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The Digital Marketing Extreme Podcast helps explain digital marketing for a home service business. https://digitalmarketingextreme.com Digital Marketing Extreme helps home service businesses figured out all the digital marketing techniques. As a business owner, you need to do marketing to raise awareness of your business, get leads and make sales. We explain digital marketing is a straightforward manner. Digital marketing is always changing and confusing to figure out what methods you should be focused on. Digital Marketing Extreme explains all the different methods but also creates a step-by-step method you could follow to figure it all out. Digital Marketing Extreme has created a number of resources to help you with digital marketing for your home service business. Whether you are an electrician, plumber, contractor, landscaper, painter or roofer, you need resources to help you market your business. Marketing is no longer about getting a Yellow Page ad or just sending out flyers. There are a large number of methods that you need to use to raise awareness of your company and get more leads and sales.
38 Episodes
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In this episode, I want to share with you how to build a business website using WordPress. A website is the foundation of your Internet presence. It gives you complete control over your content and layout. A website can perform a number of tasks like email signups, website forms and ecommerce. Website analytics can give insight into your website visitors. Finally, I will demonstrate how to build a business website using a WordPress theme and plugin. For th...
In this episode, I want to share with you how to setup business email. Email is an important form of communication for your business. An email address is also a form of branding so it says something about your business. There are a number of ways to host an email account for your business. Finally, I will demonstrate how to setup email forwarding using Hover. For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-setup-busi...
In this episode, I want to share with you how to configure WordPress. When WordPress is done installing, it is a fully functional website. But, it is setup to be a blog and has some sample content. To configure WordPress for your own website, you probably want to delete this sample content. Then, there are a number of helpful configurations to do in the Settings area. Finally, I will demonstrate how to delete the sample content and adjust the default settings. &n...
In this episode, I want to share with you how to update WordPress. WordPress is a piece of software and needs to be updated regularly for fixes and new features. Fortunately, WordPress has an easy 1-click process to update WordPress along with themes and plugins. It is a good idea to backup the website files and database first. WordPress will automatically update if there is a security update. If you want, you can configure WordPress to auto-update. Finally...
In this episode, I want to share with you how to send email reliably from a WordPress website. By default, WordPress sends email using the built-in functions of the programming language it was built with. The issue is that any emails WordPress sends could look like spam since the email didn't come from the email server for that domain name. The solution is to use an email protocol called SMTP to send the email. This can be configured using a WordPress plugin called WP ...
In this episode, I want to share with you how to create a contact page on a WordPress website. The contact page is one of the standard website page that all websites should have. The contact page should display your contact details like phone number, address and email address. A contact page can also include a website form to fill out and submit. Finally, I will demonstrate how to add a website form to your WordPress website. For the video of this podcast, pleas...
In this episode, I want to share with you how to see UTM parameters in Google Analytics reports. UTM parameters allow you to track the campaigns that bring visitors to your website. UTM parameters include source, medium and name and are added to an URL. These URLs can be added to many places on the Internet. UTM parameters are automatic tagging and show up in a number of Google Analytics reports. Finally, I will demonstrate how to setup a test of UTM parameters and the...
In this episode, I want to share with you how to create typical website pages in WordPress. Though websites are creative efforts, most have a typical set of pages people look for on a website. These pages are home, about, contact, services, portfolio and privacy. Finally, I will demonstrate how pages are created in WordPress and go through creating placeholder websites pages and a menu. For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/ho...
In this episode, I want to share with you how to install and customize a WordPress theme. A WordPress theme is a way to control the layout and appearance of a WordPress website. There are a number of themes available including free and paid themes. I will discuss criteria to help select a theme. I will suggest a theme to use called Astra. Finally, I will demonstrate how to use themes in WordPress and how to install and customize the Astra theme. For the vi...
In this episode, I want to share with you how to create a Google My Business account. Google My Business is a free Google service that will show information about your business in Google Search and Google Maps. The account has business information like address, phone, hours and website. It will also show a description, photos and reviews about your business. Finally, I will show you how to create a Google My Business account and verify it. For the video of this ...
In this episode, I want to share with you how to use WordPress. WordPress is a content management system to create websites. WordPress has many functions. Some functions give an overview like the dashboard and allow you to apply updates. The two major ways to create content are posts and pages. You can also manage your media and comments to your posts. There are a number of ways to change the appearance including themes, widgets and menus. You can add...
In this episode, I want to share with you how to configure a Facebook Page. A Facebook Page has a number of configuration settings. The first relates to the appearance which includes a cover image and logo. Next, the Page Info which shows under the About section should be entered. The Facebook Page Settings include a number of settings on how people interact with your Facebook Page. There are additionally a number of configurations like tabs, username and a call-...
In this episode, I want to share with you how to create a Facebook Page. A Facebook Page is a place on Facebook to have a business presence. People can follow your Facebook Page and you can share updates via posts. A Facebook Page can show reviews of your business, events you are having and you can message with people as your business. You can also look at analytics, create advertising on Facebook and schedule future posts from your Facebook Page. Finally, I will...
In this episode, I want to share with you how to setup UTM tracking in Google Analytics. UTM tracking is a way to learn about who is visiting your website. By setting parameters of source, medium and campaign, you can determine which link a visitor used to find your website. UTM tracking allows you to setup campaigns to determine your acquisition sources in Google Analytics. Finally, I will demonstrate what a UTM tracking URL looks like, how to create one and where to ...
In this episode, I want to share with you how to setup goals in Google Analytics. Google Analytics is a Google service for tracking statistics about your website. Goals are a way to count when specific actions occur on your website. These could be when a person orders a product or signups for a newsletter. These actions are called conversions. Google Analytics has a number of templates to choose from and then a number of types of actions to track. Finally, ...
In this episode, I want to share with you how to configure Google Analytics. Google Analytics is a Google service for tracking statistics about your website. I will explain a number of configuration recommendations for your Google Analytics account. These include account settings, property settings and view settings. Finally, I will demonstrate where to find all of these configurations. For the video of this podcast, please go to https://digitalmarketingextreme.c...
In this episode, I want to share with you how to use Google Search Console. Google Search Console is a Google service which displays information about your website and how it is indexed by Google Search. I will explain a number of values shown in Google Search Console. These include performance and coverage data. Google Search Console also gives data about links to your website. It will give alerts about manual actions and security issues. Finally, I will d...
In this episode, I want to share with you how to create a website on WP Engine. WP Engine is a managed WordPress hosting company. I will explain a number of benefits including optimized performance, automatic backups and built-in security. It also includes a free SSL certificate and a free CDN. WP Engine has a staging and development website along with an automated migration plugin. Finally, I will demonstrate how to purchase a hosting plan from WP Engine, instal...
In this episode, I want to share with you how to setup Google Search Console. I will explain the benefits of using Google Search Console. These benefits include monitoring your website's presence in Google Search results, displaying indexing problem and getting alerts from Google about your website. Other benefits include view search traffic and links to your website. Finally, I will demonstrate how to create and configure a Google Search Console account. For the...
In this episode, I want to share with you how to find values in Google Analytics. I will explain important values shown in Google Analytics like audience, acquisition, behavior and other attributes. Finally, I will demonstrate where to find these values in the Google Analytics interface. I hope you enjoy it. For the video of this podcast, please go to https://digitalmarketingextreme.com/how-to/how-to-find-values-in-google-analytics/. Digital Marketing Extreme is your ...
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