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The Deep Dark Podcast
The Deep Dark Podcast
Author: Fidelis Creative Agency
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© 2025 The Deep Dark Podcast
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Welcome to the Deep Dark podcast where we ask seasoned business minds to excavate their history, pulling the best insights, hardest moments, and yes, golden epiphanies. Somewhere in the stories, the deepest recesses, and big breakthroughs we all get a little smarter and feel a little better about our own business ventures.
37 Episodes
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In our last episode of The Deep Dark, we dove into one of our favorite projects from last year–a local eatery called Daisy's Table. One of the key pieces of that project's success was Zach Etheridge and his team at Koll Interiors, so we thought nothing would follow it better than a deeper conversation with Zach himself to get his perspective and hear more about his work in interior design. Interior Designers play a vital role in shaping a brand in the physical sense. Their efforts to transfor...
Welcome back to the Deep Dark Podcast! On this episode, we're going a little rogue from our typical format. Instead of interviewing a guest, 3 of our team members are sitting down to recap one of our favorite projects to date: Daisy's Table. Buckle up as we hear from our from our lead creatives about the ins and outs of branding a new eatery here in College Station, TX. More Episodes: https://fideliscreative.com/the-deep-dark/
Delve into a thought-provoking conversation with Luke Benden, the VP and Co-Founder of GasQuip. On this episode of the Deep Dark Podcast, Luke discusses the challenges and thrills of launching a business, managing partnerships, and mastering the technical nuances of his field. Discover GasQuip, a company in SF6 equipment and services, catering to the electrical utility, manufacturing, and industrial sectors. Learn how GasQuip's advanced products are revolutionizing electrical maintenance and ...
See how the sausage is literally made in this intriguing episode seasoned with practical advice and firsthand experiences from Marshall Kettler's business journey. Ever thought of curing meat at home? Well Marshall definitely has. Take a trip down memory lane with Marshall as he shares his early exposure to business through his parents' veterinary clinic, where his desire to build a business of his own was born. He talks about the challenges of finding his entrepreneurial path and how that tu...
We got to sit down with Nate Fischer, Founder and CEO of New Founding. Based in Dallas and a father of five, Nate shares his unconventional career journey from distressed real estate investments to his current mission of collaborating with visionary individuals to shape a positive alternative vision for America. Throughout the conversation, Nate challenges modern societal norms and addresses ideological flaws. He ruminates on the importance of offering inspiring and holistic answers to fundam...
Taking steps of faith can often pose challenges, yet this week's guest on The Deep Dark shares his inspiring story that will motivate you to embrace those daunting steps. Join us as we chat with Jason Holland, the President of Joshua Nations. Jason tells us the mission of Joshua Nations, the importance of reaching the unreached, and his approach to fostering genuine connections within communities worldwide. Tune in to the Deep Dark Podcast as we explore Jason Holland's remarkable journey and ...
Step into our latest podcast episode featuring Will, the trailblazing founder of Chisos. Discover how his deep-seated Texas roots and a zeal for innovation have redefined traditional boot-making. Throughout the conversation, Will articulates Chisos’ fervent dedication to exquisite craftsmanship, steadfast ethical practices, and proactive environmental stewardship. This episode is not just informative but a resonant exploration of how enduring passion and rich heritage can sculpt a forward-thi...
Join us as we delve into the Deep Dark and share the profound insights of Jeremy Osterberger on the pre-process for positive growth. In this episode, Jeremy shares his belief in the transformative power of influence rooted in servitude, emphasizing the importance of fostering deeper, more meaningful connections. Explore how these principles resonate with the core values of the 'BIC Gospel' and discover actionable steps towards personal and collective growth. Tune in for a raw look at what it ...
Ride shotgun on this episode of The Deep Dark, featuring Lamar Romero's wild entrepreneurial ride, from coding apps to hustling Tequila deals. Lamar has held positions everywhere from Uber to Dell, before ramming headfirst into his fear of failure and founding Hire Dragons—a raw display of unwavering grit. Lamar's got no time for fluff; he dishes out real talk on teamwork, straight-up communication, and treating folks right in the hustle. His vision extends beyond material success, focusing o...
On this episode of the Deep Dark Podcast we tackle all the real issues with Jamie Wood, who is the leader of the Name, Image, Likeness (NIL) unit for TAMU Athletics. Jamie’s background includes a four year stint with the storied Ohio State Buckeyes; where he was recruited as a five-star defensive back. On the podcast, Jamie discusses his role in shaping the direction of Texas A&M’s NIL department and what that means in an ever-evolving college sports landscape. Wood also takes the time t...
Step into the shadows with the Deep Dark Podcast! This episode welcomes Nick Utter dexterous freelance cinematographer who's left his mark on projects with the Dallas Cowboys, Mavericks, and other bold national brands. Nick spills the gritty truth on steering a creative business and overcoming hurdles in colossal productions. Join us as we plunge into the art of visual storytelling, uncovering the raw realities. Don't let this episode slip through your fingers on the Deep Dark Podcast—we're n...
On this episode of the Deep Dark we are joined by Susan Davenport, who is the President and CEO of the Brazos Valley Economic Development Corporation. Susan speaks candidly about her twenty year track record as an industry trailblazer working with local, regional, state governments; as well as tier one research universities to bring jobs to the area. She gives valuable insight on what it means to be an economic innovator working to reach the masses with a currency of true talent. Bring in the...
Merry Christmas! This latest episode of the Deep Dark is a special gift from us to you. We had Chris sit down with our owners and hash out the business of making smart marketing decisions. Marketing is hard, bad marketing is expensive, and vanilla marketing will not get you far. Our owners discuss the problem with agencies who niche out, getting thrown off by marketing math, and the significance of nurturing your brand before diving into marketing initiatives. Step into the Deep Dark with us ...
Have you ever wondered how to become a Toyota and Lexus off-road specialist in the USA's most populous city? Enter Duc, founder and owner of Duggy's Garage, Houston's premier Toyota and Lexus off-road specialists. Also joining us is our very own founder and fellow Land Cruiser owner, Mark Douglass. Duc educates us on how he started Duggy's Garage, moving the vehicles out of his driveway and into his new workshop. His goal is to get his customers to and from their destinations seamlessly. Enjo...
In this episode, we're exploring what it takes to run a large-scale business. Curtis Hite is the CEO and Chairman of Improving, a software consulting and training company that he founded in 2007. With a focus on conscious capitalism, he has grown the company to over $250 million in revenue with 1,500+ employees and 15 offices, providing software development, technology consulting, and agile training/coaching to clients globally. In this conversation, Curtis highlights the great importance of ...
Interested in meeting a man whose entrepreneurial pursuits match his severe myopic tendencies? In this podcast, we share the table with David Sley, founder of Hestia Tobacco. David entered the tobacco market in its ossified and totally stagnant state, where a new company could go belly-up before its product ever reached the shelves. When he started selling, he insisted on rethinking everything—ordering packs from around the world and smoking them all. In this episode, David educates us on his...
On this episode of the Deep Dark, we're joined by Nadav Mer a serial entrepreneur responsible for starting, growing, and selling businesses in the IT and specialty coffee industries. Prior to becoming a professor, Nadav was the founder and owner of Morning Bell Coffee Roasters located in Ames, Iowa. Nadav exited Morning Bell by converting the business from a sole proprietorship, to Iowa's first employee-owned cooperative. As you might assume, sitting down with some freshly brewed coffee would...
Significant life changes oftentimes bring about a real estate need, and these two are the guys you'll wanna turn to. Listen in as we chat with Austin Wyble and Davis Scott, the dynamic duo behind Nail and Key Real Estate. This partnership navigated beyond the traditional W-2 path, overcame entrepreneurship challenges, and even embraced a spontaneous side hustle. Click that play button to discover how personal strengths and vulnerabilities can forge a successful collaborative business journey....
The world of insurance may sound intimidating, but James Hoffman can resolve all your worries. Head over to The Deep Dark and listen up as we talk with the Vice President of Higginbotham Insurance. James opens up about the art of caring for their remarkable Higginbotham team and nurturing strong client relationships. Take notes as Chris and James discuss learning from the “no’s” and the pivotal lessons that come from the first three years in the business world. Catch every word on our latest ...
If you've ever had an interest in visual storytelling, sink into a chair and listen close as Andrew Kilzer, the General Manager of Texas Filmworks, spills his wisdom in this episode of The Deep Dark. This episode explores everything from how Texas Filmworks started and what it is like to run a team in the media industry, to the excitement of a film's creative ideation process, and how you can use your career to set up your family's future generations for success. There's a lot to ...























