The Dealer Power Hour

Texting is huge! In fact, it is the preferred primary means of communication among today’s consumers. So why don’t more dealerships HAVE A TEXTING PROCESS THAT EFFECTIVELY DRIVES SHOWROOM VISITS AND SALES? Want to learn how to convert your website visitors into showroom visits with a solid texting strategy? Yeah you do! We’re bringing in Peter Quinones to show you his incredibly successful strategies so you can implement smart and efficient texting sales processes at your dealership. Attendees of this fast-paced 1 hour webinar will also learn: How to increase your text channel bandwidth (advertising integration & conversion) Why “In-House” Texting agents drive more meaningful conversations Why text conversations are NOT the same as Chat or Messenger. Conversational SMS and SMS Marketing How to achieve texting nirvana with company-wide adoption and channel branding If you are ready to implement a comprehensive texting strategy that increases showroom visits and sales, then this i

FACT: Dealers can no longer afford a mediocre mobile website! Dealers have been hearing that they need to focus on mobile shoppers or their competitors will bury them. However 85% of dealer sites still get a failing score on Google’s Mobile Site Speed Test. Google announced that when it comes to local search, mobile actually surpassed desktop usage earlier this year, and the mobile revolution shows no signs of slowing down. It has become so big that Google changed their algorithm to penalize websites that aren’t mobile friendly! IS YOUR DEALERSHIP WEBSITE “MOBILE-FRIENDLY”? … ARE YOU SURE?? In this can’t-miss presentation, Michael DeVito is going to teach how to get your mobile site optimized for car shoppers and Google! Attendees of this fast-paced 1 hour webinar will learn: How to Identify and fix the mobile issues Google has with your website. How to optimize your website for mobile shoppers and increase showroom traffic and sales. Why speed is critical for mobile sites, how to sp

To be successful in today’s auto industry, you can’t wait for customers to find you—you need to create intent by proactively reaching people in relevant and timely ways. When people are in the market for a car, they want to narrow what they see online to reflect the cars most interesting to them. Dynamic Ads for Automotive does just that! Facebook Dynamic Ads for Automotive allows manufacturers and dealers to show the most compelling inventory to the right audiences—driving them toward VDPs, lead submission forms or other valuable places. WANT TO LEARN ABOUT DYNAMIC ADS FOR AUTOMOTIVE AND HOW IT CAN HELP YOU SELL MORE CARS?  Sit tight. We’ve called in the expert! Facebook’s Gabrielle Garrison is back… and she’s going to take a deep dive into Dynamic Ads for Automotive and teach the benefits of the product and the implementation process.  – She will discuss how to leverage your vehicle catalog to dynamically generate highly relevant ads that allows personalization at scale — leaving ti

Auto shoppers complete most of their research online before they ever connect with a dealership so by then they don’t have that many questions… but when they do, are you providing the right answers?  Building a marketing plan can be complex and deciding how to execute that plan with the right tools or partners is an important decision that will have a huge impact on your dealership. Using the right strategy on today’s savvy internet car buyers can dramatically increase shopper trust, maximize brand loyalty and greatly improve customer satisfaction. And according to this week’s DealerOn webinar presenter, you can easily get all of that. All it takes is the right message…and a bit of transparency. ARE YOU READY TO SELL TO MORE INTERNET SHOPPERS AND BOOST YOUR BOTTOM LINE? Join this eye-opening 1 hour webinar with Brice Englert as he discusses new studies that examine the modern auto shopper and reveal their needs and perceptions.  As support, he will also take a look at other industries

Millions of Americans are clicking on vehicle listings every day on Facebook Marketplace. Now, Marketplace is a destination for people looking to buy their next car.  Dealers can list their inventory on Marketplace free of charge. All they need to do is contact Gubagoo or one of Facebook’s listing partners to get started. IF YOU’RE NOT USING FACEBOOK MARKETPLACE TO CONNECT WITH CAR SHOPPERS, YOU ARE MISSING AN ENORMOUS OPPORTUNITY! If your dealership has not heard about Facebook Marketplace or you just need to know how to get started, then wait no longer. To find out how to get started on Marketplace, we’re bringing you everything you need to know directly from Facebook and Gubagoo! Dean Ostilly from Facebook and Ryan Osten from Gubagoo will explain how you can get started today. In this exciting 1-hour webinar, they will discuss the best practices and tools available right now that you can use to generate more leads.  This session is designed to show dealers the advantages of listing

  Mike Davenport did it…and he’s going to show you how! He is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his branding strategies and proven techniques have brought him phenomenal success…and now he is ready to share them with you! ARE YOU READY TO LEARN WHAT IT TAKES TO BECOME A 30+CAR SALESPERSON? In this amazing 1 hour webinar, Mike will share the best practices, processes and skills that every salesperson needs for maximum results. Attendees of this fast-paced presentation will hear about: -How to brand yourself and why -Social media marketing & engagement -Selling strategies that blow customers away -The rigorous after-sale follow-up that nets the highest % of repeat & referral business -How to get customers to think of you every time they get gas -Closing techniques that eliminate the need for a TO -The ultimate cust

Join members of the DealerOn Executive Team to discuss current automotive marketing updates, industry perspectives and best practices. This is a highly interactive webinar where the majority of time is dedicated to Q and A from the audience. The collective knowledge of DealerOn’s leadership team includes retail automotive, marketing, technology and service experience. Don’t miss the 2016 Q1 Automotive Marketing Briefing with DealerOn Exec team! PRESENTERS: This is your opportunity to ask questions and hear from one of the most knowledgeable leadership teams in the automotive industry. Join us! Ali Amirrezvani – CEO & Co-Founder Amir Amirrezvani – Co-Founder Chris Deringer – Chief Marketing Officer Jeff Clark – Chief Sales Officer Shaun Raines – VP of Marketing Greg Gifford – Director of Search & Social   Originally recorded: January 7th, 2016.

At this year’s 2018 NADA Show, nearly everywhere, you heard of companies proclaiming the use of Artificial Intelligence (AI). The temptation for Dealers is to turn over critical communications to software driven tools that will match, beat or replace human employees. That’s simply inaccurate! Progressive dealers use a combination of both AI and HI, Human Intelligence, to deliver exceptional results. DO YOU WANT TO KNOW HOW TO USE ARTIFICIAL INTELLIGENCE FOR EXCEPTIONAL RESULTS? In this brilliant 1 hour webinar, David Kain will lead you through this strategy and convince you of the incredible benefits to using AI with HI. Fueled by the abundance of data and ever-increasing customer expectations, AI now has far more practical applications within a dealership business model. When properly utilized, AI will: amplify your business and products improve the customer experience dramatically increase productivity and even lower costs You owe it to your dealership to find out how Artificial I

Texting has quickly become an essential technology that dealerships must master in order to stay ahead of their competition. When done properly, texting easily increases appointment shows, quickly boosts customer trust and loyalty, effortlessly opens a dialogue with consumers and ultimately helps sell more cars. With results like that, it’s a wonder that every dealership isn’t concentrating more on their texting techniques! However, many dealerships are unsure and inconsistent with their texting strategies and messages. Are you one of them? WOULD YOU LIKE TO IMPLEMENT PROVEN SUCCESSFUL TEXTING STRATEGIES INTO YOUR SALES PROCESS?  In this stirring 1 hour webinar, Jerry Thibeau is going to dive into an expanded session focused solely on TEXT MESSAGING where he will share cutting edge sales techniques and modern technologies to sell more cars.  In this must-see presentation, he will help you navigate how to properly engage your customers via text message while still keeping your dealersh

Speed to market and effective online merchandising are essential keys to the profitable growth of any dealership. However, the majority of dealerships need improvements in one or both. In this exciting 1 hour webinar, Russ Daniels from HomeNet will share cutting edge techniques about online merchandising that lead to a bigger bottom line. Attendees of this incredibly insightful presentation will hear about: Industry insights and best practices in today’s marketplace Ways to differentiate yourself with online merchandising in the future What’s working today with online merchandising The next trends coming (Social Media, Personalization, and Interactive Content) Where online merchandising is going in the future Technology and car shopper behavior that will play a role in online merchandising for years to come Trends that dealers and vendors need to start adopting to ensure long term success CUT DOWN YOUR ONLINE TIME TO MARKET…AND INCREASE YOUR PROFITS! If you want to learn the Online

Every dealership can benefit from a robust and effective email marketing strategy. After all, when properly executed, emails can generate more sales and nurture relationships with your existing customers. They can also quickly build rapport with prospective buyers. Basically, a great email strategy means bigger profits. IS YOUR EMAIL STRATEGY FIRING ON ALL CYLINDERS? Justin Brun and Ben Koller are the email experts. They know how to make awesome emails that get opened, read, and responded to in a way that puts more money in your pocket…and they are ready to share their valuable techniques with you! In this thrilling 1 hour webinar, they will discuss proven strategies and best practices, and will also provide attendees with a number of actionable takeaways for various email marketing initiatives. Attendees will learn how to effectively design emails for mobile while looking at a number of highly successful campaigns specifically for dealerships. This first of its kind presentation will

ARE YOU INTERESTED IN ADDING DIGITAL RETAILING TO YOUR DEALERSHIP WEBSITE BUT DON’T KNOW HOW? You’re not alone. Many dealerships flounder when it comes to launching online commerce solutions for their store. So we’re bringing in the big guns to help you out! Rudi Thun, COO at Roadster, is going to show you what it really takes to be profitable with a digitized commerce platform at your dealership. He will discuss the 5 common (and costly) mistakes he has seen dealers make and how to avoid them. Additionally, he will share real-world examples of top dealerships across the country who have successfully deployed a digital retailing platform and are reaping the huge rewards. Attendees of this fast-paced 1-hour webinar will learn how to: Develop your long-term digitization plan Identify advocates in your store who can ensure success Prepare your team for the transition and redefine roles for the future Build consumer trust in your omnichannel sales model Launch fast and show efficiency ga

It’s OK. You can admit it…you need help with your online reputation. Most dealerships do! Popular review sites such as Yelp give customers a chance to review your products and services and share their experiences. However, it also gives dissatisfied customers a public forum to blast your dealership – and as many dealerships know, once a negative review has been posted, aside from convincing the disgruntled poster to remove it, there is very little you can do to take it down. DO YOU NEED HELP WITH YOUR ONLINE REPUTATION? More than likely, the answer to that question is probably a yes. It’s no surprise that businesses that have a strong robust online reputation have improved their traffic, customer loyalty, branding, sales and service. What is surprising is the number of dealerships that don’t take their online reputation more seriously. After all, just a one-star increase in a Yelp rating leads to a 5-9% increase in revenue. That means, if you have a 3-star Yelp rating and an annual re

Is Ali Reda the “Best Car Salesman in the World?” As a world record holder, we’d say he is! Ali consistently sells way over 100 cars per month! He recently broke the long-standing world record for individual auto sales, which makes him the #1 CAR SALESMAN OF ALL TIME! Ali and his longtime friend, trainer Damian Boudreaux, are going to give you the building blocks you need to reach your highest sales goals! Ali has 5 Inspiring Lessons he thinks everyone in the automotive industry needs to hear, and he’s going to share them with you in this extraordinary 1-hour webinar! These lessons will change your perspective, shift your mindset, and prepare you to reach remarkable levels of success. You can use these invaluable insights as a foundation to hit the numbers you’ve only dreamed about. With Ali’s motivation, Damian’s outlook, and some hard work, you’ll be selling more cars in no time. He did it! You can too! Join this incredible Hour of Automotive Awesomeness to hear what Ali says every

Most dealers are currently using SEM as part of their digital marketing efforts, but a majority don’t really know if the results are actually good or even if their money is being spent wisely. If this sounds familiar, ARE YOU FINALLY READY TO R-O-C-K YOUR SEM? Join Shaun Raines for this spectacular webinar loaded with killer PPC strategies that will help your dealership crank up your lead volume.  This session will provide valuable PPC tips for dealers who want to rock high performance SEM and avoid wasting money. These super awesome PPC tips will also help you identify bad habits and huge problems that keep you off the main stage and stuck in the garage.   Attendees of this entertaining 1 hour webinar will learn to: Identify proper ad group and campaign structure. Understand which mobile ad options work best for dealers. Recognize advanced targeting techniques for better campaign results. Use best practices for automotive campaign structure, ad rotation, targeting, RLSA, custom matc

ARE YOU READY TO STEP UP YOUR LEAD HANDLING GAME AND INCREASE YOUR RESULTS? We asked Automotive Rockstar Bobbie Herron to share 5 advanced lead handling steps that would boost engagement and increase sales. Challenge accepted! In this 1-hour, lightning-fast, highly captivating, jam-packed-with-information webinar, Bobbie will teach you why a source matters, how a streamlined process can give you 30% more time in your day and how to make more conversations with customers.  Attendees of this incredible presentation will learn: How to stand out from the crowd Processes for different types of leads (think Trade vs Finance app) What kind of messaging works for separate sources (calls, emails, etc.) Email examples that create engagement and responses This presentation is not for the faint of heart. Only join if you can handle the endless onslaught of knowledge bombs. Don’t miss this chance to hear from one of the brightest stars of the Automotive Industry. If you are ready to learn 5 Step

ATTENTION MEDIOCRITY — YOUR DAYS ARE NUMBERED! Lisa Copeland, award-winning automotive industry leader, has made it her personal mission to Crush Mediocrity in all aspects of our lives. Her experience and advice in hard work and achievement will have your organization reaching for new heights and never settling for less than amazing. In this remarkable 1 hour webinar, attendees will: Learn to identify the signs of mediocrity creeping into your organization Receive the tools you’ll need to Crush Mediocrity in its tracks Discover how to motivate your associates to Crush Mediocrity in their daily lives Gain the skills to turn mediocre employees into high-level achievers Hear how to inspire drive and determination in others Change the outlook of your organization by pushing for excellence It is time to rein in the attitude of entitlement, ineffectiveness and laziness that has infiltrated our professional spaces, team expectations, and even our home life – and achieve your full potential

“Audience-first” isn’t just a buzzword. In today’s competitive online market, it’s a necessity! ARE YOU USING AN AUDIENCE-FIRST MARKETING STRATEGY? Most dealerships aren’t….and it is costing time, energy and money that are much better invested in targeting your audience with a specific marketing strategy. We’re bringing in DealerOn’s very own Aurko Chatterjee to discuss The Audience-First Marketing Strategy you SHOULD be using! Attendees of this 1 hour webinar will learn how to navigate the new world of audience based online marketing and how to deploy specific proven strategies across Search and Social Advertising. Furthermore, he will discuss how these audience-first techniques will reach more qualified in-market consumers, dramatically improving advertising performance and ROI. The outdated marketing strategy of trying to appeal to everyone and casting a very wide net has proven to be ineffective and costly. If you are ready to hear all about The Audience-First Marketing Strategy y

Many dealers agree that the convenience and support that Live Chat provides to online shoppers is simply invaluable and when done properly easily drives serious car buyers to the showroom. However, they have also found that managing live chat at the dealership can be full of missteps and lost sales opportunities. Not to mention it can get costly if you don’t have the right tools, people scheduling, and business processes to engage web visitors and move them further down the purchase funnel. WHAT IF I TOLD YOU THAT YOU COULD SUCCESSFULLY MANAGE LIVE CHAT IN-HOUSE AND MAXIMIZE THE RESULTS? Would you do it? In this 1 hour webinar, Todd Smith, CEO of ActivEngage, will help dealers maximize their live chat for themselves. He will discuss all of the tools needed to succeed at live chat so you can increase your bottom line.  Furthermore, attendees of this eye-opening presentation will learn how to: Choose the right live chat software to engage more online car shoppers Build processes and tr

Today, everyone understands that showing up in search results is absolutely vital to the success of your business. However, the rules of SEO are vastly different now from even just a year ago. If you haven’t updated your Search Engine Optimization (SEO) strategies recently, you may be surprised to find out that they are ineffective. Or even worse…that those old tactics that used to work are actually doing more harm than good now! HAVE YOU KEPT UP WITH THE NEW RULES OF SEO?? For this important topic, we brought in SEO heavy hitter and DealerOn’s Director of Search Kevin Doory. This essential 1-hour webinar is a detailed presentation where he will share his no-fluff, practical guide for the technologically progressive dealership. He will discuss search engine optimization changes that are impacting you right now and global trends that you need to know. He will also go over a few old-school SEO tactics ranging from “harmless but ineffective” all the way to “downright harmful to your deal