The Design Pop

In this episode, designer, author, and Thunder Egg founder Brittney Herrera shares her personal journey through the design industry—from internships and dealership work to leading her own firm. Along the way, she opens up about navigating firm politics, discovering her strengths, and learning how to turn every experience into a stepping stone for growth. Brittney's book Inside the Design Industry quickly became an Amazon best-seller and a must-read for students. This conversation brings her book and it's lessons to life.Whether you’re a design student, recent graduate, or just starting out in your career, you’ll hear practical advice on networking, mentorship, interviews, and building confidence in an often-intimidating industry. Industry veteran Jeff Carlson from My Resource Library joins the conversation as well—adding some great advice about connecting with others through LinkedIn. This episode is both a guide and an encouragement for anyone ready to find their place in design.Connect with Alexandra on LinkedIn.Access on-demand training at The Design POP.Get $75 off CET Experience by using promo code: THEDESIGNPOP75 if you register before September 22, 2025.

In this episode of The Design Pop, Alexandra welcomes Jennifer Evans, VP of Design and Development at Hyphn, formerly BKM. With nearly two decades of experience rising through the same dealership, Jennifer shares her unique journey from project designer to leadership.She reveals how curiosity, problem-solving, and a passion for process led her upward. They explore how Hyphn's evolution—from rebranding to strategic acquisition—has strengthened its culture and diversified its services to meet the changing demands of today’s workplace.Jennifer also talks about building strong design teams, empowering designers through live design sessions, incentivizing client engagement, and embracing the "uncomfortable" as a pathway to growth. Throughout this episode, Jennifer shares insights on capacity challenges, industry training gaps, and the mindset shift that's required to lead effectively.What if the key to elevating dealer design isn't just mastering tools, but learning how to create better conversations?Subscribe to The Design POP to access POP into Excellence recordings.Use this link for $75 off Configura's Experience in Orlando. Or use promo code TheDesignPOP75 at checkout.Follow us on social media to hear more about our upcoming launches on The Design POP. Instagram and LinkedIn.The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedIn

On this episode of The Design POP Podcast, host Alexandra Tseffos sits down with Erica Jaffe—Creative Director & Ancillary Specialist at Benhar Office Interiors, and affectionately known as the "Office Furniture Girl" on Instagram, to explore how dealer designers can sharpen their approach and enhance their impact on client interactions.From her early days in interior design, retail furniture sales, to business development at a dealership, Erica shares how clear communication, thoughtful expectation-setting, and a dose of humor can transform the designer-client relationship. Hear how she's leveraging social media to educate, entertain, and build both trust and credibility within the design community.Where to find The Design POP in Chicago https://www.thedesignpop.com/Chicago-2025The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedIn

Stephanie Wolfson, Design Manager at HAT Collective, didn’t set out to become a designer—she followed her curiosity, and it led her somewhere unexpected. With a background in theater and marketing, she found her way into the world of commercial interiors and discovered a love for the “3D puzzles” of furniture design.In this episode, Stephanie shares how curiosity helped her carve out new roles, take a bold career pause, and navigate the tough conversations that come with growth. It’s a candid, inspiring look at what’s possible when you stop chasing the perfect plan—and start following what lights you up.Learn more about POP into Excellence 2025; a professional development event for dealer designers & design leadersLast chance for "All Access:" https://www.thedesignpop.com/offers/dmdNUU2R/checkout The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedIn 

In this episode, we sit down with Kate Bradley and Pam Smith—two former dealer designers who made the jump to the A&D world and now work at HKS. They open up about what that transition was really like, from unexpected stress relief to letting go of manufacturer sales goals and adapting to new tech.We dive into the sometimes tricky dynamic between dealerships and A&D firms, and what it takes to collaborate well. Kate and Pam share what they wish they had known earlier, bust a few myths (like whether fancy renderings actually help win projects), and offer real, practical advice for building better partnerships.Register for FREE to attend the webinar Bridging the Gap: Strengthening Collaboration Between Dealer Designers and A+DSubmit a question for the panelists link: https://www.thedesignpop.com/pie-2025-questionsLearn more about POP into Excellence 2025; a professional development event for dealer designers & design leadersThe Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedIn

In this candid conversation, Alexandra chats with Wesley Edmonds, Director of Workplace at OFS, about the challenges and opportunities for women in design. They tackle the evolving role of dealer designers, the gender gap in leadership, and how sponsorship can fuel career growth.With personal stories, industry insights, and plenty of laughter, they explore the disconnect between A&D and dealer designers, the need to break down silos, and why empowering all designers—regardless of title—matters. Plus, they get real about juggling careers and motherhood in a fast-paced, male-dominated industry.Honest, funny, and full of actionable advice, this episode is a must-listen for anyone in workplace design or leadership.Oh, and Pop Into Excellence kicks off on May 5th! (Stay tuned for more information). The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop

Join Alexandra Tseffos as she chats with innovation strategist Shawn Kanungo about how AI is shaking up the commercial interiors industry. After crossing paths at CET Experience, where Shawn delivered a keynote that got everyone thinking, they dive into what it really means to be "remarkable" in an AI-powered world. From lessons in cross-industry innovation to the future of furniture specification, this conversation will challenge how you see technology’s role in design. Whether you’re all-in on AI or still a little skeptical, Shawn’s take on embracing disruption "without losing the human touch" is one you won’t want to miss.The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop

On this episode, I sit down with Rob Kirkbride (Editor in Chief of officeinsight magazine), a true legend in commercial furniture journalism. Rob’s seen it all—from covering “just office furniture” in the early days to witnessing the incredible changes shaping our industry today. Recorded LIVE from the CET Experience in October, we dive into some seriously interesting stuff, like how AI is shaking up design and journalism, why in-person workplace connections are more important than ever, and what it’s like to have toured almost every furniture factory out there. Rob also shares his thoughts on mentorship, the future of dealer networks, and how we can better connect with younger professionals. It’s a lively, thoughtful conversation with someone who’s been at the heart of our industry for years—join us! You can hear more on CETx, such as one of our most popular episodes, "Look for Friendly Faces."Learn more about ROOM The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop

The Design Pop starts the new year with a reflective and forward-looking episode. Alexandra takes you on a journey through the milestones of the past year while sharing her vision for the year ahead. Discover how experiences from 2024 are shaping bold new initiatives, inspiring personal growth, and fostering deeper connections in the design community. Tune in to be inspired, refocus your goals, and gear up for an impactful 2025!Listen to Trisha Harp's episodeListen to The Design Pop LIVE from CETxContact The Design Pop about Teknion's trainingThe Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop

In this candid conversation, Trisha Harp from Young Office shares her incredible story of resilience in the wake of Hurricane damage to their Asheville location. She walks through the devastating impact of the hurricane, how her team rallied together, and the unexpected silver linings of rebuilding their showroom from scratch. From navigating disaster recovery to sharing insights about her career journey through working for a dealer and manufacturer, Trisha offers a powerful look at adaptability, teamwork, and finding opportunities in challenging moments. The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop

Join us as we chat with Erick Gama, a strategic RFP specialist at BOS in Chicago, about his unique journey in the design world. From his college days studying interior design to becoming an integral part of a specialized response team, Erick shares how he carved out his career path. He opens up about the challenges of working on RFPs, the lessons he’s learned along the way, and his advice for emerging designers eager to make their mark. Erick’s story is a testament to the power of teamwork, personal growth, and staying open to unexpected opportunities in the design industry.Sign up for The Design POP’s Monthly webinar as we continue to learn existing design technologies and explore new ones too! https://www.thedesignpop.com/webinarThe Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop

In this episode of The Design Pop, host Alexandra chats with Lance Amato, Head of Customer Experience at CANOA, live from CET Experience. Together, they explore how design technology is changing the commercial furniture industry, especially for dealer designers. Lance opens up on his journey from architecture and design to tech, admitting he once underestimated the complexity of dealer designers' work. They discuss CANOA’s bottom-up tech adoption, new SIF file integration, and how AI enhances (not replaces) the design process. It’s a conversation about bridging gaps, improving data access, and making tools work better for everyone in design.Sign up for The Design POP’s Monthly webinar as we continue to learn existing design technologies and explore new ones too! https://www.thedesignpop.com/webinarThe Design Pop is an Imagine a Place Production (presented by OFS)Learn more about ROOM Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop 

 I'm at CET Experience this week, meeting with designers and hugging friends, new and old - this is one happy place!  This morning, Configura hit the stage with some exciting updates, and though you might’ve missed it, don’t worry—we’ve got you covered!  In this episode, I sit down with two very special guests: Aaron Okkema (Global Head of Interiors at Configura) and Erin Corrill (Global Head of User Community at Configura). Together, we discuss what's happening at this year's show,  what's new at Configura, and what might be on the horizon for the commercial interiors industry. Sign up for The Design POP’s Monthly webinar as we continue to learn existing design technologies and explore new ones too! https://www.thedesignpop.com/webinarThe Design Pop is an Imagine a Place Production (presented by OFS)Learn more about ROOM Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop

Are you using AI without even realizing it? In this episode, Alexandra takes a fun dive into how AI is shaking up the design world. She’s joined by Kari Anderson, founder of Techbox Collective, Scott Loomis from Steelcase, and Felipe Teixeira of Encodec to chat about how AI is being used in real design projects. They break down the perks, the pitfalls, and what we need to watch out for as AI becomes a bigger part of our creative process. From ditching boring tasks to unlocking new levels of creativity, they explore how AI shapes the future of design and what it means for you!Sign up for The Design POP’s Monthly webinar as we continue to learn existing design technologies and explore new ones too! https://www.thedesignpop.com/webinarThe Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop

Join Alexandra as she takes you on a journey to the CET Experience, Configura's annual user conference. From her emotional first attendance in 2009 to her current role as a media sponsor, Alexandra shares personal anecdotes and insights into this unique industry event.Featuring interviews with Configura CEO Stefan Persson and award-winning designer Allessandra Sollazzo, this episode explores what makes the CET Experience special. Whether you're a seasoned CET user or new to the commercial interior design industry, this episode offers valuable perspectives on professional growth, industry connections, and the latest in design technology.Also - don't miss exclusive details about the 2024 CET Experience and a special discount code for Design Pop listeners!For $75 off registration to CETX: https://www.cetexperience.com?promo=CETXDESIGNPOP2024Or use the code: CETXDESIGNPOP2024If you are heading to CETX let us know! We are looking for people who want to participate in the pod. Contact alexandra@thedesignpop.comWant to sign up for a free monthly pop webinar in the future?  Follow this link to register. 

In this episode, Alexandra Tseffos takes a moment to reflect and reconnect after a whirlwind month. She shares stories from a recent journey to Greece, exploring her heritage and creating memorable family experiences. From historic landmarks to unique family dynamics, Alexandra's travel tales reveal deeper connections to her life's purpose.She also dives into her experiences at NeoCon and Design Days and how reconnecting with others creates true moments of gratitude and curiosity. Tune in for a heartfelt blend of personal stories and professional insights that underscore the importance of human connection and discovery.To access the Pop into Excellence recordings, please visit: https://www.thedesignpop.com/offers/AP2S9W9LPOP into Excellence 2024 recordings are a limited release. This offer ends on August 1st at 12am central time.The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInConnect with Alexandra Tseffos and The Design Pop

What truly drives collaboration between sales reps and designers? Today, we cut through the noise to explore how technology and simplified processes can foster better partnerships.Join us as we hear from industry experts Lindsey Shepherd, owner of Full Circle, and Tom Caterino, principal at Contract Sources in Boston, as they share how they use technology and unique approaches to communication to create harmonious and impactful relationships that deliver real results for their businesses and people.But wait, there’s more! Alexandra also examines survey results from the North American Independent Rep Council (NAIRC), hosted by Jeff Carlson, on the use of specification services and technology by independent rep groups. The results may surprise you.The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInLearn more about Alexandra Tseffos and The Design Pop

In today’s episode, we sit down with Aaron Estabrook, Director of Digital Marketing and Media Strategy at OFS, who shares compelling insights on building a personal brand that resonates and stands out in a crowded market. Together, they explore the impact of personal branding on career advancement, the psychological barriers professionals face, and practical strategies for overcoming them. Aaron offers actionable advice on how individuals can express their unique values and skills, enhancing visibility and connections within their industry. This episode is an essential listen for anyone eager to elevate their professional profile and forge meaningful connections in the design world. Whether you're an emerging designer or a seasoned professional, you'll find valuable lessons in building a brand that truly represents who you are and attracts the opportunities you seek.Register for Aaron's Pop into Excellence personal branding workshop here. Learn more about The Design POP into Excellence event The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInLearn more about Alexandra Tseffos and The Design Pop

Are you thinking of "crossing over?" On this episode,  we welcome Alison Kulisek, a designer-turned-salesperson who has experienced multiple "crossover" events in her design industry career. Alison is currently an Account Executive at MDC Interior Solutions and today she'll share her path from dealer designer to sales, discussing the stresses and challenges of both roles.This episode offers a deep dive into the diverse career trajectories within the design field, exploring the essential skills required to excel in both design and sales roles. Highlighting the significance of embracing risks and innovation, our discussion underscores the necessity of adaptability and courage to distinguish oneself in the ever-evolving design industry.The Design Pop is an Imagine a Place Production (presented by OFS)Learn more about The Design POP into Excellence event Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInLearn more about Alexandra Tseffos and The Design Pop

On today's episode, Laura Boone, co-founder and principal of turnerboone, shares the unique business model and company culture that drives their success. During our chat, Laura discusses prioritizing highly skilled account managers (who have design backgrounds) over traditional commission-based sales, emphasizing hiring for culture fit and developing leaders internally. Laura also highlights embracing remote work for top talent, prioritizing customer experience, and staying open to industry evolution. Her insights offer a glimpse into an innovative dealership structure centered on service excellence and employee satisfaction.The Design Pop is an Imagine a Place Production (presented by OFS)Connect with Alexandra on LinkedInFollow The Design Pop on LinkedInLearn more about Alexandra Tseffos and The Design Pop