Grand Rapids, Michigan, October 15, 2025 ⎯ Today, Sequencing.com (Sequencing), a biotech company offering the world's largest platform for whole genome sequencing and personalized health insights, announces a partnership with true. Women's Health, a concierge medical practice providing personalized care to women of all ages. true. Women's Health focuses on midlife, menopause, sexual health, and weight management through a membership-based model. Now with Sequencing, their patients can gain insights into ~100% of their DNA test data and screen for almost all known health conditions, traits, and medication responses. Then, they can work with true. providers to translate that knowledge into clear, actionable steps for managing risks, optimizing wellness, and extending longevity. Whole genome sequencing offers women deeper insight into their risk for heart disease, cancer, and metabolic conditions. For the first time, true. Women's Health will integrate DNA insights directly into personalized care plans for women navigating perimenopause and menopause. true. patients can take a test with one of Sequencing's custom kit bundles, which requires a simple cheek swab, and within weeks, they will have their results. Dr. Celia Egan, MD, MSCP, DABOM, true. Women's Health Director of Obesity Medicine & Metabolic Health says, "Our vision is to offer a comprehensive framework for lifelong wellness through our programs. Many of our patients are interested in genetic tests but are rightfully nervous about choosing the appropriate one and understanding the results. As a clinician, I shared that challenge. I needed a genetics test that could fit directly into our programs, but struggled to find reports that aligned with our pillars for easier patient understanding. Sequencing is the perfect solution." Allyn Lebster, true. Women's Health President & Co-founder says, "Sequencing is working with us to provide a customized report bundle that maps directly to our wellness pillars, from metabolic health and cancer to bone density and emotional coping. This integration is the key. It finally allows us to guide patients in both test selection and result interpretation, turning complex genetic data into a clear, actionable part of their personalized health journey." Dr. Brandon Colby, MD, Sequencing Founder & CEO, says, "true. Women's Health patients only need to be sequenced once, and from that single, definitive dataset, our platform becomes a permanent health resource, evolving alongside new scientific discoveries, medical research, and personal health goals. We're honored to partner with true. to better serve women and to tailor our sequencing service to align with their wellness programs." This week, true. Women's Health hosted a public event for women to learn more about the new Sequencing partnership and to engage in whole genome sequencing themselves. Dr. Celia Egan shared how genomics fits into personalized healthcare, Sequencing walked patients through the science and the reports they will receive, and true. providers answered questions about how genetic testing can support midlife, menopause, and long-term health. Importantly, Sequencing offers the most private DNA test on the market with HIPAA and US-EU-UK-Swiss Data Privacy Framework compliance. Testing is also performed in CLIA-certified, CAP-accredited clinical sequencing laboratories in the United States. Learn more about this partnership at https://truewomenshealth.com/sequencing/. About Sequencing.com Founded by Dr. Brandon Colby, MD, Sequencing.com (Sequencing) is a U.S. biotech company offering whole genome sequencing that unlocks the most complete view of DNA. Most DNA tests allow users to gain insight into less than 0.1% of their DNA data, but Sequencing allows users to obtain ~100%. The company screens for almost all known health conditions, traits, and medication responses, then translates that knowledge into clear, actionable steps for managing risks, optimizing wellness, and extending longevity. The platform continuously reanalyzes information throughout a person's life, evolving alongside new scientific discoveries, medical research, and personal health goals. Sequencing offers the most private DNA test on the market with HIPAA and US-EU-UK-Swiss Data Privacy Framework compliance. Their whole genome sequencing is performed in CLIA-certified, CAP-accredited clinical sequencing laboratories in the U.S. To learn more about Sequencing, please visit Sequencing.com and LinkedIn. About true. Women's Health About True Women's Health (true.) true. Women's Health® is a Grand Rapids-based concierge medicine practice dedicated to women's health across all stages of life. Specializing in midlife, menopause, sexual health, lifestyle medicine, and weight management, true. delivers personalized care that emphasizes prevention, education, and patient goals. Founded by nationally recognized menopause expert Dr. Diana Bitner, MD, MSCP, FACOG, and healthcare executive and attorney Allyn Lebster, true. is transforming how women experience healthcare in Michigan and beyond. Learn more at truewomenshealth.com. Media Contact: Amanda Bell PR Lead amanda@sequencing.com SOURCE: https://sequencing.com/blog/post/sequencingcom-true-women%E2%80%99s-health-now-incorporates-whole-genome-sequencing-their-complete
In this episode of The DocPreneur Leadership Podcast, we unpack a recent article written by a fellow clinician—one that suggested physicians already possess everything needed to run a successful practice. While the heart of that message is encouraging, the realities of leading a practice today are far more complex than discipline and vision alone. This conversation explores what the article gets right, what it unintentionally leaves out, and why blending clinical excellence with business clarity is essential in a changing healthcare landscape. We discuss how practice ownership demands a different kind of leadership—one built on messaging, systems, sustainability, and support. And we highlight why advisors, business-minded peers, and outside perspectives bring a level of clarity and structure that empowers clinicians rather than diminishes their independence. Most importantly, we talk about what clinicians can learn from the broader world of business—how clarity reduces friction, how consistency builds trust, and how the right support can turn hard work into lasting momentum. Disclaimer: This podcast is for educational purposes only and should not be considered legal, financial, or professional business advice. What You'll Learn in This Episode Why core clinical strengths don't automatically translate into business systems How oversimplified business advice can set clinicians up for avoidable frustration The difference between clinical leadership and business leadership Why no practice thrives in isolation—and how the right support fosters sustainability How business clarity amplifies, rather than replaces, clinical excellence Simple, practical mindset shifts that help clinicians lead their practices with more confidence Who This Episode Is For Physicians, PAs, NPs, practice managers, and healthcare leaders exploring how to stabilize, strengthen, or grow a patient-centered practice model—without becoming overwhelmed by the business side of medicine.
Our guest today is Dr. Julie Chen, the Chief Medical Officer at Radence. She previously served as Chief Medical Officer at companies such as Human Longevity and Vitagene. Her research, at the FDA, NIH, National Cancer Institute, USC, and Mount Sinai, has shaped scientific advancement in precision medicine. As a fellowship-trained integrative internal medicine physician, she developed numerous corporate wellness programs in Silicon Valley focusing on whole-systems approach to healthcare. Dr. Chen is a frequent medical expert on major media outlets, including ABC, NBC, FOX, and MSN, and she has been featured in national magazines and podcasts. In 2023, she was named one of the Top 25 Women Leaders in Biotechnology by Healthcare Technology Report for her leadership in health tech development. Dr. Chen is a member of the Buck Institute's President's Circle, dedicated to advancing research in aging and longevity. Website and social media: www.radence.com https://www.linkedin.com/in/julie-chen-md-89035b14/ https://www.linkedin.com/company/radencehealth/posts/?feedView=all https://www.instagram.com/radencehealth/ This episode would be a rare opportunity to hear from one of medicine's most forward-looking voices on how personalized science, emerging technologies, and a proactive mindset are reshaping health span. LEARN MORE ABOUT RADENCE: https://radence.com/insights-lab/redesigning-medicine-from-the-inside-out/
Patients don't stay for a tax deduction — they stay because they feel known. That's something no federal incentive can legislate. 🩺
CONNECT WITH CONCIERGE MEDICAL MARKETING https://conciergemd.marketing https://www.facebook.com/groups/themaddycommunity https://go.cmmkg.com/justaskmaddy-demo-replay-1 About Concierge Medical Marketing Concierge Medical Marketing is committed to serving concierge medical practices across the United States, to help expose their name and brand to high net-worth individuals in their area, and to nurture these individuals until they convert into paying member patients. Our journey began with Steven Schwartz, an experienced digital marketing expert from Vero Beach, Florida. With over 25 years of experience in the website design and digital marketing industry, Steven and his team of talented professionals have served clients across various industries. However, it was his passion for healthcare and an understanding of the unique challenges encountered by concierge medical practices that motivated him to shift his focus. Driven by a desire to effect meaningful change, Steven directed his efforts toward growing concierge medical practices nationwide. Recognizing the significant value these practices offer patients through personalized care and exceptional service, Steven perceived an opportunity to leverage his expertise to aid them in prospering within the competitive digital landscape. Whether your objective is to increase your online visibility, attract new patients, nurture your waitlist, or strengthen your brand presence, we are here to support you in achieving your goals. With our personalized solutions and unwavering commitment to excellence, we pledge to be your trusted partner on your journey to success.
"If you or your child has a serious diagnosis, you may feel like your life has just been turned upside-down. I founded MD For Patients to provide comprehensive, honest consultations tailored to the needs of patients – and to help patients understand how best to manage their own health going forward." Dr Mark Halsted, Triple-Boarded Pediatric NeuroRadiologist, Founder and CEO We cover the world, so you don't have to At MD For Patients, we believe that access to the best healthcare in the world shouldn't be limited by location. That's why we offer our patients virtual consultations worldwide – and hand-pick our specialists from the top medical institutions around the world. Physicians are frequently rushed, distracted, and interrupted, with pressure to make treatment decisions in an information vacuum. Diagnoses and treatment decisions are made despite missing patient data, and without highly specialized knowledge. Patients have limited direct communication with physicians and severely restricted access to highly specialized physicians. All of this leads to misdiagnoses, poor patient care, medical errors and patient harm. MD for Patients is reinventing the patient/physician relationship, designed to increase diagnostic accuracy, improve outcomes, strengthen communication, and empower patients. LEARN MORE: https://www.mdforpatients.com/aboutus
AND, UNDERSTANDING PRIVATE EQUITY OPTIONS AND PRACTICE VALUATIONS AS YOU PREPARE TO SELL OR EXIT YOUR Practice Preparing to sell your medical practice is a complex process that requires careful planning and foresight. Starting early and conducting a thorough internal review, including financial and legal documentation, sets the foundation for a successful sale. Engaging professional support ensures that all aspects of the sale are handled expertly, maximizing the value of your practice. (READ FULL STORY) OUR GUEST: Justin Outslay, Founder, Cinnamon Hill Partners, LLC LEARN MORE - https://www.cinnamon-hill.com LISTEN TO THE FULL INTERVIEW and PODCAST HERE ... Disclaimers: THIS SITE AND ANY OTHER CMT MANAGED OR OWNED WEB PROPERTY by Concierge Medicine Today, LLC (herein CMT) DOES NOT OFFER MEDICAL, FINANCIAL, LEGAL, OR OTHER PROFESSIONAL ADVICE. ERRORS OR OMISSIONS MAY OCCUR ON THIS SITE.
Our guest today is Katie, Owner of Coal Creek Ledgers "With over a decade of experience in managing business finances, I help owners like you cut through the noise, get clear on your numbers, and make confident decisions. I started this firm to help business owners step into their role as strategic leaders—not just operators. This is about more than financial reports—it's about gaining the clarity and control you need to lead with vision, build with purpose, and grow without second-guessing every move." LEARN MORE AND CONNECT WITH KATIE HERE: https://consult.coalcreekledgers.com or https://www.linkedin.com/in/katierhodes23/ Disclaimers: THIS SITE AND ANY OTHER CMT MANAGED OR OWNED WEB PROPERTY by Concierge Medicine Today, LLC (herein CMT) DOES NOT OFFER MEDICAL, FINANCIAL, LEGAL, OR OTHER PROFESSIONAL ADVICE. ERRORS OR OMISSIONS MAY OCCUR ON THIS SITE.
Our guest today is Shareef Mahdavi. Shareef Mahdavi created the PX90 Practice Transformation program as the latest expression of his three-decade career helping doctors, practices, and companies in elective, self-pay medicine succeed by focusing on patient experience. PX Ninety is an immersive, action-driven program that helps healthcare professionals elevate their practice by focusing on patient experience and team performance. Led by Shareef Mahdavi, a patient experience expert and author of Beyond Bedside Manner, PX Ninety offers a 12-week roadmap for practice transformation. Each week, participants see a video lessons, engage with exercises, and build on examples provided with ideas specific to your practice. By the end of 90 days, your practice will have undergone a significant transformation in patient satisfaction, team cohesion, and operational efficiency. His work spans the refractive surgery, aesthetics, and dental industries—guiding over 60 medical product launches and serving as a trusted advisor to both private practices and leading device manufacturers. LEARN MORE AND CONNECT WITH SHAREEF, HIS BOOK AND PROGRAM(S) Visit: https://pxmovement.com/px90-program/
Register, see agenda, workshops, schedule, exhibitors and speakers and learn more at www.ConciergeMedicineForum.com
Remote Patient Monitoring (RPM) has grown into a $500 million market in 2024, underscoring the remarkable demand for connected care solutions. This growth is more than just a number—it reflects a structural shift in how Medicare is approaching primary care. By Editor-in-Chief, Concierge Medicine Today/The DocPreneur Leadership Podcast Fall/Winter 2025 - In many ways, RPM and Chronic Care Management (CCM) represent Medicare's attempt to move primary care away from a purely fee-for-service model and toward a capitated, ongoing care structure built around a flat monthly fee. It's not concierge medicine, but in practice, it mirrors some of the principles: continuous monitoring, proactive management, and stronger patient-provider connection. Unlike CCM, which has seen slower traction, RPM adoption has been swift and widespread. The Office of Inspector General (OIG) has expressed concerns in recent reports, but this very scrutiny highlights the scale of adoption and the significant investment in ongoing monitoring that the U.S. healthcare system has never truly embraced before. 📑 Source: OIG RPM Report, 2025 (View: https://oig.hhs.gov/reports/all/2025/billing-for-remote-patient-monitoring/) In addition, the April 2025 OIG report marked the fourth prosecution in U.S. history related to cash-based healthcare models. This case provides perhaps the clearest signal yet from OIG that traditional concierge-style marketing—emphasizing same- or next-day access, extended visits, care coordination, and direct physician communication—is not compliant with Medicare assignment rules unless it is paired with proper, routine exam structuring. FOR ADDITIONAL REFERENCE and LEARNING, here is the 4th OIG alert in US history: https://oig.hhs.gov/fraud/enforcement/greenfield-health-system-agreed-to-pay-286000-for-allegedly-violating-the-civil-monetary-penalties-law-by-requesting-payment-from-beneficiaries-in-violation-of-an-assignment-agreement/ Together, these developments point to a pivotal moment: Medicare is nudging primary care toward connected, ongoing models of care delivery, while simultaneously tightening compliance expectations around concierge-style offerings. For physicians, the message is clear—connected care is here to stay, but compliance and structure are non-negotiable. About Our Guest James Eischen, Esq (Jim Eischen) is a licensed California attorney with over 32 years of experience handling complex corporate, business planning, and real estate matters. He received his J.D. from the University of California at Davis in 1987, and his B.A. from Creighton University in 1984. Mr. Eischen is recognized nationally for compliance experience regarding complex corporate business planning and transactions. As a speaker at conferences throughout the US, he addresses data privacy, regulatory business planning problem-solving, and start-up innovation monetization. Mr. Eischen's broad complex business planning experience includes life science/start-up enterprise regulatory support and structuring corporate practice of medicine business modeling. He advises business enterprises in matters connected to reimbursement, contracts, interdisciplinary employment and labor issues, and Health Insurance Portability and Accountability Act (HIPAA) compliance. LEARN MORE (https://www.eischenlawoffice.com) Disclaimers: THIS SITE AND ANY OTHER CMT MANAGED OR OWNED WEB PROPERTY by Concierge Medicine Today, LLC (herein CMT) DOES NOT OFFER MEDICAL, FINANCIAL, LEGAL, OR OTHER PROFESSIONAL ADVICE. ERRORS OR OMISSIONS MAY OCCUR ON THIS SITE. The content is primarily designed for general informational purposes, targeting a healthcare professional audience. Any references, links, or interviews should not be construed as endorsements. CMT is not responsible for errors, omissions, statements, conduct, or claims related to guest posts, op-eds, podcasts, press releases, sponsored job listings, or advertised opportunities. Typically, CMT will strive to remove job listings that are older than four months, but this is not guaranteed. Always consult with reliable advisors before acting on the information you find here. By using our web properties, content, events, etc., in whole or in part, you agree to comply with the Terms and Conditions and Privacy Policy found here, releasing Concierge Medicine Today, LLC (CMT) from all liability. Additional terms may be applicable. CMT retains the right to remove any content, images, interviews, graphics, job listings, and similar materials at its discretion at any time, without notice and without liability. Thank you.
Disclaimers: THIS SITE AND ANY OTHER CMT MANAGED OR OWNED WEB PROPERTY by Concierge Medicine Today, LLC (herein CMT) DOES NOT OFFER MEDICAL, FINANCIAL, LEGAL, OR OTHER PROFESSIONAL ADVICE. ERRORS OR OMISSIONS MAY OCCUR ON THIS SITE. The content is primarily designed for general informational purposes, targeting a healthcare professional audience. Any references, links, or interviews should not be construed as endorsements. CMT is not responsible for errors, omissions, statements, conduct, or claims related to guest posts, op-eds, podcasts, press releases, sponsored job listings, or advertised opportunities. Typically, CMT will strive to remove job listings that are older than four months, but this is not guaranteed. Always consult with reliable advisors before acting on the information you find here. By using our web properties, content, events, etc., in whole or in part, you agree to comply with the Terms and Conditions and Privacy Policy found here, releasing Concierge Medicine Today, LLC (CMT) from all liability. Additional terms may be applicable. CMT retains the right to remove any content, images, interviews, graphics, job listings, and similar materials at its discretion at any time, without notice and without liability. Thank you.
Today we unpack some of healthcare's succession and retirement trends Doctors should know about when considering hiring, replacing and leaving medicine better than how it found you! Craig Fowler, Founder & President of the Athenic Group, which helps Hospitals, Medical Practice Owners, UCs, Nurses, PAs, Doctors and others solve their healthcare recruiting challenges through dedicated Physician Search and the training and development of your recruiting the right medical staff to fit in well in your practice environment and remain committed for years to come. LISTEN TO FULL PODCAST EPISODE Craig is a 20+ year veteran of the physician recruiting industry; including holding senior leadership roles with several of the largest retained physician recruiting firms in the country. He is a former President of the National Association of Physician Recruiters (NAPR) and is a sought after speaker and trainer on physician recruitment processes and trends. He has also received accolades from respected healthcare organizations and associations such as: TEAMHealth, Tenet Healthcare, Piedmont Healthcare, Memorial Hermann Hospital, UT Chattanooga, Medical College of Georgia, Physician Hospitals of America, American Academy of Private Physicians, Concierge Medicine Today Forum. Some of his media credits include: NBC News, New England Journal of Medicine, Becker's Healthcare, Neurology Today, MGMA, NAMPC, Concierge Medicine Today, NAPR, and AAPPR (formerly ASPR). ATHENIC GROUP 220 N Jeff Davis Dr, Ste 4 Fayetteville, GA 30214 Office: 404-580-3443 cfowler@athenicgroup.com Recruitment Services Our recruitment services division functions as a boutique search firm specializing in physician and provider recruitment. We use the same resources large retained firms' use, but we take a more tailored and personal approach. Training & Development Our training and development division offers a range of services to help improve your recruitment team's performance, therefore decreasing your need for outsourced recruitment. Services range from skills evaluation, rookie recruiter training, team development, training workshops and ongoing coaching. Complementary Services Our primary focus is to help your practice, facility and community by improving the lives of those who seek healthcare from you. Other complementary services that we offer include: Expert Marketing Services, Succession Planning/Consulting for the Concierge and Direct Primary Care Practice, Expert Witness Testimony Services, and Search Evaluation & Consultation Services. www.AthenicGroup.com © Concierge Medicine Today, LLC. ("CMT") All rights reserved. Disclaimers: This content is for educational purposes only and does not provide medical, financial, legal, or professional advice. Concierge Medicine Today, LLC (CMT) is not liable for errors from guest contributions. Users should consult reliable advisors before making decisions. By using this content, you agree to CMT's Terms and Conditions and Privacy Policy, releasing CMT from liability. CMT may remove content without notice, and guest interviews do not imply endorsement. Users assume all related risks. Thank you.
Helping Physicians Better Understand the Business Valuation Models Used in the Marketplace Guest Presenter: Chris Staples, CFP®, AIF®, Owner of Wealth 360, LLC, Buford, Georgia, United States Host: Michael Tetreault, CGSP® Learn More: https://wealth360advisors.com/ Recording Date: 2020 (C) Concierge Medicine Today, LLC. All rights reserved. About Chris Staples is the Principal owner of Wealth 360, LLC.; a fee-only Registered Investment Advisory firm located in the greater Atlanta Area. Wealth 360, LLC provides comprehensive and objective financial planning to help clients organize, grow, and protect their assets through life's transitions. As a fee-only fiduciary and independent financial advisor, Chris Staples is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice. Chris typically works with professionals, business owners, and those near and in retirement helping to develop long-term Financial Planning strategies. Chris holds the CERTIFIED FINANCIAL PLANNER™ designation under the Certified Financial Planning Board of Standards as well as an Accredited Investment Fiduciary® designation through Fi360. He holds a business degree from Indiana Wesleyan University and earned the Certificate of Financial Planning from Oglethorpe University. Chris served as President of the National Association of Insurance and Financial Advisors North-Metro Atlanta Chapter [2004-2005]. From 2010-2012 Chris served on the Board of Directors with the Financial Planning Association as the ProBono Chair. WEB SITE: https://wealth360advisors.com/ LEARN MORE, Connect With Chris directly at: https://www.linkedin.com/in/stapleschris/ Disclaimers: This content is for educational purposes only and does not provide medical, financial, legal, or professional advice. Concierge Medicine Today, LLC (CMT) is not liable for errors from guest contributions. Users should consult reliable advisors before making decisions. By using this content, you agree to CMT's Terms and Conditions and Privacy Policy, releasing CMT from liability. CMT may remove content without notice, and guest interviews do not imply endorsement. Users assume all related risks. Thank you.
What if you positioned your practice like Tim Hortons in the land of Dunkin'? By Editor-in-Chief, Concierge Medicine Today/Host, The DocPreneur Leadership Podcast So, I'm riding shotgun with my teenage son who some of you have met, Matthew, riding through Moose Jaw, Saskatchewan (yes, that's a real place in Canada—not a children's book or a lumberjack's nickname). We're up there visiting family when suddenly, Matthew blurts out: "Hey Dad! Look—Tim Hortons!" You'd think he'd spotted Bigfoot holding a maple donut. Now, we live in the southeastern U.S.—where Tim Hortons isn't exactly on every corner like it is up north (oddly enough though, they just opened one of two here in Suwanee, GA and Columbus, GA -- so lucky us!). Around here however, it's all Dunkin' Donuts, Krispy Kreme and Waffle House. But to us? Tim Hortons is like spotting a unicorn running a drive-thru window. Which is precisely the point! This, my friends, is called 'scarcity marketing.' Scarcity marketing is when something becomes more desirable simply because it's rare, hard to get, or only available some of the time. Ever had Duck Donuts? Those of you who know, you know, right!? It's psychology. It's strategy. It's genius—and yet, most physicians and practice administrators in healthcare don't use it. Let's bring it back to your work more specifically in concierge medicine. Scarcity is sort of baked into the concierge medicine model isn't it? After all, most concierge doctors cap their patient panel. Their not located everywhere and heck, sometimes the doctor only takes on only 500 patients a year. You're not walking into that kind of practice on a whim with your phone in one had and WebMD printout in the other. But here's where it gets tricky: Post-COVID, patients discovered this magical thing called options. Telehealth exploded. Everyone became a semi-professional medical researcher on Instagram and TikTok. Suddenly, your patients didn't need to be within 10 miles to "see" a doctor. And now that we've entered the golden age of medical TikToks and YouTube health webinar gurus, even your great aunt knows how to self-diagnose using AI. The result? Patients are more informed, but not necessarily more connected. That's where you and your concierge practice come in and have the advantage. Sure, while accessibility is great, it's created a weird paradox. The more available something is, the less valuable it feels. Just ask Blockbuster how that went. On top of that, many low-cost primary care and "affordable" (think sub $99/pmpm) subscription-based practices still haven't fully bounced back from their pre-pandemic rhythm. Why? Because "urgent care is just easier," or so they've been told. It's the fast-food equivalent of healthcare—convenient, but not memorable, right? Even still today, some medical practices have dropped their prices in hopes of attracting more patients. But marketing by being "the cheapest" (oops, sorry, most affordable) often becomes a race to the bottom. Spoiler alert: there's not a trophy at the bottom -- maybe just some warm fuzzies though! One industry expert we interviewed and spoke to recently (eg. summer 2025) said "You can't market "time," "access," or "care coordination" as part of your cash-based model. Those terms are legally sensitive under Medicare/OIG guidance and the Civil Monetary Penalties Law. What you can market — and what works — are routine exams and communications that are clearly defined and compliant.When structured properly, these can be part of a concierge-style offering without stepping over legal lines. And remember, most if not all of those published price versions of cash healthcare are not structuring their fees/services to allow for employer/tax-advantaged funding, and perhaps their lower prices are unintentionally reflecting that. Pre-tax and employer funding options allow for higher prices points, and can be used to provide versions of this care with 100% employer funding—that can enable more folks to benefit from this care model." (Eischen; 2025) Bottom line of what he's saying is: You don't have to water down your value — just market it the right way. Stay away from vague "access" claims and focus on tangible, documentable services. His best advice, work with legal counsel specifically familiar with this space to keep your messaging clean and compliant. You can find a list of those resources at the 2025 Concierge Medicine Forum, October 16–18, 2025 in Atlanta, GA USA or in the Business Center Section of our web site found here. So what does work? Connection. Community. Belonging. Remember what the U.S. Surgeon General said not long ago? The fastest-growing health issue in America isn't cancer or heart disease. It's loneliness. Yep, good old-fashioned no-one-to-call-at-midnight loneliness. And get this—it's reportedly as dangerous as smoking 15 cigarettes a day! So now imagine you're a concierge doctor, and instead of just offering same-day appointments, you're offering connection. Patients want to feel like someone cares—like someone is on their team. And if your practice can deliver that? You're not just healthcare. You're a lifeline! For example, that's why medical practices leaning into longevity medicine are seeing a new kind of traction. Patients aren't just looking for a quick fix. They want a partner for the long haul—someone who's going to help them stay well into their 90s (with their original knees, preferably). Here's another example. Scarcity marketing is not unlike Harley-Davidson. Bear with me. I know we've moved from donuts to motorcycles, but stay with me for another minute. Harley-Davidson isn't just selling bikes. They're selling identity, loyalty, and a tight-knit community. People literally tattoo the brand on their bodies. They created H.O.G. (Harley Owners Group) to foster community. Similar to what Concierge Medicine Today has done with its FOR Doctors message. It's Harley's way of saying, "You're in the club. You belong." And it works. That's scarcity marketing at its finest: "Not everyone gets to be a part of this. But you do!" It's not exclusive though. There's a difference. Don't confuse the two which is often why concierge medicine gets the side eye in some circles. Now ask yourself: What if your medical practice operated with the same mindset? What if you positioned your practice like Tim Hortons in the land of Dunkin'? What if instead of chasing volume, you created value—and made people (i.e. patients!) work just a little to be part of something special and personal? That's the future of patient relationships, longevity and concierge medicine I think intersect. And yes, we'll be diving into this and more at our upcoming 2025 Concierge Medicine Forum, October 16–18, 2025 in Atlanta. It's the Tim Hortons of medical conferences—rare, warm, slightly addictive, and worth the trip! In the meantime, don't just market with more noise. Market with meaning. Don't aim to be everywhere. Aim to matter somewhere. So again I ask … What if you positioned your practice like Tim Hortons in the land of Dunkin'? Disclaimers: THIS SITE AND ANY OTHER CMT MANAGED OR OWNED WEB PROPERTY by Concierge Medicine Today, LLC (herein CMT) DOES NOT OFFER MEDICAL, FINANCIAL, LEGAL, OR OTHER PROFESSIONAL ADVICE. ERRORS OR OMISSIONS MAY OCCUR ON THIS SITE. The content is primarily designed for general informational purposes, targeting a healthcare professional audience. Any references, links, or interviews should not be construed as endorsements. CMT is not responsible for errors, omissions, statements, conduct, or claims related to guest posts, op-eds, podcasts, press releases, sponsored job listings, or advertised opportunities. Typically, CMT will strive to remove job listings that are older than four months, but this is not guaranteed. Always consult with reliable advisors before acting on the information you find here. By using our web properties, content, events, etc., in whole or in part, you agree to comply with the Terms and Conditions and Privacy Policy found here, releasing Concierge Medicine Today, LLC (CMT) from all liability. Additional terms may be applicable. CMT retains the right to remove any content, images, interviews, graphics, job listings, and similar materials at its discretion at any time, without notice and without liability. Thank you.