Discover
The DealNews Seller's Guide

The DealNews Seller's Guide
Author: DealNews
Subscribed: 0Played: 2Subscribe
Share
© Copyright 2019 All rights reserved.
Description
The DealNews Guide to Marketplace Selling. Whether you're a seasoned veteran of the Amazon Marketplace, or a new seller just starting out, we want to help! Every edition of the DealNews Seller's Guide offers a deep dive into the topics sellers care about.
95 Episodes
Reverse
We go over the items that were popular with DealNews readers in both November 2020 and 2019, giving you a broad look at the best items to sell this November. Plus, we talk about the two big sales opportunities you won't want to miss this month.
With 2020 being... 2020, we thought it would help to look at which items trended with DealNews readers in both November of that year and in November 2019. That way you can see how the two months differed, and get a broader view of what to sell in November 2021. We're also going to talk about the month's big sales opportunities: Black Friday and Cyber Monday.
So how did November 2019 and November 2020 compare? Let's begin with a rundown of products that were popular with our readers in November 2019.
First up are household supplies; lots of these items trended with our readers a few Novembers ago. They included gallon-size storage bags, tall kitchen trash bags, toilet paper, toilet bowl cleaner, dishwasher detergent pods, liquid laundry detergent, Clorox disinfecting wipes, scrub sponges, and batteries.
Also popular were health items, such as caramel-flavored protein shakes and sheer bandages.
Our readers gravitated toward personal care products, too. Among them were men's disposable razors, skin-healing ointment, dental picks, and electric toothbrushes.
Another popular category in November 2019 was small electronics, such as streaming sticks, smart speakers and displays, Bluetooth earbuds, and Apple AirPods Pro.
Packaged food and drinks resonated with our readers, as well. These included Milano and Danish butter cookies, nut bars, pistachios, 2-packs of creamy peanut butter, watermelon-flavored mineral water, and unsweetened green tea.
November 2019 was apparently a big month for pet treats, too. These ranged from chicken-flavored dog treats and beef-flavored sausage links for dogs, to dental dog treats and chicken-flavored cat treats.
The final category on our November 2019 list is tools and home improvement products. Popular products included smart garage hubs, WD-40 lubricant, insulating foam sealant, bit holders, and cutting wheels.
During both November 2019 and November 2020, readers gravitated toward Clorox disinfecting wipes and Lysol toilet bowl cleaner.
Streaming stick products and earbuds were also popular during both months. Earbuds often make our "what to sell" lists, but streaming sticks don't, indicating that November could be the best time of year to sell these devices.
As for the differences between the two months?
Phone accessories, home products, automotive items, and clothing and computer accessories all seemed to hold more sway among our readers in November 2020 than they did in November 2019. Readers also seemed more drawn to health items in 2020 — perhaps due to the pandemic. We also noticed more lighting products trending last November, compared to two Novembers ago.
November 2019 had its own winners, though, namely packaged drinks and pet treats.
DealNews readers also appeared to gravitate toward more household supplies that month, especially batteries.
We'll end today by talking about two huge sales opportunities in November: Black Friday and Cyber Monday.
These two shopping holidays may be the two biggest sales opportunities of the year for Marketplace sellers, and in 2021 they fall on November 26th and November 29th, respectively. Have you begun preparing for Black Friday and Cyber Monday? Now is the time to start if you haven't. Be aware, too, that Black Friday deals show up pretty much anytime in November now, so you don't have to limit your promotions to those two days.
Around Black Friday 2020, DealNews readers seemed to be drawn to items like Apple products, toys, and small and large appliances. Apple products were popular around Black Friday 2019, as well, in addition to smart home devices; flash drives and memory cards; kids' coats and jackets; and board, table, and card games.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
#blackfriday #dealnews #fbaseller #amazonmarketplace #sellingonline
We looked at DealNews shopping trends from last November and want to share our findings. That way, you'll know about the best products to list in November 2021 — and which items may be better to sell later.
November is a huge month for shopping, thanks to Black Friday and Cyber Monday. You'll want to make the most of it! That's why we're going to go over five of the best products to sell online in November 2021, plus three products that might be better to sell later.
First on our list of things to sell in November is clothing accessories.
Consider these items if you're looking for a small product to sell. Last November, DealNews readers gravitated toward accessories like neck gaiters and men's bifold wallets. There's a good chance people purchased neck gaiters as a face mask option, as they can double up as a mask and neck warmer during colder months. People may be seeking out neck gaiters again this November if COVID-19 cases remain high.
The next type of product we'll talk about is small electronics.
Electronics are a big deal around Black Friday, and sellers may benefit from selling smaller ones. Earbuds and in-ear headphones trended with DealNews readers last November, ranging from low-cost wireless earbuds to Apple AirPods Pro. Also popular were indoor digital TV antennas and a variety of streaming sticks. Should you decide to sell these items, though, just remember that recent floods in China and Europe are impacting supply chains. According to CNBC reporting, "some of the worst-hit industries from the floods include autos, technology and electronics."
Another item you may want to sell in November is computer accessories.
Items that go with computers and tablets may be worth listing if last year's shopping trends repeat themselves. In November 2020, readers gravitated toward products such as tablet stands, 256-gigabyte memory cards, and blue-light-blocking glasses.
People will likely gravitate toward tools and home improvement products, as well, should you decide to sell them in November.
We recommend selling tools and home improvement supplies often, but the best items to sell in the category can vary from month to month. For November, consider listing lighting products like LED ceiling lights and flashlights, solar-powered outdoor torch lights, and computer monitor lights, which were all popular with DealNews readers in November 2020. Other trending items that month included 18-foot aluminum ladders, cordless 7-tool combo kits, cordless screwdrivers, and face shields.
Wrapping up our list of things to sell this November is packaged food.
Packaged food is another product category that frequently lands on our "what to sell" lists. Last November, readers gravitated toward Sriracha-flavored almonds and 250-piece bags of chocolate Halloween candy, likely snagged as a post-holiday deal.
November may seem like the best month to sell everything, thanks to Black Friday and Cyber Monday. But after examining the shopping trends of our readers, we determined that certain items may be more appealing a few months down the road.
Let's go over a few products you might want to list later.
First you have kitchen items, which we recommend selling in December.
Consider listing kitchen products after Thanksgiving instead of before. Popular items in December 2020 included spatula sets and garlic presses.
Next up are bathroom products, and we suggest listing those in January.
The new year may bring extra motivation to complete bathroom renovation projects. In January 2021, readers gravitated toward toilet paper rollers, bathroom hardware sets, hair catchers, and toilet repair kits.
The final products we'll talk about today are beach and camping items. Think about selling those in January instead of November.
Perhaps the cold days of January make people dream of warm-weather vacations. This past January, trending products included portable folding stools to bring on fishing and camping trips, as well as pop-up tents for babies.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
#supplychain #dealnews #fbaseller #amazonmarketplace #sellingonline
Black Friday and Cyber Monday make November one of the biggest shopping months of the year. So what should Marketplace sellers know about this month? We looked at which items were most popular with DealNews readers last November, so you'll know what to sell in November 2021.
November will be here before you know it, and with it the shopping bonanza brought on by Black Friday and Cyber Monday. According to Adobe, consumers spent 10-point-8 billion dollars online last Cyber Monday, which turned out to be the biggest online shopping day in U.S. history. Black Friday 2020 raked in 9 billion dollars online, making it the second-biggest online spending day ever in the U.S.
Do you want to reap the rewards of these November shopping holidays — and succeed that month in general? Then it helps to know what to sell in November. We examined DealNews shopping trends from November 2020 to give Marketplace sellers an idea of the best items to sell this year. We'll talk about six of those items today.
Let's begin with household supplies.
It's hard to go wrong with items people need to buy over and over.
You could also have good luck with a broad range of health items this November.
Last year, readers gravitated toward first-aid products like Neosporin, wellness devices like massage guns and digital bathroom scales, and over-the-counter medications like cough drops. Pulse oximeters and digital thermometers were also popular, but their appeal this year could hinge on how widespread COVID-19 and flu cases are come November.
Another type of product to consider selling in November is phone accessories.
According to eMarketer, the average amount of time U.S. adults spent with their mobile devices reached 4 hours and 16 minutes per day in 2020, a jump of 31 minutes from 2019. Charging products should only grow more popular as people spend more time on their devices. In November 2020, items that appealed to DealNews readers included portable solar power banks and dual-port USB wall plugs. Three-packs of iPhone screen protectors were another popular phone accessory.
The fourth category on our "what to sell" list is personal care products.
Hair removal seemed to be on the minds of many DealNews readers last November. Among the popular personal care products that month were nose hair trimmers, along with 6-packs of shave gel for sensitive skin. Readers also went for cocoa-butter bath bars.
Next on our list is home products.
Colder weather can bring dry air, which in turn can lead to respiratory problems. Humidifiers can combat that dry air, so we weren't surprised to see them as a trending item in November 2020. Other home products to consider selling this month are Command replacement strips and flexible door stops.
The final type of product we'll talk about today is automotive items.
According to Edmunds, October through December are the months that tend to see the largest car discounts. And people purchasing cars in November may be buying items that go with them. Automotive products that appealed to DealNews readers in November 2020 included 2-packs of silicone license plate frames, as well as windshield-cleaning tools with microfiber cloths. Just be aware that 2021 isn't a typical year for the auto industry, as computer-chip shortages are affecting vehicle production, prices, and selection.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
#supplychain #dealnews #fbaseller
Businesses are still facing upheavals and recovering from interruptions brought on by the pandemic. But how can Marketplace sellers deal with supply chain issues now? We offer tips that can help your business cope.
DealNews last visited the potential for supply chain issues and how to prepare for them in March 2020, at the beginning of the COVID-19 pandemic. The world of 2021 feels like an entirely different place. And most consumers have newfound compassion and understanding for what businesses are going through, but it doesn't mitigate the loss of income or sleep for many business owners.
Dealing with supply chain challenges has become par for the course in many sellers' cases. But why? What's causing these extreme complications both globally and domestically? And what can you as a Marketplace seller do to stay afloat despite them? Let's talk about six ways to deal with supply chain issues in 2021.
First, make sure you monitor inventory closely.
According to the Council of Economic Advisers, domestic supply chain shortages and interruptions are largely due to rapid fluctuations in supply and demand. Inventory-to-sales ratios rocketed up at the beginning of the pandemic when businesses couldn't sell their merchandise. The pendulum has swung in the opposite direction at this point, however. Now businesses can't keep enough merchandise in stock. For example, in February 2020 retailers carried 43 days' worth of inventory on average. Today the average hovers around 33 days' worth.
Another way to work around supply chain challenges is to stock up strategically.
Low inventory is only one of the problems wreaking havoc on supply chains. A growing demand has caused prices to increase, leaving some struggling businesses behind. Factories are still playing catch-up after closures during COVID-19 surges, meanwhile. What's more, shipping container shortages and limited air freight capacity are slowing down shipping and lending themselves to 2021's supply chain challenges.
Your best bet is to be cautious about purchasing too much inventory or waiting for your stock to dwindle too low. Keep a reasonable amount on hand, as long as you have the ability to do so, and you should be able to weather some supply chain issues.
Our third recommendation today is to beware of smaller staffs. Yes, we're talking about the labor shortage.
According to the Bureau of Labor Statistics, 9-point-3 million jobs had opened up by the end of April. But numbers from the Centers for Disease Control and Prevention show that only 51 percent of Americans are fully vaccinated. Add that to the ongoing fears of COVID-19 and the ending of certain government benefits, and it makes sense that the job market is unstable. Many American workers are questioning what they want from a job, and businesses across industries are reporting difficulties in staffing as a result.
These labor shortages can result in a myriad of issues at every stage of the supply chain. Retailers may find it harder to put physical stock on shelves, due to a lack of workers available to do so. And manufacturers may have trouble filling orders — not because the products aren't there, but because they don't have the physical labor required to do the job. These are important factors to keep in mind when managing your own inventory, as they could delay receiving replenishments.
So what else can Marketplace sellers do to protect their businesses and manage these supply chain issues, especially with the holiday season looming? Lessons from Amazon Prime Day 2021 might be the best indicator of how to move forward.
What have successful sellers learned during a time when supply chain failures can threaten everything?
What we now know is that businesses that had planned far ahead seemed best prepared for this June event. And planning far in advance may be necessary now. Shortly before Prime Day 2021, CNBC reported that more than two-thirds of the National Retail Federation's members said they'd had to add two to three weeks to their supply chains.
Do your margins not allow for that added 3-week buffer? Then consider reevaluating your inventory, and swapping pricier inventory for less expensive items.
For example, toy manufacturers have been anticipating shortages for months. Take the time now to map out your timeline and a solid plan of action on how to deal with these potential shortages, and adjust your inventory as needed.
Our last tip is to consider reaching out to additional vendors for some of the more popular items, as well as finding alternative merchandise to pad your inventory.
The holidays are ahead, so don't let global supply chain interruptions halt your business flow. Preparing now means being able to give yourself a chance to meet these challenges head on.
And if all else fails? Call the North Pole. Maybe Santa can help.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
#supplychain #dealnews #fbaseller
We look at which items were popular with DealNews readers in both October 2020 and 2019, so you can get a broad view of the best items to sell this fall. Plus, we go over October's holiday sales opportunities.
Remember that long-gone, pandemic-free year of 2019? We examined the shopping trends among DealNews readers from October of that year and compared them with the trends from October 2020, so you'll have a broad idea of what to sell this fall. We'll also talk about the big October holidays, and if sellers should do anything to prepare for them.
First, let's go over several products that were popular with our readers in October 2019.
We'll start with household and health items. Among the trending products were kitchen trash bags, 3-packs of sandwich bags, liquid laundry detergent, cold and sinus medication, and blue vinyl gloves.
Home improvement supplies also resonated with our readers. These are things like insulating foam sealant, downspout extensions, reusable twist ties, color-changing strip lights, solar lights, string lights, spray paint, and garage storage items.
Another popular item that October was packaged food. Readers gravitated toward microwavable instant noodles, cookie and Halloween candy bar variety packs, packages of almonds, and tins of Danish butter cookies.
Next on our list is clothing basics, like women's low-cut socks and wool socks, men's V-neck T-shirts, and men's sweaters.
Readers went for tools in October 2019, as well. These included clamps, wire cup brushes, mini LED flashlights, reciprocating saw blades, tire inflators, and power tools.
Home cleaning products also made our list, and they ranged from dryer vent cleaner kits and grout brushes, to dish squeegees and grease remover.
Yet another item that was popular a few Octobers ago is personal care products. These include 6-packs of toothpaste, 3-packs of men's antiperspirant and deodorant, beauty bars for sensitive skin, men's disposable razors, and daily moisturizing lotion.
No. 8 on our list is phone accessories like 3-in-1 USB charging cables, power banks, 2-packs of wireless chargers, magnetic car mounts, and USB-C wall chargers.
And then you have lawn and patio items. Our readers gravitated toward things such as fall lawn food, crabgrass-prevention products, and barbecue smoking chips.
The final trending item from October 2019 is automotive products. These include car air fresheners, fuel system cleaners, microfiber towels, car battery testers, and LED light bars.
The top 3 types of items DealNews readers went for during October of 2019 and 2020 were home improvement supplies, packaged food, and household and health items. This is no surprise, as household and home improvement items tend to hit the top 3 frequently, like they did in September and August.
We did see differences between the two months, though. In October 2020, kitchen supplies, audio products, and computer-related items appeared to be more popular than they were in October 2019. Clothing basics, lawn and patio items, and automotive products seemed to hold more sway in October 2019 vs. October 2020.
Let's move on to another October topic now, and that's holidays.
October brings both Halloween and Columbus Day — now Indigenous Peoples Day in many areas. What should sellers do about these holidays?
Many retailers have abandoned Columbus Day sales, no doubt due to the controversy surrounding the holiday. But some retailers do still hold shopping events during this mid-October holiday weekend. Are you wanting to sneak in a promotion before Black Friday season rolls around? These holidays present an opportunity to do so.
As for Halloween? Don't miss out on this holiday if you sell costumes or candy! And start preparing if you haven't already, as lists of 2021 costume ideas and the best Halloween candy are already coming out. Halloween items that were popular with our readers in October 2020 and 2019 include bulk party bags of Hershey's Nuggets Halloween candy, 250-piece mixed bags of Mars chocolate candy, rubber-spider prank boxes, inflatable dinosaur costumes, and LED costume masks.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
Planning what to sell this October could be a tricky venture, but we're here to help! We give you a big-picture idea of the best products to list in October, from Halloween candy to home improvement items.
Planning what to sell in October 2021 could be a tricky venture. Last year Amazon's Prime Day event occurred in mid-October, but this year it was held in June. Plus, Marketplace sellers will likely have supply chain issues to deal with this October, not to mention the delta variant of the coronavirus — or perhaps another variant altogether.
So we don't blame you if you're wracking your brain about what items are worth listing this October. But we're here to help! We looked at the most popular items with DealNews readers in October 2020, which should give you an idea of the best items to sell in October 2021. We'll also talk about whether you should wait until the holiday season before you sell toys, or if it's worth listing them in October instead.
Let's begin by going over the 11 best products to sell online in October 2021.
We dove into the DealNews archives and came up with a variety of items that resonated with our readers in October 2020. They could be worth selling again this October, given their popularity last year. So what are these products, exactly?
First up are home improvement supplies. We're talking items like garage hubs, painter's caulk, duplex outlets, color-changing strip lights, outdoor solar lights, expandable garden hoses, and water-tight cord locks.
Packaged food is next on our list of items. Consider selling things like Halloween candy, bags of pistachios and almonds, snack variety packs, and 12-packs of ramen noodle soup.
Household and health items are another type of product that was popular with our readers last October. They include drain clog remover, liquid laundry detergent, dishwasher detergent tablets, sleep masks, and heating pads.
You might also want to sell home products, which can really run the gamut. These could include hanging wall storage items, rugs, craft glue, floor and desk lamps, automatic soap dispensers, dryer vent cleaner kits, and personal neck fans.
Kitchen items resonated with our readers in October 2020, as well, and they ranged from cleavers and measuring cups to OXO and KitchenAid tools.
Grooming and personal care products made our list, too, including deodorant bar soap, back scrubbers, hair clippers, body lotion, and toothpaste for sensitive teeth.
Number 7 on our list is audio products, such as on-ear wireless headphones, gaming headsets, and wireless earbuds.
Number 8, meanwhile, is phone accessories like USB wall chargers, car phone mounts, clear iPhone cases, and iPhone charging cables.
Computer-related items are another thing to look into this October. You might want to list dry-erase desktop computer pads, tablet stands, webcams, memory cards, and USB flash drives.
Don't forget about tools either. In 2020, our readers gravitated toward items like circuit breaker finders, Bosch tools, folding pocket knives, and bit holders.
Last on our list of items to consider selling is office supplies. You could have good luck with silver permanent markers, printer paper, double-sided tape, and 3-packs of scissors.
Another item that's worth a second look in October is toys.
Supply chain challenges across many sectors are already throwing a wrench into fourth quarter plans, and we know that toy sales are a big part of the winter holiday season. The question is whether you should wait until November and December to list kids' toys, or go ahead and start in October.
DealNews readers gravitated toward toys and games more in November and December 2020 than they did in October of last year. Popular items included unicorn plush toys, motorized train sets, card games, LEGO car sets, remote-control dinosaurs, and construction vehicles sets. We wouldn't be surprised to see these types of products resonate with our readers again this year.
The issue is timing. In 2021, winter gift-giving holidays like Hanukkah and Christmas will fall during the last two months of the year, as always, so customers will definitely be buying during those two months. But higher costs and competition for shipping containers, not to mention delays, could make inventory harder and pricier to get.
According to Forbes, "The container shortage will mean hot toys will sell out faster, and retailers may not be able to restock them in December, as they have in past years." In fact, a toy company CEO quoted in that Forbes article recommended that consumers do their shopping before Thanksgiving if they want toys. So there's an argument for listing them in October and not waiting until November, if you're able to secure the toys you want to sell by then.
Whether you decide to get a head start or wait, you'll want to start your holiday prep early this year!
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
Amazon brought coupons to Seller Central in 2017, but these aren't your grandmother’s coupons. We go over how to create coupons on Amazon, and the pros and cons of doing so.
In this episode we’ll give you the lowdown about how sellers can create coupons on Amazon. What steps do you need to take, and what are the pros and cons of Amazon coupons?
According to the Online Etymology Dictionary, the original 1822 meaning of the word coupon was "certificate of interest due on a bond," or a piece that could be cut from a bond and presented for payment. Coupons later became something people cut out of newspapers and magazines for discounts. The first coupon is believed to have been a ticket for a free glass of Coca-Cola, and was offered in the late 1880s.
Amazon brought coupons to Seller Central near the end of 2017, likely as a way to boost sales and motivate sellers. But these aren't your grandmother's coupons. And they aren't your ordinary promotional codes either. So what should Marketplace sellers know about how to create coupons on Amazon Seller Central?
Learning how to create Amazon seller coupons is actually pretty easy, and setting them up requires only a few steps. Let's go over them now.
The first step to take is to log into your Amazon seller account.
Then click on "Advertising," followed by the word "Coupons" in the drop-down menu. An intro page should appear for first-timers with some basic information, including a video that will help to walk you through the process. Follow the steps up to "submit your coupon"; then Amazon will review the coupon before it goes live.
The next thing to do is decide on coupon limitations.
Amazon allows you to limit the number of coupon redemptions per customer. Alternatively, you may allow the same customer to use your Amazon coupon multiple times. You can also target customers by specifying Amazon Prime customers only, or select for any buyer at all on a given Amazon seller coupon. You must also decide how long a coupon will be available — anywhere between one and 90 days.
Another step to take before creating your first Amazon seller coupons is to set your budget.
Decide in advance what your budget is going to be and make sure you set it. Amazon will deactivate your coupon as soon as that limit has been reached, so you won't have to worry much about going over budget, though that could still happen. According to Amazon Seller Central, they'll actually take your coupon offline once your budget has been 80 percent utilized.
Make sure you decide how many items you want discounted, too.
You can use either ASINs or SKU numbers to create coupons. And according to Amazon Seller Central, you can enter up to 200 parent ASINs to run a coupon on.
The final step you'll want to take is selecting your discount type.
You're able to discount an amount of money off a product, or a percentage. According to experts, either is attractive to buyers, and which to use may depend on the price point of the item you wish to discount. Consider this: five dollars off and 25 percent off a 20-dollar item is an identical amount, but buyers might perceive 25 percent as a greater discount. Therefore, they'll be more likely to shop the item with those savings rather than a simple 5 bucks off.
Now you know how to create Amazon coupons, so let's move on to what's good and bad about them.
First we'll go over the pros of creating coupons.
The biggest benefit of using Amazon seller coupons is the visibility they can achieve for your products. One extra advantage is that Amazon seller coupons are discoverable on the platform. A green banner calling out each coupon shows up next to listings on Amazon search result pages. And a coupon will appear in your listing with an orange icon that helps your product to stand out.
Amazon also features items discounted with coupons in their Today's Deals section. Additionally, coupons are shown to improve customer conversion rates — or the number of sales you net per page visit.
So what's the catch with Amazon coupons?
Well, first of all, Amazon charges 60 cents per redeemed coupon, so that can cut into your profits if you aren't careful. And according to Amazon Seller Central, sellers can only offer discounts based on an item's lowest listed price over the last 30 days. And don't forget that Amazon can modify or cancel coupons at any time.
Make sure you've considered how coupons might eat into your profits, especially since there's no guarantee a customer will return to your Amazon Marketplace shop and buy that item again at full price.
Amazon seller coupons are another promotional opportunity for your Amazon store. Understand your profit margins before you begin in order to make the most of them.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
We look at the items that were popular with DealNews readers in both September 2020 and 2019, giving you a broad view of the best items to sell this September. Plus, we go over a sales opportunity you won't want to miss this month.
Wondering what products are actually worth selling this September? 2020 was a wacky year, so we decided to examine DealNews shopping trends from both September 2020 and September 2019. That way, you can get a big-picture view of what to list when September 2021 rolls around.
So how did September 2019 and September 2020 compare? Let's begin by looking at a selection of products that were popular with readers in September 2019.
First up are household items like glass cleaners, toilet paper, solid air fresheners, baking soda, and 20-packs of double-A and triple-A batteries.
Grocery items also trended with our readers in September 2019, and included smoked snack sticks, watermelon-flavored carbonated mineral water, microwavable macaroni and cheese, microwavable lentil entrees, and mixed nuts.
You also had home improvement products like silicone sealant, water putty, painter's tape, paint roller frames, square LED bulbs, and air filters.
Dental and personal care products were popular that month, too. Examples included crème brûlée-flavored lip balm, eyebrow tweezers, shampoo and conditioner bottles, spring water-scented deodorant soap, and whitening toothpaste.
Another trending category in September 2019 was home items, like drill brush attachments, refillable moisture absorbers, 12-inch wooden rulers, battery storage cases, 12-piece sets of latching boxes, and cotton towels and washcloths.
Phone accessories resonated with readers, too. They included USB-C to USB-A charging cables, splitters, car mounts for phones, and clear iPhone cases.
Also popular? Grilling, lawn, and garden products like fall lawn food, grass seed, sets of gardening hand tools, and barbecue smoking chips.
Readers gravitated toward electronic components and audio products, as well, like wireless Bluetooth earbuds, surge protectors, and 4-outlet smart plugs.
Computer accessories were also trending that September. You had USB flash drives, 128-gigabyte memory cards, 32-gigabyte microSD cards, WiFi range extenders, and USB-C to USB 3-point-0 adapters.
Then there were automotive items like microfiber towels, lithium grease, parking mats, razor blade scrapers, and UV protectant spray.
Our last trending category was men's clothes, including sport coats, blazers, dress pants, slim-fit shirts, sweaters, and 3-packs of cotton T-shirts.
A few products trended in both September 2019 and September 2020, such as painter's tape and barbecue smoking chips. Those could be safe bets for 2021, as well.
As for differences between the two years? Tools and home improvement items were both significantly more popular in September 2020 than September 2019. That makes sense, given the DIY trend during the pandemic. In 2019, meanwhile, phone accessories and automotive items seem to hold more appeal than they did in 2020.
Before we end for today, let's talk about a big promotional opportunity that shows up in September, and that's Labor Day Sales.
Labor Day falls on September 6 in 2021, and if you haven't started thinking about whether you want to offer coupons, discounts, or other promotions for the holiday, now's the time to get moving.
Wondering which types of items to discount? In September 2020, our readers gravitated toward Labor Day sales offering items like appliances, mattresses, tools, furniture, clothes, and home and garden products.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
We looked at which items resonated most with our readers last September and want to share what we found. That way, you'll know about the best items to list in September 2021 — and which products are better to list during a different month.
What do garden products, grilling items, and groceries have in common? They're all things you might want to sell come September!
We looked at which items resonated most with our readers last September and want to share what we found, so you'll know what's worth listing in September 2021 — and which products are better to list during a different month.
The first thing we recommend selling in September is garden, lawn, and grilling products.
September is a sweet spot in some parts of the U.S.; it's still warm enough to spend time outdoors, but the temperatures don't get overwhelmingly high. That makes it an ideal time for listing grilling, lawn, and garden products. Among the items DealNews readers gravitated toward last September were sprinklers that rotate 360 degrees; grass-care products like a combination mulch, seed, and fertilizer; 50-foot garden hoses; garden hose spray nozzles; and rainwater collection systems. As for grilling supplies? Readers went for grill mats and barbecue smoking chips.
Next on our September selling list is headphones.
Who doesn't need a pair of headphones these days, whether to tune out noise during the workday, make phone calls, or listen to music during workouts? Consider listing wired on-ear headphones, Bluetooth 5-point-0 wireless earbuds with charging cases, Apple AirPods Pro, and even Bluetooth sleeping headphones. These audio products trended with our readers last September.
Another tech-related product that could be good to sell in September is computer accessories.
In September 2020, popular items included USB WiFi adapters, 3-packs of USB-C to USB-A charging cables, 1080p webcams with microphones, and audio-video capture cards.
Grocery items may also be worth selling in September.
Many consumers did their grocery shopping online during the pandemic, and you don't have to worry about all of them going back to in-store shopping. According to a recent study by Coresight Research, about "60 percent of online grocery shoppers plan to buy groceries online more frequently or at the same frequency as during the crisis."
So which grocery items are worth selling this September? Last year, items that resonated with our readers ranged from instant-coffee packets and variety packs of Doritos chips, to containers of popcorn kernels, squeeze bottles of honey, and packs of s'mores-flavored granola bars.
The final category on our list of things to sell is clothes and accessories.
Are you hoping to sell apparel and accessories in September? Then you may want to go with men's basics and sporty brands. Last September, popular items with DealNews readers included 5-packs of boxer briefs in assorted colors, 5-packs of men's crew T-shirts, leather bifold wallets, Reebok shoes and apparel, and Under Armour apparel.
Sometimes knowing what's not worth selling during a given month is just as important as knowing what is. So let's spend some time talking about what you might not want to list online in September 2021.
One item that may be more popular among our readers in future months is kitchen products.
Wait until October and beyond, and you may have better luck selling kitchen items. In October 2020, 7-inch cleavers and 2-point-5-cup measuring cups were trending; in November 2020, electric kettles and garlic presses were popular.
Next up are toys, which we recommend selling in November, December, and April.
Consider waiting till the holiday season to list kids' toys — or even until next spring. During those months, readers have gone for items like card games, LEGO sets, toy cars, portable gaming consoles, and Nerf blasters.
Another category that could bring you success during the springtime is health-related and personal care appliances.
Consider selling these in March. Items that were popular in March 2021 included electric razors, blood pressure monitors, toothbrushes, massage guns, and back-stretching devices.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
September marks the transition from summer to fall, but what should Marketplace sellers know about this month? We examined DealNews shopping trends and learned which items were most popular with our readers last September, so you'll know what to sell in September 2021.
Welcome to the DealNews Seller's Guide. Today we’ll discuss five of the top items to sell online in September 2021. What products resonated with DealNews readers last September, and will they be popular again this year?
September marks the transition from summer to fall, from warm lazy days to the hustle and bustle of the new school year. But what should Marketplace sellers know about this month, and more importantly, what to sell during it?
To answer that question, we examined the shopping trends of DealNews readers in September 2020. So let's dive into five of the best products to sell online this September.
First up are home improvement products.
Much has been said about the DIY surge that's happened during the coronavirus pandemic, so we weren't surprised to see home improvement was the most popular product category among DealNews readers last September. And it doesn't look like the trend is going to end anytime soon.
According to Kermit Baker at Harvard's Joint Center for Housing Studies, "in the short term, many homeowners who deferred projects — both large and small — in 2020 are expected to complete those renovations once the pandemic is over. … Additionally, there has been an upturn in homeownership as younger households look to purchase homes, the number of multigenerational households has been growing, and remote work has given people more locational flexibility and the desire to modify their homes."
So which home improvement items are worth selling, exactly? Last September, items that resonated with DealNews readers included tubes of painter's caulk; 15-amp, 125-volt electrical outlets; rolls of 1.88-inch multi-surface painter's tape; ¾-inch electrical tape; LED garage lights; toilet repair kits; and flat-panel air filters.
Another type of product to sell in September is health and household items.
Refillable household items seem to have lasting appeal among our readers. In September 2020, trending products included toilet bowl cleaners, basil-scented hand soap refills, dishwasher detergent pods, 13-gallon tall kitchen trash bags, and packages of 40 double-A Batteries.
You might have good luck with allergy relief products this month, too. Among the health products readers gravitated toward last September were 100-counts of antihistamine tablets. That's making us wonder if lots of our readers have ragweed allergies! According to the American College of Allergy, Asthma, and Immunology, "the most common culprit for fall allergies is ragweed...In many areas of the country, ragweed pollen levels are highest in early to mid-September."
Like household items, dental and personal care products are purchased over and over again, and they also made our list of things to sell in September.
They may be ideal for sellers wanting to list items that rake in steady sales. In September 2021, consider selling bars of antibacterial deodorant soap, rosemary lavender-scented deodorant, 2-packs of "satin" dental floss, packages of waxed dental floss, and nail clippers with curved blades. All of these items resonated with DealNews readers last September.
Let's move on now to the fourth item on our list, which is home items.
Home products make our "what to sell" lists month after month, but the category is broad and always includes a hodgepodge of items. In September 2020, popular home products included 8-piece sets of interlocking storage bins, ideal for the junk drawer; dryer vent cleaner kits; matte acrylic paint; and 12-inch hybrid queen mattresses.
Our readers also went for 2020 Christmas ornaments, whose designs came complete with toilet paper, masks, and hand sanitizer. But we'd be really surprised if those were also popular in 2021!
The final item we'll recommend today is tools.
What do people need to complete all those home improvement projects they have planned? Tools! And you may reap the benefits from selling tools of all types in September. In 2020, trending items included DeWalt tools and accessories, PVC flagging tape, LED flashlights, 22-foot multi-position ladders, and safety glasses.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
Black Friday is months away, but that doesn't mean you should wait to prepare! We offer several tips for getting your business ready for this big shopping holiday.Today we’ll talk about ways Marketplace sellers can start preparing for Black Friday. How can setting milestones and optimizing product listings get your business ready for this shopping holiday?
Black Friday means increased traffic to your online store, and that can bring added stress if you haven't adequately prepared. The coronavirus pandemic is still a big concern for many consumers, too, so you can expect e-commerce to win big and possibly exceed the sales figures of brick-and-mortar entities.
That's all to say that the time to start getting ready for Black Friday is now. Let's go over some ways to begin preparing for the shopping holiday, which will help ensure your Black Friday sale goes off without a hitch.
First, start getting everything in place.
It's not enough to start planning your Black Friday advertising campaigns early. You'll also want to have everything you need in place for the actual sale. Develop a spreadsheet now with sales projections and check your inventory levels. If you don't have enough products on hand, coordinate with suppliers now to avoid shipping delays and shortages.
The second thing you'll want to do is set milestones for different tasks.
Rolling out a Black Friday sale involves several phases: planning, ad development, presale, execution, and post-sale. Ideally, you want to list out what needs to be done at each phase, including setting deadlines and delegating if necessary.
Make sure you fine-tune your tech, too.
Revamp your website now to make sure it's e-commerce-friendly and easy to view on mobile devices. Also back it up just in case your site crashes on Black Friday! And be mindful that site speed is everything — consumers likely won't stick around if your website is slow. They'll just shop with a competitor. Also, your checkout process should be seamless. Run a few test transactions to confirm everything is running smoothly, and don't forget to test out your coupon codes.
Another step to take is to optimize product and service listings for maximum exposure and likability.
Additionally, consider getting help from an SEO expert to optimize your site's visibility. A copywriter can lend a helping hand, too, if you're struggling with crafting clever product descriptions. Also, use verbiage that will get your customers to move, like "get this item while supplies last," "limited quantity only," or "X items left."
Plan to get your promotions going ahead of Black Friday, as well.
It can be tempting to wait until Black Friday itself to launch your deals. However, it pays to roll out the promotions ahead of the holiday for the early birds who want to get a head start on shopping.
Remember to make your promotions no-brainers for shoppers, too.
The idea is to have potential customers visit your site and not think twice about making a purchase because they're getting an amazing deal.
Finally, use free marketing tools.
Paid ads aren't the only way to get the word out about your Black Friday sale. Be sure to leverage social media and use email blasts to showcase deals to your followers and subscribers.
So what's the bottom line for Black Friday?
Give your business the best shot at boosting revenue this upcoming holiday season by planning ahead. Start brainstorming now for ways to create ads that convert, and don't forget to map out the logistics for the actual sale. And if it's too much to handle? Then consider hiring a professional digital marketing agency to do the work for you.
Do you want to learn more about Walmart Fulfillment Services and Fulfillment by Amazon? You can get info on WFS at marketplace.walmart.com, and FBA info is available at sell.amazon.com.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
Get ahead of the advertising game! If you haven't given much thought to your Black Friday ad campaigns, now's the time to start. We go over five reasons why early prep can pay off.
Black Friday will be here in a few months. You can expect consumers to be parked at their computers or on their mobile devices during this big shopping day, eagerly awaiting the opportunity to score the best deals.
Have you given much thought yet to your Black Friday advertising campaigns? Now's the time to start if you haven't. Let's go over the reasons why.
First of all, you can save money.
Ad placement can be relatively pricey if you're in a saturated niche. So the sooner you can bid on specific keywords and audiences, the better. That's unless you want to spend a fortune after you've waited too long and the competition is fierce.
The second reason to begin planning now is that you'll get ahead of the competition.
Some marketplace sellers wait until the last minute to create ad campaigns for Black Friday, and they may or may not get results. But the gamble isn't worth it.
In fact, the earlier you start planning, the quicker you can get your ads in front of prospective customers. Then they can add you to their list of stores to check out when they finalize their shopping lists.
Another reason for early prepping is that you can conduct market research to identify trends.
It's challenging to analyze consumer behavior and gauge which products garner the most attention without an effective ad campaign. Ideally, you want to start showcasing the products you plan to discount during Black Friday ahead of time. That way you'll be able to determine which ones consumers are most interested in. Also, it's important to monitor competitor activity in order to identify what's trending and what's not.
Use the information gathered from your market research to select the best deals for your target audience. Doing this in advance gives you ample time to cultivate the perfect Black Friday ad strategy and product lineup.
Working on your Black Friday campaigns now also means you'll have time to test out different ads.
Innovation takes time — it's not always an easy feat to construct the perfect ad right away. You may also need time to figure out the best platforms to run your ads. One ad probably won't cut it; you likely need an entire multiplatform campaign to give yourself the best chance at succeeding. Also consider using retargeted ads to reach existing customers and let them know about your upcoming Black Friday deals.
The final reason to start thinking about your campaigns now is that you'll be able to adjust your strategy.
The reality is some ads will convert, and others won't. Start early, though, and you can return to the drawing board if needed and pivot until you get the traction you're looking for. You could also uncover new Black Friday campaign ideas that you hadn't thought of before.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
WFS is an emerging program from the nation's largest retailer. But how does it compare with Amazon's FBA service? Learn what each program provides in terms of pricing, product size requirements, and other factors.
Welcome to the DealNews Seller's Guide. Today we’ll be looking at Walmart Fulfillment Services and Fulfillment by Amazon. How do these two programs compare in terms of pricing, product size requirements, and other factors?
The Walmart Fulfillment Services program features a streamlined system that makes it easy to get your items in front of millions of customers. And rapid shipping, simple returns, and accessible customer care representatives are a few of the benefits your customers will enjoy.
But how does WFS compare to the Fulfillment by Amazon program, which is available to Amazon Marketplace sellers and better known as FBA? Let's look at what both of these offerings provide.
First of all, do these programs have easy qualification criteria?
The answer for both is yes. FBA also offers extra perks, including a sponsored ads campaign and free monthly storage on select products for first-time users.
And what are the product size requirements?
Maximum product dimensions for WFS are 25 inches by 20 inches by 14 inches, and products are limited to 30 pounds. FBA requirements are determined by product size tier, and there are more flexible weight and dimension limits.
Be aware that both programs give you an account management dashboard, but do they both have the same pricing and storage fees?
Not exactly. Walmart has no monthly subscription fee. Instead there's a fixed monthly storage fee, and fulfillment price is based on shipping weight. Amazon charges about 40 bucks a month, plus selling fees, for the Professional plan. Their monthly storage fee is determined by the daily average volume in cubic feet. And the fulfillment price is based on shipping weight.
Inventory management is another important factor to know about.
It can be tracked on user-friendly dashboards if you have WFS. For FBA users, it's handled through a user-specific portal.
Let's move on now to return policies.
Walmart customers get 90 days for returns in-store, by mail, or via a scheduled home pickup. Amazon offers 30 days for returns by mail, and 90 days for select baby items in new, unopened condition.
Now what about shipping?
WFS provides 2-day shipping, and with FBA it's free 2-day shipping with Amazon Prime. FBA also provides free shipping for all Amazon customers on eligible orders.
Then there's customer support.
Walmart offers personal advisors to help out Marketplace sellers. And Amazon has a free service available day and night by phone or email, though a processing fee applies for returns in select categories.
Finally, know that coverage for both WFS and FBA is nationwide.
Now we've covered the nitty-gritty details of the programs, so let's talk about how sellers can benefit from Walmart Fulfillment specifically.
Sellers can get higher profit margins from increased exposure, and delegate pesky duties so they have more free time to market their business and scale up operations. Payments are made biweekly, and you can track sales activity and generate summary reports directly from the Seller Center dashboard.
Customers enjoy expedited shipping with 2-day delivery and the convenience of ordering from the comfort of their homes. There are also call center associates standing by to help your customers with shipping, refunds, return-related issues, and other general inquiries.
Do you want to learn more about Walmart Fulfillment Services and Fulfillment by Amazon? You can get info on WFS at marketplace.walmart.com, and FBA info is available at sell.amazon.com.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
It's easy to get started, and the program can be a good way to increase your sales without having to spend a fortune. We go over the benefits of WFS, what it costs, and who it's a good fit for.
Walmart Fulfillment Services is an emerging program offered by the nation's largest retailer. WFS provides affordable solutions to brands that rely on e-commerce to help their business flourish, and is also a viable option for brick-and-mortar businesses that want to tap into the world of online marketplaces.
We'll go over the important details of this program, and whether Walmart fulfillment might be a good option for your business.
SEE ALSO: 5 Reasons for Selling on the Walmart Marketplace
So why should you consider using WFS to bring your product to the online marketplace?
The program can potentially boost your sales, but it also offers an assortment of perks to Marketplace sellers, including customer service that entails packing, shipping, rapid delivery, and easy returns. You get straightforward pricing, plus user-friendly dashboards to track inventory, orders, and shipments. There are also built-in tools to help elevate search rankings for your products. Another perk is the dedicated call center support specialists to answer your questions or address your concerns, and finally, WFS offers detailed product listings to help increase conversions.
It's easy to get up and running with the platform. Once you're approved as a Marketplace seller, mail your inventory to a Walmart fulfillment center and their team will handle the rest. This allows you to focus on making sales and growing your business.
Now the benefits that WFS offers sellers may be appealing, but the competitive pricing structure also makes this service stand out.
There are no fees to get started with the program, and you won't be hit with monthly subscription dues to use the platform. Instead, sellers are assessed a fixed monthly storage rate, and the Walmart fulfillment price is based on shipping weight.
So who should use WFS, exactly?
WFS is ideal for independent sellers who offer products that are simple to pack and ship, and are seeking ways to increase their online sales without spending a fortune. It's also a good fit for e-commerce entities with high sales volumes who want to outsource the picking, packing, and shipping.
This low-cost solution can also help these brands identify even more prospective customers, increase brand awareness, and scale their business by attracting existing Walmart shoppers.
Are you interested in leveraging WFS to grow your business?
Prospective Walmart Marketplace sellers should ensure their products meet certain qualification criteria. Products must ship to Walmart fulfillment centers from a location within the United States, and no perishable or regulated items are allowed. Items must weigh no more than 30 pounds, too. Products also can't exceed dimensions of 25 inches by 20 inches by 14 inches.
Do you meet the eligibility guidelines and want to move forward? Then submit a request at marketplace.walmart.com/wfsinterest to learn more. A personal advisor will reach out to talk about the next steps and start the onboarding process if you're a good fit.
Already a seller on Walmart.com? Log in to your online Seller Center portal to request access to WFS. Note that approval is not guaranteed, though, as you still must meet the eligibility requirements.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
Related DealNews Marketplace Posts:
5 Reasons for Selling on the Walmart Marketplace — And 5 Reasons to Reconsider
9 FBA Alternatives That Amazon Sellers Should Consider
The Best Inventory Management Software for Amazon Sellers: 6 Top Tools to Consider
Back to School season is a marathon for Amazon Marketplace sellers, and it helps to be prepared. Learn about three more things you can do to bring in more Back to School sales on Amazon this year.
According to the National Retail Federation, households spent an average of 789 dollars on Back to School last year, with college students and their families spending even more, at an average of 1,059 dollars.
The coronavirus pandemic sent shoppers online last year, too. According to estimates from Digital Commerce 360, online sales were up by 44 percent in 2020. And consumers are clearly comfortable online shopping, because that sales boost has continued into 2021, even as lockdowns have eased. In fact, the U.S. Census Bureau has online sales up 39 percent year over year for the first quarter.
That makes this year's Back to School season potentially very lucrative for Amazon Marketplace sellers — as long as you're ready for it. Let's talk about three more things you can do to increase your Back to School sales on Amazon this year.
1. Be Sure Your Product Listings Look Their Best.
You'll want to be sure your product listings are in tip-top shape before you put anything on sale. Even small improvements can have a big impact on your conversion rates, so after you've selected items for sale, you should review your product pages.
Optimize product titles. The title is the first thing shoppers see when they search for an item, so be sure your product titles highlight the major features with the right keywords to get click-throughs. Say you're selling a Bluetooth keyboard. You might list what devices it's compatible with, whether it's rechargeable, and other key selling points like portability or ergonomics. Additionally, you'll want to do a similar review of product features and descriptions to make sure you're properly highlighting your biggest selling points.
Use the best images. Check to make sure your products have high-resolution images, as well. Large pictures from multiple angles will show off your product and help shoppers feel confident it's what they want. According to Amazon Seller Central, you can have up to nine product images, so there's plenty of space to thoroughly show off your wares.
Join the Amazon Brand Registry. Finally, check to see if you're eligible for the Amazon Brand Registry. This lets you add A-plus Content to your product listings, providing you with more control over your product pages.
2. Pay Close Attention to Stock Levels
There's nothing that ruins a sale more than items selling out completely. Ensure you have plenty of your products available, using previous sale amounts to estimate how much inventory you'll need. Are you using Fulfillment by Amazon? Then be sure your products are properly prepped, as even a small mistake can prevent them from being stocked. And send them well in advance of your promotions so they're stocked and ready to go beforehand. What if you aren't using FBA? Then make sure you're staffed to handle promptly packing and shipping items, so they get to your customers as quickly as possible.
You can't stop paying attention to your inventory once your sales begin, though. Keep watching stock to be sure you have available product, and be ready to restock any especially hot items as needed. Back to School sales stretch out over several weeks — this is a marathon, not a sprint.
3. Invest in Back to School Advertising
You need to inform shoppers about your sales with a smart advertising campaign once you have your sales items picked and prepped, your stock levels set, and your product pages optimized. It's a good time to start if you're not advertising at all — and it's a good time to boost your ad spend if you are advertising. The more visible your products are, the more likely you'll be to get sales.
There are many places to advertise, but Amazon offers one particular option that's especially lucrative to its sellers: cost-per-click sponsored product placement. It'll result in your items being displayed prominently in searches, listed above the competition for high visibility. If you've put in the work to set up a great Back to School sale, these can result in a very good return on ad spend. If you already have sponsored products, it's a good time to review your budget to ensure your ads stay visible throughout Back to School season.
You shouldn't run general ads when you're advertising; your ads should specifically target Back to School shoppers instead. Make sure to include specific wording or images to show shoppers that your products are especially fit for Back to School season. And think about the audience for your products when you're crafting these ads. Are you selling to teachers or parents? College students or elementary students? Tailoring your ads specifically for your audience can help increase conversion rates and result in more sales.
There's a good chance you have products that are appropriate for Back to School sales, no matter what you're selling. So spend some time this summer reviewing your products, setting up appealing discounts, and advertising for Back to School to bring in summer profits.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
Related DealNews Marketplace Posts:
The 10 Best Items to Sell Online in August 2021
8 Amazon Listing Optimization Tips You May Not Have Considered
5 Tips for Creating a Killer Amazon Storefront
Back to School is a relatively long sales season that runs from late July to early September. We go over three ways your business can prep for Back to School and hold a successful sale.
Welcome to the DealNews Seller's Guide. Today we’ll go over three ways sellers can increase their Amazon Back to School sales. What should you do to be successful during Back to School season this year?
The school year has just let out for the summer in some places, but it's time for Amazon sellers to start prepping for Back to School season.
Want to increase your Amazon Back to School sales in 2021? Let's go over three ways your business can prep for the upcoming school year and hold a successful sale.
1. Get the Timing Right
Back to School is a relatively long sales season that runs from late July to early September. In the U.S. it usually wraps up around Labor Day, when kids are back in classrooms. Schools don't have set return dates nationwide, as classrooms across the country begin the school year at different times; however, most students get school supply lists by August at the latest. Early shoppers may have already been hunting for bargains by then, but those who wait until the last minute could be scrambling to get supplies right as the school year begins.
SEE ALSO: 8 Amazon Listing Optimization Tips You May Not Have Considered
Aside from school start times, you can also look to state sales tax holidays to guide your own sales plans. Seventeen states offer tax free events that line up with Back to School season, and they can range from two days to a full week. These allow parents to pick up items in categories like clothing, computers, and school supplies without paying sales tax on them.
The tax breaks are generally restricted to purchases under a certain amount, but these holidays are a very appealing time for shoppers to make big purchases. And it doesn't cost you anything to benefit from these sales! If you sell products in tax free categories to people in the appropriate state during one of these holidays, they won't pay taxes on the items automatically. Amazon isn't a regional marketplace, but you'll want to be sure your sales are ready to grab people's attention when they're shopping these tax free events.
So when should you start prepping your Back to School promotions? Probably as soon as your Amazon Prime Day sales wrap up. You should also plan for your promotions to run through early September.
2. Be Aware of Changes for 2021
A lot of learning went online in 2020, which changed the season's typical sales patterns. According to the National Retail Federation, the year saw parents investing more heavily in home learning setups, including computers, desks, and other must-haves.
But most students are expected to return to in-person learning in 2021. In fact, The Washington Post reported that nearly half of U.S. schools were open full time before the school year ended for the summer. And even more will fully reopen in the fall, as increased vaccination rates and lowered social distancing guidelines from the Centers for Disease Control and Prevention mean it's easier and safer to do so.
So Back to School sales are more likely to resemble those from 2019 than 2020 this year, with an increased focus on items needed for in-person learning. Expect backpacks and lunch bags to be in high demand, as well as furniture and decor for kitting out a college dorm room.
3. Gauge Which Products Will Be Back to School Bestsellers
The first thing to think about when you're prepping for Back to School is which products to sell. Fortunately, Back to School products are relatively predictable year to year — the things kids need to head to the classroom every year are pretty much the same. Here are some steps you'll want to take.
SEE ALSO: The 10 Best Items to Sell Online in August 2021
Review your sales metrics. Doing so will allow you to see what your top sellers were in previous Back to School seasons. Look for your bestselling ASINs (A-sins), as well as products with high ratings and good reviews. These products have a higher chance of ranking well in search, so offering them at sale prices is more likely to result in high conversion rates.
Investigate the competition. If you don't have enough sales data to work with or just aren't sure which products are best for Back to School, you can also check out what other retailers are promoting. Target and Walmart both already have splashy Back to School pages that show off must-have products by category and age group. These mega-retailers know what sells, and examining what they're offering can help you come up with your own Back to School sales plan.
Don't limit yourself either. The season's sales go beyond typical school supplies, so don't limit yourself to listing paper, pencils, and Back to School clothes. Cleaning supplies will be a must-have for homes and classrooms, with students coming and going every day. And these items may be even more important in 2021, as the coronavirus is still fresh in the minds of parents and teachers. Students going off to college this semester will be shopping for just about everything they need to live away from home, including furniture, decor, and personal care products.
Remember that electronics are also a major part of Back to School sales. According to the National Retail Federation, 37 percent of shoppers planned to buy laptops and 26 percent planned to buy digital accessories last year. Laptops, Chromebooks, and tablets will likely continue to be key parts of Back to School shopping in 2021. Lower-cost basic systems are more common for elementary and middle school students, while high schoolers and college students will be looking for more powerful machines. Durability is a key feature for all age groups, while portability and battery life are must-haves in college laptops.
Be sure to think about who you're marketing to when picking items to promote with Back to School sales. Do you sell electronics that don't quite fit Back to School needs? Then you probably don't want to highlight them for your event.
Consider creating bundles. Say you're selling regular school supplies. Then perhaps you could package notebooks, pens, binders, and other basics. Such bundles give you a unique product offering and appeal to time-strapped parents because they won't have to pick out items individually.
What if you're selling consumable items like printer paper or health and beauty products? Consider offering them through Amazon's Subscribe & Save program to increase long-term sales. You can set up specific discounts and coupons for Subscribe & Save to further entice shoppers.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
We look at the items that resonated with DealNews readers in both August 2020 and August 2019, giving you a big-picture view of the best items to sell online this August. Plus, we go over two sales opportunities to take advantage of during the month.
We can all agree that the coronavirus pandemic made 2020 an atypical year, including for shopping. So we looked at which products were most popular with DealNews readers in August 2019, and compared those with the trending items from August 2020. That way you can get a big-picture view of the best items to sell this August. We also go over the opportunities surrounding back-to-school and Labor Day sales this month.
Let's begin by seeing how August 2019 and August 2020 compared.
Items that trended with our readers in August 2019 included household products like toilet paper, 20-packs of triple-A batteries, glass cleaner, dishwasher cleaner tablets, lime and rust removers, brooms, and bathroom scrubber refills.
You also had home improvement items like silicone sealant, super glue, smoke and carbon monoxide detectors, soap dispenser extension tube kits, and air and water filters.
Then there were groceries like meat snack sticks, vegetable juice, instant ramen noodles, wasabi and soy sauce-flavored almonds, and Starbucks Mocha Frappuccino drinks.
Another popular category in August 2019 was plant- and lawn-care products like Baby Groot planters, grass seed, tree wraps, and backyard bug control spray.
Automotive items resonated with readers, too. These included razor blade scrapers, tread depth gauges, valve tools, microfiber towels, parking mats, and wash mops with telescoping poles.
Charging items like wireless earbuds with a portable charging case, 10,000 and 20,000 milli-amp-hour power banks, USB-C charging cables, and seven-point-five-watt wireless charging stands were also popular.
Office and school supplies trended, as well, and among those were eight-tab binder dividers, 12-packs of gel pens, reusable notebooks, scissors for kids, backpacks, and divider sticky notes.
Then there were popular tools like bit holders, cut-off wheels, screw extractor and bolt extractor sets, pocket screwdrivers, and refurbished cordless portable power cleaners.
Our readers also gravitated toward home products in August 2019, like travel pillows, blankets that look like tortillas, and refurbished robot vacuum cleaners.
Our final trending category was personal care items like whitening toothpaste, mouthwash, travel grooming sets, two-in-one shampoo and conditioner, and scalp massagers.
So how did the popular items from August 2020 and August 2019 compare, exactly? Products that appeared to resonate more with readers last August included home audio products, computer and tablet accessories, and kitchen items. But in August 2019, readers seemed to gravitate toward automotive items, office and school supplies, and charging products more.
Household products were very popular during both months, as were home improvement supplies; the latter was the number-two most popular category during August 2019 and August 2020.
Before we end for today, let's talk about two promotional opportunities that pop up in August: back-to-school and Labor Day sales.
August is the heart of Back to School season, but what will that look like for sellers this year? In August 2020, the National Retail Federation's Katherine Cullen told NPR that "families who last year might have been looking at calculators or maybe a new smartphone... are now looking at bigger dollar items like laptops, tablets, desktops." She added that "they're also buying things that you might not expect as much — desks, lamps, headphones — a lot of new items that weren't traditionally on the school shopping list."
The prospect of long-term virtual schooling may have influenced Back to School buying last year, but this year could mark a return to traditional Back to School purchases. Consider the school supplies that were popular with readers in August 2019, such as gel pens, scissors, and backpacks. These types of items could trend once again as we look forward to a more "normal" school year in 2021.
Along with Back to School promotions, August brings the start of Labor Day sales. The holiday falls on September 6th in 2021, so you'll want to consider the discounts or coupons you might want to offer later this month or in early September. In 2019 and 2020, our readers leaned toward Labor Day sales offering items like computers, appliances, TVs, clothing, shoes, and home items.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
What do garden hoses, headphones, and honey have in common? They're all items that were popular with DealNews readers in August 2020, and ones Marketplace sellers might want to list this year, too. We talk about five of the best items to sell online in August 2021.
What do garden hoses, headphones, and bottles of honey have in common? They're all items that were popular with DealNews readers in August 2020, and ones Marketplace sellers might want to list this year, too.
Let's talk about five of the best items to sell online in August 2021. Plus, we'll go over the products you might want to list during another month instead.
The first item that might be good to sell in August is lawn and garden products.
Hoses, especially, seemed to appeal to DealNews readers in August 2020. Among the popular hose options were 100-foot expandable garden hose sets, and expandable hoses with a 10-function spray nozzle.
Other trending items included bamboo plant stakes, liquid soil looseners, and seven-piece modular patio furniture sets.
Next on our list is home audio products.
Wondering what else to sell in August 2021? Then know that headphones and speakers are both worth considering. Our readers gravitated toward wired, on-ear headphones last August, along with wireless Bluetooth earbuds, portable Bluetooth speakers, and even sleep headphones. They also went for Bose products and refurbished Apple AirPods Pro.
Shelf-stable grocery items and snacks may also be good to sell in August, if you're up for listing food items.
Among the popular items in August 2020 were one-pound boxes of baking soda, 8-ounce tubs of cocoa, bottles of honey, steak bite snacks, and brownie bites.
Let's move on to the fourth item we recommend selling, and that's computer and tablet accessories.
Computers and tablets are big purchases, but people often need smaller items that go along with these devices. And those present an opportunity for sellers.
Last August, our readers leaned toward computer and tablet accessories like stylus pens for Apple iPads, wireless mice, 10-80-p webcams with microphones, 256-gigabyte memory cards, and 32-gigabyte microSDHC cards with SD adapters.
The last product on our list of things to sell is kitchen items.
Apparently, DealNews readers were stocking their kitchens in August 2020. And the items that resonated with them then could also be popular this summer. Consider offering three-packs of cutting boards, compact can openers, 8-inch nonstick frying pans, two-point-five-cup measuring cups, and even vegetable choppers.
Are you overwhelmed by all the items that could be good to list in August?
Then take a deep breath and relax, knowing that you don't need to count the next items we're going to talk about. These products will likely be more appealing to readers a few months down the road, instead of in August.
First, you have boxer briefs, which we recommend selling in September.
Five-packs in medium, large, and extra-large sizes were popular in September 2020.
Then there's clothing accessories. We suggest listing those in November.
Accessories were big with our readers last November, and perhaps that trend will repeat this November, as well. Among the popular items were wallets, neck warmers, cotton athletic socks, and wool socks.
Last up are kids' toys. Consider selling these in November and December.
Unsurprisingly, DealNews readers gravitated toward kids' toys during the holiday season last year. You may have good luck with items like remote control dinosaurs, construction vehicle toy sets, train sets, and unicorn plush toys.
Be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
August brings Back to School season and the last days of summer. But what does this month mean for Marketplace sellers? We examined DealNews shopping trends and learned which items resonated most with our readers last August, so you'll know what to sell in August 2021.
Today we’ll talk about five of the best items to sell online in August 2021. What were the most popular products with DealNews readers last August, and are these items going to sell well this year?
August brings Back to School season, the beginning of Labor Day sales, and the last days of summer. But what does this month mean for Marketplace sellers?
We examined DealNews shopping trends and learned which items resonated most with our readers last August, so you'll know what to sell in August 2021. Let's go over five of the items that are worth listing.
First up are health and household items.
This was the most popular product category with DealNews readers last August, and we expect it to be number one this year, as well. In August 2020, trending household items included toilet bowl cleaners, scented oil plug-in kits, and plastic scrubbing pads.
As for health-related products? Our readers gravitated toward 500-milliliter containers of mouthwash, nighttime vaporizing rub, and disposable pill pouches. Those pill packs also made our list of the best items to sell online in July!
Non-contact infrared thermometers were popular last August, too, but the coronavirus pandemic likely strengthened their appeal. You've probably had your temperature taken with one of these items if you've been to a doctor's office, the dentist, or even to certain restaurants in the past year. COVID-19 restrictions are now loosening throughout the U.S., though, so we expect these thermometers to be less popular in August 2021.
Next on our list of things to sell in August are home improvement products.
Home improvement supplies frequently make our lists of items to sell because of their appeal with readers, and we believe that streak will continue this month. Items that resonated in August 2020 included repair kits for pesky running toilets, rolls of multi-surface painter's tape, and downspout extensions. Products for the garage were also popular, including LED garage lights and garage storage hooks.
Let's move on now to the third item on our list, which is personal care products.
Skincare and grooming products are good bets for sellers, as people go through these items on a regular basis. But which personal care products should you be selling in August?
Items that trended with DealNews readers in 2020 included cocoa butter and vitamin E bar soap, deodorant bar soap, rosemary lavender deodorant, razor holders and razor blades, and haircutting kits. The popularity of that last item may have stemmed from the need for at-home haircuts last year, so it may not hold the same appeal in 2021.
We're at our fourth type of item to sell in August now, and that is products for the home.
The home category continually shows up on our lists of the best items to sell online, but the products that DealNews readers gravitate toward can change from month to month. Among the popular home items last August were touchless soap dispensers, weighted blankets, remote shower cradles, and electronic keypad deadbolts.
The final item we'll talk about today is tools.
You could have luck selling all types of tools this August, if last year is any indication. In August 2020, items that trended with DealNews readers included 14-piece twist drill bit sets, tools for shutting off gas in case of an earthquake, safety glasses with a wraparound frame, and one-and-a-half-inch clamps. The glasses and clamps were popular during multiple other months, as well.
The popular tools didn't end there, either. Readers also gravitated toward DeWalt tools and refurbished Worx tools, 15-piece accessory tool kits, hand tools like pliers and pocket knives, and garden and outdoor power tools.
If you liked what you heard, be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw
Crafting a successful Amazon product listing can be a tricky endeavor for sellers. We're here to help with four more tips for Amazon listing optimization, from prices to titles and beyond.
Welcome to the DealNews Seller's Guide. Today we’ll cover four more tips for optimizing your Amazon product listings. How should competition and pricing factor in when you're putting your listings together?
Maybe you're an Amazon seller who's making sales, winning the Buy Box, and already using top-tier inventory management software. But maintaining those winning ways means keeping up with the trends.
Let's make sure your listings are in top shape with these four Amazon listing optimization tips you may not have considered.
1. Keep Your Enemies Close
It's good business practice in general to study your biggest competitors. Watch their pricing, the language they use, and any other ways in which they make their product listings sparkly and eye-catching. Utilize software and other tools like price trackers to "spy" if you don't have time to hunt down each and every competitor listing yourself. Then, when you know their strategies, you can cherry-pick their best practices and adopt them for yourself. Simultaneously, you'll see where their listings can inspire you to do something different — and better — to achieve Amazon listing optimization on your own.
2. Be Specific
The best way to ensure an item will be returned is to sell someone something they find they can't use. Think of all the reasons you've personally returned products you've bought. We bet you'll agree that the No. 1 motive is that you needed an item, but the one you purchased didn't work out. Factors like measurements, weight, and voltage all matter, so you should make them clear and correct in the listing right from the start.
Your best bet for Amazon listing optimization is to put the main information at the top of your entry.
3. Put the Best Stuff First
Amazon suggests that many people who read product listings only take in the first few lines. So your best bet is to put the main information at the top of your entry. In fact, the title might be one of the most important things you write. Ensure that it's clear, accurate, and appealing to your audience. As any good writer will tell you, the job of the first line is to grab the reader's attention.
4. Price Perfectly
Pricing is an overwhelming endeavor on its own, never mind the other business practices you must be concerned with. Entire courses are offered just to teach sellers the best practices for pricing not only to sell, but also to earn. For instance, some sellers forget to factor in associated fees — the biggest offender being shipping costs. (The complicated world of shipping costs could also be covered in a course all on its own.)
Unfortunately, you can lose money quickly just by pricing your items incorrectly or inefficiently. And don't forget, Amazon takes up to 45% in sales commission. It's in your best interest to strike the perfect balance between appealing to customers and improving your bottom line, without handing over too much to Amazon itself.
Crafting the perfect listing takes some consideration, but done right and with a little luck, you'll be able to watch your sales — and income — soar.
If you liked what you heard, be sure to subscribe so you'll never miss a new episode. If you want to learn how you can turbocharge your Marketplace revenue and gain access to the exclusive DealNews traffic network, head to advertise.DealNews.com, or send an email to advertise@DealNews.com.
Check out all the latest marketplace advice here: https://www.dealnews.com/features/marketplace/
Visit our website: https://www.dealnews.com/
Twitter: https://twitter.com/DN_Marketplace
Facebook: https://www.facebook.com/DNMarketplace
Instagram: https://www.instagram.com/dealnews/
YouTube: https://www.youtube.com/channel/UCKDsUHPLuvBDZX_tWARl9Hw



