In this episode of The Disruptor Journals, we explore the power of storytelling in business and why it should be a key part of your marketing strategy. Join the host, Cliff as he delves into the science behind why storytelling is such an effective tool for building brand awareness, forging emotional connections with customers, and ultimately, driving sales. You'll hear real-world examples of businesses that have successfully leveraged storytelling to build their brand, and learn tips and tricks for how you can do the same. Whether you're a startup looking to stand out in a crowded market or a established brand looking to reignite your connection with your customers, this episode is a must-listen. Tune in to learn why storytelling is the best strategy for your business. Subscribe to the Newsletter: https://cliffnhemachenana.substack.com/ Follow The Disruptor Journals on Instagram: https://instagram.com/thedisruptorjournals
In this episode of The Disruptor Journals we look at 3 tactics to help you get more sales that I learned from Alex Hormozi's book $100 Million Offers. I recommend you buy the book, it's totally worth it. Follow me on Instagram: https://www.instagram.com/thedisruptorjournals/ Join the chat in substack: https://open.substack.com/pub/cliffnhemachenana/chat Subscribe to the Newsletter: https://cliffnhemachenana.substack.com/ Keep the conversation going with #TDJ
Blitzscaling -- Embrace of WWII war strategy, Blitzkrieg, by tech behemoths and it's unity with business strategies is not an exception but a true reflection about the complex and complicated world we live in. Tune in to learn about this scaling framework used by LinkedIn, Uber, Airbnb just to name a few.
Achieving product-market fit is key to a successful business venture. It means that there is market demand for what you are selling, and people are willing to pay for it because it’s better than the alternatives. 62% of startups fail because they never achieve product-market fit, which I will refer to as PMF from this point. What is PMF, how can you achieve it and most importantly how does one measure it? Let's get into it. Subscribe to my Newsletter: cliffnhemachena.substack.com Follow me on Twitter: twitter.com/cliffnhemachena Follow The Disruptor Journals on Instagram: instagram.com/thedisruptorjournals
A quick look into the agriculture sector and how Agritech Startups are helping African farmers boost productivity. This episode is sponsored by Lunio. Don't forget to subscribe to the podcast and please follow The Disruptor Journals on Instagram.
In this episode Cliff explores Africa's recent history and using the data to predict the 6 sectors investors and entrepreneurs should look out for across the African continent for the next 15 years. Connect with Cliff on the Disruptor Journals website here: The Disruptor Journals This episode is brought to you by Lunio, a tech-enabled digital marketing solutions provider. Visit their website here: www.lunio.site
In this episode Cliff muses about Raymond Loewy's grand theory of design and how it shaped the 20th century and modern day America. The first episode in Designing Timeless Brands.
What do you think is the future of commerce and retail in the Metaverse? In this episode I explore some of these ideas based on my current experience and my conversations with the team here at Lunio.
Hello friends, it's been a while. This is a very short episode on the future of the podcast, rebranding the podcast and my 2 cents on wishful thinking. I promise you will see more consistency from me going forward. This episode is sponsored by Lunio, a branding agency that connects brands and people through the values that they share. Visit lunio.site for more information.
In this episode Cliff briefly explores what a startup is, what it takes to get to the growth stage and why a number of high growth startups are failing at this stage. Remember to send through your views and opinions via Twitter.
In the first episode Cliff discusses the role of ambient trust in economic progress and the role of the innovative entrepreneur in solving the problem of distrust.
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Here’s how most people think about their lack of confidence: " I’d be more confident if I hadn’t inherited my father’s indecisiveness…" " If only I didn’t have such a neurotic personality, then I could be more confident…" "If my mother had really loved me then I’d feel more confident and secure in my relationships…" Fortunately, they’re wrong. Of course, everything from genetics to childhood experience has some influence on how confident you feel (or don’t). But by far the biggest influence on confidence is the one everyone seems to miss… It’s your habits in the present, not the events of your past, that determine your confidence. I’ve found that there are a handful of confidence-killing habits people fall into without knowing it. And it’s these habits that are the real causes of chronically low confidence. If you can learn to identify and work through them, you’ll find that your natural levels of confidence are much higher than you realize. Connect With The Disruptor Journals Follow Cliff on Twitter
The turbulent funding landscape of 2023 in Africa's startup ecosystem has underscored crucial lessons for entrepreneurs and investors. The challenges faced by growth-stage companies have prompted a shift in mindset, emphasising profitability over aggressive expansion. The need for founders to thoroughly understand the local market, focus on obtaining minimum capital for product-market fit, and adopt a measured, longer-term approach has become evident. Follow The Disruptor Journals On Instagram (Use #TDJ for a mention) Subscribe To The Disruptor Journals YouTube Channel Follow Cliff On X Connect With Cliff on LinkedIn
The answer is simple; be formidable. It's no secret that convincing someone to give you money to fund your dream is not easy and the difficulty of it leads founders to make the whole fundraising endeavor a complex problem that requires god-like feats of salesmanship. In this episode, Cliff goes into the secrets of securing much needed capital from investors discovered through studying Paul Graham and applying them in his fundraising journey. **Get Your Website Running & Getting Leads in 14 Days With Lunio Digital's RapidX Package** Follow The Disruptor Journals On Instagram Subscribe To The Newsletter Connect With Cliff on LinkedIn
Just because other businesses may have had success with following a traditional startup growth strategy, it doesn’t mean you have to. The lean startup methodology is a way for you to use a feedback loop to test your business idea. The build-measure-learn loop is a way for you to see if there’s customer interest in your idea. If there’s not, you can use the data from your test to help you pivot and change your business plan. Follow The Disruptor Journals On Instagram
In this episode Cliff talks about the Fundamentals of the lean methodology. Follow The Disruptor Journals on Instagram Subscribe To The Newsletter
Join host Cliff as he demystifies the world of decentralized finance. From the basics of blockchain to the core components of DeFi, we break down the complexities into digestible insights. Discover how DeFi is reshaping traditional finance, providing accessibility, transparency, and programmability. Whether you're a crypto enthusiast or just curious about the future of finance, this episode is your guide to understanding the world of DeFi. Newsletter: https://cliffnhemachenana.substack.com/ Follow Cliff on Twitter: https://twitter.com/CliffNhemachena Follow The Disruptor Journals on Instagram: https://instagram.com/thedisruptorjournals