The Creators Initiative

The Creators Initiative is a raw & authentic conversation about the ups & downs of using social media to start a business or grow a personal brand. In a digital age where everything is about trends & standing out in a 30-second world, it’s never been more important & accepted to take the initiative to show up & provide value your way and on your terms! Brought to you by Alpha Media LLC and hosted by DP, Editor, and Content Creator Leah Lowe

020: Unleash Your Creativity & Stand Out!

Are you ready to take your creativity to the next level? In this podcast episode, we discuss my personal strategies for breaking free from creative blocks, thinking outside the box, and making a lasting impact. As an entrepreneur who has created content in this digital age, this is the episode you need to spark your imagination and stand out from the crowd! What you'll learn: Draw inspiration from others while ensuring you put your unique spin on it in your personal brand and business content. This way, you can stay true to your style and vision without directly copying, allowing your content to feel fresh and authentic. By practicing regularly and repeating your efforts, you'll uncover what truly sparks your creativity and drives your ideas forward. To create unique content that reflects your personality and interests, focus on sharing what truly excites you and aligns with your passions. Whether you're producing content you love or exploring new ideas, staying authentic to yourself will naturally help you stand out online and connect with your audience in a meaningful way. Don’t forget to hit that like button, subscribe, and tap the bell for more creative insights and inspiration! Connect with me! IG: ⬇️ Personal Brand: ⁠/ lil_bit_615⁠ Business: ⁠/ alphamediallc⁠ Email: ⁠hello@alphamediatn.com⁠ Website: ⁠www.alphamediatn.com⁠ #Creativity #StandOut #CreativeHacks #UnleashYourCreativity #Innovation #ArtisticJourney #CreativeMindset #BoostYourCreativity #Podcast

11-20
50:13

019: The Power of Branding on Social Media

In this episode, we examine the essential first steps in building a strong social media brand. It’s crucial to create a consistent and cohesive identity before you can effectively showcase your brand's power. Join me as we explore the psychology behind branding, uncovering what makes a brand resonate with its audience. From understanding your brand's core values to crafting a unified visual and verbal language, we’ll provide practical tips and insights to help you forge a compelling brand presence. Tune in and learn how to set the foundation for your brand’s success in the digital landscape! Connect with me! IG: ⬇️ Personal Brand: ⁠/ lil_bit_615⁠ Business: ⁠/ alphamediallc⁠ Email: ⁠hello@alphamediatn.com⁠ Website: ⁠www.alphamediatn.com⁠

11-04
45:27

018: Canva - Routine Price Increase or Price Gouging?

In this episode, we dive deep into Canva's recent announcement of a staggering price increase for its subscription plans, jumping from $119.99 to $500 per year! Tune in as we explore the implications of this move on everyday users and the professional design community. Is this a strategic play for profit, or are there new features on the horizon that justify the cost? Canva Visual Suite: https://youtu.be/e-P3WWywebs Canva Magic Studio: https://youtu.be/T3MJ0udXg8U Connect with me! IG: ⬇️ Personal Brand: ⁠/ lil_bit_615⁠ Business: ⁠/ alphamediallc⁠ Email: ⁠hello@alphamediatn.com⁠ Website: ⁠www.alphamediatn.com⁠

09-30
36:37

017: Overcoming Information Overload

Feeling overwhelmed by the constant stream of online content and courses? In today’s podcast episode, I discuss how to effectively manage and overcome information overload by turning to the timeless power of textbooks and traditional books. If you are a solopreneur in growing your business & brand this podcast episode will equip you with the tools and mindset needed to reclaim your focus and enhance your learning journey. Don’t let information overload get the best of you—learn how to harness the power of traditional resources and put it into practice! Connect with me! IG: ⬇️ Personal Brand: [⁠/ lil_bit_615⁠](https://www.instagram.com/lil_bit_615?utm_source=ig_web_button_share_sheet&igsh=OGQ5ZDc2ODk2ZA==) Business: [⁠/ alphamediallc⁠](https://www.instagram.com/alphamediallc?utm_source=ig_web_button_share_sheet&igsh=OGQ5ZDc2ODk2ZA==) Email: [⁠hello@alphamediatn.com⁠](mailto:hello@alphamediatn.com) Website: [⁠www.alphamediatn.com⁠](http://www.alphamediatn.com/)

09-03
52:13

016: How to Create Consistently High-Quality Content

It’s hard to create consistently high-quality content when the definition of high quality means something different for every business owner using social media to grow their business. While one business owner is using their phone to create content, another business owner is investing their hard-earned money in what some social media coaches would call “over-produce” content. So who is right & what does high-quality content look like for my niche & how can I create it consistently for my business? Tune into today’s podcast for clarity on what is high-quality content & how you can create it consistently without giving up or burning out as a business owner using social media to grow your brand & business! Connect with me! IG: ⬇️ Personal Brand: / lil_bit_615 Business: / alphamediallc Email: hello@alphamediatn.com Website: www.alphamediatn.com

08-19
43:02

015: Content Creation - An Extension of your Brand Identity

In today’s podcast, we are going to talk about these “direct to consumer” brands who have successfully used social media & the internet to sell their product like Sour Strips who can repackage a product & brand it better, so that people pay more for the exact product sold on amazon for half the price. Connect with me! IG: ⬇️ Personal Brand: [/ lil_bit_615](https://www.instagram.com/lil_bit_615?utm_source=ig_web_button_share_sheet&igsh=OGQ5ZDc2ODk2ZA==) Buisness: [/ alphamediallc](https://www.instagram.com/alphamediallc?utm_source=ig_web_button_share_sheet&igsh=OGQ5ZDc2ODk2ZA==) Email: [hello@alphamediatn.com](mailto:hello@alphamediatn.com) Website: [www.alphamediatn.com](http://www.alphamediatn.com/)

08-07
40:56

014: Alex Hermozi - Less Polished, More Substance

There is no wrong style of creating content online - it’s only wrong when the style of content you create doesn’t produce the outcomes you want in the timeframe you anticipated! In today’s podcast episode, I talk about the different types of content styles on YouTube & Instagram, how end goals dictated our success with media, & what lessons we can learn from Alex Hermozi & his new approach to his personal content to further his reach on the internet! Connect with me! IG: ⬇️ Personal Brand: / lil_bit_615 Business: / alphamediallc Email: hello@alphamediatn.com Website: www.alphamediatn.com

06-24
26:52

013: Your Backdrop is Trash

In today’s podcast episode, I talk about why your background matters more than the expensive camera you are looking to purchase that was created for content creators. This episode dives into the impact of mute & bare backgrounds on your content and how to fix them for a better viewing experience! 

06-10
16:20

012: AI Editors Suck

In today’s podcast episode, I talk about my experience with AI editing software for repurposing content for social media & why these tools fall short when crafting intentional, quality content. I talk about the pitfalls and explore strategies for purposeful content repurposing that saves you a little bit of time & money! 

05-27
35:01

011: How to Pitch Brand Deals as a Micro Influencer

In this insightful episode, we delve into the intricate world of brand partnerships and uncover the key elements that brands are seeking in creators they want to collaborate with. Whether you're a seasoned content creator or just starting out, understanding what brands are looking for can significantly elevate your chances of securing fruitful partnerships.

05-01
23:04

010: When Being Yourself Pays Off

In today’s podcast episode of "15 Minute Friday," I rave about a social media post from "Happy Tooth SLC" which garnered 7.9 million views & undoubtedly created awareness of this creator's business in Salt Lake City, Utah. I talked about the possible strategies & methods behind this viral post & how you can go viral in the future to create awareness for your brand or business & increase your bottom line! 

04-19
09:12

009: Viral = Passive Income?

In today's episode, we delve into the story of someone who unexpectedly went viral on TikTok. We explore the deeper implications behind the allure of virality and its connection to passive income. Through this narrative, we'll uncover the genuine disconnect experienced by new and established personal brands and business owners chasing after virality as a shortcut to financial success. Tune in as we unravel the realities behind the viral phenomenon and gain insights into the complexities of building sustainable income streams in the digital age.

04-01
26:24

008: How to be THE Trend

In this episode, I dive into the transformative power of authenticity on social media and how staying true to oneself can lead to becoming a trendsetter in the digital realm. Drawing from real-life examples and personal experiences, I talk about the patterns observed in individuals who have successfully risen to prominence by simply being genuine and persistent in their online presence!

02-26
32:49

007: 2024 - Conquering Content Creation Challenges

In today's episode, join me as I talk through the pivotal challenges I faced crafting top-tier content in the final stretch of 2023. Discover my transformative journey as I unveil strategies to ensure consistency and value delivery for the next six months in 2024. Tune in for invaluable insights and actionable tips on conquering content creation hurdles and emerging as a beacon of quality in the ever-evolving digital realm.

02-12
29:54

006: How To Not Be a Cookie Cutter Creator

In this episode, discover unconventional strategies and mindset shifts that empower you to break free from cookie-cutter content. Join us as we navigate the path to authentic creativity and share actionable tips to help you forge your unique identity as a creator.

01-22
52:01

005: Why Quality Lighting Matters in Content Creation

In this episode, we uncover the transformative power of quality lighting in content creation. Explore the nuances of illuminating your narrative and learn why good lighting is the key to capturing attention, enhancing visual appeal, and elevating the overall impact of your content.

01-08
39:55

004: How To Beat The Social Media Algorithm - You Can't 🥴

Full disclaimer - contrary to popular belief & social media buzzwords you can not beat the social media algorithm - but you can adapt & overcome after listening to today's podcast episode!

12-04
43:07

003: How To Use Relevant Hashtags

Hello & welcome to the Creators Initiative podcast where we help solopreneurs, entrepreneurs, & small business owners start or grow their brands or businesses through content creation & in today's episode we are going we are going to talk about how to use relevant hashtags. Riveting stuff I know!! *Insert sarcasm here*

11-20
42:17

002: How To Create Efficient Content

In today's episode, we will talk about the downside of growing your business using social media & how to overcome the time and resource-intensive side of content creation.

11-06
54:17

001:How To Establish a Strong Social Media Presence

In today's episode, we take a deep dive into relevant social media platforms & how profiles that are complete, up-to-date, & have a consistent brand identity will help grow your business in 2023 & beyond!

10-16
37:43

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