The Ecommerce Roadmap

If your ecommerce sales have hit a plateau around $2K/month, and you’re wondering why it’s not growing, this episode is for you. We’ll break down the one core reason most stores get stuck—and how to shift your strategy so you can grow without sacrificing profit. This isn’t about running a sale or throwing money at ads. It’s about fixing the root problem—and building a business that’s sustainable, scalable, and aligned with your goals. What You’ll Learn: Why your business is likely out of alignment—and how to fix it The problem with chasing growth before your offer is clear The 3 questions every potential customer needs answered How to grow past $2K/month without running discounts or promos The most profitable thing you can do before you invest in more traffic   RELATED LINKS: 2 Simple Steps To A Better Conversion Rate https://thesocialsalesgirls.com/2-simple-steps-to-a-better-conversion-rate-episode-268/ What to Do When You Have More Time Than Money in Your Business https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/ This Will Get You Unstuck https://thesocialsalesgirls.com/this-will-get-you-unstuck-episode-233/ How to Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

Today, I’m sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a leap toward your next chapter. 💡 In this episode, you’ll learn: What a business retreat really looks like—and why it’s not just a vacation Why Suzi designed the Trailblazers Retreat for established business owners ready for a shift What past attendees say they’ve walked away with: clarity, connection, and confidence How stepping away on purpose can help you reconnect with your next big move Want to join us in Crete this October? CLICK HERE!

Tired of relying on paid ads? This episode is for you. Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they’ve used to generate consistent organic growth for ecommerce brands—without spending a fortune. What you’ll learn: The simple, repeatable collaboration strategy one business owner used to grow her email list by 1,600+ people Why the quality of your leads matters more than the quantity How to use a subscription waitlist and email funnel to add 50–100 customers monthly The real reason collaboration partners don’t need to match you in size or niche Why your future customers need to be “primed” before they’re ready to buy    RELATED LINKS: Join me for Brand Collab Bootcamp Sept 8-12, CLICK HERE!  Join Subscription Box Week (Sept 28–Oct 3) — Learn how to build and launch an evergreen waitlist funnel that sells on repeat. Also $15 and packed with step-by-step guidance. Click HERE!** The free strategy that got 1600 leads and 34 new customers https://thesocialsalesgirls.com/the-free-strategy-that-got-1600-leads-and-34-new-customers-episode-281/ Massive Growth Organically? Yes, you can! https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ **This podcast episode link may contain affiliate links, which means I may earn a commission if you make a purchase through my links, at no additional cost to you. Please read the full disclosure page for more information. Click HERE for our full disclosure statement.

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the backstory: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt. I’ve been talking about the value of Collaborations to anyone who will listen for ages. So when Tina decided to do a “Year of collaborations” I made her promise to share her results in a case study. Listen in and you’ll learn: Details about the Collaboration Events Tina ran Her best strategy to find Collaboration Partners The results of her “year of collaboration” Tina’s best tips on how to make Collaboration Events easy and repeatable! Ready to collaborate and fast track your organic growth? https://classroom.thesocialsalesgirls.com/brand-collab-bootcamp ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!    

If you’re ready to hire help—or have tried and been burned—this episode is your roadmap. Susan and Melissa walk you through the full process of hiring, training, and managing help that actually helps. You’ll learn how to outsource without frustration, and how to build systems that make delegation (and growth) sustainable. You’ll learn: ✅ How to prep before you hire (and why it’s the key to success) ✅ What to document before you bring someone on ✅ Where to find the right people—and what to ask before hiring ✅ How to create smart SOPs and clear expectations ✅ The #1 thing most people skip when they hire (and regret later)   Links Mentioned: Buy Back Your Time by Dan Martell https://www.buybackyourtime.com/ Fiverr https://www.fiverr.com/ Episode #63 – Finding the Right Help https://thesocialsalesgirls.com/what-to-do-when-you-need-new-customers-episode-263/

Thinking about scaling your store? This episode is your checklist. Susan and Inner Circle coach Melissa Davies break down what most store owners get wrong when they try to grow—and the five things you need to do before you scale. If you’re not profitable now, scaling won’t fix it. It’ll just magnify the problem. Tune in to hear how to prepare your business to grow without burning out or running out of cash. You’ll Learn:  ✅ Why your first step isn’t marketing—it’s accounting ✅ How to know if you’re really ready to scale ✅ What to look for in a bookkeeper (and how to know if they’re doing it wrong) ✅ How to calculate your cost to acquire a customer ✅ How to set aside a “growth fund” so you’re not scaling on fumes Mentioned in This Episode: Episode 167 – Price to Maximize Profit https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/ Episode 165 – How to Scale Your Sales https://thesocialsalesgirls.com/how-to-scale-your-sales-episode-165/ Episode 262 – What to Do When You Have More Time Than Money https://thesocialsalesgirls.com/what-to-do-when-you-have-more-time-than-money-in-your-business-episode-262/ Episode 187 – What It Costs to Get a Customer https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/ ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!  

We all love a good book recommendation—but some books are more than a great read. They change the way you think, work, and lead. In this episode, Susan shares the three books she’s read (and reread) that have had a lasting impact on her business growth, financial mindset, and personal leadership. These aren’t long reads, but they pack a punch—and they’re worth coming back to again and again. What You’ll Learn: ✔️ The one book Susan re-reads every year—and why it’s always relevant ✔️ What she did differently after reading Profit First (and how it changed her stress levels) ✔️ Why “Let Them” became her go-to mindset reset ✔️ How each book supports ecommerce owners in totally different, but equally powerful, ways ✔️ Why these books are better tools than any trending tactic Books Mentioned: 📘 The One Thing by Gary Keller and Jay Papasan 📗 Profit First by Mike Michalowicz 📕 The Let Them Theory by Mel Robbins ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!  

Feel overwhelmed by video content? Wish you could just hire it out? In this episode, Susan and Melissa talk about the real reasons ecommerce store owners get stuck—and why hiring someone to “just make your Reels” isn’t the quick fix you think it is. You’ll hear simple, practical ways to start creating videos that connect with your audience, showcase your products, and drive results—without showing your face or hiring a production team. What You’ll Learn: ✔️ Why hiring out content creation often backfires ✔️ The one thing you must know before outsourcing any role ✔️ Easy, no-face video ideas that still convert ✔️ Why B-roll and slideshows are smarter than you think ✔️ The key ingredient to live video success ✔️ How to turn your customer questions into high-performing content RELATED LINKS: Sign Up for Brand Video Bootcamp Episode 162 – How to Make a Brand Video Episode 106 – The TikTok Strategy That Exploded Sylvie’s Sales Episode 276 – The 3-Part Video Funnel Strategy Emails That Sell Guide  

Video is one of the best ways to build trust and grow your ecommerce sales—but without a clear strategy, it can feel overwhelming or like a waste of time. In this episode, we’re sharing the 3 types of videos every store owner needs to grow awareness, increase clicks, and drive conversions—without burning out. You’ll hear what each video should include, when to use it, and how to measure success (spoiler: it’s not just views). What You’ll Learn:  ✔️ The one video every store owner should start with ✔️ What to say in your brand video (even if you hate being on camera) ✔️ How to use video to drive real clicks to your product pages ✔️ Why live video works best when everything else is already in place RELATED LINKS: Birdmoss Brand Video Birdmoss Product Video Sew Hungry Hippie Live Video Strategy Brand Video Bootcamp Waitlist - sign up now! Build a Massive Audience with a Brand Video — Episode 162 How to Get 1M Eyeballs on Your Product Every Month – Episode 244    

Jen Cura has done what most makers only dream of—she’s built a 12-person team that helps her produce one of the most personal, high-touch products you can sell: keepsake “memory” bears made from sentimental clothing. In this episode, Jen walks us through the framework she used to break down her process, delegate tasks without losing quality, and build a team she trusts—so she could step out of production and into the CEO role. What You’ll Learn: ✔️ How she broke her handmade process into scalable pieces ✔️ The reason she hired task-specific roles instead of general helpers ✔️ The questions that helped her spot red flags early ✔️ Her training system that builds consistency across her team ✔️ Why this works even if you’re not a maker—and even if you’re hiring your first VA RELATED LINKS: The Patchwork Bear Golden Advice from a Multi-6 Figure Maker https://thesocialsalesgirls.com/golden-advice-from-a-multi-6-figure-maker-episode-273/ The $500/Hour Job You Should Be Doing https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/ Make your business run without you. Here’s how. https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/ ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!  

Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.  Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO. Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free. Ready to get more organic traffic? Our SEO for Ecommerce Course is now open. In the Course, you’ll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales. This course is exclusively for Ecommerce store owners, and comes with 2 months of Expert support. Enrollment is limited, so get in now: https://classroom.thesocialsalesgirls.com/seo-for-ecommerce Get Simple SEO for Store Owners for FREE here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/

When Katie hit $100K in sales, she thought the hard part was behind her. But real growth didn’t come until she changed her role, stopped trying to do everything herself, and built a business designed to scale. In this episode, Katie shares what happened when she outsourced embroidery (spoiler alert- it was a disaster), how she hired her first employee—and then her second—and how she grew her subscription box from 70 to over 400 monthly subscribers by focusing on the numbers that mattered. What You’ll Learn: ✔️ Why outsourcing didn’t solve her time problem ✔️ How hiring one person helped—and why it wasn’t enough ✔️ The metric that tells her when to grow her team ✔️ How she pays herself based on facts, not feelings ✔️ Why she no longer considers herself a maker—and what she is instead Related Links: Check out Katie’s business:  Miss Monogram Kids Get the Profit First Book The Path To A Full-Time Paycheck From Your Business https://thesocialsalesgirls.com/the-path-to-a-full-time-pay-check-from-your-business-episode-220/ How Erica supersized her profit and wiped out her stress https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/ 3 Things You Can Do To Be More Profitable Today https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/ ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Most store owners never feel fully in control of their sales. But Natalie Santini is one of the rare ones who figured it out. In this episode, she shares how she built Sew Hungry Hippie into a multi-seven-figure business—not by running ads, but by showing up live for two years straight, creating simple bundles her customers love, and building a system that reliably brings in sales week after week. What You’ll Learn: ✔️ How she transitioned from handmade goods to scalable product lines ✔️ Why going live weekly changed everything (but only after 2 years of consistency) ✔️ The bundles strategy that makes buying easy—and drives instant sales ✔️ How she uses email + text reminders to maximize her live show traffic ✔️ Why adding digital products and courses stabilized her profit ✔️ The mindset that helped her keep going before the results showed up ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Raquel Rose had the dream scenario—her lead ads were bringing in nearly 900 new subscribers a week, and her email marketing was already converting well. So she leaned in and spent more on building her list. But when she finally built a report to track where her new customers were coming from, what she found changed everything. In this episode, Raquel breaks down how she set up the backend tracking, what happened when she tagged every lead by source, and why her most affordable leads turned out to be the most expensive. If your email list is growing but your sales aren’t, this is a must-listen. What You’ll Learn: ✅ How Raquel built the report that changed her strategy ✅ The one funnel that quietly outperformed all the rest ✅ Why her lowest-cost leads turned out to be the most expensive ✅ What she’s doing now to fix the funnel (without starting over) ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!  

If your customers are asking the same questions over and over—it might be time to start charging for the answers. That’s exactly what Lindzee Barrera did. As the founder of Birdie Girl Golf, she noticed her audience needed help building confidence on the golf course. So she created a $39 digital bootcamp to guide them—and now that one simple product brings in over $5,000 a month on autopilot. In this episode, you’ll hear how she created the product, built a list of 1,100 leads, and set up a funnel that converts—without creating more inventory or adding complexity to her business. What You’ll Learn: ✔️ How to turn your most-asked questions into a high-margin product ✔️ The freebie that built Lindzee’s list of over 1,100 new leads ✔️ Why her $39 offer works without a big launch ✔️ The exact tool she uses to deliver digital products automatically   RELATED LINKS:  🛍 Birdie Girl Golf 📄 Filemonk App ______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

What if you could make $14,000 in 10 days—without touching a single product? In this episode, artist and Inner Circle member Elizabeth Wade shares exactly how she pulled off a wildly successful, low-effort, high-return promo using print-on-demand. She sold 367 blankets in just 10 days using clear messaging, waitlist strategy, and zero up-front investment. What You’ll Learn in This Episode: ✔️ Why calling it a “Pop-Up Shop” created instant urgency ✔️ How Elizabeth built a 500-person waitlist without paid ads ✔️ The print-on-demand tool that handled every order (including shipping) ✔️ Why clear messaging outperformed discounts   RELATED LINKS: Elizabeth Wade Studio : https://elizabethwadestudio.com Printful POD: https://www.printful.com/sell-with-printful Morgan’s Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/ From 0 to multiple 6 figures. The story of a creative success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site.   Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.   Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

If you’ve ever had a sneaky suspicion that your conversion rate could be better—you’re probably right. In this episode, we’re sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You’ll Learn in This Episode: ✔️ The little detail most stores skip—but that can double your pop-up performance ✔️ How to turn one high-intent moment into instant sales  ✔️ The conversion-killing mistake even high-volume stores miss   RELATED LINKS: Join Browsers To Buyers Bootcamp now for $15, Click here! 4 Steps To High-Converting Product Pages https://thesocialsalesgirls.com/4-steps-to-high-converting-product-pages-episode-232/ The Thing Everyone Forgets About Conversion https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ One sneaky little mistake can be a conversion killer https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free!" - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Thinking about taking on debt to grow your business? Before you sign that loan agreement (or take out another credit card), listen to this episode. Susan sits down with inventory and money coach Ciara Stockeland to break down the 5 types of debt, how to know if you actually need one, and how to avoid the biggest mistakes store owners make when borrowing. What You’ll Learn: ✔️ The 5 types of debt—and how each one really works ✔️ The simple math problem that reveals whether you can afford new debt ✔️ When debt is a smart move—and when it’s a trap ✔️ Ciara’s 5-step method for tackling existing business debt   RELATED LINKS: Check out Ciara’s Website: https://www.ciarastockeland.com/ How to get control of your $ https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/ Frustrated by wasting time and money? A new approach for getting ROI https://thesocialsalesgirls.com/frustrated-by-wasting-time-and-money-a-new-approach-for-getting-roi-episode-183/ How to Create Profit Goals https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!

Come behind the scenes of a multi-7-figure ecommerce business with Bethany Wysolmerski, founder of Rubi & Lib. In this candid conversation, Bethany shares what she’d do differently if she were starting today—and the hard decisions she’s made to keep her business profitable. From building a team to shutting down a second brand, this episode is packed with real-life, high-level strategy you can apply at any stage of growth. What You’ll Learn: How Bethany pivoted after wedding sales dried up in 2020 Why hiring early made growth possible—and what it taught her about leadership What changes when your business hits 7 figures (hint: it’s not “how do I get more sales?”) The moment she realized big revenue wasn’t translating to profit—and how she fixed it Five smart, actionable tips for store owners who want to scale the right way   RELATED LINKS: Check out Bethany’s Business here: rubiandlib.comInstagram: @rubiandlibFacebook: Rubi & Lib The Real Source of Stress For 6 And 7-Figure Store Owners https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/ Do This Now And Be More Profitable https://thesocialsalesgirls.com/do-this-now-and-be-more-profitable-episode-204/ The $500/Hour Job You Should Be Doing https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now!

 When things feel uncertain— tariffs, rising costs, economic shifts—it’s easy to spiral or freeze. But uncertainty doesn’t mean failure. In this episode, we’re sharing a grounded, step-by-step process for staying focused and making smart decisions in your business, even when the path ahead isn’t clear. Listen in and learn: ✔️ Why uncertainty leads to decision fatigue (and how to stop spinning) ✔️ A simple exercise to figure out what’s really keeping you stuck ✔️ How to explore “what if” scenarios using actual numbers—not just anxiety ✔️ Why profitability in dollars matters more than margin percentage ✔️ How to prep for price changes or supplier issues (without panicking) ✔️ A powerful weekly habit that keeps you focused on the right things   RELATED LINKS: Check out Michelle’s site Mama Suds: https://www.mamasuds.com/ Ditch your decision fatigue. I’m giving you my framework. https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/ 3 Things You Can Do To Be More Profitable Today https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/ This Will Get You Unstuck https://thesocialsalesgirls.com/this-will-get-you-unstuck-episode-233/ _______________________   Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales.  Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now