Discover
The Easy Button Real Estate Podcast
The Easy Button Real Estate Podcast
Author: Cole Ruud-Johnson
Subscribed: 5Played: 256Subscribe
Share
© Cole Ruud-Johnson 2023
Description
If you want to make serious money in real estate, you have to learn how to find deals. I've sourced hundreds of off market deals by age 24, and twice per week I share exactly how I do it – from tools and software, to team structure, to sales scripts and much more. Using the systems I teach here, I went from college dropout and failed real estate agent to 7-figure business owner in just a couple years. I hope you apply this free information to control your own destiny and build your empire as an Off Market Operator.
209 Episodes
Reverse
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:Rowan shares his transformation from a full-time engineer to a full-time real estate investor building a thriving business with his brother in a competitive Connecticut market. From early house hacks to scaling with cold calls and structured systems, he reveals how mindset shifts, sales skills, and consistent execution turned side hustles into a 6-figure operation — and what it takes to double profits year after year.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, we tackle one of the most controversial topics in real estate: ethics in deal negotiation. From viral wholesaling tactics to renegotiating contracts and rising regulation, we unpack where the line between smart business and exploitation really lies. A must-listen for investors who want to build a lasting business rooted in integrity, not shortcuts.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Allen Mack — a former law enforcement officer who left a 12-year career to build a thriving real estate business. Allen shares how he transitioned from chasing fugitives to closing deals remotely from at South Carolina, growing from direct mail to 6–10 deals a month. Discover how discipline, systems, and family teamwork fueled his transformation into a full-time investor and entrepreneur.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, Cole and Tucker dive into the real conversations most investors avoid — from the truth about novations to the tightening wave of regulations across the U.S. They break down how to adapt in a sideways market, what’s working for their top-performing students, and why chasing high-volume, low-profit deals can trap you in a cycle of burnout. Expect candid takes, industry insights, and timeless advice on building a smarter, more sustainable real estate business.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:Ini this episode, Mason breaks down the mindset shift that took him from chasing prices to solving real problems; like navigating a heated squatter situation.He shares the hard decision to leave his 50/50 partner, why implementing feedback immediately matters, and what 3 months with The Deal Engine Program actually looks like when you have $100K in the pipeline. If you're debating whether to bootstrap or invest in coaching, this episode gives you the real answer.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we break down the problems you’ll face when scaling a business—and we lay them out in the exact order you’ll likely encounter them. From hiring your first team members to managing growth challenges, we share our own experiences so you know what’s coming and how to handle it.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:At just 19 years old, David and his partner Maxim pulled in $270K in real estate wholesale fees in only 30 days. In this case study, they share how they got started, the strategies that worked, and the lessons they learned while building their business in Seattle.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into the reality behind hustle culture. We talk about why so many of us get caught up in the idea of working 18–20 hour days, how seasons of life shift our priorities, and what it really means to be productive as entrepreneurs. From separating our identity from “the grind” to learning how to focus on the work that actually moves the needle, we share our honest experiences with hustle porn—and what it takes to build a business without burning out.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we reflect on a tragic week marked by the shocking assassination of Charlie Kirk and the ripple effects it created across the country. We share our thoughts on how society reacts in moments like this, the role of free speech, and the spread of misinformation.Shifting to real estate, we talk about filling our rentals for peak season, lessons from the vacation rental market, and the challenges of platforms like Vrbo. We also break down the latest Fed rate cut, its limited impact on mortgages, and what future cuts could mean for real estate investors. Finally, we discuss timing, market swings, and why patience can often lead to the biggest wins in real estate.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Daniel Hack, co-founder of Connection Capital and owner of The Mad Beet in Pacific Beach. Daniel shares his journey from tech sales to flipping 16 homes—a stressful path he calls “brain damage”—and why he shifted to building a real estate fund focused on truly passive investing.We discuss how his fund works, the returns it delivers, how he vets developers, and the advice he gives high-income earners torn between active real estate and passive opportunities. Daniel also breaks down tax strategies, lessons from deals gone wrong, and his top tips for anyone looking to transition from a W-2 career into real estate investing at scale.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonConnect with Daniel HackInstagram: https://www.instagram.com/danieldhack
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into the tough question of hiring friends and family in your business. We share our own stories—both successes and failures—of working with spouses, friends, and relatives, and the challenges that come with blurred lines between personal and professional life.We talk about why it often backfires, how it can strain relationships, and what to do if you decide to go down that road anyway. We also shift into the bigger picture of entrepreneurship, discussing the mindset and stress resilience needed to survive and thrive in real estate over the long run.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson
📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:When Alex Braich first jumped into real estate, he went all-in on direct mail. Month one? $4,000 spent, four calls, and only one real lead. Even after bumping the budget to $8K a month, the phone stayed quiet for weeks at a time.That all changed when Alex ditched the mailers and switched to a consistent lead gen system with sales coaching. Now he’s getting around 100 leads a month, locking in daily conversations with sellers, and closing 1–2 deals a month — all while planning his exit from physical therapy and aiming for $250K this year.In this episode, Alex breaks down the simple pivot that took his business from crickets to constant closings, and how you can make the same shift if your marketing isn’t delivering.---Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Joy Sanchez to hear how he went from long days in the oil and gas industry to building a thriving real estate business in one of the nation’s toughest markets—Los Angeles.Joy shares the leap of faith that pushed him into real estate, the struggles of starting from scratch, and the systems he built to go from hustling door-to-door to running a predictable business. His story is packed with lessons on resilience, problem-solving, and creating consistency in an unpredictable industry.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonConnect with Joy Sanchez:Instagram: https://www.instagram.com/joy_losangelesrealtor/
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into one of the most important conversations every investor faces: how to move beyond chasing the next deal and start building real, lasting wealth. We share our own experiences with balancing profit vs. reinvestment, why having cash runway matters, and how to avoid turning your business into a prison you grow to hate.We also talk about strategies for creating recurring income—whether through rentals, secondary income streams, or smarter financial planning—so that the wealth we build today continues to work for us tomorrow. Our goal is to show how we can all move from short-term hustle to long-term financial freedom in real estate.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson
Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Greg Hunsucker — a Cincinnati-based real estate investor who took a bold leap, quit his job, and went all in on wholesaling. While most beginners struggle to get traction, Greg did things differently... and it paid off.We talk about what made his first year in business surprisingly successful, how he handled the emotional rollercoaster of entrepreneurship, and the exact moves he made to scale quickly—from hiring early to investing in coaching, even when the deals weren’t consistent yet.If you’re in the trenches trying to build a real estate business and wondering why it feels so hard, this conversation is a refreshing look at what it actually takes—and what mindset shifts make all the difference.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson
In this episode, we sit down with Dave Janis, a former top-producing real estate agent who walked away from 85 deals a year and a million-dollar GCI to chase something bigger: building homes from the ground up.Dave shares how he pivoted from cold calls and burnout to managing multiple $3.5M new build projects in Boulder, Colorado — while building a flipping and wholesaling machine that funds it all.We talk about the mindset shift that sparked the leap, how he built a rockstar team in just 8 weeks, and why he now makes as much on some flips as he does on custom homes.This is a raw and inspiring look at what happens when you stop waiting for "someday" and start building the life—and business—you actually want.🚀 Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonConnect with Dave Janis:Instagram: https://www.instagram.com/janis_properties/Website: https://www.janisproperties.com/
In this episode, we break down what it really takes to build a profitable real estate business — and why the magic number for so many of us is $500,000 in annual profit.We share the key hires that keep our business lean and sustainable, how we avoid the trap of endless scaling, and why paying people well has made us more money in the long run. From lead managers to back-office operations, we walk through the roles that drive deals forward without burning us out.We also talk about building a personal brand, the reality of chasing higher income, and why sometimes the smartest move is knowing when to stop growing. Whether you’re flipping, wholesaling, or building, this conversation will help you focus on profit, stability, and creating a business you actually enjoy running.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1---Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson
In this episode, we sit down with Sean Hallahan, co-founder of Clover Real Estate, to unpack the mindset shift that took him from analyzing rental deals with his brother to walking away from his W-2 and flipping houses for six-figure profits.Sean started like a lot of people—consuming BiggerPockets, reading Rich Dad Poor Dad, and buying a few rental properties in Connecticut while holding down a full-time engineering job in L.A. But after hitting a ceiling, Sean realized that long-term wealth wasn’t just about passive income—it was about building a real business.We dive into:– How Sean and his brother got their first few rentals– The exact moment Sean knew it was time to quit his W-2– Why “getting reps” in sales changed everything– The $100K flip that made it all feel real– His game plan to hit $300K in profit this year– The biggest constraint they’re solving nowWhether you're still working a day job or already deep into real estate, Sean's story is a masterclass in betting on yourself, pushing through failure, and building something that actually works.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson
In this episode, we dig into a question we hear all the time: “How do I build real wealth without doing 100 deals a year?”Whether you're flipping a few houses or wholesaling part-time, we break down what it actually takes to stack meaningful net worth with a lean real estate business.We share how we've seen investors use just a handful of deals per year to buy long-term assets, create tax advantages, and grow real wealth—without the overhead of a big team or massive marketing spend. We also talk about the traps new investors fall into (like chasing every shiny strategy) and why you don’t need to be a subject-to or seller finance ninja on Day 1.If you're tired of the hype and want a real, sustainable way to build wealth in real estate, this episode is for you.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson
In this episode, we sit down with Justice Rodgers — an agent-turned-investor who's been grinding for the past few years and just took on his first big flip. We get into everything: how he sourced the deal (from one of our leads), why he chose to flip instead of wholesale, the renovation process, and the moment he started second-guessing it all.Justice shares the actual numbers—purchase price, rehab budget, holding costs — and opens up about the $250K in price drops and what he’d do differently next time. We also talk about the mental side of scaling: letting go of control, hiring a team, and making the shift from hustler to operator.If you're thinking about flipping your first house—or deciding whether to flip or wholesale—you need to hear this one. It’s honest, tactical, and packed with real lessons from the trenches.Access ALL the resources mentioned in this podcast for FREE on my Skool Community: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson



