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The Creative Intelligence Podcast
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The Creative Intelligence Podcast

Author: Right Angles

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The Creative Intelligence podcast is a series of conversations about the tools and technologies that inspire creativity. Hosted by Splashlight CEO James Ingram, each episode explores the role of technology in fueling creativity and innovation, and how it can impact on and drive business growth.

Through intelligent discussion with thought leaders, academics and industry experts, these conversations look at how data can be utilized as part of the creative process and examines why data is key to unlocking commercial and creative success.

Host James Ingram became CEO of Splashlight in 2005. He launched this podcast because he is an advocate for the role of creative intelligence in content design and creation and commercial success, and wants to put the spotlight on the people and ideas shaping how technology and innovation are changing the creative services industry.

21 Episodes
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Mastering Your Brainpower

Mastering Your Brainpower

2019-11-2100:36:521

In this episode, James speaks to Dr Tara Swart, neuroscientist and senior lecturer at MIT. She helps executives all over the world to achieve mental resilience, and her unique career has been featured in Nature about alternate career paths for people with science degrees. Despite this, she was told from a young age that she wasn’t creative because she wasn’t artistic, and wants to reframe that stereotype through the lens of neuroscience. To her, creativity is about using your brainpower to create the life that you want, focusing on six different areas: emotions, the brain/body connection, intuition, logic, motivation and creating outcomes. This informative conversation comes complete with actionable advice, and aims to make us more aware of our brains and bodies so we stop taking them for granted!
The Art of Wayfinding

The Art of Wayfinding

2019-11-0700:31:40

In this episode, James speaks to Alison Richings and Pelin Morris from Endpoint. The company uses a practise called wayfinding to help us connect to places, spaces and buildings. They analyse and improve design elements – from signage to lighting, and even smell – to enable us to navigate environments more comfortably and efficiently. To do this, the team uses technology combined with anthropological study of people’s body language and emotional responses to spaces. Alison and Pelin speak about some of the major projects they’ve worked on, including the design of Harrods, and explain how wayfinding is not given the credit it deserves – because when the job has been done well, you don’t notice it’s been done at all.
An Innovation In Pay

An Innovation In Pay

2019-10-2800:29:35

In this episode James speaks to Jeanniey Mullen, chief innovation and marketing officer for DailyPay. The company offers a novel solution to getting paid by your employer. At the click of a button, you can withdraw the money you’ve earned whenever you need it, on any day you like. Being paid monthly causes many people to live paycheck to paycheck, struggling to make ends meet. This tech aims to provide the solution by giving employees control over their pay. Hear how it’s led to increased productivity, a reduction in fraud and in one case, saved a company 10 million dollars in reduced staff turnover costs. Jeanniey also explains how clever AI runs the programme behind its screen of simplicity.
In this episode, James speaks to Martin Adams, CEO of Codec, an award winning company which uses artificial intelligence to perfect marketing. Martin set up the company because of a desire to bring back great storytelling in advertising. The internet is full of tribe-like communities known as digital villages, and Codec uses data analysis to target them. Rather than replacing human creativity with AI, the company wants to bolster the creative process, offering insights that help brands develop better relationships with their audiences. Having won the ‘Best AI Product in Marketing’ award at the 2019 CogX tech festival, Martin says he feels “blessed” to be working in this field, finding a solution to a lack of empathy and emotional connection created by digital advertising.
In this episode, James speaks to Matt McNabb, CEO of Native, a new innovative data collection platform. Matt has a background in carrying out quantitative and qualitative research in war zones, spending much of that time in places like Afghanistan and Syria. He became frustrated at how slow it was to gather real, on the ground information – and so Native was born. It allows companies to quickly access affordable, local insights by recruiting thousands of people from over 40 countries to gather data they can't access through other means. Matt is particularly proud of Native's work in providing life saving assistance to international humanitarian organisations around the world.
In this episode, James speaks to Tom Simonite, senior writer for WIRED magazine. Tom's interested in discovering technologies that are changing the world we live in, particularly artificial intelligence. His passion took him from the UK to LA, in pursuit of the abundance of ground-breaking tech being developed in the city. Tom discusses how AI is being used to search for emotions within photos, how it's proving life-changing in India in the treatment of diabetes and loss of eyesight, and why the magazine is launching in the Middle East.
In this episode, James speaks to Toby Shapshak, editor-in-chief of Stuff magazine and writer for Forbes. Toby is a strong believer that innovation is better in Africa. He says innovative ideas are born of constraint, and because there's a great deal of need in Africa for novel ways to solve various problems, there's a constant stream of ideas coming out of the continent. He talks about how the rush of multinationals looking to invest in South Africa has led to the arrival of quantum computing, discusses the importance of digital anthropology within the mobile space, and examines how drones are being used not only to combat poachers, but also to autonomously deliver life-saving blood parcels to people in Rwanda.
In this episode, James speaks to Adam Hadley, founder and managing director of data science consultancy QuantSpark, and director of Tech Against Terrorism. The project was initiated by the UN Counter-Terrorism Directorate and works to support platforms such as Facebook, Twitter and Google. In this in-depth conversation, he explains how analysing data creatively to understand and spot behavioural trends is valuable for businesses, discusses the ethical implications of removing harmful online content whilst respecting human rights, and explores how to create work cultures where engineers, data scientists and strategists are “fusing their ideas” for the greater good.
In this episode, James speaks to Wonbo Woo, executive producer of video at Wired. In his previous roles covering breaking news at ABC and NBC, Wonbo has reported across three dozen US states and five continents. In this in-depth conversation, James and Wonbo discuss the catalyst behind Wired’s two part-documentary, Machine Learning: Living in the Age of AI, which investigates how technology interacts with our everyday lives, and debate the obstacles and transformative impact of AI on industries ranging from art to farming.
In this episode, host James Ingram talks to Katie King, CEO of boutique management consultancy AI in Marketing. Together they explore the advantages of AI-embedded tools in providing a personalised service, discuss the need for business leaders to keep up with the “fourth industrial revolution”, and Katie argues that, in future, companies will have to work much harder to earn our trust before we agree to freely share our data.
In this episode, host James Ingram talks to Al Ramich, founder and CEO of intelligent assistant platform Loomi. They discuss the increasing use of artificial intelligence to help organise and filter digital communication, address concerns surrounding the ethics of accessing user data, and the importance of “humans having the final choice”.
In this tenth episode, host James Ingram talks to Sophie Kleber, Head of Spaces UX at Google, and previously global executive creative director at Huge. Together they discuss creating emotionally intelligent machines, and explore the ethical dilemmas of having our own personal AI “shrink”.
In this ninth episode, host James Ingram talks to Pete Trainor, co-founder of Us Ai, behavioural designer, and author of Hippo: The Human Focused Digital Book. Together they discuss taking a philosophical approach to technology and design, and using machine learning to interact with humans as individuals rather than users.
In this eighth episode, host James Ingram talks to Dr Jiayu Wu, senior research fellow at the Royal College of Art’s Intelligent Mobility Design Centre, and Manuel Monti-Nussbaum, senior behavioural scientist at The Behaviouralist, about using data and AI to help in decision making and to improve products and services through understanding human emotions.
Art and Critical Reflection

Art and Critical Reflection

2019-03-2000:35:38

In this seventh episode, host James Ingram talks to Irini Papadimitriou, creative director of Future Everything. Previously the curator of the V&A Artificially Intelligent Display, she discusses the complex relationship humans have with technology, and explains the role artists play in exposing society’s distorted perceptions of AI and machine learning.
Neuroscience and AI

Neuroscience and AI

2019-02-1300:43:03

In this sixth episode, host James Ingram talks to cognitive neuroscientist Romy Lorenz about her research which resulted in the first “AI neuroscientist”, her exploration of the processes of the human brain using AI, and the application of her methods to understand group behaviors.
Senses and the Imagination

Senses and the Imagination

2019-01-1000:36:04

In this fifth episode, host James Ingram will be talking to Richie Manu, author of You:ReBranded, TedX speaker and senior lecturer for the MA programme in Applied Imagination at Central St. Martins. Together they discuss how the human sensory nervous system can inspire fashion design, advances in smart fashion, and how designers are using data in conjunction with the human imagination to create truly innovative clothing.
Democracy and Power

Democracy and Power

2018-12-0300:41:40

In this episode, host James Ingram talks to Dr Pippa Malmgren, the former financial markets advisor to President George W Bush, economist, author, and founder and CEO of H Robotics. Together they discuss the use of AI in the commercial drones industry; how business leaders should respond to seismic changes in the technological landscape, and the ways in which governments have embraced data.
Car Design and AI

Car Design and AI

2018-11-1500:46:02

In this third episode, we will be talking about using VR in car design with Alex Alexiev, senior designer at McLaren Automotive. Taking his inspiration from travel, cars, architecture and aviation, his philosophy that design is a 3D art form is perfectly aligned with McLaren’s vision, which is all about using cutting edge technology alongside craftsmanship.
Architecture and Design

Architecture and Design

2018-11-0100:37:22

In the second episode of the Creative Intelligence podcast, host James Ingram is joined by Bill Bouchey, director of interior design for HOK’s New York practice, a science-informed architecture and urban design practice. In this edition, they discuss how architects have embraced AI and data science to provide innovative solutions to design challenges. They also analyse how businesses meet the challenges of the intersection of AI and EI, collaboration between seasoned architects and architectural graduates and how they confront the intersection of AI and EI in the commercial context, and ask: “How does AI adoption give architects a competitive advantage?”
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