The Damn Good Podcast

One only needs to be on LinkedIn to see one story coach or another promote a certain way of doing it. In rebirthing this podcast into its current avatar, the one thing that always existed was doubt. Not the spark- that one comes and goes. Not the premise- it is as wide as it can be. Not even the persona- who are we speaking to you as? That keeps changing too. But the one thing that's always constant is doubt. What do we say to you? What do we tell it like, so it means something? Today's conversation on #nasa #netflix and #applevisionpro goes BTS on what makes us inspired, what makes us teary, and what makes us buy what we do.What did you think of this episode?P.S. With each episode, we have gone for incremental improvements with each video podcast we make. For this one, we could’ve gone for the more cosmetic upgrades but we felt it was much more necessary to clean up the flow, and edit creatively. And a big shoutout to our video editor Ayush, for being patient, for working with us through this. If you stick around to the very end, you’ll see he also has a great sense of humour! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Hi!Have you noticed, also, that the ‘marketing’ seems to have quietly left The Damn Good Podcast?We’ve been on a long and rather quiet hiatus from producing anything. And when the time finally came to put this out, we didn’t know what would be the right way to do it.Minus the production budget of a series, and frankly even the editorial oversight, how we do we launch a new thing?By being messy about it, perhaps.In that spirit, we are glad to bring you The Damn Good Podcast- a pretty accurate representation of the fact that people evolve, and we are no exception.I now often spend my weekends underwater as a conservation diver-in-training, cleaning coral with great gusto and encouraging the fish to reproduce. Yep. That’s my path and I think I’ve dived right in. But that doesn’t mean I no longer do marketing consulting. I am still that person and I also happen to love that particular job. Maybe the culmination of all of these is what we call ‘culture’- the slow, complex, usually painful evolution of a human being. But that’s enough pondering from me. For now.So, what can you expect from this ‘new and improved’ podcast?* A video version. Having personally enjoyed video conversation way more than I’d have thought, I think it is time to be brave about facing the camera.* Conversations on far-reaching topics: from ordinary city lives to what it means to be human today, expect everything, from two non-celebrity working women navigating life and work, much like you are too.* Lots of fun! Subha and I have always wondered what it might be like to open up our coffee table conversation- and we welcome you to join us. Now, that’s all I’ll say. Tune in, and let me know what you think? It does mean a lot to me. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

*Hasita apologizes for the audio quality on this one- the Flu is an unpredictable game-changer, and we hope this does not severely impact what you take away from the episode!*Episode DescriptionIs branding more than just marketing?Delve into the world of brands as we analyze the core of branding, from emotional connection to custodian challenges. Discover the interplay between consumers, employees, and vendors, unraveling the craft of impactful branding. Understand that branding goes beyond marketing, shaping our perception of the world. Join us and unlock the secrets of brand custodianship!IN THIS EPISODE00:00 | World Cup, Anthems, and Brand Blitz02:47 | Branding is misunderstood in India06:13 | What will your brand be in the long term?07:39 | Brands as emotional assets have their own value12:53 | Think of your brand as a person in a group setting15:18 | What are the challenges with brand custodians?19;37 | Case study of a poor consumer experience24:35 | ClosingYOUR HOSTS, Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.https://www.linkedin.com/in/hasita/ contact@motleycrew.inSubha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. https://www.linkedin.com/in/subhachandrasekaran/—This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. Find us on our Website, LinkedIn and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Are content heads prepared for the challenges posed by AI, ChatGPT, and shifting search engine policies? In this episode, Hasita Krishna and Subha Chandrasekaran delve into the complexities of content management in the modern landscape. Join them to discover strategies for making your content stand out and how creative collaboration can enhance your efforts in an ever-noisier world.IN THIS EPISODE(00:00) Lawsuits on OpenAI(02:54) What does a content head do in this situation?(05:12) Hierarchies and expertise(08:32) How much of the info is real?(10:51) The biggest pain points of content heads(15:02) Managing expectations(17:40) The need for good editors is on the rise(20:12) Things to be mindful aboutYOUR HOSTS,Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.https://www.linkedin.com/in/hasita/ contact@motleycrew.inSubha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. https://www.linkedin.com/in/subhachandrasekaran/ —This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. Find us on our Website, LinkedIn and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

How do you create a brand that's not just visually stunning but also drives profitability while focusing on social impact? Join us on a journey with Siddharth Purohit, co-founder of Aazol, a direct-to-consumer food company. In this episode, we dive deep into the art of clarity and how it can free up valuable time, the importance of controlling costs, and the challenges of entering the retail space. There are some conversations that affirm our actions and choices, and for us, it was this one. This is also the first time Hasita has put her dream of being a SCUBA Divemaster out in the public domain. Tune in to find out how visual language is brand language, and why some of the best choices in business are often the simplest.IN THIS EPISODE(00:00) Jumping to the visual shooting process(4:30) A little bit about Siddharth(05:46) Siddharth's past experiences before joining Aazol(08:10) What inspired Siddharth to create Aazol's designs?(10:12) How to manage logistics as a small brand?(13:59) Which customer feedback to address at which point of time?(15:13) What does growth mean for Aazol?(20:28) Which elements to prioritize as a founder?(23:20) Clarity gives time(25:27) Advice for someone starting from the visual standpoint and trying to succeed(29:59) The FutureOUR GUESTSSiddharth PurohitCo-founder at AazolSiddharth helms Aazol’s (www.aazol.in) sales, marketing, and digital operations. A management consultant with Kearney in a former life, he is also a professional diver.Siddharth’s peripatetic life (he has lived in 6 cities across 3 continents and traveled over 40 countries) has found root back in the land of his birth where he takes great joy in showcasing Maharashtra to the world through the foods of Aazol.https://aazol.in/pages/about-us https://in.linkedin.com/in/siddharth-purohit-32265621b Your HostsHasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.https://www.linkedin.com/in/hasita/ contact@motleycrew.inSubha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. https://www.linkedin.com/in/subhachandrasekaran/ —This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. Find us on our Website, LinkedIn and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Ever wondered if social media is evolving faster than you can keep up? Join Subha Chandrasekaran and Hasita Krishna on the "Damn Good Marketing" podcast as they explore the ever-changing world of content creation. Is marketing changing, or are business owners overwhelmed by the pace of change? From the allure of AI to the pitfalls of over-marketing, they discuss the challenges faced by businesses today. Tune in for insights on simplifying content creation, achieving marketing sanity, and finding your brand's true voice in the modern marketing landscape.IN THIS EPISODE(00:00) What is a thread?(02:12) Thinking thoughts based on medium(03:23) Challenges of needing to be present everywhere(05:13) Disillusionment in content creation(06:08) Using AI for content creation(07:22) Social media optimization(08:33) Self-awareness in content marketing(11:10) Prioritising customer experience(15:16) Case study - Yoga bar(18:29) Content creation - a challenge?(20:16) Topical segment - Apple's marketing(23:49) It's okay to not jump into new thingsYour HostsHasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.https://www.linkedin.com/in/hasita/ contact@motleycrew.inSubha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. https://www.linkedin.com/in/subhachandrasekaran/ —This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. Find us on our Website, LinkedIn and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Thinking of Starting a Podcast? The allure of this shiny new toy has captivated everyone, but it is serious business. Join Subha Chandrasekaran and Hasita Krishna as they dive into podcasting, sharing their experiences, insights, and unexpected discoveries. From the challenges of finding the right niche and keeping up with the demands of consistent content to deciphering podcast metrics and managing distribution, they reveal the realities behind the scenes. Explore the question: Is starting a podcast the right move for you? Get ready to uncover the truth about the podcasting journey!In This Episode(00:00) Should I Start A Podcast?(02:26) Why Start A Podcast?(04:41) Effort vs. Outcome(06:27) What Is The Contribution of Podcasts?(09:03) How Do They Manage?(10:31) The Distribution Process(12:05) Keeping Your Promise To The Audience(13:22) How the Podcast Rankings Change(13:53) What is Hasita's Response To Clients Wanting To Start a Podcast?(15:13) Podcasts As Standalone Ventures(16:01) Increasing Awareness About Podcasts(17:06) Celebrity Podcasts(18:13) Hosting a Podcast(19:37) What is a Big Podcast?(21:03) Segment - Only Murders in The Building(22:18) Who Shat On The Floor At My Wedding(24:27) How Do You Decide If Podcast Is The Right Thing For You?Your HostsHasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.https://www.linkedin.com/in/hasita/ contact@motleycrew.inSubha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. https://www.linkedin.com/in/subhachandrasekaran/ —This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce, and grow your custom-branded audio and video podcast channels. Find us on our Website, LinkedIn and Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

In the latest episode of the Damn Good Marketing Podcast, hosts Subha and Hasita are joined by Manisha Kapoor, Secretary General of the Advertising Standards Council of India (ASCI), who reveals the importance of self-regulation in the advertising industry. They delve into the role of ASCI in monitoring and maintaining trustworthy advertising, emphasizing the connection between honest advertising, consumer trust, and brand integrity. Most importantly, they discuss what campaign regulations, falling trust, and too much information, mean for a small business today and how to cut through the noise.Tune in!In This Episode00:00| What Kind Of Work Does Manisha Do At the Advertising Standards Council of India?05:14| Advertising In India, And The Law07:08| Surrogate Advertising09:29| What is the Difference between Offline Advertising and Digital Marketing?12:46| How Can A Small Brand Advertise?33:00| Influencer Marketing15:24| What is Due Diligence?16:44| Is the Consumer Side More Aware Now?18:58| Role of AI in Advertising21:21| Moral Aspects of Ads26:20| Topical Segment: Most Bizarre Ad27:12| Strangest WhatsApp Forward32:35| What Are The Upcoming Advertising TrendsOur GuestsManisha Kapoor heads the Advertising Standards Council of India. ASCI is a self-regulatory body that is committed to the cause of fairness and honesty in advertising. She is also part of the leadership team of the International Council of Advertising Self-regulation (ICAS).Over the past 25 years, she has helped companies establish and nurture brands through brand building, new product development, marketing strategy development as well as media strategy.She has diverse, cross-sectoral consulting experience including in banking, insurance, financial broking, automotive, FMCG, healthcare, wellness, food, media, aviation, apparel, and lifestyle.Before ASCI, she also helped businesses grow and differentiate through the integration of social development goals into business and brand strategy. She has worked with Corporates, NGOs, Foundations, and International development organizations developing programs that work effectively for business while simultaneously creating social impact.We are able to make these episodes because of our wonderful guests who generously agree to speak with us, and to you. If you enjoyed this episode, please do find Manisha on LinkedIn and give her a shoutout.https://www.linkedin.com/in/manisha-kapoor-04a5a81/ Your HostsHasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.https://www.linkedin.com/in/hasita/ contact@motleycrew.inSubha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. https://www.linkedin.com/in/subhachandrasekaran—This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce, and grow your custom-branded audio and video podcast channels.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

ChatGPT: Unleashing Creativity or Taking Over Jobs? Or both, perhaps?Join Subha and Hasita as they explore the impact of generative AI tools like ChatGPT on content creation and marketing processes, and whether it is a game-changer or just a shortcut for writers and marketers alike. The pen may be mightier than the sword, but both are just tools, after all.Discover the exciting possibilities and challenges of embracing this innovative technology in this episode of The Damn Good Marketing Podcast. Tune in!In This Episode00:00| When ChatGPT doesn’t know what it is talking about02:35| Linkedin thought leadership, and ChatGPT03:12| AI tools can work. Usually.05:42| How is ChatGPT impacting our day-to-day lives?10:01| ChatGPT as a Conversational AI tool11:08| How ChatGPT can help your marketing effort12:47| Is it worth teaching the team to use ChatGPT?14:40| How can you be a good thought leader if your thoughts come from ChatGPT?15:21| ChatGPT and education16:51| Why you can’t stop your employees from using ChatGPT18:03| ChatGPT and data security18:42| Did we expect ChatGPT to become what it did?19:42| Should you replace your marketing team with ChatGPT?20:31| ClosingLinks and suchHow folks in marketing are using ChatGPT today: https://www.moneycontrol.com/news/business/how-are-product-folks-marketers-and-designers-using-chatgpt-in-india-10258161.htmlHow to really chat with ChatGPT: https://hasitakrishna.substack.com/publish/posts/detail/125465235?referrer=%2Fpublish%2FpostsYour HostsHasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.https://www.linkedin.com/in/hasita/ contact@motleycrew.inSubha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. https://www.linkedin.com/in/subhachandrasekaran/ —This podcast is powered by CrazyTok: We help experts become influencers by helping launch, produce and grow your custom-branded audio and video podcast channels. Find us on our Website, LinkedIn and Instagram_ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Do follow the show so you always know when a new episode comes out. See you, on your favorite podcast platform. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Do you have to be a mad genius to be creative? Or get inspired somehow? Or is it something within reach of all of us, something that can actually be executed reliably and within deadlines? For this season’s final episode, we discuss creativity in all its glory. In This Episode (02:43) How can we be creative? (04:10) Do you always have to be inspired? (07:40) How can a single person be consistently creative? (08:30) 70% of ads aren’t memorable - how do you ensure yours don’t flop? (10:00) Ways to get fresh ideas (14:30) Connect the best ideas to your brand (20:00) How to measure the effectiveness of your ideas (22:30) Brands that transcend their status as a business Your Hosts Hasita Krishna is the founder of Motley Crew, a marketing agency that provides marketing strategy, consulting as well as execution for B2B companies. Subha Chandrasekaran is the founder of RainKraft, offering one-on-one career coaching, corporate workshops, and consulting assignments involving process or people management. Hit that big follow/subscribe button on the top right so you know when the next episode comes out! We're on LinkedIn: https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram: @damngoodcommunity @official_motley_crew ©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Have you been frustrated with your lead-generation efforts on LinkedIn? In today’s episode, we share with you tips and a formula you can apply to attract and nurture quality leads at a reasonable cost. Watch out for the bonus tactic on how a certain type of LinkedIn ad could be run for almost the same price as Google ads!(If you keep track of how many times Hasita says 'if I'm not wrong' in this episode accurately, please DM her on LinkedIn with your answer for some cool podcast merch!)In This Episode (02:10) Why run LinkedIn ads? (04:47) Think Campaigns, not ad-hoc messaging (06:20) How to calibrate ad spend for maximizing ROI (09:14) A formula for successful B2B lead generation (12:56) LinkedIn ads are more effective than Google in many ways (15:52) How should you evaluate the ‘success’ of a LinkedIn ad? (18:20) How can a little company with limited budgets compete with the big guys? (23:25) 4 easy ways to make your LinkedIn page more effective (27:52) A satisfying projectOur GuestVarnika Pasari is the founder of Tic Tactic, a B2B marketing solutions provider that aims to help brands grow their digital audience across platforms, convert them into quality leads, and maximize ROI.The Damn Good Marketing Podcast is a Top 5 marketing podcast in India. Every two weeks, we share with you actionable tips or expert advice that you can use as a business owner to make your marketing effort and spending more effective. Do subscribe so you never miss another opportunity to make your marketing work better.Links Show notes and full transcript for the episode.Your HostsHasita Krishna is the founder of Motley Crew, a marketing agency that provides marketing strategy, consulting as well as execution for B2B companies. Subha Chandrasekaran is the founder of RainKraft, offering one-on-one career coaching, corporate workshops, and consulting assignments.—This podcast is powered by CrazyTok: We help experts become influencers by helping you launch, produce and grow your own custom-branded podcast.Find us on our Website, LinkedIn, or Instagram--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Have you found yourself managing two personas, one of an entrepreneur and the other of you as a person when you’re not working? All founders and leaders need to be creators also, and all creative effort needs to be supported by ads. Oh, and all ads also need to be supported by CRO! Where does this end? How can you keep it simple?In This Episode (01:31) Challenges doing too many things in marketing (03:17) Handling multiple identities (04:30) Branded house vs house of brands (05:49) When to invest on a single aspect and when to diversify (08:20) How to make the separation between roles (11:32) What worked for others might not work for you (15:20) Focus on where the audience is (20:28) Don’t over-focus on the metrics (23:22) Balance between topical and timeless content (27:05) You needn’t market everything all the time We're on LinkedIn:https://www.linkedin.com/in/hasita/https://www.linkedin.com/in/subhachandrasekaran/And Instagram: @damngoodcommunity @official_motley_crew©Motley Crew Marketing Services- Hasita KrishnaThis episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Have you ever struggled to articulate what your brand stands for? Or wondered how to not just be, but also sound authentic online? In this episode Hasita and Kushal Menghrajani, Chief Creative Officer at The Experience Co, walk you through a quick exercise in how to do it right. They also discuss community, storytelling and content creation, with a fun aside into how Kush won the Bira account from amongst hundreds of contenders!Our GuestsKushal (Kush) Menghrajani is the Chief Creative Officer at The Experience Co and Director and Curator at The Beachhouse Project. Prior to this, he’s been a writer, brand film-maker, social media strategist and content specialist.In This Episode(02:08) What is storytelling(05:51) Community vs tribes and social media(12:58) Standout brands(17:41) Self-branding and overcoming imposter syndrome(21:06) A short exercise in describing your own brand(28:37) Establishing a perpetual content cycle(32:50) Micro-content and ‘chasing’ algorithms vs long form content(40:04) How Kush won the Bira marketing account(43:54) How the Ragini MMS movie script was pitchedHit that big follow/subscribe button on the top right so you know when the next episode comes out! We're on LinkedIn: https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram: @damngoodcommunity @official_motley_crew If you found this episode helpful, do say hi to Kush, he's on Instagram @mr.mengh. And if you've never traveled with The Experience Co. before, prepare to have your life changed at https://www.theexperience.co©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Everybody understands the struggles of creating unique content with consistency. This episode charts the pains and gains of content creators as they are encouraged to explore new mindsets and approach newer topics every damn day of the week. Whether you’re a learner, explorer or even an expert, you’ll find something of value to take away after this fun and engaging episode. Tune in to listen to the damn good hosts Hasita and Subha talk about the intricate process of content creation. In this episode Churning out good and meaningful content consistently to get people excited. The struggles of making content for ourselves vs for clients The extremities of Personal Bias Using the Expertise and know-how of content creation mindsets to chart a journey from learning to becoming an expertDecoding the Learner vs Expert DilemmaJournalling notes, planning content calendars and timelinesOur Personal Experiences and Learnings Importance of Consistency and continuity in content creation to make interesting content everydayHit that big follow/subscribe button on the top right so you know when the next episode comes out! We're on LinkedIn: https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram: @damngoodcommunity @official_motley_crew ©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

It’s a new year! For many of us, that means a new planner and a new beginning. This is even truer for marketers, who have a whole new world of social media content, email campaigns, blogs, websites, and other cool things to work on. In this episode, Hasita and Subha delve into what it means to create a marketing plan in 2023.00:45 How to approach a marketing plan in 202305:14 Plan to cover all four pillars of digital marketing08:59 The benefits of outsourcing and how you should brief creative teams16:52 Choosing content platforms and reaching out to a new generation of consumers22:48 The rise of AI writing tools and their benefits29:20 Topic-AL: Branding for the Royals (of Britain)Hit that big follow/subscribe button on the top right so you know when the next episode comes out!We're on LinkedIn:https://www.linkedin.com/in/hasita/https://www.linkedin.com/in/subhachandrasekaran/And Instagram: @damngoodcommunity @official_motley_crew©Motley Crew Marketing Services- Hasita KrishnaThis episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

This week, we’re excited to bring you the first-ever crossover episode with our sister podcast Small Talk with RainKraft- a podcast for those who feel passionately about growing their career. In this episode, Hasita and Subha discuss a topic dear to both their hearts: the power of storytelling and its ability to make life, career, and media all the more enriching.In This Episode01:27 How celebrities use storytelling to shape their narratives05:15 Branding as a way to position yourself in the professional world07:50 Finding a point of view to anchor your story10:10 Stepping out of the comfort zone to share your story16:40 Finding inspiration for stories in the little moments of lifeWe're on LinkedIn:https://www.linkedin.com/in/hasita/https://www.linkedin.com/in/subhachandrasekaran/And Instagram: @damngoodcommunity @official_motley_crew©Motley Crew Marketing Services- Hasita KrishnaThis episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Most people encounter your brand through landing pages. But in the excitement of showing off (as you should), you may be tempted to go overboard… and end up forgetting about the people on the other side—your customers! In this episode, Hasita and Subha discuss what actually makes a landing page effective and how brands should approach making one.02:23 What exactly is a landing page and what is it supposed to do?05:10 What do users look for in a landing page? And what do they absolutely NOT want to encounter in one?08:04 How can I toe the line between explaining my services adequately and not overwhelming users with information?16:30 What should I avoid while creating a landing page? (The don’ts of creating one)19:12 At what point (and from whom) should I take feedback about my landing page?25:58 Topic-Al: The advent of AI writing tools and why we find it so appealing.Hit that big follow/subscribe button on the top right so you know when the next episode comes out!We're on LinkedIn:https://www.linkedin.com/in/hasita/https://www.linkedin.com/in/subhachandrasekaran/And Instagram: @damngoodcommunity @official_motley_crew©Motley Crew Marketing Services- Hasita KrishnaThis episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Is Elon Musk a gifted man of science or an evil genius? The answer to the question depends entirely on your perception, a perception that is central to his personal brand. In the context of brand marketing, you absolutely cannot leave a room without hearing the word 'personal brand' casually thrown around. And yet, why isn't everyone successful at building one?In marketing, we always say, 'If it were that easy, it would have been done already." Brand building takes time, effort, and energy most of all. It isn't that one instance of showing up and posting something online, but about having the energy to do it over and over again. And then some.But what exactly is the process for building a solid personal brand? And if you're a founder, should it be the same as your company brand? 2:28 Whether you realize it or not, you already have a personal brand. But is it the one you want?6:36 Celebrities are now launching products leveraging their personal brand. Why would you buy from one, but not from the other?10:34 Authenticity- that oft-overused word. You need to be authentic, but authenticity is not the same as transparency.12:35 A company's narrative could be a combination of the founders' personal brands, but the messaging needs to be harmonized across both, or you end up in a bit vat of soup like the good folks at Byju's.18:45 Personal brands are built through story-telling. But can your story enrich others? How Resse Witherspoon became a millionaire all over again, by starting a book club.22:46 Topic-Al: Action time: Learning from recent flops, successes, and things that make you go 'hmm, maybe that isn't the best way to go about building a personal brand!'Hit that big follow/subscribe button on the top right so you know when the next episode comes out!We're on LinkedIn:https://www.linkedin.com/in/hasita/https://www.linkedin.com/in/subhachandrasekaran/And Instagram: @damngoodcommunity @official_motley_crew©Motley Crew Marketing Services- Hasita KrishnaThis episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com

Emails, emails everywhere, not a single one worth reading.Out of 50 emails of all shapes, forms, and varieties, we receive each day, we probably read one. The recipe for a good email consists of some ingredients- like understanding exactly who you want to speak to, knowing in depth the subject you're writing about, and giving people the 'hook' so they have a reason to pay attention.In this episode, we discuss why this simple recipe often goes bad, and what we can do about it.[02:06] - [6:38] Email drip campaigns and cold emails, how many to send, and when to end them.[07:50] - [10:58] Styles of emailing, whether you should include images and GIFs, and how to write for a mobile reader.[10:59] - [12:06] That thing that no one talks about- email analytics and vanity metrics, and why open rates probably don't mean much.[12:06] - [16:08] Intentionality in emails, and why sending 10 good emails is better than 100 random ones.[16:09] - [16:45] Should you or should you not run a festive email campaign?[16:45] - [22:50] The recipe for the perfect email communication piece, from 10 years as a copywriter[22:50] - [24:10] Subscription emailers, and what it takes to monetise them.[24:10] Topic-AlA transcript of this episode is available at https://www.motleycrew.in/post/the-recipe-for-writing-the-perfect-email-from-ten-years-as-a-copywriterHit that big follow/ subscribe button on the top right so you know when the next episode comes out. We're on LinkedIn https://www.linkedin.com/in/hasita/ https://www.linkedin.com/in/subhachandrasekaran/ And Instagram @damngoodcommunity @official_motley_crew ©Motley Crew Marketing Services- Hasita Krishna This episode was produced in collaboration with CrazyTok Media. The voice of Topic-Al for this season is Naivanya.--- Send in a voice message: https://podcasters.spotify.com/pod/show/the-damn-good-podcast/message This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hasitakrishna.substack.com