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Welcome to the Data Crunch Podcast, brought to you by the OWOX team.
Dive into the digital age of data as we talk about data, analytics, new marketing strategies, and the latest trends in tracking and privacy that affects every business.
Each week, we bring you an expert, plus a discussion about real-world applications of various strategies to help you navigate the complex landscape of data-informed decision-making.
Whether you're a data enthusiast, a marketing professional, or just curious about the power of data, join us on this journey to unlock actionable insights and understand the impact of data in the digital age.
40 Episodes
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🔍 Ever hear a data analyst sigh at the mention of another “SaaS solution”? You’re not alone – and there are real reasons behind that frustration. In this episode, Vadym and Ievgen break down the top 5 reasons data analysts actually hate most SaaS tools – from locked data and broken trust to inflexible UIs and shallow dashboards. But more importantly, they reveal what analysts really want instead – and how companies can win their trust. What you’ll learn: 🔐 Why data control matters more than f...
🚒 Are your analysts stuck putting out fires instead of driving strategy? In this episode, Vadym and Ruslan explore how to break the cycle of reactive, one-off data tasks and elevate analysts into proactive, strategic partners. Hear real-world stories and learn how to: 🔥 Spot the signs of data firefighting 🧱 Understand what’s holding analysts back 🔄 Shift from reactive to reusable workflows 🧠 Reposition analysts from task-takers to strategic thinkers 📊 Use tools like OWOX Data Marts to reduce ...
🔐 Giving business users data access can feel like handing over the car keys… without teaching them how to drive. In this episode, Vadym and Ruslan talk about why training and boundaries are non-negotiable for successful self-service reporting. You’ll hear a real-life story of how one unchecked dashboard broke revenue reporting – and learn how to avoid making the same mistake. What you’ll learn: ⚠️ The hidden risks of “access without guidance” 📚 The 3 pillars of effective training for data exp...
🚨 Self-service reporting is supposed to free up analysts… so why does it feel like more support tickets and duplicated dashboards? In this episode, Vadym and Helen unpack the paradox of empowering business users without overwhelming the data team. Discover how to reframe self-service as a partnership, not a free-for-all, with clear logic, trust, and structure. What you’ll learn: ⚡ Why self-service often turns into shadow reporting 🧱 What a healthy self-service setup actually looks like ...
📉 Think copy-paste reporting saves time? Think again. In this episode, Vadym and Ruslan unpack the hidden costs behind duplicated dashboards, misaligned metrics, and outdated logic. Learn why copy-paste culture is quietly eroding trust in your reports – and how to stop it. What you’ll learn: 🧟 What really happens when teams duplicate old dashboards ⚠️ Signs your team has a copy-paste reporting problem 📉 Real-world story: how one media company saved 30+ hours a week 🔁 T...
🔍 Tired of finding five versions of the same SQL file – all with different numbers? In this episode, Vadym and Helen break down the mess (and the fix) behind reusable SQL libraries. Whether you're cleaning up metrics, onboarding faster, or scaling your analytics stack, this episode is your practical guide to building a library that works. What you’ll learn: 🪤 Common pitfalls teams face when SQL logic is scattered 🧱 What makes a good SQL library – and why it boosts speed, not...
🔍 Analysts want control. Business teams want freedom. So how do you build a data culture where both sides win? In this episode, Vadym and Ruslan dive into the core tension between governance and self-service, revealing practical ways to move beyond chaos and towards clarity. What you’ll learn: 🧠 Why the “control vs. collaboration” conflict is so common in analytics 📊 How semantic layers and data marts help scale decision-making 📉 What to do when ad hoc requests overwhelm your data team 🔧 Tool...
🔍 Tired of sticky-note SQL and fragile dashboards? In this episode, Vadym and Helen dig into version control in analytics – why treating your SQL like code matters, how to avoid "final_FINAL" disasters, and what real-world teams are doing to keep their data trustworthy. 🛠 What you’ll learn: Why version control is critical for analytics teamsReal-world mistakes caused by missing change historyHow to implement lightweight versioning with tools like Git and dbtFolder structure, naming tips, and ...
🤖 What if you could make smarter decisions without writing a single line of SQL? In this episode, Vadym and Ruslan explore how augmented analytics is transforming how teams interact with data, making insights faster, easier, and more intuitive for everyone, not just analysts. 🛠 What you’ll learn: How “augmented” analytics differs from classic BI tools Real-world examples of no-data-team teams winning with AI The biggest challenges – and how to overcome them Where to start – and...
Ever crashed a warehouse with one query? Or presented a dashboard that made the CMO panic? You’re not alone. In this episode of The Data Crunch Podcast, Helen joins Vadym to share the real, painful, and hilarious mistakes data analysts make — and the critical lessons behind them. From SQL gone rogue to dashboards that double-cross, these stories will make you laugh, cringe, and maybe check your own reports twice. You’ll learn: How SELECT * can turn into a disaster 💥Why dashboards lie (and how...
🔍 Ever wondered where that metric actually came from? In this episode, Vadym and Ruslan break down data lineage — the essential (but often overlooked) practice of tracing your data’s full journey from source to decision. Whether you're debugging dashboards, managing compliance, or just trying to build trust in your numbers, this one's for you. 🛠 What you’ll learn: 1️⃣ What data lineage really means — and why it's more than just a buzzword 2️⃣ Real-world use cases and how lin...
🚨 Your dashboards might be lying to you — and you wouldn’t even know it. In this episode, Vadym and Helen get brutally honest about the hidden data quality issues lurking in your reports, pipelines, and culture. They break down the real reason data chaos persists in 2025 — and what your team can actually do to fix it. 🛠 What you’ll learn: 1️⃣ Why data quality problems are cultural, not just technical. 2️⃣ The most common pitfalls: patchwork fixes, no ownership, and silent errors. 3️⃣ How to b...
💡 More access to data doesn’t always lead to better decisions — sometimes it creates chaos. In this episode, Vadym and Ruslan unpack the self-service analytics paradox: why giving teams more access can backfire, and how to fix it with the right systems, models, and conversational tools. Learn how to balance data empowerment with governance, and finally build a self-service setup that actually works. 🎯 What you’ll learn in this episode: 1️⃣ The root causes of the self-service paradox and...
📊 Ever feel like you're spending more time cleaning your data than actually using it? In this episode, Vadym and Helen dig into one of the most common — and costly — problems in analytics: fragmented, unreliable, and inconsistent data. Learn why business-ready data is essential for decision-making and how OWOX BI helps teams automate transformations, manage orchestration, and stay in control — all without needing a full data engineering team. 💡 What you’ll learn in this episode: 1...
🧠 Building a truly data-driven product team takes more than dashboards. In this episode, Vadym and Ruslan break down what it really means to create a product analytics culture – from shared definitions and fast insights to tools your team actually uses. Learn the 5 pillars every SaaS company needs to turn data from a bottleneck into a competitive advantage. 💡 What you’ll learn in this episode: 1️⃣ What a product analytics culture actually looks like (and what it’s not). 2️⃣ 5 foun...
🔐 In an era of data breaches and tightening privacy laws, data masking is no longer optional—it’s essential. In this episode, Vadym and Kyrylo break down what data masking really is, how it works, and why every modern business needs it to safeguard sensitive information while keeping analytics and operations running smoothly. 🔍 What you’ll learn in this episode: 1️⃣ The different types of data masking—from static to dynamic and beyond. 2️⃣ Techniques like substitution, redaction, tokenization...
🗣️ What if anyone in your company could just ask a question and get a reliable, real-time answer – no dashboards, no analysts, no waiting? In this episode, Vadym and Ruslan explore how data democratization is moving from complex dashboards to natural dialogue thanks to AI, NLP, and modern data governance. 🔗 Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business 🔍 What you’ll learn in this episode: 1️⃣ Why conversational AI is the key to unlocking ...
🧩 Ever wondered why your reports don’t match or why your metrics are inconsistent? In this episode, Vadym and Ruslan dig into the root cause – data modeling – and explain how creating a solid data foundation helps streamline reporting, align teams, and support faster, smarter decision-making. 🔍 What you’ll learn in this episode: 1️⃣ The 3 types of data models and when to use each one (conceptual, logical, physical). 2️⃣ Traditional vs. modern modeling techniques—and how to pick the rig...
🚀 Every business says it’s data-driven. But what does that actually look like in practice? In this episode, Vadym and Kyrylo break down the real meaning of data-driven decision-making—and why most companies fall short of it. 🔍 What you’ll learn in this episode: 1️⃣ The 6-step framework for turning raw data into strategic business action. 2️⃣ Real-world examples of how data drives smarter marketing, retention, and growth. 3️⃣ Common challenges like data silos, poor quality, a...
🚀 The right questions lead to the right answers. In this episode, Vadym and Ievgen uncover the art of asking the right questions in data analytics—a crucial skill that can transform how businesses extract insights and make decisions.🔍 What you’ll learn in this episode: 1️⃣ How to frame problem statements to uncover real business insights. 2️⃣ The role of cross-department collaboration in getting the full picture. 3️⃣ Why defining KPIs, ensuring data quality, and choosing the rig...
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