The Digital Restaurant

A new year means new opportunities for restaurant owners to drive customers to their business. While dry January or Veganuary may have been keeping customers away, now is the time to hit them with awesome, targeted and cost-effective adverts. But where are you getting your restaurant advertising ideas for 2018 from? What’s going to work […] The post Restaurant Advertising Ideas for 2018 That You Probably Aren’t Using Yet appeared first on The Digital Restaurant.

Here at The Digital Restaurant, we think that restaurant email marketing is one of the most poorly used marketing tools by restaurateurs. Period. Email marketing is incredibly cost-effective, very personal and doesn’t rely on someone else’s platform. It is a way of communicating directly with your customers and provides you with a fantastic opportunity to […] The post Restaurant Email Marketing: A Complete Guide appeared first on The Digital Restaurant.

Facebook is the most popular social networking site on the planet. It’s not only a fantastic platform for the public, it’s also a great tool for businesses too. Fortunately, the social media giant has started to offer business owners and its users another a great service — Facebook Wi-Fi. Facebook Wi-Fi is a quick and […] The post How To Setup Facebook Wi-Fi For Restaurants appeared first on The Digital Restaurant.

Experts are predicting flat growth in the restaurant industry. In 2018, restaurants need to find new and cost-effective ways of getting more people through the door. That means restaurant marketing in 2018 will be about finding ways to get the most amount of people in for the least amount of money. It’s unlikely that there […] The post 3 Awesome Strategies To Kickstart Your Restaurant Marketing in 2018 appeared first on The Digital Restaurant.

Let’s face it, pizza is one of the few types of food that doesn’t really need much advertising to get people’s attention. However, the irresistible nature of pizza is both a blessing and a curse. While consumers are everywhere, the competition among pizza houses is cut throat. You can’t just open a store and expect […] The post How to Increase Pizza Sales Without Busting Your Wallet appeared first on The Digital Restaurant.

Every restaurateur knows how crucial it is to take advantage of the Facebook platform to succeed. But it’s becoming more and more difficult to stand out from the competition. If all of your competing restaurants use Facebook, too, how do you attract more users? While it’s certainly challenging, it’s not at all impossible. Here are […] The post 5 Unique Facebook Marketing Tactics For Restaurants appeared first on The Digital Restaurant.

Whenever it gets to the holiday season each year, every retail business in my town starts hawking gift cards. Signs start popping up in windows while the department store around the corner runs a front page ad in the local newspaper—you know the drill. But this year, one restaurant really caught my eye. It wasn’t […] The post How to sell restaurant gift cards on Instagram appeared first on The Digital Restaurant.

Effective Pizza Marketing Ideas for Independent Pizzeria Owners and Small Chains A whopping 93% of Americans eat pizza every month. To satisfy America’s pizza craving, 73,000 pizzerias across the country baked over 38 billion dollars worth of pizza last year. Are you getting your share? It is safe to say, pizza pretty much sells itself. […] The post 10+ Pizza Marketing Ideas For Every Pizzeria (#5 and #8 Are Must) appeared first on The Digital Restaurant.

When it comes to how to promote a new restaurant, many owners and managers make the common mistake of deferring marketing to after restaurant opening. The common thinking is let me deal with million things that need to be done to open the doors, there isn’t enough time to think about marketing now. That is […] The post How to Promote a New Restaurant appeared first on The Digital Restaurant.

What are the small restaurant marketing ideas that will change your business? Most small restaurant owners know the importance of all the popular marketing ideas they understand needs implemented in their business, such as: Website updates Social media tactics Email campaigns Progressive web apps But the problem is the lack of budget to implement all […] The post Small Restaurant Marketing Ideas appeared first on The Digital Restaurant.

Here is a fact: Local marketing ideas for restaurants will produce the most results when trying to fill tables or boost your online ordering business. After all, the majority of your customers come from the surrounding areas. The marketing efforts of local restaurant owners and managers do not have to be overly complicated or difficult. […] The post 7 Hyper-Local Marketing Ideas for Restaurants appeared first on The Digital Restaurant.

Online review websites have become one of the best lead generation tools for budding restaurants. If you’re listed as one of the most highly reviewed restaurants in your area, you can expect a flood of foot traffic. It’s therefore crucial for restaurateurs to be actively encouraging customers to review their restaurant on these sites. Owners […] The post The 10 Best Review Websites for Restaurants appeared first on The Digital Restaurant.

The holidays have quickly moved upon us, and below are some December marketing ideas to help you make the most of the calendar. The best time to properly prepare for the holidays is August or September. That’s the best window for catering packages, gift card programs, holiday promotions, wine programs, and customer appreciation. If you […] The post December Marketing Ideas for Restaurants appeared first on The Digital Restaurant.

Creating a simple yet effective marketing plan for your restaurant does not have to be a source of overwhelming stress. In fact, most restaurants may lack this simple marketing guidepost, but it doesn’t have to be that way. A strategic marketing plan is something that can give you direction for the course of the year. […] The post How To Create A Restaurant Marketing Plan In Under 24 Hours appeared first on The Digital Restaurant.

Some nights just drag, don’t they? We’re betting Tuesday and Wednesday are the quietest nights in your restaurant. The kind of nights where you’re lucky to seat ten tables if that. Sometimes it hardly seems like it’s worth opening at all. In a bid to attract more customers, many restaurants offer discounts and 2-for-1 deals […] The post 3 Restaurant Promotion Ideas that Work Well for Slow Nights appeared first on The Digital Restaurant.