Martin Broadhurst's latest article, "How businesses of any size can use AI in a digital marketing strategy", is now published in the peer-reviewed journal Applied Marketing Analytics. In the article, Broadhurst introduces The Marketing AI Deployment Matrix, a tool for organizations to cons
The article looks at how businesses of different sizes can think about deploying marketing AI into their marketing strategy based on how much resource and data they have. The article provides a deployment matrix that businesses can use to determine where to start with AI in their marketing efforts.
The goal of the Paris Agreement is to limit global warming to 1.5 degrees Celsius, compared to pre-industrial levels. But even if we meet that target, we're still facing a future of droughts, food shortages, and mass displacement due to climate change. The first step to mitigating the damage is t
Wherever you use technology in marketing, you can use AI. This guide shows you how to use AI in each stage of the marketing mix: product, price, promotion, place, people, process and physical evidence.
The 7Ps extended marketing mix is a powerful tool for businesses looking to take their marketing to the next level. This blog will show you how to use the 7Ps to create a comprehensive marketing strategy that will help you reach your target audience and achieve your business goals.
If you're in sales, chances are you're always looking for ways to increase efficiency and close more deals. One way to do this is to automate certain tasks in your sales process. Here are 5 tasks you can automate in your sales process to help you close more deals.
If you're looking to develop a B2B sales tech stack, this article will show you how. Learn what components are necessary and how to put them together for success.
Halloween is upon us and what better way to get into the spooky spirit than by reading some truly frightful jokes written entirely by artificial intelligence. 🕸️👻
In a world where the average person's attention span is shorter than that of a goldfish, it's more important than ever to get your message across quickly and effectively. This is where short-form copywriting comes in.
This A-Z Glossary of Marketing Automation Terms will give you an overview of what marketing automation is and how it can benefit your business.
Sales technology is essential for any B2B business that wants to improve their sales process. B2B buyers have more information at their fingertips, reaching a decision maker is increasingly challenging for sales reps.
If you’re new to sales technology and operating on a smaller budget, here are four tools to introduce into your B2B sales tech stack that won’t cost you a penny to get started with.
If you're looking to develop a B2B sales tech stack, this article will show you how. Learn what components are necessary and how to put them together for success.
Social media marketing can be tough. With so many platforms and strategies to choose from, it can be difficult to know where to start. Luckily, there are some great tools out there that can help you streamline your social media marketing campaigns. Here are five of the best A. I. tools to improve yo
In this article, I'll share some of the AI image generator models that you can expect to hear a lot more about in the months and years ahead.
We'll be showcasing five of the best long-form AI copywriting tools on the market. We'll explain what long-form AI copywriting is, why you should use long-form tools to write content, and highlight the features of each tool. Hopefully this will help you decide which one is right for you and start wr
The SOSTAC planning framework is a powerful tool that can help you overcome these challenges and create a realistic and actionable strategy. Using it, you will be able to find clear business objectives, develop a plan of action, and track your marketing metrics effectively. So if you want to take yo
In recent years, artificial intelligence (A.I.) has made incredible strides in its ability to create images from nothing. This has profound implications for marketing professionals, who may soon be able to use A.I. to create realistic images of products or services that don't yet exist.
This article will explore five different marketing frameworks that can be used to complement a SOSTAC marketing plan. These frameworks are the 7ps marketing mix, Porter five forces, swot analysis, Boston consulting group matrix, and STP model. By understanding and utilising these frameworks, busines
If you're in sales, you know that the key to success is closing more deals. But what if there was a way to automate the process and make it even easier? That's where sales automation software comes in. This type of software can help you manage your leads, follow up with customers, and close more dea