The Creative Boom Podcast

In this bonus episode of The Spark, Koto CEO and founder James Greenfield returns for a lighter, weirder, and more wonderfully random chat. From his most controversial creative opinion (spoiler: it involves Apple) to dreams featuring Mr Bingo demanding to be called 'The Way', nothing is off-limits. We chat about parenting, drum and bass, the strange comfort of Marcus Aurelius audiobooks, and the surprisingly joyful art of reading mean internet comments. James also reveals the creative outlet he's rubbish at (but would love to master), the most embarrassing pitch moment of his career, and the one thing he wishes Apple TV would sort out immediately. This one's for the curious, the creative, and anyone who's ever planted a hydrangea in the shade and called it therapy. And that's Season Nine wrapped up. It's been an absolute blast. We've loved every minute. Thank you to all our guests for joining us on the show, and a big thank you to the School of Communication Arts for making this season possible. We'll be back in the autumn with fresh guests, new and exciting themes, and more fun and games. Until then, have a great summer.

For the final episode of Season Nine, we're joined by James Greenfield, founder and CEO of Koto, the global brand agency celebrating its 10th anniversary. James reflects on a decade of building one of the most talked-about studios in the industry, from humble beginnings and "recycling problems" to global offices, high-profile clients like Amazon, and a team that now numbers over 180. We explore how Koto evolved from a scrappy underdog into a creative heavyweight and how James has managed to maintain a startup mentality, champion a people-first culture, and fiercely protect creative standards as the business scaled. He also shares why independence is having a moment, how AI is creating a flood of "automated slop", and why great creativity matters more than ever. Elsewhere, we touch on the emotional moments behind launching Koto, the leadership lessons learned, and how staying close to the team (and away from perfectionism) keeps the company grounded. There's also time for thoughts on social media fatigue, what makes a strong agency-client relationship, and why—despite a love of good work—he's only raised his voice three times in a decade. We wrap with some honest wisdom: whether you're running a studio or thinking about starting one, James offers no-nonsense advice on what it really takes. This season is proudly sponsored by the School of Communication Arts.

In this joyful bonus episode of The Spark, Katy Cowan and Fiona McGarva let their hair down after the main show, diving into the quirky, honest and oddly profound bits that make us who we are. From early mornings in silk gowns (or just pyjamas) to the emotional support cuddly toy that's seen it all, we explore the rituals, irrational comforts and unlikely talents that fuel creativity. Fiona reveals why she gets dressed up for phone calls, how she's surprisingly skilled at matching pairs, and why her funeral will feature a gospel choir and a rocket. We also cover the freedom that comes with age, the power of dressing for yourself, and the joy of not being brilliant at everything. Plus, the imaginary stage show we never knew we needed: Mystic Fiona at Shangri-La. Come for the giggles, stay for the insight – and find out what she'd be doing if PR hadn't worked out (hint: solving crimes on the book tour circuit à la Jessica Fletcher). This season is proudly sponsored by the School of Communication Arts.

In this episode of The Creative Boom Podcast, Katy Cowan is joined by Fiona McGarva, founder of Sundae Communications and longtime collaborator with Shangri-La at Glastonbury Festival. They explore how Fiona and the team have completely reimagined how they communicate with audiences—ditching traditional social media announcements in favour of handmade risograph posters, seed packets, and direct, analogue experiences that celebrate slowness and real-world connection. Fiona shares how Shangri-La's new theme, 'The Wilding', is more than just a creative direction—it's a complete reset, inviting us all to consider how we share stories, connect with people, and move away from platforms we don't truly own. The conversation is a refreshing and empowering reminder that creativity can flourish in new ways, especially when we embrace age, messiness, and the freedom to do things differently. Together, Katy and Fiona reflect on their careers in PR, the shifts they've seen across media and design, and the joy of doing things on your own terms. Expect nostalgia, a few Pedro Pascal tangents, and plenty of wisdom on everything from personal growth to rediscovering magic in our work and lives. This season is proudly sponsored by the School of Communication Arts.

In this bonus episode, The Spark, our founding editor Katy Cowan reunites with Kenny Gravillis for a more playful, off-the-cuff chat that lifts the lid on the personality behind the creative powerhouse. With the serious stuff out of the way, it's time to talk rules, rituals and ridiculous snacks. Kenny shares the one design rule he tries not to break (but sometimes does) and how his relationship with creativity has evolved from being a perfectionist to embracing a more open, collaborative approach with his team. There's also a loving tribute to St. Lucia, where he escapes to reset and recharge; a flashback to his pool hustling days in the Bronx; and an unexpected comfort found in a dog named Hero, who really needs to stop biting people's feet. We also hear about his favourite funeral song, the word he never wants to hear again (bandwidth), and the oversized bag of Fruit Pastilles that didn't survive the first half of Mission Impossible. And yes, there's a Tom Cruise story... because, of course, there is. This season is proudly sponsored by the School of Communication Arts.

He branded the Oscars. Designed the iconic Ready to Die album cover. Created film campaigns for Inglourious Basterds, West Side Story, Dune and more. In this episode, our founding editor Katy Cowan chats with creative director Kenny Gravillis, the East London-born designer who's helped shape the visual language of contemporary film. The founder of Gravillis Inc., Kenny shares how he went from designing panty shield ads to working at Def Jam by age 21, and later building a studio in LA that now works with the biggest names in Hollywood. He reflects on meeting Spielberg, working with Spike Lee, and why staying humble (and kind) has been his secret weapon. They also talk about the challenges of breaking into a closed industry, navigating the shift from music to film, and why AI won’t replace the nuance of human-made art anytime soon. Oh, and the time Christoph Waltz thought he'd been cut from Inglourious Basterds because Kenny didn't give him a poster. This season is proudly sponsored by the School of Communication Arts.

In this joyful, laugh-out-loud episode of The Spark, our founding editor Katy Cowan sits down (again!) with the brilliant Emily Jeffrey-Barrett, founder of creative agency Among Equals, to continue where they left off—with less business chat and more banter. Expect everything from shameful Brownie troop confessions and controversial creative opinions (spoiler: she doesn't think we're artists), to what it's like flying business class for the first time and being traumatised by cyclists in London. Along the way, Emily shares the two pieces of advice that have helped her survive as a creative leader, reveals the one word that gives her the heebie-jeebies, and admits her irrational comfort phrase, courtesy of her Yorkshire grandparents: "Hope it works out for you". There's even talk of Wyoming ranches, Branston Pickle nostalgia, and a shared hatred of faffing. Honestly, it's a miracle anything got done. This one's for the high-achievers, the people-pleasers, and anyone who's ever been told to "just relax". This season is proudly sponsored by the School of Communication Arts.

In this candid and energising conversation, our host, Katy Cowan, sits down with Emily Jeffrey-Barrett, founder of creative agency Among Equals, to mark its fifth anniversary. From launching in lockdown with nothing but patio furniture and ambition to opening a second office in Dubai, Emily shares the real story of building an agency entirely on her own terms. They talk openly about what it means to take up space as a woman in business: being talked over, underestimated, and navigating the exhausting tightrope between being "too much" and "not enough". In fact, they had to record the episode twice after having too much fun the first time around — which sparked a deeper conversation about likability, being taken seriously, and the narrow boxes women are still expected to fit into. We also hear about Among Equals' unique philosophy, its bold plans for the future (including an eventual sale), and what real disruption might actually look like in the creative industry. Funny, honest, and packed with insight — this is one to bookmark if you're dreaming of building something of your own. This season is proudly sponsored by the School of Communication Arts.

Welcome back to The Spark, your extra dose of insight and fun from this week's guest. Today, Adrian Carroll of D8 returns to answer a few quick-fire questions—and as you'd expect from someone with decades of experience, his answers are full of wisdom and wit. Adrian shares his most controversial creative opinion (and it's a good one), the best advice he's ever received, and the one ordinary day he'd relive if he could. He also reveals the word that gets on his nerves the most, his favourite place in the world, and a random dream that's stuck with him. And yes, we discover his party trick. It's the perfect way to wrap up the week, with a few laughs, a few surprises, and even more insight into the creative mind behind D8. This season is proudly sponsored by the School of Communication Arts.

In this episode, our founding editor Katy Cowan sits down with Adrian Carroll, co-founder and executive creative director of D8, a leading creative agency with studios in Glasgow, Amsterdam, and beyond. With over 26 years in the industry, Adrian reflects on the constant change he's weathered—from the dawn of the internet to economic crises, the rise of social media, and the latest wave of AI disruption. They talk candidly about starting out in the late '90s, why human relationships still sit at the heart of good business, and how trust and intuition have helped D8 grow into one of the most respected independent studios in the UK. Adrian also shares exciting news about D8's latest venture: the launch of a bespoke type foundry, ABCD8, and why ownable, AI-proof assets are becoming essential in today's creative landscape. Expect a thoughtful, grounded conversation about longevity, integrity, and why sometimes... the logo does need to be bigger. This season is proudly sponsored by the School of Communication Arts.

In this bonus Spark episode, Emma Barratt returns for a funny, honest, and brilliantly unfiltered chat with Katy Cowan. She takes on some of our favourite quick-fire questions — from the best advice she's ever received to the song she'd like played at her funeral. Emma shares her most controversial creative opinion (spoiler: not everything is "transformative"), the word that gives her the ick, and why she relates most to an octopus. She also opens up about OCD rituals, arguments she has to win, and the rejection that taught her the most — including the first time she applied to Wolff Olins. Packed with warmth, dry wit and big heart, this is the perfect follow-up to Emma's main episode on class, creativity, and carving your own path. This season is proudly sponsored by the School of Communication Arts.

In this raw and energising conversation, Katy Cowan is joined by Emma Barratt, global executive creative director at Wolff Olins, to talk about class in the creative industry, imposter syndrome, and the kind of diversity we don't discuss enough. With honesty, grit, and a huge amount of heart, Emma opens up about her working-class roots in Salford, the long road into the design world, and the resilience it took to get to the top. They explore why the industry still has a long way to go when it comes to genuine inclusivity—especially in terms of class and social mobility. Emma talks about how expensive cities like London continue to block access for many talented creatives and how the legacy of connections and privilege often dictates who gets a foot in the door. It's not just about ticking boxes on a diversity form—it's about meaningful, systemic change, and it needs to start at the top. Emma also shares her experience of imposter syndrome and learning to embrace her own voice, even when it didn't fit the mould. From overcoming dyslexia to navigating a male-dominated creative scene, she reflects on what it took to unlearn shame and reclaim pride in her background. We hear how she's now determined to be the mentor she never had—helping others who feel like outsiders realise their worth, whether they're neurodiverse, working class, or just don't see themselves represented. This episode touches on everything from unpaid internships and university barriers to the superpower of growing up without a safety net. Emma doesn't shy away from the difficult truths—but there's also humour, hope, and a rallying cry for change. If you've ever felt like you don't belong, this one's for you. This season is proudly sponsored by the School of Communication Arts.

In this bonus episode, Liz Mosley returns for a relaxed, thoughtful catch-up with Katy Cowan. They chat about building confidence, embracing cringe, and the joy of just having a go — plus Liz answers some of our favourite Spark questions. From the best advice she's ever received to a dream she can’t forget, Liz shares her most controversial creative opinion, the word that drives her mad, and the one ordinary day she'd relive if she could. Warm, funny, and full of heart — it's a lovely listen for anyone who's ever wondered if they're doing this creative thing "right". This season is proudly sponsored by the School of Communication Arts.

In this laugh-out-loud, heart-on-sleeve conversation, Katy Cowan is joined by branding designer and podcast host Liz Mosley to explore the messy, magical world of podcasting. With over 120 episodes of the Building Your Brand podcast behind her, Liz shares the honest truth: podcasting isn’t about being perfect—it’s about showing up as yourself. Together, Katy and Liz dive into the highs and lows of running a podcast (awkward endings included), why less polished content often resonates more, and how confidence grows through real conversations. They reflect on the unexpected networking opportunities that arise, the importance of making guests feel at ease, and the joy of being unfiltered, unpolished, and unapologetically real. The episode is full of practical advice for aspiring podcasters, including why you don’t need expensive equipment to get started, how to trust the process, and why you should start before you feel ready. Later this week during our bonus episode, The Spark, you'll also hear plenty of quirky anecdotes—from dream analysis and family picnic fails to their mutual loathing of the word niche. Whether you're podcast-curious or already recording in your cupboard, this is an inspiring, entertaining chat that celebrates creativity, confidence and the power of being yourself. This season is proudly sponsored by the School of Communication Arts.

In this bonus episode, The Spark, we welcome back Sam Gilbey, the pop culture illustrator whose work brings our favourite films to life, for a lighter, more personal chat. After Monday's nostalgic deep dive into his creative journey, Sam returns to answer some of our signature questions, offering a glimpse of the person behind the prints. From his controversial view on talent (spoiler: he's not sure it exists) to why OK Computer still hits after all these years, Sam talks about creativity with humour, humility, and heart. We talk Comic Cons, the comfort of pop culture, and the Sunday roasts and video games that make life sweet. He also shares the embarrassing moment he met his childhood hero Tony Hart—on national TV—and why his worst nemesis is often… himself. This is a joyful, down-to-earth episode that celebrates fandom, family life, and the magic of just making stuff. This season is proudly sponsored by the School of Communication Arts.

This week, we’re joined by the brilliant Sam Gilbey – a celebrated illustrator known for his detailed, painted portraits of cult movie characters, iconic pop culture figures, and, more recently, football heroes. In a lively and nostalgic conversation, Sam and host Katy Cowan explore what it means to survive and thrive as a creative today — through economic downturns, industry disruption, and the ever-looming rise of AI. From early web design adventures and building Weetabix’s first website, to becoming a go-to artist for Blu-ray covers and film posters, Sam reflects on more than two decades of creative resilience. He talks candidly about the shifts he’s seen, the challenges illustrators face now, and why doubling down on your passion — even when things get tough — is more important than ever. We also hear how becoming a dad sparked a major career pivot, how Sam built a reputation in the pop culture gallery scene, and how he’s learned to spot opportunities when things go quiet. Along the way, there’s talk of cereal box nostalgia, VHS cover art, Comic Con antics, and a surprising run-in with Tony Hart on national TV. It’s a conversation packed with humour, insight, and a big dose of honesty — perfect for any creative wondering how to keep going, keep growing, and keep doing what they love. This season is proudly sponsored by the School of Communication Arts.

In this bonus episode, The Spark, we welcome back Gnome Taylor, senior creative at Grey London, for a lighter, more personal chat. After Monday's powerful conversation on resilience, Gnome returns to answer some of our signature questions—giving us a glimpse of the person behind the job title. From why kindness is the best lesson she's learned in her career, to the odd comfort she gets from even numbers, Gnome shares stories with humour and heart. We talk about the ideas she's proud of (even the ones that never made it), her unexpected Joe Pasquale impression, and why her sock drawer is so meticulously organised it includes a single, unwearable pair. Gnome also opens up about sleep struggles, audiobook obsessions, and what she'd like to see from future male role models. Her answer? Less bravado, more empathy. This is a warm, thoughtful episode that celebrates quirks, creativity, and the quiet power of simply being kind. This season is proudly sponsored by the School of Communication Arts.

This week, we chat with Gnome Taylor, senior creative at Grey London, about the resilience it takes to make it in the creative industries—especially when life starts out tough. Gnome shares her incredible journey from growing up in foster care to carving out a thriving career in advertising. With honesty and humour, she reflects on the chaos of her early years, the stereotypes she battled, and the pivotal moment that made her decide to change her life. From raising over £26,000 to attend the School of Communication Arts, to landing her dream job, it's a story of sheer determination and grit. The conversation also explores the power of kindness, the emotional rollercoaster of creative work, and the importance of opening up—particularly in an industry where vulnerability is still often seen as a weakness. Gnome talks openly about navigating rejection, overcoming imposter syndrome, and why she’s passionate about supporting underrepresented voices in advertising. If you've ever felt like you didn’t belong, or if you've had to fight harder than most to find your place, this episode will speak to you. It's a candid and uplifting reminder that our differences and our experiences are often our greatest strengths. This season is proudly sponsored by the School of Communication Arts.

Welcome to The Spark—your weekly creative pick-me-up from The Creative Boom Podcast. Every Thursday, we share a shorter, snappier episode filled with inspiration—and this season, we've switched things up. Each Spark now features a bonus conversation with our guest from earlier in the week. Today, we're once again joined by the award-winning creative director, Christine Smith, who returned for a little more fun—and a few unexpected surprises. Christine shared some brilliant insights on Monday's episode, where we explored what it means to become the role model you never had. If you missed it, go back and give it a listen. But in this Spark, we dive into the more personal side of Christine's world: her creative rituals, her love of horses and thrift shops, a very convincing baby cry, and what she'd do if she ever needed to escape a bad date. (Spoiler: it involves that baby cry.) We also discuss why intuition is such a powerful creative tool, the importance of listening to your gut, and how nature and nostalgia feed Christine's imagination. And as always, we end with a thought-provoking question for next week's guest. This season is proudly sponsored by the School of Communication Arts.

In this episode, Katy is joined by award-winning creative director Christine Smith to explore the topic of role models and their critical importance, particularly for women in the creative industries. Christine shares her personal journey of navigating a male-dominated field, describing how she spent her early career without any female figures to look up to. This gradual realisation shaped her mission to become the kind of role model she never had, especially for the next generation of fearless female creatives in Denmark and beyond. The conversation delves into identity, reinvention, and the freedom that comes with creating your own path. Christine talks openly about how moving to London allowed her to explore who she truly wanted to be, both professionally and personally. From changing her appearance to challenging industry norms, she embraced a bold transformation that reflected her creative spirit. Fashion became a key medium of self-expression, one that eventually played a powerful role in a pivotal moment at Cannes Lions 2022, where Christine took a stand for body positivity by wearing a striking outfit that challenged the industry's standards. Katy and Christine also tackle the ongoing challenges around diversity and inclusion in the creative world, particularly in Denmark, where the landscape remains overwhelmingly white and male. Christine stresses the importance of visibility and representation, arguing that seeing people who look like you doing what you aspire to do is essential for building confidence and ambition. She notes that while some progress is being made, there’s still a long way to go—especially when it comes to leadership and ownership in the industry. Mental health is another vital topic discussed in the episode. Christine opens up about her personal experiences with anxiety and burnout, and the difficult—but—empowering decision to take time off and begin medication. She reflects on how stigma around mental health still affects leaders, particularly women, and emphasises the need to normalise these conversations. Her honesty is both refreshing and inspiring, reminding listeners that strength comes not from hiding our struggles but from facing them and taking responsibility for our well-being. The episode ends with advice for younger creatives who may be struggling to find role models of their own. Christine suggests looking beyond the industry to find people who share your values and energy, and using that inspiration to shape a creative identity that feels authentic and empowering. Packed with candid insights, empowering moments, and a healthy dose of humour, this conversation celebrates courage, reinvention, and the power of lifting others as you rise. This season is proudly sponsored by the School of Communication Arts.