The Dime

Imagine this...... The sun is shining, you’re lounging on a beautiful beach in Thailand with your partner. The kids are with their grandparents when a friendly resort worker approaches with a smile and offers you an edible.Sounds like a dream of mine, or maybe just another social media fantasy, right? Nope, this is reality in 2024.Kanha is revolutionizing plant medicine with a global perspective, making cannabis edibles an experience to be enjoyed across the world.This week, we sit down with Cameron Clarke to dive into:Kanha’s innovative partnership with Thai beach resorts.How close we are to personalized cannabis therapy.Kanha’s product strategy for Europe and Asia."and so much more Main Topics Discussed:(00:01:53) Origins of Kanha - Cameron's background in biotech and how he got into the cannabis industry(00:03:33) Early product development - Starting with extraction, then moving into edibles and tinctures(00:05:46) Consistency and quality focus - Ensuring accurate labeling and potency(00:09:26) Addressing onset time with nanotechnology(00:13:08) Extraction methods and their impact on end products(00:15:47) R&D process and new product development(00:18:23) Launching products in new states and managing expansion(00:20:31) Challenges of operating in a state-by-state regulated market(00:21:12)Kanha expansion into Thailand(00:27:49) Personalized cannabis and the role of genetics/endocannabinoid system(00:35:33) The future of cannabis in health and wellnessGuest Linkshttps://kanhatreats.com/https://www.instagram.com/kanhabliss/https://www.linkedin.com/showcase/kanhabliss/https://x.com/kanhahighlifehttps://kanhahemp.com/The KANHA StoryOur founders embarked on a journey to seek greater balance in their lives that took them from the Amazon rainforest, to the jungles of West Africa, to the ancient cultures of Asia, including transformational lessons from a respected spiritual guide in India. This spiritual journey profoundly impacted them and taught them how people from different cultures have learned to live in harmony with the world and how plant based medicine like cannabis can lead to a life of optimal wellness. KANHA reflects the way we see cannabis and its role in connecting the world around us, serving as a metaphor that expresses how cannabis offers a better life and a stronger community through your own personal journey to happiness. KANHA strives to lead you on a joyful journey with delicious, reliable edibles. As a leading edible brand in the nation, KANHA delivers delectable gummies in an incredible variety of dosages, effects and flavors — so that consumers can taste the bliss at every step of their journey. We’re dedicated to carefully crafting our wide range of products using only all-natural ingredients and premium cannabis oil extracted from pesticide-free flower, resulting in a perfectly consistent, accurate and delicious dose every time. Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Hemp beverages have exploded over the last 24 months, and they are likely the tip of the spear for broader cannabis reform, helping to normalize cannabis through a familiar form factor.The opportunity to produce hemp-based products in a single facility and distribute them across state lines offers benefits throughout the supply chain, providing consumers with more cost-effective products—much like how global giants like Coca-Cola operate. However, the rules governing this are still very grey.In contrast, regulated markets require brands like Keef to establish individual operations in each state, leading to massive capital expenditures and challenging returns, especially when confined to a single state's population. Now, Keef sometimes finds itself competing with others—or even itself—as those who can distribute more broadly enjoy better unit economics without the burden of regulatory headaches and infrastructure costs.Balancing these two models—considering the investments, the state of the market, and the opportunities at hand—is far from simple. Especially when you consider that Keef has been pioneering cannabis beverages for the past 14 years.This week, we sit down with Erik Knutson to discuss:Building a beverage brand in 2010The differences between the regulated cannabis market and the hemp-derived marketKey manufacturing and strategy decisionsAnd much moreChapters:Introduction and Background (00:00:00) - The hosts introduce their guest, Eric Knutson, co-founder of Keef Brands, and discuss his early introduction to the cannabis industry in Colorado.Keef Brands Origin Story (00:01:28) - Eric shares the story of how Keef Brands was founded, starting with their initial focus on cannabis-infused beverages and the challenges they faced in developing the manufacturing process.Navigating Expansion and Licensing (00:07:46) - Eric discusses Keef Brands' expansion efforts, the challenges of licensing their brand in different states, and the importance of vetting partnerships.Regulated vs. Hemp-Derived Markets (00:27:26) - Eric explains the differences between the regulated cannabis market and the hemp-derived market, including the regulatory landscape, supply chain considerations, and Keef Brands' approach to each.Planning and Forecasting in a Rapidly Changing Industry (00:42:32) - Eric shares insights on the challenges of planning and forecasting in the cannabis industry, emphasizing the need for flexibility and caution when it comes to investments and production.Advice and Closing (00:46:01) - Eric provides advice for first-time cannabis beverage consumers and shares where listeners can find more information about Keef Brands.Guest Links:https://keefbrands.com/https://x.com/keefbrandsAbout Keef Brands:Born in Boulder, Colorado in 2010, Keef Brands is a leader in the cannabis beverage space with a suite of products that offer a new generation of consumers an alternative to alcohol and an innovative new way to celebrate, have fun and enjoy life.Our LinksBryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

What is Bank Secrecy, and why are cash-heavy businesses like cannabis dispensaries, casinos, and laundromats treated the same?Did regulators understand that they forced cannabis businesses were once forced into "criminal" banking practices?Banking is available to the cannabis industry, but what are the differences?We discuss the complexities of navigating federal and state regulations, the impact of the SAFE(R) Banking Act, and the differences between state-chartered and federally-chartered banks in handling cannabis-related transactions. Sundie also discusses the challenges of credit card processing for cannabis businesses and the emerging issues around hemp derivatives. Get a firsthand look at the strategies behind vetting and managing risky clients and what the future holds as the cannabis industry matures and evolves. If you're interested in the intersection of finance, regulation, and cannabis, this episode is packed with valuable insights and industry expertise. Perfect for cannabis entrepreneurs, banking professionals, and anyone interested in understanding the rapidly changing landscape of cannabis finance.We sit down with Sundie Seefried to discuss the following:Explaining Bank SecrecyDifferences in Banking Hemp vs. CannabisVisa/MasterCard:  What is needed?And so much more Topics and Timestamps Sundie’s background and how she got into the cannabis banking space (00:00:46 - 00:01:49)The challenges of banking cannabis businesses and the "criminal" practices they were forced into prior to Safe Harbor (00:01:49 - 00:03:55)Navigating regulations and relationships with state/federal regulators to establish a compliant cannabis banking program (00:03:55 - 00:07:07)Differences between state-chartered and federally-chartered banking institutions when it comes to cannabis (00:07:07 - 00:08:01)The impact of the SAFE Banking Act and the limitations it may have (00:08:32 - 00:10:05)Challenges with credit card processing and merchant services for cannabis businesses (00:10:16 - 00:11:33)Guest Linkshttps://shfinancial.org/https://www.linkedin.com/in/sundie-seefried-748194130/https://www.linkedin.com/company/safeharbor-financial/About Sundie Seefried:Safe Harbor Financial is the brainchild of Sundie Seefried. A 35-year veteran of the credit union industry, in 2014, she saw that CRBs needed financial services and that Colorado communities would be safer if the new industry had access to banking solutions.A 39-year credit union industry veteran, Seefried was the former CEO of Partner Colorado Credit Union (PCCU). Established in 2015 by PCCU, Safe Harbor was formed to provide an unmet need – compliant banking and financial services to the rapidly growing U.S. cannabis industry. Seefried designed a full scope Cannabis Banking Program for PCCU known as the Safe Harbor program, which has withstood the scrutiny of 16 federal and state exams to date. Now in its 8th year, Safe Harbor has grown to nearly 600 accounts spanning 20 states, and processed over $12 billion in cannabis-related transactions.Seefried regularly provides cannabis banking education and expertise to legislators, regulators, attorneys generals, state officials, and financial institutions. She is on a mission to normalize banking for the cannabis industry, while assisting law enforcement and federal agencies to be more effective at combating illicit activities and protecting the financial system.To share her knowledge, Seefried authored the book ‘Navigating Safe Harbor – Cannabis Banking in Uncertain Times’ in 2016, as well as contributed a chapter on cannabis banking in the university textbook ‘The Politics of Marijuana: A New Paradigm’ by Timothy McGettigan.Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Connected is one of the most influential cannabis brands in the world, renowned for its best-in-class genetics and highest-quality flower. But it's their unmatched R&D, breeding program, and bold appetite for pushing boundaries that truly set them apart.To understand how Connected became the powerhouse it is today, we delve into the origins of its journey, including the story behind the naming of Biscotti. In this episode, Caleb Counts breaks down how much Connected invests in R&D and offers an inside look into their renowned breeding program. He shares insights on how decisions are made, the process of crossing strains, and how they’re revitalizing sativas. Caleb also discusses their pre-launch program, why Connected has been mentioned in hundreds of rap songs, and how they’ve designed a system that ensures they continue to deliver on the trust that’s nearly impossible to build in this industry.This week, we sit down with Caleb Counts to discuss:In-depth details on their extensive Breeding ProgramThe Sativa Revival Project, featuring strains like Tropical Z & Silver SpoonHow Connected strains consistently get mentioned in songsAnd much more!Guest Links https://connectedcannabisco.com/https://www.instagram.com/connected.california/https://www.instagram.com/counts/Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Is Cannabis the most overlooked treatment in modern healthcare? Learn how it could revolutionize care for cancer and other illnesses.In this episode of The Dime, Dr. Benjamin Caplan, founder of CED Clinic and author of the "Doctor Approved Cannabis Handbook," joins us to discuss the untapped potential of Cannabis in medicine. From his journey as a traditional primary care doctor to becoming a leader in cannabis healthcare, Dr. Caplan dives deep into the science behind cannabis' therapeutic effects on conditions like cancer, Parkinson's, and even dementia. He challenges the misconceptions around Cannabis, discusses its impact on the endocannabinoid system, and explains why it could be the "Swiss army knife" of medicine. Tune in to learn about the real benefits of Cannabis, the gaps in medical education, and what it will take for the healthcare industry to embrace this powerful plant. Whether you're a patient, a healthcare professional, or just curious about Cannabis, this episode is packed with groundbreaking insights!This week, we sit down with Dr. Benjamin Caplan to discuss the following:The Overlooked Potential of CannabisBreakthroughs Not Widely ReportedPatient-Centric Cannabis UseAnd so much more  Main Topics Discussed:Dr. Caplan's background and how he got interested in cannabis (00:00:11 - 00:02:27)The evolving public perception and acceptance of cannabis over time (00:02:27 - 00:07:46)The endocannabinoid system and how cannabis interacts with the body (00:07:50 - 00:16:16)Specific conditions and symptoms Dr. Caplan has seen cannabis help, including pain, anxiety, depression, sleep issues, and cancer (00:16:19 - 00:27:36)The potential benefits of cannabis for skin health and as a natural sunscreen (00:36:24 - 00:38:51)Dr. Caplan's views on recreational cannabis use (00:42:23 - 00:43:53)Key insights and surprises from Dr. Caplan's "Doctor Approved Cannabis Handbook" (00:44:06 - 00:46:02)Dr. Caplan's interest in studying cannabis and aging/the endocannabinoid system in older adults (00:46:02 - 00:47:03) About Dr. Benjamin CaplanDr. Benjamin Caplan, a trailblazer in Medical Cannabis care, has spent over two decades integrating rigorous, evidence-based practices into his specialty clinic. Recognized as one of the top 100 influential figures in cannabis, his work encompasses both patient care and groundbreaking clinical research. As Principal Investigator in numerous studies and a contributor to prestigious journals like The New England Journal of Medicine, Dr. Caplan continues to explore the therapeutic benefits of medical cannabis. He is the founder and CMO of CED Clinic and EO Care, Inc., leading organizations in patient care and digital cannabis education. CED Clinic, a top medical cannabis clinic in Massachusetts for adults and children, boasts an impressive record of treating about 18,000 patients, and the supervision of nearly 300,000 others, with an expanding international reach. EO Care, a digital health company, offers HIPAA-compliant, data-driven cannabinoid treatments with clinical oversight. Additionally, Dr. Caplan established Solo* Sciences, a cannabis tech company, which was acquired by Akerna in 2020, marking a significant milestone in the industry. In 2023, Penguin Random House launched Dr Caplan’s "The Doctor-Approved Cannabis Handbook," to an international audience, sharing a comprehensive and accessible guide to cannabis therapies, supported by peer-reviewed references.healthcare industry to embrace this powerful plant. Whether you're a patient, a healthcare professional, or just curious about cannabis, this episode is packed with groundbreaking insights!Guest Links https://benjamincaplan.com/https://www.instagram.com/drbenjamincaplan/https://doctorapprovedcannabishandbook.com/Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Flavors, terpenes, and genetics—all essential components of an incredible cannabis product. But how do you achieve this while running a vertically integrated business with volatile wholesale prices? That’s the beauty of the cannabis industry: you're building the plane while flying it.In this episode, the founders of Trade Roots reveal the secrets behind their exceptional strains and flavors. Discover how they've mastered the art of transitioning from legacy to legal cannabis cultivation, integrating West Coast genetics with cutting-edge techniques. They also discuss how vertical integration gives them a unique edge in delivering top-tier products that stand out in the market.This week, we sit down with the Carl Giannone & Jesse Pitts to discuss:West Coast GeneticsUnderstanding Vertical IntegrationTerpenes, THC & Consumer EducationAnd so much moreKey Topics DiscussedJesse's background in the legacy cannabis market and transition to the legal industry (00:01:43)Carl's perspective shift from viewing cannabis as a "business for criminals and children" to becoming a partner in Trade Roots (00:07:18)The process of building Trade Roots' business plan, navigating regulations, and securing funding (00:13:08)Vertical integration and the importance of maintaining control over the supply chain (00:17:21)Challenges around testing, transparency, and integrity in the cannabis industry (00:38:57)Bringing in West Coast genetics and balancing customer demand with commercial viability (00:50:53)Highlights of Trade Roots' cultivation and extraction capabilities (00:59:29) About Trade RootsTrade Roots brings cannabis culture to the gateway of Cape Cod—Wareham, Massachusetts. We deliver a highly curated cannabis experience and have taken special care to tailor everything from our high-quality product to our gorgeous retail space to ensure a first-class experience for our customers.Roots are important to us, and we’re proud of ours. One of our owners was born and raised in Wareham while the other lives in town, we’re staffed by members of the local community, our product is grown and produced on-site, and our retail shop features the work of local artists and craftsmen. As the saying goes, strong roots produce beautiful leaves.Guest Links https://traderoots.buzz/https://www.instagram.com/traderoots_buzz/https://www.linkedin.com/company/trade-roots-ma/https://www.linkedin.com/in/carlgiannone/https://www.linkedin.com/in/jesse-pitts-4b560199/Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Growing cannabis is like navigating a path in many directions.Are you cultivating for smokable flowers or extract?How do you take a skill once passed down from person to person and translate that into high-end cultivation practices that can be standardized across employees or even scaled across companies?These skills demand a unique blend of rigorous science and an intuitive "feel" that's hard to quantify.This Week We Sit Down with Travis Higginbotham to Discuss the Following:Maximizing Yield Through Light AccumulationWhy Harvest Timing Matters for Extracts vs. FlowerDefining Quality in Cannabis CultivationChallenges in Cannabis CultivationAbout Travis HigginbothamTravis Higginbotham is the Founder and CEO of Due Diligence Horticulture (DDH), LLC, specializing in safeguarding investor capital in cultivation-specific businesses. DDH collaborates with debt lenders, court receivers, family offices, and other capital groups to turn businesses around, prevent bankruptcy, and support new startups with a solid horticultural foundation.Travis holds a B.S. in Horticulture from Clemson University and an M.S. in Horticulture from Virginia Tech. His leadership at California's Statehouse Holdings from 2021 to 2024 resulted in a 65% increase in annual flower production YOY on average and a 33% cost reduction, earning nine awards during this time for flower quality.Guest Linkshttps://www.ddhort.com/https://www.linkedin.com/in/travis-higginbotham-94a94466/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Cresco Labs is one of the largest MSOs in the industry, but at its core, it has an entrepreneurial mindset that has always stayed the same.Many overlook that a company with a sizable market cap can still possess the craftiness and perspective of a smaller company. This mindset has led to strategic opportunities that allow Cresco Labs to thrive in areas easily overlooked by its peers.This week, we sit down with Zach Marburger to discuss:The Tech Ecosystem at Cresco LabsInnovative Custom Retail SolutionsThe Inner Workings of Their Unique Selling Proposition (USP)And so much moreDon't miss this in-depth look at how one of the most prominent players in cannabis continues to innovate and lead the industry.About Cresco LabsCresco Labs is one of the largest publicly traded, vertically integrated, multistate cannabis companies in the U.S. We produce the industry’s #1 portfolio of cannabis brands and operate dispensaries under our Sunnyside brand nationally that focus on delivering consumer education, trust and convenience.Guest Linkshttps://twitter.com/crescolabshttps://www.linkedin.com/company/cresco-labs/https://www.crescolabs.com/ Main Topics Discussed:Cresco's approach to technology and the importance of seed-to-sale traceability systems (00:03:27)Cresco's decision-making process for building vs. buying technology solutions (00:11:39)Cresco's focus on integrating data and systems across cultivation, manufacturing, and retail (00:24:33)Cresco's e-commerce strategy and the shift towards online sales (00:26:12)Zach's thoughts on the potential use of AI and computer vision in cannabis operations (00:35:31)Challenges and lessons learned from Zach's entrepreneurial background (00:43:26) At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Kentucky is now hot on the radar as a prime location for medical cannabis opportunities. As the application window dwindles, we take a detailed look at the potential and challenges within the state's medical market.In this episode, we explore the intricate process of applying for cannabis licenses in Kentucky. Learn what you need to do to be successful, whether you're a mom-and-pop shop or a larger enterprise. Discover the necessary steps, strategies for success, and how to position yourself for the best chances of obtaining a license in this competitive field. Understand the opportunities, potential, and challenges that await willing participants in this emerging market.This week we sit down with Emily Sisneros to discuss the following:Winning Cannabis licensesKentucky Medical ProgramWhich south states have big upside?Distressed Licenses Guest Links:https://cannabusinessservices.com/https://www.linkedin.com/in/emilyseelman/https://x.com/canna_serviceshttps://www.instagram.com/canna_services/https://www.linkedin.com/in/emilyseelman/ Chapters:Introduction and Background ([00:00:00]) - The hosts Bryan and Kellan introduce their guest Emily CEO of Cannabis Business Services, and discuss her background in the cannabis industry.Emily's Journey into Cannabis ([00:01:25]) - Emily shares how she started in the cannabis industry as a civil litigator in Pennsylvania and then transitioned to founding her own consulting firm.Early Challenges and Lessons Learned ([00:03:53]) - Emily discusses the chaotic early days of the cannabis industry and the challenges she faced, including educating clients and dealing with unqualified vendors.Expanding into New Markets ([00:05:44]) - Emily talks about how her business expanded beyond Pennsylvania to serve clients in various states and sectors of the cannabis industry.Approach to Understanding Regulations ([00:07:05]) - Emily explains her process for deeply researching and understanding the regulations in each state she works in to provide the best service to her clients.Kentucky's Medical Cannabis Program ([00:10:39]) - Emily provides a detailed overview of the current status and unique aspects of Kentucky's new medical cannabis program, including the short application window and lottery system.Challenges and Considerations for Entrepreneurs ([00:14:47]) - Emily discusses the significant investment and grit required to successfully navigate the cannabis licensing process, as well as the importance of remaining flexible.Opportunities in the Cannabis Industry ([00:16:27]) - Emily shares her insights on promising markets and sectors within the cannabis industry, such as Pennsylvania, distressed assets, and ancillary businesses.The Future of Cannabis in the South ([00:43:17]) - The hosts and Emily speculate on how the cannabis industry may evolve in the southern United States, particularly in states like Florida, Georgia, and Alabama. Follow us: Our Links.Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Cannabis reform always feels like it's on the verge of a breakthrough with policy.We know some policies can pass both the House & Senate yet it doesn’t , but it ends up feeling like a pawn in the horse trading by policymakers who all know that ~70% of Americans are in favor of cannabis legalization. So why does policy that has support from both sides of the aisle struggle to make progress?This week, we sit down with Erin Moffet and David Mangone to discuss:Stories from Inside DCMeasuring Progress Process of educating Member/StaffersAnd so much more  About The Liaison Group The Liaison Group (TLG) is a DC-based federal lobbying firm dedicated to shaping the federal legislative and policy landscape for the Cannabis Industry.  TLG focuses its efforts and expertise in both the House and Senate with the overarching goal of protecting and preserving state-authorized Cannabis programs. Key Topics Discussed:David and Erin's background getting into cannabis lobbying (00:01:04)What lobbying is and how it works in the cannabis industry (00:02:34)Balancing relationships with members of Congress and educating them on cannabis (00:07:12)Coordinating with other industry groups and finding the right messengers (00:13:18)Navigating the complexities of cannabis policy and legislation (00:20:27)Measuring success and the importance of the upcoming 6 months (00:42:54)Follow us: Our Links.Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime 

Successful marketing requires a blend of specialized expertise and a broad understanding of strategic frameworks. However, too often, marketing gets pigeonholed into a single person's role, expecting them to handle everything from strategy to execution.In fast-paced, scaling startups, this is precisely where fractional marketers can make a critical difference. Leveraging a team of skilled, experienced individuals to handle various marketing roles can support your marketing team more effectively, saving time and costs.This week, we sit down with Brandon Bobart to discuss the following:How does a Fractional Marketer work?Benefits & DrawbacksBest Tactics for Cannabis BrandsAbout Brandon Bobart : We help small business owners (< 5 million in revenue) build their entire marketing team for the price of one full-time employee.Guest Linkshttps://pisgahpeaksventures.com/https://www.linkedin.com/in/brandon-bobart/Time stamps of Main Topics Discussed:Overview of fractional marketing and how it applies to the cannabis industry (00:02:08)Importance of aligning marketing objectives with business KPIs (00:06:32)Challenges of managing a full marketing team vs. leveraging fractional experts (00:03:54)The critical role of a website as a digital storefront for cannabis businesses (00:22:47)Navigating social media restrictions and best practices for cannabis brands (00:34:00)Emerging marketing tactics beyond digital, such as direct mail and community engagement (00:37:42)The impact of AI and automation on the future of cannabis marketing (00:44:19) Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

"Every time a company doubles in size, you need to redo all processes." – Reid Hoffman, founder of LinkedIn.The speed and development of the cannabis industry often conflict with the ability to take a step back and recognize the internal organizational changes that have occurred since the last time you aligned your structure.Are your total compensation packages, timing, and organizational structure retaining and attracting employees?Can slight improvements outside of just pay provide a massive boost to your team?Enter Mike Siebold of FlowerHire. Having an experienced industry partner review your company structure to ensure alignment with incentives, titles, and compensation while building an ideal hierarchy might seem like a luxury, but it is a crucial asset.This week, we sit down with Mike Siebold to discuss:What is Growth Management?Pros & Cons of Unions in CannabisLeadership SummitsGuest Linkshttps://www.linkedin.com/in/mikesiebold/https://flowerhire.com/https://www.youtube.com/playlist?list=PLapnfHDjR7Gk_7tHF07op_bPR4L8CpGM2https://www.instagram.com/flowerhire/https://x.com/flowerhirehttps://www.linkedin.com/company/flowerhire/ Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Cannabis sentiment is not positive enough. Given the challenges and fatigue, it's easy to lose sight of what's happening.Cannabis is being built from the ground up. Regulations and capital may currently hinder some aspects, but what's happening in the industry is undeniable.This week, we sit down with Ben Burstein, who reveals the actual situation in cannabis, focusing solely on information that tells the story through data.We discuss the following:Hemp BeveragesUnderstanding Market MaturityHow Upcoming Catalysts Influence the Next StepsAnd So Much MoreGuest Links:https://www.linkedin.com/in/benjaminburstein/https://www.leaflink.com/https://www.instagram.com/leaflink_/https://x.com/LeafLinkUS Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Tradeshows are a universal way of connecting with others in a similar industry for a unified reason. However, as costs rise, the value of attending these events is weighed against other efforts. Success at these events varies per individual, adding to the challenges.Rama Mayo and the team at Hall of Flowers already have a must-attend event. This year, they are elevating it even further by deepening the value for exhibitors and attendees, connecting them directly with superfans in a magical experience.This week, we sit down with Rama Mayo to discuss the following:Hall of Flowers' incredible evolutionTurning Hall of Flowers into a must-attend experienceCelebrating brand deal failures and successesAnd so much moreBuy Tickets to HOF here https://www.hallofflowers.com/festival/homeGuest Linkshttps://www.ramamayo.com/https://www.instagram.com/hall_of_flowers/https://www.instagram.com/greenstreet/https://www.hallofflowers.com/festival/homeFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

While many have found cannabis to be helpful for sleep, is it anecdotal, or is there science to back up these feelings? In the US, 50 to 70 million adults have chronic sleep problems or sleep disorders, according to SleepHealth.org.FloraWorks set out to validate these claims through double-blind placebo trials, employing the rigorous standards used in pharmaceutical research. These trials aim to provide scientific evidence to support the efficacy of cannabis-derived compounds, such as CBN, in improving sleep.This week, we sit down with Alleh Lindquist to discuss the following:The Therapeutic Potential of CBNSleep Study DesignWhat Cannabinoid is Next for Clinical Trials? And So Much MoreGuest Links:https://www.linkedin.com/in/allehlindquist/https://www.flora-works.com/https://x.com/floraworks_usahttps://www.linkedin.com/company/floraworks/about/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

The lack of guidance from the US Federal Government on the cannabinoid industry poses significant challenges for those involved in the sector. The absence of clear regulations and leadership complicates business operations.In contrast, European countries are both legalizing cannabis and planning further legalization. They are keen to avoid the mistakes made by many US states and are learning from past failures.This week, we sit down with Boris Jordan to discussHow the NGC acquisition will drive Curaleaf's growth in Europe &Why Curaleafs in the Hemp MarketFruitStiq, Hemp Beverages, and so much moreAbout Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. In the United States, our brands are sold in 17 states with operations encompassing 147 dispensaries and employing more than 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.#CURA #BorisJordan #CuraleafFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime

Creating a powerful and emotionally resonant message is essential in the cannabis industry, where many people have unique and personal connections to the plant. Crafting a message that genuinely resonates can yield compounding results. Although PR and marketing often get grouped together, they require distinct strategies to complement each other effectively.This week, we sit down with Jordan Isenstadt to delve into:Understanding Cannabis PREarned vs. Paid vs. Owned MediaHow to Talk to Your Kids About CannabisAbout Jordan IsenstadtAs a Senior Vice President at Marino, I lead strategic communications and public affairs campaigns for clients in the cannabis, higher education, and labor sectors. I leverage my 20+ years of experience in the public, private, and nonprofit sectors to craft and execute effective and innovative strategies that advance my clients' goals and enhance their reputation.I have a proven track record of delivering results and building trust with diverse stakeholders, including media, government, business, and community leaders. I am passionate about using my skills and expertise to make a positive impact on society and the world.Guest Linkshttps://www.linkedin.com/in/mrisenstadt/https://x.com/MrIsenstadthttps://x.com/marinoprhttps://www.linkedin.com/company/the-marino-organization/https://www.instagram.com/marino.prFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney 

What does your business do better than anyone else's?  This is your competitive advantage.As we move away from the "growth at all costs" mindset, businesses are doubling down on their strengths—Grown Rogue has emphatically done just that. Battle-tested in highly competitive markets, this high-end cultivator consistently proves its ability to design cultivation operations that produce high-quality flower at consistent prices. With a repeatable, profitability-focused model, they are now expanding to new markets like New Jersey and Illinois to disrupt the flower market.This week, we sit down with Obie Strickler to discuss the following:The challenging conversation of refocusing the business.How to produce craft cannabis at scale profitablyGenetics, strains, and much moreGuest Links https://www.grownrogue.com/https://www.instagram.com/grownrogue/https://www.youtube.com/watch?v=bLPvB2qWVM0&ab_channel=GrownRoguehttps://www.linkedin.com/company/grown-rogue/https://x.com/grownroguehttps://x.com/ObieStricklerAbout Grown Rogue:Grown Rogue’s mission is to bring low cost, high quality, craft cannabis from the amazing terroir and legacy of Oregon’s Rogue Valley to consumers nationwide.Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney 

New York's Cannabis Program can only be described one way: Broken. Despite lessons learned from other states and a goal to help those previously harmed, the program has faced significant financial and operational challenges, falling short of its intended success. With government officials labeling the rollout a disaster and promising an overhaul, the extent of the program's issues is clear. Were these problems evident from the start, and how can they be fixed? We sat down with Neil Kaufman to break it all down and discuss the following:Where everything went wrongWhat Neil would do to fix itThe two-tier system and investment issues About Neil Kaufman:Neil M. Kaufman is the managing member of Kaufman McGowan PLLC, Long Island’s Corporate & Securities Law Firm ™ and Corporate & Securities Counsel to the Cannabis Industry™. He is one of the leading corporate cannabis lawyers in New York and the USA and a fixture of the New York and Long Island corporate and securities legal community.Mr. Kaufman represents emerging growth, middle market and public companies and investment firms in their corporate, securities, financing, borrowing, merger & acquisition and other legal matters. Mr. Kaufman is particularly well known for advising clients with respect to SEC regulation, public offerings, private placements and mergers & acquisitions, as well as all types of commercial contracts. He is a frequent speaker on corporate, securities and cannabis law topics, and is an approved Vistage speaker on mergers & acquisitions.Guest Linkshttps://www.linkedin.com/in/neilmkaufman/https://kaufmanmcgowan.com/https://x.com/NeilMKaufmanFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney

Public companies dominate the headlines for the cannabis industry, but a few private beasts operate in plain sight. Motif Labs is one of them. Their deep focus on profitability and data at every step is why they have built such a deeply rooted and successful organizational philosophy.This week, we sit down with Mario Naric to discuss:How he builds process efficiency at every stepWhat understanding the data really meansWhen to bring services in-houseMario Naric, CEO & Founder of Motif LabsMario Naric is the Founder & CEO of Motif Labs, a leading brand house shaping Canada's cannabis 2.0 market with a portfolio of iconic brands, including BOXHOT (#1 vape brand in Canada), DEBUNK, and  Rizzlers. With an unwavering passion for creating exceptional products and a background in chemical engineering, Mario has grown Motif Labs into the retailer's brand of choice, solidifying its position as a leader in Canada's 2.0 cannabis market. Mario's cannabis journey began in 2017 when he founded Motif Labs with a vision to define high standards of excellence and to create products that leave a lasting impression. Mario has led Motif Labs to unparalleled success and profitability, holding top market share positions in vapes and infused pre-rolls. Mario's hands-on leadership style and youthful energy infuse a unique vitality into Motif Labs. Guided by his passion, the company continues to push boundaries, creating products that exceed consumer expectations. Mario is known for his approachable demeanor and genuine commitment to making a difference. Mario and his wife live in London, Ontario.Guest Links https://www.linkedin.com/company/motif-labshttps://www.instagram.com/motif.labs/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The DimeTwitter :https://twitter.com/TheDime\_8thhttps://twitter.com/bryanfields24https://twitter.com/kellan\_Finney