The Customer Analytics Podcast

We are nearly at the end of 2020, and many digital marketing trends are shifting. We see significant changes compared to the years before in the consumer sentiment that are so different across different geographies and industries. These factors affect how digital marketers plan and execute their campaigns. In this episode, we discuss with Kimberly Afonso the shifting trends and how digital marketers in B2B and B2C sectors can adapt to these changes. We talked about how digital marketers can leverage existing tools such as predictive analytics to test different marketing strategies to optimize the marketing campaigns' return-on-investment. Finally, we discussed how B2B marketing has changed during 2020, especially in content marketing and thought leadership over platforms like Linkedin.