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The Creative Edition Podcast

Author: Emma Cortes Ellendt

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The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

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Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.
This episode originally aired in 2025. I'm currently on maternity leave so I'm replaying one of my favorite episodes from last year! In this episode, we’re unpacking what’s really holding you back from sharing your content online — from fear of judgment and perfectionism to overthinking the algorithm and comparing yourself to other creators. If you’ve ever caught yourself saying “It’s not ready yet” or “No one will care,” this episode is for you. We’ll talk through the most common reasons peo...
This episode first aired in 2024. If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you. What is a routine vs. a habit? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently and intentionally repeated. A habit on the other hand is a behavior done with little or no thought. Tune in to hear how to build habits and rout...
This episode originally aired in 2024. But these tips on how to have a great start of the year as a content creator and influencer are still so relevant! We're sharing a list of questions to reflect on as a creator as well as rethinking/reframing your beliefs about work, family, and more. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.
This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers). Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand liftEngagement Quality of contentTune in ...
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