. Stephen shares a straightforward process to help you assess the situation, identify critical issues, and have the honest conversations needed to find your path forward....
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Comments (4)

Pedro Lucas

Thank you Stephen, very concise and insightful!! Just about to listen to part 2!

Mar 19th
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Ranjith kumar R

Thanks for the enlightenment and great bits of wisdom!

Feb 13th
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Maria Edw

So many salient points Stephen. Ive been on a mission to be a better leader to enable myself and my team. Setting these foundations in Team, vision and values and more purposeful drivers so we have a view of immediate goals and long game view.

Sep 23rd
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Goran Peremin

Best design show ever.

Feb 27th
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