The Creative Edition Podcast

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In this episode, OG Instagram artist and creator Elise Swopes (on the app since 2011) takes us from her scrappy start—buying an iPhone 4 off Craigslist to her work today as a Senior Adobe Express Evangelist and full-time creative. Elise helped pioneer mobile photography when people still doubted it was “real art,” then turned early momentum into global brand work (yes, including a 2019 Instagram takeover for Jada Pinkett Smith in the Maldives), community initiatives like Sunrise Art Club and ...

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation? In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common. You’ll learn: Why relatability, storytelling, and real-life experience will always win over algorithmsHow to focus on building community—not just an audienceThe importance of becoming a story-driven creat...

Are you tired of feeling like you have to post every single day to grow on social media? In this episode of the Creative Edition Podcast, we’re diving into why quality over quantity is the winning strategy for creators in 2025—and how you can elevate your content without burning out. You’ll learn how to identify your best-performing content using data, harness AI and automation tools like Grammarly, CapCut, and ChatGPT to streamline your creation process, and balance high-production flagship ...

In today’s conversation, we’re going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you’re probably familiar with or have heard the term search engine optimization. Today, Google isn’t the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among other things. And with ChatGPT, Perplexity, and Google’s Gemini, AI tools are able to pull in...

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

In this week's episode, I'm sharing my 3-day adventure in Portland, Oregon. I partnered wth Travel Oregon to share their Golden Bookmark campaign with the Little Free Library. I had so much fun visiting the city's vibrant independent bookstores, cafes, iconic Portland landmarks, and delicious eateries! Day 1 in Portland was packed. I kicked it off with stops at Taylor Street Kitchen for fresh-baked goodies. I went to four boostores on my first day: Grand Gesture Bookstore, Kinokuniya's...

If you’ve ever linked products in your YouTube description box, get ready for the next evolution in creator monetization. In this 8-minute solo episode, I’m breaking down YouTube Shopping—YouTube’s built-in shopping feature that allows creators to tag products directly in their videos. You’ll learn: 🛍️ What YouTube Shopping is and how it works 📲 Who qualifies to use the feature 📈 Why it matters for creators and the future of social commerce 💡 How brands like Target, Se...

In this episode, I’m taking you along on the first half of my 9-day adventure through Peru with Intrepid Travel. From the bustling streets of Lima to the breathtaking ruins of Machu Picchu, I’m sharing what it was really like to experience this unforgettable trip. We start in Lima, Peru’s vibrant capital, exploring Chinatown and the historic Plaza de Armas. Then, we head to Cusco—the former Inca capital—where I quickly fall in love with its cobblestone streets, colorful markets, and mountain ...

Sharing how work/brand partnerships have been going, putting Braxton in daycare full-time, and more! Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

New to AI? Feeling overwhelmed by all the buzzwords? You’re not alone—and this episode is here to help. Today on the Creative Edition Podcast, we’re breaking down six essential AI terms every content creator should know to confidently navigate the AI-powered world of content creation. Whether you're already using AI to brainstorm captions, outline podcast episodes, or streamline video edits—or you're just starting to explore AI tools—this episode is packed with practical insights to help you ...

This week on the Creative Edition Podcast, we’re joined by Gigi Robinson—Gen Z’s powerhouse thought leader, chronic illness advocate, and creator of the Spotify Live podcast Everything You Need Is Within. From being a finalist in the Sports Illustrated Swim Search to being featured in Forbes, Vogue Business, Bustle, and Business Insider, Gigi is known for combining beauty, brains, and bold storytelling. We dive into how Gigi first got started in the creator space, the pivotal moment that help...

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today. We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the ne...