In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations of success, while also addressing the challenges of staff turnover and the necessity of building a strong practice culture. The conversation highlights the significance of autonomy, accountability, and the role of incentives in motivating team members. D...
Ever feel like your schedule has more holes than Swiss cheese? You're not alone. In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation. Turns out, you don’t need more leads. You simply need to reconnect with the ones you already have. You know... the patients who came in once, loved you, and then vanished into the land of expired insurance cards and unanswered appointment reminders. Mark walks you through a simple, prove...
In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy - an AI-powered platform designed to streamline dental practice operations. Dr. Becket shares how AI is stepping beyond the hype and finally becoming a real, practical solution to two of the biggest problems facing dental practices today: broken marketing systems and burned-out staff. Together, we break down: What “broken marketing” really...
If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of The Daily Mastermind Podcast and founder of the Authority Media Network, to talk about the one thing that can cut through all of that noise: Authority Marketing. With over 30 years of experience building global brands and helping clients generate over $1 billion in sales, George shares what dentis...
Ever feel like your dental team is running around all day... but nothing’s really moving forward? You’re not alone. In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) excuses in dentistry: “We’re just too busy.” (Spoiler alert: It’s not a time problem...it’s a tool problem. And we’re here to prove it.) Because when your team is buried in busywork, marketing, patient experience, and growth all fall to the bottom of the to-do list...
Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI. In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re getting back, this might be the missing piece. Highlights include: Why your practice management software can’t solve this for you What car dealerships, real estate agents,...
Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025. Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-based) can use direct mail to drive serious results. In this episode, we cover: 📬 “Does anyone even read junk mail anymore?” 🧠 What types of cam...
What if your dental office could feel as magical as a visit to Disney? In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look forward to visiting. We discuss: How to create "WOW" moments that leave a lasting impressionThe Front Stage vs. Back Stage principle (and why it...
In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls. Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missing out on up to 30% of new patient opportunities. Dr. Gabbay explains how this cutting-edge technology works, how it can help your practice h...
In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode: Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most results.Learn how to identify the top 20% of your marketing strategies that bring in 80% of your new patients.Tips for analyzing your most prof...
Your website is more than just an online business card—it’s the digital front door to your practice. In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn: Why first impressions matter and how to make your website stand out.The secrets to boosting your search rankings with local SEO.Must-have features like online scheduling, patient reviews, and clear calls-to-action.How to track your website’s performanc...
Are your marketing efforts actually paying off? Or are you just guessing? Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. In this discussion, Jeff and Mark dive into: The changes to Facebook, Instagram, and GoogleWhy impressions matterWhy some practices aren't seeing the same results they di...
In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices. Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies. Discover how AI can: Save you and your team precious time Kickstart your content creationGenerate innovative ideas that can be fine-tuned to fit your unique voice and brandThe WWWAC method to using AIWrite patient f...
Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people. Here are just a few of the highlights: Discover how to engineer an impeccable office environment that will leave a lasting impression on all those who walk through the doorsAligning your purpose, vision, and team so that your "insides match your outsides"Recognizing the importa...
The opportunities that an associate bring are exciting. An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor. Bringing on associate also gives you the option to focus more on high-end cases, assigning other patients to your associate. As a result, your production per patient increases dramatically. You also can avoid those ...
In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance. Importance of Using KPIs: Unlocking Practice PotentialTeam AlignmentClarity and AccountabilityEmpowermentD...
If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future. In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-h...
Know your numbers. How often do we hear this? ALL. THE. TIME. But do you truly know what a patient is worth to you? And more importantly, do you know how much you can afford to invest to acquire a new patient? Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth. In this short episode, we dive into: How to calculate Lifetime Value of a PatientWhat this data means and h...
Arizona. Texas. Colorado. Oklahoma. North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country. And today he joins the show to reveal his absolute favorite place. (and it's not even close) Here are a few of the topics we address in this episode: Medicaid, drill & fill, and other common misconceptionsMarketing in the city vs. small townCommunity involvementMaking your marketing dollars go furtherBetter lifestyleBig opportunities availableIf you ...
The final episode in our 3-part series on the book Traction by Gino Wickman. In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. Here are a few highlights: How to create a Scorecard to give you an accurate pulse on your practice3-Step Process for solving issuesEmpowering your team through ProcessesCreating ROCKS and a Meeting Pulse to power your vision to realityBuild a practice ...
Aly Sergie
PDA was awful for marketing my practice....