The Creative Influencer

Episode Seven of Season Nine. We interview Nicole Kasper and Paige Kosinski, the co-founders of Odyssey Entertainment Group, an influencer and creator management firm. Nicole and Paige have built Odyssey Entertainment Group around some compelling core values, including "Legacy over Likes" and "We take 'No' as a new opportunity"—philosophies that have helped them navigate the rapidly changing creator economy and establish themselves as a full-service management company that goes far beyond traditional brand partnerships. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Six of Season Nine. We interview William Gassner. William is co-founder of Stack Influence. In our conversation, we dive deep into the world of micro-influencer marketing, explore the future of platforms like TikTok, and William shares invaluable advice for aspiring creators looking to build authentic, passionate communities around their content. This episode is packed with actionable insights! A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Five of Season Nine. We interview Shante Micah and Josh Moody from Good News. For creators and influencers, this interview gives actionable insights about building authority beyond social media platforms. Whether you're just starting out or looking to elevate your existing brand, this conversation offers strategies for leveraging PR to amplify your reach and establish lasting authority in your niche. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Episode Four of Season Nine. We interview Nicolas Toper. Nicolas is the co-founder of a company called Inbox Booster, which helps businesses test and optimize their email campaigns to improve deliverability and lower the chances that they are flagged as spam. This interview is a little off the beaten path for us, since we are talking about email marketing, rather than social media. But as Nicolas points out: email is the "last open social network" because it is not controlled by any single company and can be used by everyone. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/

Minisode Two of Season Nine. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into one of the most important—and often misunderstood—parts of negotiating these deals: how brands can use the content that influencers create. We're talking about "usage rights" or "content licensing"—in other words, what can the brand actually do with your content after you've delivered it? We will continue to take a deep dive into each section of an influencer agreement in the minisodes to come in this special series. A full transcript of this episode is available at Jon's entertainment law blog at www.pfeifferlaw.com/entertainment-law-blog/