The Critically Conscious Coach
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© Ruthie Bowles
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Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies?
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?
Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.
In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you?
Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values?
Coaches and consultants know the importance of deeply connecting with prospects, showing up in an authentic and joyful way, and inviting them to become life-long customers to exceed sales goals.
But many coaches struggle to market and sell their services because they’ve been taught to use cookie-cutter marketing tactics and unethical sales approaches when what your prospect really wants is an emotional connection and real results.
Therefore get ready to “unlearn” and market yourself authentically through asking insightful questions, making better business decisions, practicing self-acceptance, and doing sales the right way.
In this podcast, you’ll find the tools and resources to grow your coaching or consulting business in a way that doesn’t feel like you’re “screaming out” in your marketing and sales calls.
Each week I’m going to take you behind the curtain to share tools, strategies, and tactics for creating an aligned and authentic coaching business.
My mission is to empower and equip you to find YOUR voice in marketing, use ethics in sales to make an impact, and change your clients’ lives using a human-centric approach to grow your business.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
265 Episodes
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As business owners, we often succumb to "shiny object syndrome" when confronted with a new tactic or tool for our businesses. This is especially true in marketing, where it seems like they produce a new tool that will get amazing results every other day.
We're going to explore how having a strategy can keep you from spending money on tools and tactics that don't align with your business goals.
Show notes: https://defythestatusquo.com/2021/01/04/tactics-before-strategy-putting-the-cart-before-the-horse/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Welcome to the last episode for Season 6 of the Defiant Business Podcast. This is a Bonus Special Episode that's an extension of the last episode about Future's Tapestry. We keep up the conversation with Dr.Gail and we dive deep into this topic so tune in and let us know what you think about this episode. If you find value in this Season make sure you subscribe and leave us a review.
Show notes: https://defythestatusquo.com/2020/12/05/the-futures-tapestry-part-2/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Today is Friday, and we have another episode with Dr. Gail Hayes, the found of The Handle Your Business Girl Empowerment Zone. I know that we're all struggling to have these authentic conversations around diversity, equity, and inclusion. We're still code-switching.
We're still struggling with what we're allowed to say. What if we make other people uncomfortable? How uncomfortable are we allowed to make them? That’s what Dr. Gail and I are going to talk about today.
Show notes: https://defythestatusquo.com/2020/12/04/the-futures-tapestry-with-dr-gail-hayes/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Ruthie: Hello everyone, and welcome back to the 3rd episode of The Defiant Business Podcast with Dr. Gail Hayes, the founder of the Handle Your Business Girl Empowerment Zone. I'm your host Ruthie Bowles, and today's topic is one that I love.
I feel like what we're going to talk about today has been talked about a lot behind closed doors. One of the biggest obstacles we've had is articulating our thoughts and feelings in a way that we’re heard by the people we want. That’s what Dr. Gail and I are going to talk about today. Dr. Gail, welcome! Thank you so much again.
Show notes: https://defythestatusquo.com/2020/12/03/coming-together-in-the-societal-shift/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Welcome back everyone! This is another episode of The Defiant Business Podcast, and I have my guest for the week with me, Dr. Gail Hayes. Today we’re going to be talking about harnessing the real power of collaboration. Those of you that lead teams should perk those ears up because you're going to want to hear what she has to say.
Show notes: https://defythestatusquo.com/2020/12/02/the-power-of-collaboration/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Hello everybody, and welcome back to another guest series on The Defiant Business Podcast. I'm your host Ruthie Bowles, and I am so excited to welcome Dr. Gail Hayes to the show today. She's an internationally-recognized communicator who ignites the atmosphere with contagious enthusiasm and a passion for purpose.
We just had a 30-minute conversation before I started the recording; that's how much enthusiasm she brings around with her. She's been called a conduit and a bridge between the races, genders, generations, and political parties. She paints pictures with words to promote understanding between communities. Thank you for joining me today Dr. Gail.
Show notes: https://defythestatusquo.com/2020/12/01/dr-gail-hayes-executive-leadership-coach/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Welcome back to The Defiant Business Podcast. I am here with Stephanie Bonte-Lebair, found of The Empowered Voice. Today, we’re going to talk about the future of artificial intelligence in sales.
It's Future Friday. We always discuss a future-focused topic on Fridays, no matter who I'm talking to. And Stephanie really brought it with this recommendation of topics. So thank you so much, Stephanie. We talked about wearables and how they could help coaching businesses a couple of seasons ago. We always go for something interesting to help people go out into the weekend, and you really picked a great one.
Show notes: https://defythestatusquo.com/2020/11/27/artificial-intelligence-in-sales/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Hello, everyone! Welcome back for Stephanie Bonte Lebair's 3rd episode on The Defiant Business Podcast. Stephanie is the founder of The Empowered Voice. As I hinted in yesterday's episode, we will be talking about sales. Sales isn't a numbers game, and Stephanie is going to share with us what we should be focusing on instead.
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Show notes: https://defythestatusquo.com/2020/11/25/sales-isnt-a-numbers-game/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Welcome back to another episode of The Defiant Business Podcast! I have Stephanie Bonte-Lebair with me today. Yesterday, we got to know her a bit. We learned about her business The Empowered Voice, and her journey from being a classically-trained singer to coaching business owners and sales teams on their communications.
Speaking of communications, we're going to talk about a topic that’s near and dear to my heart: authenticity in your communications. Most importantly, if authentic communication isn't about you, then who is it about? Stephanie, thank you so much for being here with me again!
Show notes: https://defythestatusquo.com/2020/11/24/authentic-communication-with-stephanie-bonte-lebair/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Hello everyone and welcome to another episode of The Defiant Business Podcast. I'm your host Ruthie Bowles, and I'm really excited to introduce my next guest, Stephanie Bonte-Lebair. Stephanie and I were connected by a mutual business friend. Once we got on the phone, I knew I had to have her on the podcast.
Stephanie is a classically-trained singer turned voice presentation & sales coach. She moved to New York City and performed in operas, musicals, and cabaret, before creating her business The Empowered Voice. For over 20 years, she has helped singers, speakers, and business professionals leverage their voices for more influence and increased sales.
She is an award-winning certified and licensed trainer with code breaker technologies, utilizing cutting-edge coding technology to train 6-figure coaches, speakers, trainers, and sales teams on how to close more sales in less time.
Show notes: https://defythestatusquo.com/2020/11/23/stephane-bonte-lebair-voice-presentation-sales-coach/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
I'm just so excited about this episode because we're digging in a little bit into something that, you know, Rachel has devoted her passion and energy towards going into organizations and speaking to them about this.
We're going to talk about how you can at pretty much any level of an organization, use your voice for impact and influence. And this, again, ties directly to the name of Rachel's company, the un-muted life, and the potential that exists when we hit the unmute button.
Show notes coming soon
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
We're back on episode #3 with Rachel Druckenmiller, the founder of UNMUTED! Rachel, thank you so much for being here with me. Today, Rachel and I discuss the paradigm shift that needs to happen in business leadership. We need to go from Command and Control to Connect and Care!
Rachel: This has been fun! I love talking about things, but I'm not used to talking about them in quite the same way. So these have been really fun conversations.
Ruthie: Yes, absolutely. And I think if you’re a leader, want to be a better leader, or are an aspiring leader, today's episode is definitely the episode for you. This is definitely the episode for leaders who are paying attention to what's been going on right now, especially if you're stuck somewhere between the old methods and frameworks of leadership, and whatever’s next.
Shownotes: https://defythestatusquo.com/2020/11/19/from-command-and-control-to-connect-and-care/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
I am here with Rachel Druckenmiller, the founder and CEO of UNMUTED. I think today’s topic is a more obvious one, especially with the superficial support that people are getting as they've moved to remote work. But we are going to talk about prescriptive wellness today and how we can dig deeper.
Show notes: https://defythestatusquo.com/2020/11/18/prescriptive-wellness-with-rachel-druckenmiller/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
I am thrilled to introduce my next guest, Rachel Druckenmiller, the founder of UNMUTED. Rachel's been recognized as the #1 health promotion professional in the US, and a 40 Under 40 game changer. Rachel is a national thought leader in the field of wellbeing and employee engagement.
As a speaker and facilitator, Rachel guides leaders and their teams, organizations and associations to be more resilient, connected, confident, and courageous- which we don't often hear as a word to describe the business space. Rachel posts tons of inspirational videos on LinkedIn, and they're always amazing. So you should definitely follow her there and download her resilience toolkit at unmutedlife.com.
Show notes: https://defythestatusquo.com/2020/11/17/rachel-druckenmiller-founder-of-unmuted/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Today, Ashley M. Williams, founder and CEO of RIZZARR and I are going to dig into her personal brand. She's got a video show, a podcast show. Her talk for the C3EB Summit centered on aspects of her personal brand and messaging.
Ruthie: Ashley, I've heard you talk about the ripple effect more than once now. Can you tell us what that is? What does it mean to you, and what message are you projecting out into the universe?
Ashley: I love this thing by Lisa Nichols, where she talks about how the world would be different based on who you decided to be. I think each of us has our own idea of becoming the best version of ourselves. You have your own unique set of things you can contribute to the world that can make such an impact on other people's lives. Do not dismiss or doubt that. Don’t take that for granted.
Shownotes: https://defythestatusquo.com/2020/11/13/the-ripples-of-being-the-best-you/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
I’m here with Ashley M. Williams, the CEO of RIZZARR, for our 3rd episode in her interview series.
Our generation is characterized by some distinct struggles, namely college loans. That often transitions into the inability to purchase a home. We talk about those parts of being a Millennial a lot.
But do you feel like being a Millennial has actually equipped you well for entrepreneurship, in some regards?
Show notes: https://defythestatusquo.com/2020/11/12/the-rewards-and-struggles-of-millennial-entrepreneurship/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Ruthie: Today, Ashley M. Williams, the CEO and Founder of RIZZARR and I are going to talk about something that we very much have in common. It's becoming a topic that is more and more prevalent in conversations, business or otherwise. That is being at the intersection of “woman” and “minority”.
I think Ashley is a great person to talk to about it, because she actually has been successful at securing funding for her business, despite being both.
Of the $40 billion raised for the US venture capital fund in 2019, only 3% went to minorities and less than 2% went to women. But if you were in that intersection of “woman” and “black”, it was 0.2%. So we have to remember that these intersections can actually further remove us from the resources we need to make it to 5 years in business like Ashley has.
Show notes: https://defythestatusquo.com/2020/11/11/at-the-intersection-of-woman-and-minority/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
I’m really excited to introduce my first guest for season 6 of The Defiant Business Podcast, Ashley M. Williams! I'm going to tell you a little about her, and then we're going to dive right into everything about Ashley and her business.
Ashley is the leading Millennial and Gen Z content marketing strategist. She's a spokesperson consultant and global speaker for brands that want to reach younger generations, helping brands create the right content, craft the right messages and produce experiences that bring Millennials and Gen Z together.
She's excited and determined to use her love of journalism, social media, and live experiences to inform and inspire. Ashley is the founder and CEO of RIZZARR, a tech-enabled content marketplace. Through RIZZARR, brands are able to find and work with Millennial and Gen Z content creators worldwide- particularly nano and micro-influencers.
Show notes: https://defythestatusquo.com/2020/11/10/ashley-m-williams-founder-of-rizzar/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Marketing consistency is the exact opposite of winning the lottery. But when we’re marketing, we want to win the marketing lottery: going viral, getting tons of followers, tons of people on our email list, etc.
The trick about the marketing lottery is that you can go viral and still not make any money. Last week, I was playing my guitar and singing a song. It was about going viral, but not getting any new clients. So going viral is like winning the marketing lottery.
The problem is that most of us don't go viral. Even those who do may not immediately see a financial benefit of going viral. In fact, there can be some bad things about going viral because if you go viral for the wrong reasons, you're growing an audience that is not aligned with your business purpose.
Shownotes: https://defythestatusquo.com/2020/10/22/the-problem-with-marketing-consistency/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
So last week, I opened up LinkedIn on my phone, and low and behold, what did I see? I have LinkedIn Stories now. LinkedIn has been rolling out LinkedIn Stories in different countries for the last several months, but I was actually pretty pumped when I saw it. What should you post in LinkedIn Stories? I like to do quick tips myself, and I've been actually doing this for a couple of weeks. I’ll find questions on Facebook or LinkedIn, and I'll create a quick 20-second video responding to them.
Shownotes: https://defythestatusquo.com/2020/10/14/linkedin-stories/
This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
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Ruthie! How did you become so awesome! Love it! Keep the gems coming 🙏🏾🙌🏾