The DooDoo Diva's Smells Like Money Podcast

In this episode of Doodoo Divas: Smells Like Money, we wrap up our three-part series on geothermal energy by shifting the focus to where the impact is accelerating fastest—the private and industrial sectors. This conversation explores the moment when cooling towers go quiet, and what that silence means for water conservation, operational savings, and the future of industrial infrastructure.As water scarcity, water rights challenges, and regulatory pressure continue to intensify, manufacturers, data centers, refineries, and large-scale commercial facilities are being forced to rethink how they manage heat and water. In this episode, we break down how geothermal systems can fully replace traditional evaporative cooling towers, eliminating millions of gallons of water use, removing chemical treatment requirements, and delivering long-term return on investment that often exceeds energy savings alone.Building on earlier discussions around municipal utilities, this episode dives into real-world private-sector applications. We explore hyperscale data centers consuming millions of gallons of water per day for cooling—and how geothermal solutions are eliminating that demand entirely while repurposing waste heat for agriculture and greenhouses. We also examine manufacturing and pretreatment facilities that are reducing chemical treatment, lowering energy demand, and easing the burden on municipal sewer systems.The conversation extends into oil refineries now facing water curtailment for the first time in decades, resorts and mixed-use developments using recovered heat to power year-round swimmable lagoons, and large commercial facilities discovering that water savings can outweigh energy savings in overall ROI calculations. These examples demonstrate how geothermal is no longer experimental—it is a scalable, proven strategy already reshaping industrial operations.We also discuss why private-sector adoption is accelerating despite upfront capital investment, how typical ROI timelines play out, and why integrated thinking across water, energy, and infrastructure is unlocking new value streams instead of wasting heat through evaporation.The key takeaway from this episode is clear: geothermal energy is not a niche technology or a future concept. It is a practical, available solution delivering water conservation, regulatory resilience, operational efficiency, and new revenue opportunities for organizations willing to challenge long-standing assumptions about cooling and infrastructure design.Connect With Jay Egg:President & Founder: Egg GeoEmail: jay@egggeo.comLinkedIn: https://www.linkedin.com/in/egggeothermalairconditioning/Website: egggeo.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#GeothermalEnergy #CoolingTowers #WaterConservation #IndustrialInnovation #SustainableInfrastructure #WastewaterIndustry #WaterEnergyNexus #PrivateSectorSolutions #EnergyEfficiency #WaterSavings #IndustrialSustainability #InfrastructureInnovation #CleanEnergy #FutureOfUtilities

Water and wastewater systems are no longer just infrastructure—they are powerful, untapped energy assets hiding in plain sight.In this episode of the Smells Like Money Podcast, we explore the water–energy nexus and how thermal energy networks are reshaping the future of utilities, cities, and the electric grid. Building on our previous geothermal discussion, this conversation dives into how drinking water and wastewater systems can meet up to 50% of building energy demand while reducing grid strain, funding infrastructure upgrades, and creating long-term economic value.We discuss why water, wastewater, and thermal energy must be treated as one integrated utility, not separate silos—and how this shift is becoming urgent as EV adoption rises, infrastructure ages, and workforce shortages grow. You’ll hear real-world municipal examples, insights into state-level legislation, and how utilities can monetize existing assets without becoming traditional energy providers.If you’re a utility leader, policymaker, contractor, or anyone curious about how infrastructure can do more with what it already has, this episode will change how you think about water.Key topics covered:- What the water–energy nexus really means—and why it matters now- How thermal energy networks reduce electric grid stress- Why wastewater systems are becoming clean energy hubs- The role of integrated utilities in resilient communities- Policy, labor, and clean-energy alignment driving change- Preparing utilities for the next wave of infrastructure demandThis episode also sets the stage for the final part of our geothermal series, where we shift focus to private industry, industrial water reuse, and cooling applications.The future of energy isn’t just electric—it’s thermal, integrated, and already flowing beneath our feet.Connect With Jay Egg:President & Founder: Egg GeoEmail: jay@egggeo.comLinkedIn: https://www.linkedin.com/in/egggeothermalairconditioning/Website: egggeo.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #WaterEnergyNexus #ThermalEnergyNetworks #GeothermalEnergy #IntegratedUtilities #WaterInfrastructure #CleanEnergy #UtilityInnovation #FutureOfEnergy #WastewaterIndustry

Wastewater treatment plants are hiding one of the most powerful renewable energy sources in plain sight—and it could change how cities power themselves.In this episode of The DooDoo Divas’ Smells Like Money Podcast, we explore how the consistent, year-round thermal energy flowing through wastewater systems can be captured and reused to heat and cool buildings, reduce operating costs, and create long-term revenue opportunities for utilities and municipalities.We break down how geothermal heat recovery and Thermal Energy Networks (TENs) transform wastewater from a costly operational necessity into a clean energy asset. From powering individual buildings to supporting entire communities, this conversation challenges traditional thinking around wastewater infrastructure and reveals how treatment plants can become sustainable energy hubs.Whether you work in wastewater, water utilities, engineering, infrastructure, or municipal leadership, this episode offers a forward-looking perspective on decarbonization, cost savings, and future-ready cities.🔑 In This Episode, We Discuss:- Why wastewater maintains a stable temperature year-round—and why that matters- How geothermal systems and Thermal Energy Networks work- How WWTP effluent can be used for both heating and cooling- Real-world examples showing major energy savings and decarbonization impact- How wastewater utilities can shift from cost centers to revenue-generating assets- The role of utilities, private partners, and federal incentives in scaling clean energy solutions🌱 Why This MattersWastewater treatment plants are among the largest energy consumers in municipalities, yet they also hold enormous untapped potential. This episode reframes wastewater infrastructure as a key driver of sustainable, resilient, and economically sound communities.Connect With Jay Egg:President & Founder: Egg GeoEmail: jay@egggeo.comLinkedIn: https://www.linkedin.com/in/egggeothermalairconditioning/Website: egggeo.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#FreshwaterCollaborative #WaterWorkforce #OneWater #WaterEducation #EnvironmentalCareers #SustainabilityLeadership #WorkforceDevelopment #HigherEdInnovation #CleanWaterFuture #STEMCareers #SmellsLikeMoneyPodcast #CreativeRaven #MarissaJablonski

What happens when an entire state unites around building the next generation of water professionals? In this episode of Smells Like Money, Suzan Chin-Taylor dives back in with Dr. Marissa Jablonski to break down one of the most ambitious and successful workforce development models in the water industry: The Freshwater Collaborative of Wisconsin.Designed to bring together 13 universities, 23 campuses, industry partners, tribal nations, and government agencies, this statewide initiative is transforming how students are trained, how employers find talent, and how communities prepare for future water challenges.Dr. Jablonski shares how the Collaborative was built, why Wisconsin needed it, and the real-world impact it is already having—from K–12 water camps to fieldwork-driven college programs to fully developed internship pipelines across the state.If you’re looking for a scalable, proven blueprint for strengthening the water workforce, this episode delivers the insights and strategy you need.What You’ll Learn- Why Wisconsin created the Freshwater Collaborative- How universities, agencies, and industry partners aligned their goals- The role of K–12 outreach in sparking early interest in water careers- How hands-on fieldwork boosts student retention in water programs- How the Collaborative builds strong statewide internship and job pipelines- Funding models that keep programs sustainable- Why collaboration—not competition—accelerates innovation- How any region can replicate this modelWhy This MattersThe Freshwater Collaborative proves that when institutions share resources and work toward common goals, they can solve workforce shortages, strengthen education, and create long-term environmental resilience. It’s a model built for today’s challenges—and ready to be copied anywhere.Connect With Dr. Marissa JablonskiWebsite: marissajablonski.comInstagram: @PlasticFreeMarisaFreshwater Collaborative of Wisconsin: freshwater.wisconsin.eduLinkedIn: https://www.linkedin.com/in/marissajablonski/Email: marissajablonski@gmail.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#FreshwaterCollaborative #WaterWorkforce #OneWater #WaterEducation #EnvironmentalCareers #SustainabilityLeadership #WorkforceDevelopment #HigherEdInnovation #CleanWaterFuture #STEMCareers #SmellsLikeMoneyPodcast #CreativeRaven #MarissaJablonski

The water industry is changing fast — and the next generation is ready to change it even more. In this inspiring episode of Smells Like Money, Suzan Chin-Taylor sits down with Dr. Marissa Jablonski, global consultant and Director of the Freshwater Collaborative of Wisconsin, to explore how young professionals are reshaping the future of water, wastewater, and environmental work.From her hands-on work in Guatemala and India to her leadership across Wisconsin’s university system, Dr. Jablonski shares what she’s learned about purpose-driven talent, modern communication styles, and why the One Water mindset is no longer optional. We dig into why traditional recruiting falls flat, how AI can lighten the load for small teams, and what really motivates today’s workforce to choose water careers.If you care about building a stronger, more innovative water workforce — or attracting passionate young professionals — this episode is a must-watch.🔑 What You’ll Learn- Why “One Water” thinking matters more than ever- How Gen Z and young professionals view impact, community, and meaningful work- Why today’s communication styles can actually strengthen teams- How global perspective inspires smarter local water solutions- The role of AI and automation in helping overextended water utilities- What makes innovation-friendly organizations irresistible to new talent- How to create pathways that make water careers relevant and exciting🌊 Connect With Dr. Marissa JablonskiWebsite: marissajablonski.comInstagram: @PlasticFreeMarisaFreshwater Collaborative of Wisconsin: freshwater.wisconsin.eduLinkedIn: https://www.linkedin.com/in/marissajablonski/Email: marissajablonski@gmail.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#OneWater #WaterIndustry #WaterWorkforce #EnvironmentalEngineering #FutureOfWater #WastewaterIndustry #CleanWaterCareers #SustainabilityLeadership #EnvironmentalEducation #SmellsLikeMoneyPodcast #MarissaJablonski #CreativeRaven

Growing a service-based business is exciting — until rapid demand outpaces your team’s ability to keep up. In this episode, host Suzan Chin-Taylor sits down with Paty Rubio to uncover the real insights your employees wish they could tell you… but often won’t.If you’re hiring, promoting, or building a team, this episode will transform how you think about leadership, culture, and retention. Paty reveals how the same data-driven tools used to understand customers can uncover what your staff truly needs to thrive — from meaningful work to strong leadership support.🚨 Leaders, owners, and managers — this one’s for you.If you want lower turnover, happier teams, and smarter staffing decisions, press play now.💡 What You’ll Learn in This Episode- Why fast growth demands intentional communication & leadership- How promoting the wrong person can derail your team (and how to prevent it)- What your employees really want, need, and fear- Why new leaders fail — and how the right training changes everything- What the next-generation workforce values most (hint: it’s not money)- How third-party feedback uncovers the truth your staff won’t say- How employee insights build a stronger culture and higher retention✨ Key Takeaway- Your business may rely on systems and equipment — but people are the engine.When leaders understand what staff aren’t saying, they make better decisions, build stronger teams, and create workplaces where people actually want to stay and grow.👤 Connect With Paty RubioWebsite: customersfit.comLinkedIn: https://www.linkedin.com/in/paty-rubio/Email: hello@patriciarubio.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#EmployeeInsights #LeadershipGrowth #WorkforceDevelopment #TeamRetention #WorkplaceCulture #EmployeeFeedback #CompanyCulture #ServiceIndustrySuccess #StaffDevelopment #RetentionStrategies #LeadershipTraining #BusinessGrowth #HRStrategy #SmellsLikeMoneyPodcast #CreativeRaven #EmployeeEngagement #PromotionStrategy #TeamDevelopment

AI is everywhere in the wastewater world right now — but how much of it actually works?In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Chris Koch, CTO and co-founder of Palin, for an honest, behind-the-scenes look at what today’s sewer inspection AI can really do.Together, they break down the hype, the limitations, and the real benefits of AI-powered defect coding. From why some tools struggle with accuracy to how Palin’s “AI + multi-human review” model delivers more reliable results, this conversation gives you a true apples-to-apples comparison of AI vs. reality.Whether you’re a contractor, municipality, engineer, or technology evaluator, this episode will help you make smarter decisions about AI-driven assessment tools — and understand where human expertise still matters most.💡 What You’ll Learn- Why some AI inspection tools fall short on accuracy- How AI handles common defects well but struggles with unusual ones- When human oversight becomes essential- How Palin’s hybrid approach improves consistency- Why U.S. sewer systems create unique challenges- Where AI is headed next in inspection and asset management- Why high-quality defect data is the base for every rehab decision💬 Key Quote“Accuracy matters. If the defect data isn’t right, everything downstream is wrong.”🔗 Resources👉 Try Palin’s free AI test: palin.com👉 Connect with Suzan: creativeraven.com👉 More podcast episodes: creativeraven.com/smells-like-money-podcast👤 About the Guest – Chris KochCo-Founder, Pallon (Switzerland)Email: christian.koch@pallon.comLinkedIn: linkedin.com/in/christiankoch3/Website: pallon.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #WastewaterIndustry #SewerInspection #AIForInfrastructure #PipelineInspection #ChrisKoch #PalinAI #DigitalTransformation #WaterIndustryTech #AssetManagement #CivilInfrastructure #DataAnalysis #EngineeringTech #AIvsReality #KeepItFlowing

Artificial intelligence isn’t replacing sewer inspectors — it’s empowering them.In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Chris Koch, Co-Founder of Pallon (Switzerland), to explore how AI-driven inspection data and human expertise are working together to transform the way we manage underground infrastructure.With Europe years ahead in adopting hybrid AI models for CCTV pipeline inspection, Chris reveals how North America can leverage the same strategies to improve accuracy, reduce data subjectivity, and solve skilled-labor shortages — without replacing people or disrupting existing workflows.From integration with tools like PipeTech and Rhino Vision to real-world examples from the U.S. and Canada, this conversation uncovers how the future of inspection is hybrid — AI + humans working side by side for better, faster, and more reliable results.🔑 In This Episode, You’ll Learn:- Why sewer inspection accuracy and consistency matter more than ever- How Pallon’s AI model blends field engineering and computer science- The hidden subjectivity of PACP coding — and how AI helps fix it- Why human verification remains essential in AI workflows- How automation helps tackle labor shortages and data backlogs- The European approach to AI-driven inspection — and how it’s being adopted across North America- Real-world integration success stories from contractors and municipalities🧠 Key Takeaways- AI doesn’t replace inspectors — it enhances their precision- Better data = smarter decisions, faster repairs, and lower costs- The most successful systems are hybrid: automation + expert oversight👤 About the Guest – Chris KochCo-Founder, Pallon (Switzerland)Email: christian.koch@pallon.comLinkedIn: linkedin.com/in/christiankoch3/Website: pallon.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#PipelineInspection #AIinInfrastructure #SewerIndustry #WastewaterManagement #SmartCities #UtilityManagement #CivilEngineering #InfrastructureTech #AIandHumans #PallonAI #SmellsLikeMoneyPodcast #CreativeRaven

What Your Customers Aren’t Telling You: The Silence That Can Impact Your Bottom Line | Paty RubioWhat if your quiet customers are the ones most likely to leave you — without warning?In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Patricia “Paty” Rubio, customer-insight strategist and founder of Customers Fit, to uncover the power of what your customers aren’t saying — and why silence can be the biggest threat to growth in the water, wastewater, utility, and service-based industries.Whether you operate a municipal utility or run a contracting, plumbing, septic, or infrastructure services company, this conversation will help you identify hidden customer dissatisfaction, uncover lost opportunities, and strengthen loyalty through better listening and unbiased customer intelligence.🔑 In This Episode, You’ll Learn- Why your quietest customers may be at highest risk of churn- How to identify “silent dissatisfaction” before you lose revenue- Why internal assumptions create blind spots that cost businesses money- Fast-action insight methods — how Paty delivers results in 10 days- How external feedback uncovers truths customers won’t tell you directly- The financial impact of small customer-experience adjustments- How data-backed insights and testimonials help win bids & contracts✅ Who Should Watch- Sewer, stormwater & wastewater contractors- Plumbing, septic & portable restroom services- Municipal utilities & public works teams- Service-based business owners & CEOs- Leadership teams focused on revenue, retention & growth💡 Featured Quote“Silence doesn’t always mean satisfaction. Sometimes it means your customer doesn’t know how to tell you what they really need.” — Paty Rubio👤 Connect With Paty RubioWebsite: customersfit.comLinkedIn: https://www.linkedin.com/in/paty-rubio/Email: hello@patriciarubio.comI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#CustomerInsights #BusinessGrowth #ClientRetention #ServiceIndustrySuccess #CustomerFeedback #WastewaterIndustry #UtilityLeadership #ContractorBusiness #CustomerExperience #DataDrivenDecisions #SmellsLikeMoneyPodcast

In this inspiring episode of the Smells Like Money Podcast, host Suzan Chin-Taylor continues her conversation with Dr. Farokh Kakar, founder of Blue College, to explore one powerful truth every water professional needs to hear — everything is a project.From treatment plant operations to capital improvements, reporting, budgeting, and daily problem-solving, project management skills are at the heart of every successful career in the water and wastewater industry. Dr. Kakar shares her remarkable journey from refugee to PhD and industry leader, revealing how project management training and PMP certification can open new career doors, reduce burnout, and reignite your passion for the work you do.Whether you’re an operator, engineer, or manager, this episode will help you see your role—and your future—through a new, empowered lens.💡 In This Episode, We Discuss:- Why everything in water is a project- How PMP certification boosts confidence, leadership, and credibility- The importance of combining technical and soft skills for success- How project management reduces stress and creates better teams- The power of education to reignite career passion and purpose💬 Memorable Quotes“Anything you work on is a project. If it has time and money attached to it, you need to know how to manage it.” – Dr. Farokh Kakar“Water is life, and the people who protect it deserve the skills to lead with confidence.” – Suzan Chin-Taylor👤 Connect with Farokh Kakar Blue CollegeEmail: farokhlaqa.kakar@gmail.comLinkedIn: linkedin.com/in/farokh-laqa-kakar/Website: bluecollege.caI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #WaterIndustry #PMP #ProjectManagement #Wastewater #WaterProfessionals #Leadership #BlueCollege #CleanWater #CareerDevelopment #WaterIsLife

In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down with engineer, educator, and innovator Farokh Kakar to expose the urgent cybersecurity threats facing water and wastewater utilities today. As cyberattacks on SCADA systems and public infrastructure continue to rise, Farokh explains why utilities must stay ahead of hackers—and how training, awareness, and proactive defense strategies can protect both operations and public health.Farokh also shares her powerful personal journey—from refugee life to becoming a PhD, professor, and founder of Blue College, where she is on a mission to close the cybersecurity skills gap in the water sector.🔑 What You’ll Learn- Why cybersecurity is now mission-critical for water and wastewater utilities- How cyberattacks threaten operations, safety, and communities- The unique challenges of securing OT and SCADA systems- Why every utility needs at least one trained cybersecurity professional- How hackers are evolving—and how utilities can stay one step ahead- How Blue College is training the next generation of water-sector cyber talent💧 Why This MattersCyber criminals are targeting utilities more than ever. With aging infrastructure, remote monitoring, and SCADA vulnerabilities, the water sector must shift from reactive to proactive cybersecurity. It starts with training, awareness, and building a security-first culture.👤 Connect with Farokh Kakar Blue CollegeEmail: farokhlaqa.kakar@gmail.comLinkedIn: linkedin.com/in/farokh-laqa-kakar/Website: bluecollege.caI hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#Cybersecurity #WaterIndustry #Wastewater #SCADA #CriticalInfrastructure #UtilitySecurity #CyberAwareness #PublicUtilities #InfrastructureSecurity #SmellsLikeMoneyPodcast #BlueCollege

In this powerful conclusion to our three-part series, host Suzan Chin-Taylor of The DooDoo Diva’s Smells Like Money Podcast sits down once again with Dr. Heather Fenyk, Rutgers University lecturer and President of the Lower Raritan Watershed Partnership, to explore how environmental justice, data-driven science, and green infrastructure can transform the way we manage water. 💧Together, they uncover why clean water should be recognized as a universal right, how upstream pollution affects downstream communities, and why collaboration across municipal and regional boundaries is critical for building sustainable, equitable water systems.Dr. Fenyk also shares real-world examples of how civic science empowers local communities, how data guides better environmental decisions, and why small, localized actions—like planting a rain garden—can make a big impact on global water health. 🌎If you care about climate resilience, clean water, and the future of sustainable infrastructure, this is an episode you don’t want to miss.🧭 In This Episode:- What environmental justice means in water management- How green infrastructure and civic science can reduce combined sewer overflows (SSOs)- The dangers of “home rule” and fragmented land-use planning- Why regional watershed collaboration is vital for equity and resilience- How communities can use data to take action and drive changeContact Information:Dr. Heather FenykFounder & Board PresidentLower Raritan Watershed PartnershipEmail: hfenyk@lowerraritanwatershed.orgWebsite: https://lowerraritanwatershed.org/Facebook: https://www.facebook.com/lowerraritanwatershed?fref=tsInstagram: https://www.instagram.com/lowerraritanwatershed/Youtube: https://studio.youtube.com/channel/UCHqeSD5CAg8YhJRGWshA5ogDon’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #EnvironmentalJustice #CleanWater #GreenInfrastructure #WatershedHealth #CivicScience #StormwaterManagement #CombinedSSO #ClimateResilience #WaterIsLife #InfrastructureMatters #SustainableCommunities #CreativeRaven #SuzanChinTaylor #DrHeatherFenyk

In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor continues her insightful conversation with Dr. Heather Fenyk, Founder & Board President of the Lower Raritan Watershed Partnership. Together, they explore the fascinating world of historic hydrology—and how uncovering old maps and hidden waterways can help shape smarter decisions for today’s urban planning, stormwater management, and climate resilience.Dr. Fenyk explains how communities can use historic maps, LIDAR technology, and creative outreach to rediscover long-lost streams, better understand flood risks, and inspire community-driven solutions. From painting stream paths on sidewalks to engaging schools and municipalities, this episode highlights the powerful blend of science, history, art, and civic engagement in building sustainable and resilient communities.✨ Key Takeaways:- What historic hydrology is and why it matters for future-ready communities- How long-lost streams influence today’s flood risks- Innovative ways the Lower Raritan Watershed Partnership uses art and education to engage the public- Practical strategies for stormwater management and green infrastructure- Why community awareness and buy-in are essential for flood resilienceContact Information:Dr. Heather FenykFounder & Board PresidentLower Raritan Watershed PartnershipEmail: hfenyk@lowerraritanwatershed.orgWebsite: https://lowerraritanwatershed.org/Facebook: https://www.facebook.com/lowerraritanwatershed?fref=tsInstagram: https://www.instagram.com/lowerraritanwatershed/Youtube: https://studio.youtube.com/channel/UCHqeSD5CAg8YhJRGWshA5ogDon’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #HistoricHydrology #StormwaterManagement #UrbanPlanning #FloodResilience #ClimateResilience #GreenInfrastructure #WaterManagement #SustainableCommunities #WatershedProtection #EnvironmentalPlanning #CommunityEngagement #ResilientFuture #Hydrology #EnvironmentalJustice

Welcome to another episode of the DooDoo Divas Smells Like Money Podcast! 🌊 In this conversation, host Suzanne Chin-Taylor speaks with Dr. Heather Fenyck, lecturer at Rutgers University and founder of the Lower Raritan Watershed Partnership.We dive deep into the world of watershed management, wastewater, stormwater, and green infrastructure—and how these issues directly impact our communities, health, and environment. Dr. Fenyck shares how creative approaches like rain gardens, street trees, green roofs, and even community dance projects are helping people understand stormwater runoff and water quality in New Jersey and Philadelphia.You’ll also hear about:✅ The challenges of combined sewer overflows (CSOs) and flooding✅ How community-based water quality monitoring empowers residents✅ The role of arts, education, and advocacy in building environmental awareness✅ Why climate change and failing infrastructure demand new, collaborative solutionsThis episode is packed with practical insights and creative inspiration for anyone passionate about sustainability, clean water, urban planning, and environmental justice.Contact Information:Dr. Heather FenyckFounder & Board PresidentLower Raritan Watershed PartnershipEmail: hfenyk@lowerraritanwatershed.orgWebsite: https://lowerraritanwatershed.org/Facebook: https://www.facebook.com/lowerraritanwatershed?fref=tsInstagram: https://www.instagram.com/lowerraritanwatershed/Youtube: https://studio.youtube.com/channel/UCHqeSD5CAg8YhJRGWshA5ogDon’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#GreenInfrastructure #WastewaterManagement #StormwaterRunoff #WatershedManagement #WaterQuality #EnvironmentalJustice #Sustainability #ClimateChangeSolutions #CleanWater #UrbanPlanning #FloodPrevention #CommunityAdvocacy #InfrastructureInnovation #RutgersUniversity #EnvironmentalPodcast

In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor continues the conversation with John Soulliere, former Director of the Desert Hot Springs Water and Sanitation District.John shares the behind-the-scenes story of how a groundbreaking community project transformed wastewater management through trust, transparency, and innovative funding. From navigating Proposition 218 to securing federal support, his team turned a once “impossible” challenge into a celebrated success.What You’ll Learn in This Episode:💧 How education—not persuasion—built public trust👥 Why grassroots, neighbor-to-neighbor engagement was the game-changer🔍 The role of radical transparency in gaining overwhelming support💸 Creative funding strategies that eased financial burdens for residents🌍 Why protecting One Water (drinking water, wastewater, stormwater) matters more than ever👉 John’s story proves that persistence, vision, and community trust can solve even the toughest infrastructure challenges.🔗 Contact Information:John SoulliereEmail: jsoulassociates@gmail.comLinkedIn: https://www.linkedin.com/in/john-soulliere-7356b7229Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #WaterInfrastructure #CommunityEngagement #WastewaterSolutions #OneWater #TransparencyMatters #PublicTrust #EnvironmentalLeadership #WaterManagement #InfrastructureInnovation

What happens when a small, economically challenged community faces a $70 million wastewater crisis? In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with John Soulliere to uncover how Desert Hot Springs turned an impossible infrastructure challenge into a success story.💧 John shares how his municipal career led him into wastewater management and the pivotal role he played in protecting Desert Hot Springs’ pristine aquifers. From the city’s economic struggles and septic tank risks to navigating California’s Prop 218 funding hurdles, John explains the creative strategies his team used to secure state and federal support.Through education programs, community outreach, and reframing clean water as a community value rather than a government cost, John and his team built trust, overcame resistance, and secured critical buy-in. His story is packed with lessons in persistence, innovation, and leadership that any community can apply when facing aging infrastructure with limited resources.👉 Key Topics Covered in This Episode:- John’s background in municipal leadership and wastewater management- Desert Hot Springs’ economic struggles and reliance on pristine aquifers- The dangers of widespread septic tank use- Prop 218 and how it changed infrastructure funding in California- Funding strategies: securing grants, legislative support, and partnerships- Reframing infrastructure as a consumer investment in clean water- Education and outreach programs that built long-term buy-in- Larger lessons for communities tackling aging infrastructure✨ Takeaway: Adversity sparks creativity. With persistence and fearless outreach, even the toughest challenges can be transformed into opportunities.Contact Information:John SoulliereEmail: jsoulassociates@gmail.comLinkedIn: https://www.linkedin.com/in/john-soulliere-7356b7229Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#SmellsLikeMoneyPodcast #WastewaterManagement #WaterInfrastructure #CommunityDevelopment #Prop218 #CleanWater #AgingInfrastructure #PublicWorks #SustainableCommunities

What if one of the biggest threats to our sewer systems, public health, and city budgets was something we barely notice every day? In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Eric DuPre, Founder & President of Texas Infragroup, to uncover the surprising role of the manhole cover in inflow & infiltration (I&I) and sanitary sewer overflows (SSOs).💡 Learn why outdated cast iron covers are costing cities billions, how they contribute to environmental and health hazards, and what modern sealed composite manhole covers can do to reduce I&I, prevent SSOs, and save municipalities money.🔎 What You’ll Discover in This Episode:- Why traditional manhole cover designs no longer serve today’s needs- The hidden public health risks from untreated sewage after rain events- The economic burden of unnecessary treatment and fines- How modern composite covers block I&I and pave the way for smart sewer systems- Why switching covers can provide an ROI in as little as 36 months🔗 Connect with Eric DuPre / Texas Infragroup:Websites: texasinfragroup.comLinkedIn: https://www.linkedin.com/in/eric-dupre-tx33/Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#WastewaterManagement #INISolutions #SSO #InfrastructureInnovation #SewerSystems #ManholeCovers #PublicHealth #EnvironmentalImpact #CivilInfrastructure #SmartCities #WastewaterTreatment #PodcastLife #EngineeringSolutions

💡 Ever wondered how to get powerful publicity without spending a fortune on ads?In this special rebroadcast of The DooDoo Diva’s Smells Like Money Podcast, host Suzanne Chin-Taylor and Mary Shafer, PR & Content Director at Creative Raven, reveal insider strategies to unlock the true power of public relations.Discover why PR delivers one of the highest returns on investment in marketing, how to craft press releases that actually get published, and why case studies are the secret weapon for building credibility. From free coverage opportunities to avoiding costly advertorials, this episode is packed with actionable tips to help you stretch your marketing dollars and boost brand visibility.What You’ll Learn:✅ Why PR often outperforms paid advertising✅ The Problem–Solution–Result formula for compelling case studies✅ Insider tips for writing press releases editors actually use✅ How to repurpose PR content across your website & campaigns✅ The difference between advertorial vs. editorial coverage✅ Why photos and visuals make or break your publicityIf you’re in the wastewater, civil infrastructure, or contracting industries—or simply want smarter, low-cost marketing strategies—this episode is for you!🔗 Connect with Mary Shafer:Websites: creativeraven.comEmail: mary@creativeraven.comLinkedIn: https://www.linkedin.com/in/maryshafer/Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#PublicRelations #PRTips #FreePublicity #BusinessGrowth #MarketingStrategy #BrandVisibility #EarnedMedia #CaseStudyMarketing #ContentMarketing #WastewaterIndustry #CivilInfrastructure #CreativeRaven #DoDooDivasPodcast

💡 Today’s episode is a special re-broadcast of one of our very first episodes—an important, evergreen conversation that many may have missed when our podcast was just starting out. We’ve dusted it off because the message is just as powerful (and necessary) today as it was then.Profitability doesn’t happen by chance—it happens by design.In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor sits down again with industry veteran, keynote speaker, and author Jim Aanderud, President & CEO of Promethean Technologies, to dive into one of the most powerful tools for protecting your bottom line: job costing.Jim explains how even a simple job costing spreadsheet can help you know—every single day—whether your jobs are truly profitable or quietly draining your resources. From real-world lessons to practical tips, this episode shows you how to stop running your business reactively and start managing proactively.What You’ll Learn in This Episode:✅ Why daily job costing is essential to avoid hidden losses.✅ How to calculate your true “cost of doing business.”✅ How job costing and P&L statements work together for clarity.✅ How training and accountability boost profitability.✅ Why leadership and company culture matter just as much as the numbers.📘 Resources Mentioned:The Profitability Playbook by Jim Aanderud – Available on Amazon and at The Tuit Group Bookstore.Free Job Costing Template – Download at thetuitgroup.com.👤 About Jim Aanderud:With over 20 years as a contractor, business owner, and national speaker, Jim has been published in numerous industry periodicals and continues to help small business owners master the business side of contracting.🔗 Connect with Jim Aanderud:Website: permidian.comLinkedIn: https://www.linkedin.com/in/jim-aanderud-a76a897/Profitability Playbook: https://thetuitgroup.com/product/profitability-playbook-by-jim-aanderud-video-course/Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#JobCosting #Profitability #ContractorSuccess #BusinessGrowth #FinancialManagement #SmallBusinessTips #CashFlowManagement #ProactiveBusiness #ConstructionBusiness #Leadership #SmellsLikeMoneyPodcast

Today on The DooDoo Diva’s Smells Like Money Podcast, Suzan Chin-Taylor sits down with Jim Aanderud, President of Permidian Technologies, to uncover why some contractors thrive financially while others struggle.Moving from a W-2 job into entrepreneurship is exciting—but without strong financial skills, profitability can be elusive. Jim, creator of the Profitability Playbook, shares why understanding money is the key to success, how to overcome the stigma around profit, and what skills every business owner needs to grow sustainably.📌 In this episode, you’ll learn:- The key differences between profitable and unprofitable contractors- Why profit is often misunderstood or even vilified- How every decision you make impacts your financial health- The importance of running your business proactively—not reactively- Why budgeting is your “light into the future”👤 About Jim Aanderud:With over 20 years as a contractor, business owner, and national speaker, Jim has been published in numerous industry periodicals and continues to help small business owners master the business side of contracting.🔗 Connect with Jim Aanderud:Website: https://permidian.com/LinkedIn: https://www.linkedin.com/in/jim-aanderud-a76a897/Profitability Playbook: https://thetuitgroup.com/product/profitability-playbook-by-jim-aanderud-video-course/Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#ContractorBusiness #ProfitabilityPlaybook #JimAanderud #SmallBusinessFinance #ConstructionBusiness #ContractorSuccess #BusinessProfit #MoneyMindset #CreativeRaven #SmellsLikeMoneyPodcast