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The Digital Couch
The Digital Couch
Author: ValueFirst
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Curated by ValueFirst, The Digital Couch features the leading global thinkers and their stories
Founded in 2003, ValueFirst connects businesses with their consumers over telecom and internet channels, at scale. ValueFirst assists brands across sectors to build conversational experiences by offering Apple Business Messaging, Chatbots, Email, Google Business Messaging, Instagram, RCS Business Messaging, SMS, Voice, and WhatsApp through communication platforms and smart APIs.
ValueFirst is run by ~500 free-spirited individuals spread across the globe.
Founded in 2003, ValueFirst connects businesses with their consumers over telecom and internet channels, at scale. ValueFirst assists brands across sectors to build conversational experiences by offering Apple Business Messaging, Chatbots, Email, Google Business Messaging, Instagram, RCS Business Messaging, SMS, Voice, and WhatsApp through communication platforms and smart APIs.
ValueFirst is run by ~500 free-spirited individuals spread across the globe.
49 Episodes
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Who is Hitarth Saini?
Founding Member and Head of Marketing
Who is the host?
Shoury Gupta of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Who is Gaurav Suri?
Head of Marketing & Product at UTI Mutual Fund
Who is the host?
Vijayant Dhaka of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Who is Prashant Puri?
CEO & Co-Founder at AdLift
What are the key takeaways from this episode?
- marketer of 2022, a juggler
- seo and digital transformation
- is performance marketing killing creativity
Who is the host?
Shoury Gupta of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Who is Arjun Vaidya?
Ventures Lead - India at Verlinvest
What are the key takeaways from this episode?
- from selling a company to becoming a VC
- the India D2C wave
Who is the host?
Shoury Gupta of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Who is Shirish Agarwal?
Head - Marketing Communication & Brand of Panasonic India
What are the three key takeaways from this episode?
- the art of storyteching
- shift towards a digital world
- data relevance and CDP platforms
Who is the host?
Shoury Gupta of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Who is Karan Kumar?
Chief Marketing Officer of DLF Limited
What are the three key takeaways from this episode?
- the power of self belief and leading through change
- digital transformation in real estate
- channel efficacy and marketing mix
Who is the host?
Shoury Gupta of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Who is Divya Dixit?
SVP - Marketing, Partnerships & Revenue of ALTBalaji
What are the three key takeaways from this episode?
- the coming of the OTT industry during the COVID-19
- OTT from an Indian context of content and marketing
- creating a homegrown market share
Who is the host?
Himanshu Kumar of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Who is Karthik Yathindra?
Chief Marketing Officer of Jockey India, Page Industries
What are the three key takeaways from this episode?
- juggling too many things from product growth, sales to marketing as a marketer
- introduction of AI and high-tech marketing automation across the globe
- activewear or leisurewear industry during the COVID-19
Who is the host?
Shoury Gupta of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Who is Vatsal Asher?
Director & CEO of DMAasia
What are the three takeaways from this episode?
- the Indian marketing journey over the years
- data-driven yet storytelling based marketing will remain at the forefront as we move ahead
- the problem of finding ROI for a marketer
Who is the host?
Shoury Gupta of ValueFirst, a Twilio company
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
This is an excerpt from ValueFirst's event, Conversations. Vishwadeep Bajaj (ValueFirst) hosts Mark Gilbert (Twilio). Successful businesses today have evolved at the speed of light to keep up with increasing customer demands and the need for customized digital experiences. Customers of today expect a lot out of their brands. Any gap in consistency, break-in deliverability, or unwanted message can erode customer trust. This episode focuses on how important is it for enterprises to be truly 24*7 for their consumers.
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
This is an excerpt from ValueFirst's event, Conversations. Delbmalya De (ValueFirst) hosts Zach Smocha (Twilio). Our lives have turned upside down over the last 21 months. The episode will capture how a product manager is a Mini-CEO of a product and the role of the product teams in creating customer value. Key touchpoints of the session will include looking at product problems broadly, implementing a data-driven approach, and the power of API.
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
This is an excerpt from ValueFirst's event, Conversations. Shoury Gupta (ValueFirst) hosts Shashank Srivastava (Maruti Suzuki). In this episode, we speak about an Indian car manufacturer and how it has created a brand which has been loved for almost four decades now.
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
In this episode of The Digital Couch, Vijayant makes a comeback with Hemant Kumar. Hemant is Vice President - Growth at The Man Company. Hemant and Vijayant talk about Hemant's journey, customer loyalty, customer engagement, and more.
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
In this episode of The Digital Couch, Shoury hosts Raj Ravuri. Raj is Director and Manufacturing Industry Advisor at Salesforce and has 25+ years of experience in the IT industry across Salesforce, Wipro, KPMG Consulting etc advising Fortune 500 organisations across Manufacturing sector in USA, Europe, and Asia Pacific. Raj and Shoury talk about cloud computing, digital transformation, customer relationships, and more.
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Himanshu hosts Josh Graham of Airtime Rewards in this episode. Catch them speak about becoming an entrepreneur, about Airtime Rewards, incentivized marketing, digitization, and more.
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Himanshu & Shoury host Kaj-Dac Tam of Orkla Group. Kaj is Head of Net Revenue Management at Orkla Group. Earlier, Kaj held roles at Findus Sverige, Lund University, and Massive Entertainment. They speak about brand equity, calculating ROI, net-revenue management, and data-driven approach. Do not miss this one!
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
Himanshu & Shoury host Venkat of Ashok Leyland. He is currently the Chairman of Ashok Leyland Educational Trust. Venkat has held leadership roles across the world at organizations including Ashok Leyland, Tafe, Enfield, Macneil, and more. He’s an alumnus of IIT Madras. They speak about Venkat's journey, leadership, hiring talent, and more.
PS- Venkat launched India's first EV vehicle.
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
In this episode, Himanshu speaks with Rohan Shridhar. Rohan is the Co-Founder of Terra Economics & Analytics Lab. He's a lawyer turned into a tech founder. Listen to his incredible story and how Terra is making property information easy and accessible.
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
We're launching season four with Nitish Bajaj, CEO of Piramal Group. Nitish talks to Shoury and Himanshu about his journey from being a marketer to a CEO, the importance of goal setting (aka what is next), the pandemic and more. Do not miss his rapid fire!
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.
We finish. season 3 of The Digital Couch with Anuj Gupta, India's renowned entrepreneur. His ventures include Adda52, Poker Sports League and more. Anuj speaks to Himanshu and Shoury about starting up five times, acquiring your first few users, and points to keep in mind when looking for investment. Do not miss this one!
Shoot us an email at thedigitalcouch@vfirst.com if you found value in this episode and have suggestions for our upcoming episodes.























