The Dirt on Flowers

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

EP 133: Spilling the Dirt on Managing a Flower Farm During Fall's Busy Transition

Lyndsay and Shannon discuss the complexities of managing flower farms during the busy fall season. They share their strategies for prioritizing tasks, managing time effectively, and balancing spring preparations with fall cleanup. Both emphasize the importance of record-keeping and having a solid marketing strategy to ensure profitability. Through personal anecdotes, they highlight the physical and mental demands of farming, the necessity of planning and organization, and the satisfaction derived from overcoming challenges.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

11-22
52:27

EP 132: The evolution of Sunny Meadows Flower Farm with Gretel Adams

Lyndsay and Shannon chat with Gretel Adams, co-owner of Sunny Meadows Flower Farm in Columbus, Ohio. They discuss the realities of flower farming, especially during the holiday season. Gretel shares her journey from growing vegetables to focusing solely on flowers, the importance of community and mentorship, and the challenges of scaling operations. The conversation highlights the emotional and physical demands of farming, the impact of external factors like elections, and the significance of self-care and work-life balance in the industry. Learn more about our guest: Sunny Meadows Dahlia Sale , Facebook, and InstagramIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

11-15
01:14:21

EP 131: Discover the Insiders: Learn How You Can Benefit From Joining

Lyndsay and Shannon discuss how "The Insiders," launched nearly two years ago. They share insights on flower farming and the supportive environment within the community. The insiders' platform offers a variety of resources, including checklists, marketing templates, and growing information, catering to both new and experienced flower farmers. Lyndsay and Shannon emphasize the value of the community in providing support, fostering connections, and enhancing farming businesses. They encourage listeners to join the insiders to benefit from the wealth of resources and a nurturing network.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

11-08
31:17

EP: 130 Growing in Low Tunnels with Jennifer Rall

Lyndsay and Shannon chat with Jen from Jen's Flower Garden in Marysville, Ohio. They delve into the benefits and practicalities of using low tunnels in flower farming. Jen shares her experiences with constructing and managing these tunnels, emphasizing their cost-effectiveness and ability to extend the growing season for key market dates like Mother's Day. The discussion is enriched with personal anecdotes, practical tips, and a sense of community, offering valuable insights for flower farmers looking to optimize their production.Learn more about our guest Jennifer Rall: Website, Facebook, InstagramIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

11-01
50:18

EP 129: Blooms and Doom: Hilarious Misadventures in Flower Farming

In this "spooky edition" episode, co-hosts Lindsay from Wildflower Company and Shannon from Bloom Hill Farm, host three special guest to share horror stories from the flower farming world. They discuss the challenges of full-service weddings, managing customer expectations, and the drama that can ensue. The episode highlights the importance of clear communication, resilience, and finding humor in the unpredictable nature of flower farming, fostering a sense of camaraderie among flower farmers.Learn more about our guests:Suzette Bergeson- The Freckled Fawn Flowers- Facebook, InstagramDani Boss- Summer Skye Gardens- Facebook, InstagramJoanna Webb- Three Little Buds- Facebook, InstagramIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

10-25
01:01:54

EP 128: How Mistakes Shape Our Flower Farming Journey

Lyndsay and Shannon dive into the realities of flower farming. They discuss the challenges of dealing with unexpected frosts, the emotional ups and downs of the season, and the importance of learning from mistakes. The conversation highlights the significance of data collection, adopting a CEO mindset, and finding joy in foundational tasks. They also touch on the impact of social media on perceptions of success and emphasize the value of gratitude and reflection on personal growth throughout their farming journey.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

10-18
46:51

EP 127: From Soil to Storage: Mastering the Art of Dahlia Digging

Lyndsay and Shannon discuss the challenges of fall flower farming, focusing on digging dahlias and winter preparations. Recorded in late September, they reflect on the seasonal transition and their end-of-season fatigue. They delve into the specifics of digging dahlias, emphasizing the importance of timing, labeling, and storage methods. They also discuss the pros and cons of washing tubers and the complexities of managing storage conditions. The episode offers practical advice and insights into the labor-intensive nature of flower farming during the fall season.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

10-11
52:56

EP 126: Why Your Farm Needs a Website With Alix Northrup

Lyndsay and Shannon welcome branding expert Alix Northrup, they discuss the essential role of having a website for farming businesses. They share personal experiences and challenges in managing their online presence, emphasizing that a website is crucial for legitimacy, customer engagement, and business growth. The conversation covers the limitations of relying solely on social media, the importance of a dynamic and evolving website, and practical tips for website development, including content organization, choosing a domain name, and finding the right web designer.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

10-04
56:51

EP 125: Mythbusting Social Media Trends

Lyndsay and Shannon discuss their six-year collaboration in growing their flower farms into six-figure businesses. They candidly address the complexities and challenges of flower farming, emphasizing the importance of simplifying processes to enhance efficiency. The conversation includes personal anecdotes about customer interactions and the pressures of wedding weeks. They also highlight the need to critically evaluate online information and trends, encouraging listeners to focus on what truly benefits their unique farming practices. The episode aims to inspire and provide actionable strategies for flower farmers.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

09-27
58:48

EP 124: Spillin' the Dirt: From Date Nights to CSA Bouquets

Lyndsay and Shannon share experiences with flower workshops, date nights on the farm, and managing a Community Supported Agriculture (CSA) program. She recounts a joyful date night event where couples dressed up, despite some arriving casually. They discuss handling event cancellations by rescheduling or offering vouchers. They explain the logistics of managing glue guns during workshops, emphasizing quality tools and resource sharing. Finally, outlining the process for preparing CSA bouquets, focusing on freshness and variety to delight members. Their enthusiasm highlights the importance of community and connection in her floral business.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

09-20
54:46

EP 123: From Engineer to Crops: Andrea McAdow's Path to Building a Thriving Farm Business in Arizona

Lyndsay and Shannon respectively, engage in a vibrant discussion with Andrea McAdow of Rosebird Farms. Andrea shares her journey from civil engineering to farming in the Sabat Mountains of Arizona. She details the challenges of farming in a harsh climate, her business strategies, and the cooperative storefront she runs. The conversation covers soil management, favorite farming tools, and advice for new farmers. The episode concludes with Andrea inviting listeners to connect with her and visit her farm, emphasizing community support in the farming industry.Learn more about this episodes guest by checking out Rosebird Farms website, Instagram or Facebook. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

09-13
42:17

EP 122: Defining What Success Means to You

This week Lyndsay and Shannon explore the evolving nature of success in flower farming and personal growth. They discuss the challenges of defining success amidst social media comparisons and share personal anecdotes about their journeys. Emphasizing the importance of aligning success with true desires, they reflect on the impact of family, relationships, and the unpredictable nature of farming. The conversation highlights the significance of self-reflection, setting personal goals, and celebrating individual achievements, reminding listeners that success is a unique and ever-changing journey.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

09-06
47:17

EP 121: Don't Let "Dream Destroying Deborah" Hold You Back: Embrace Your Marigolds!

Shannon and Lyndsay revisit their popular episode "Finding Your Marigold," inspired by Jennifer Gonzales' article. They discuss the importance of surrounding oneself with positive, supportive people ("marigolds") and avoiding negative influences ("walnut"). They share humorous examples of negative influences like "No Money Nancy" and "Playing with Flowers Pam." The hosts also introduce their new membership program, "Dirt on Flowers Insiders," offering resources, accountability, and community support for flower farmers. They encourage listeners to reflect on their support systems and strive for a positive environment.Link from this episode-Finding Your MarigoldIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

08-30
48:27

EP 120: Spillin' the Dirt on Lisianthus

This week Lyndsay and Shannon delve into their flower farming experiences, focusing on Lisianthus, affectionately called "Lizzie." They share personal stories, highlighting the joys and challenges of running a flower business. The discussion covers favorite and less desirable Lisianthus varieties, emphasizing customer preferences and profitability. They also touch on essential logistics like seed starting and plant care. The episode is filled with humor and camaraderie, reflecting their shared passion for flower farming and encouraging listeners to engage and grow their own Lisianthus.Link discussed in this weeks episode: Bloom Groups, DemystifiedIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

08-23
38:48

EP 119: Q2-ish Review

Lyndsay and Shannon review their second quarter (Q2) from May to July. They discuss the challenges of unpredictable weather, the emotional ups and downs of farming, and the impact of hiring new employees. Personal anecdotes, including a stressful wedding event, add a relatable touch. They invite listeners to share "farming horror stories" for a Halloween episode, emphasizing learning from mistakes. The episode highlights the importance of community support, self-care, and resilience in farming, offering valuable insights for fellow farmers and entrepreneurs.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

08-16
53:02

EP 118: Entrepreneurial Mindset with Julia Shanks - The Farmers Office

Lyndsay and Shannon discuss the business aspects of flower farming with Julia Shank, author of "The Farmer's Office." They emphasize the importance of data-driven decisions and reflect on their own challenges in running profitable farms. Julia shares insights on adopting an entrepreneurial mindset for financial sustainability, covering topics like marketing, financial management, and employee oversight. The conversation also addresses common struggles for new farmers, such as balancing passion with business needs and overcoming financial management fears.Link to her book : The Farmer's Office, Second Edition: Tools, Templates, and Skills for Starting, Managing, and Growing a Successful Farm BusinessLink to her website: 1-Home The Farmers OfficeInstagram: @TheFarmersOfficeIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

08-09
01:03:12

EP 117: Wreaths, Workshops, and Winter: Unlocking Holiday Success in Flower Farming

In this podcast episode, Lyndsay and Shannon share their experiences and insights on running profitable flower farms. They discuss the importance of strategic planning, especially for the Christmas season, and reflect on past challenges and successes. The conversation covers sourcing Christmas greens, creating sales plans, and maximizing profitability through workshops and diverse offerings. They emphasize early preparation, customer engagement, and the relatively low skill level required to start a Christmas greens business. Their goal is to inspire and provide actionable strategies for listeners at any stage of their farming journey.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

08-02
48:33

EP 116:Spill the dirt- Harvest timing & efficiencies

Lyndsay and Shannon discuss the challenges of running flower farms in early July. They tackle the pressures of summer heat, irrigation, and wedding bookings. Lyndsay shares her journey of prioritizing well-being by reducing her workload for her upcoming wedding. Shannon talks about managing a new property and hosting a "u-pick" event. They emphasize setting boundaries, managing expectations, and the realities of farming. The episode also includes a segment addressing listener questions on harvesting techniques and efficient farming practices.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

07-26
42:11

EP 115: Blooms, Challenges, and Resilience with Shanti of Whipstone Farm

Lyndsay and Shannon are joined by Shanti from Whipstone Farm. They discuss the challenges of flower farming, including weather-related issues and the impact on their crops. Shantae shares her experiences farming in the high desert of Prescott, Arizona, emphasizing the need for resilience and adaptability. The conversation covers various farming techniques, pest management, and the importance of strategic planning. They also highlight the balance between work and personal life, stressing the significance of flexibility and effective communication with customers and fellow farmers.Learn more about Shanti by checking out her website and social media pages:Website FacebookInstagramIf you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

07-19
01:21:01

EP: 114 Our Favorite Online Tools

Lyndsay and Shannon share their journey of growing their farms into six-figure businesses. They discuss the challenges of irrigation and crop management during a hot season, while remaining optimistic about their heat-loving crops. The conversation covers various online tools and apps they use, such as Canva, QuickBooks, Squarespace, and ShipStation, to streamline operations and enhance customer experiences. They also highlight the importance of professional email platforms, photo editing apps, project management software, and tools like Linktree and CapCut for marketing and communication.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

07-12
01:00:26

Joanne Chamberlain

Thank you! Now I have to listen again to take notes!

12-27 Reply

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