The Ecommerce Roadmap

There's no better feeling than hitting your stride with Meta ads. Until one day they stop working, and you're left wondering why. That's what happened to Sam Gilhooly. Her new customer acquisition fell off a cliff overnight, and she wasted a fortune chasing it. She panicked, tried a different ads training program, and forgot about the one thing that actually worked to grow her sales before she went all in on ads. This week, Sam joins me to share exactly what she did to turn it around. She cut her ad spend, nearly doubled her daily revenue, and grew her profit. You'll learn: The metric Sam was using to measure success, and why it's the kiss of death when you're making financial decisions about ad spend. How to calculate your REAL cost to acquire a new customer. A smart strategy to double your revenue without giving away the store. The ONE marketing channel that will never, ever let you down.   RELATED LINKS: Check out Sam's store here: https://www.magnetixtherapy.com/ Join the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership Your Ads Manager ROAS is the wrong Metric. https://www.thesocialsalesgirls.com/blog/your-ads-manager-roas-is-the-wrong-metric-episode-332 Brandon doubled his sales AND cut ad spend by 90%. https://www.thesocialsalesgirls.com/blog/brandon-doubled-his-sales-and-cut-ad-spend-by-90-episode-315 Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 --------------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!  

Stop, collaborate, and listen….Today I'm talking to someone with a small store who grew her email list by more than 1,600 names (and landed 34 brand new customers) using a strategy any one of us can and should use. Listen in and find out how Tina collaborated with other Shopify stores to get big results. You'll learn: How she got her customer acquisition cost down to $3-4 Why she almost gave up on the strategy too soon The traffic source that converts 2X as well as social media Even if you've tried it before and think collabs aren't right for you…I promise, this episode will change your mind.   RELATED LINKS: Get on the Inner Circle waitlist here: https://www.thesocialsalesgirls.com/inner-circle-membership The formula for an easy Collaboration you can do this month https://www.thesocialsalesgirls.com/blog/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215 Organic Sales: Don't miss these 2 strategies https://www.thesocialsalesgirls.com/blog/organic-sales-dont-miss-these-2-strategies-episode-282 A step by step plan to double Louise's email list https://www.thesocialsalesgirls.com/blog/a-step-by-step-plan-to-double-louises-email-list-episode-303 --------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!  

A year ago, Kristin didn't think she could ever replace her dentist's income with her art. Now she can see exactly how to get there. In this episode you'll hear about the one pivot that changed everything for this retired-dentist-turned-artist. You'll also hear how she went from "this isn't attainable" to actually mapping out the path to full-time income from her art. You'll learn: Why your current email strategy is probably leaving money on the table The merchandising automation that turns buyers into raving fans A genius way to organize (and protect) your time If you've got a goal that feels out of reach right now, Kristin's story will show you it's closer than you think. RELATED LINKS: Check out Kristin's work here: https://kristincooneystudio.com/ Get on the waitlist for Reliable Revenue: https://www.thesocialsalesgirls.com/reliable-revenue How to Sell Your Art Online: What One Botanical Artist Did to Grow 521% https://www.thesocialsalesgirls.com/blog/how-to-sell-your-art-online:-what-one-botanical-artist-did-to-grow-521-episode-324 This Artist narrowed her focus, and quadrupled her sales https://www.thesocialsalesgirls.com/blog/this-artist-narrowed-her-focus-and-quadrupled-her-sales-episode-317 How Sarah Built a Full-Time Income Selling Her Art Online (Without Ads) https://www.thesocialsalesgirls.com/blog/how-sarah-built-a-full-time-income-selling-her-art-online-without-ads-episode-313 --------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!    

What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right? But not so fast. Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A year ago, Jen had a returning customer rate so high it meant she had a serious  problem: in order to make her sales she had to sell more to the same pile of existing customers. She desperately needed an infusion of new customers. You'll learn: Why a high returning customer rate can hide a serious problem A strategy that works to get NEW customers How to keep your cool during a rough patch   Come hear exactly what she did about it, how she landed 320 new customers in a year, and the strategy she's using to create a steady stream of new customers every month. You can do this very same thing!   RELATED LINKS:   Check out Jen's store at www.bearandroo.com A 10 minute check up you should do today https://www.thesocialsalesgirls.com/blog/a-10-minute-checkup-you-should-do-today-episode-157 What to do when you need new Customers https://www.thesocialsalesgirls.com/blog/what-to-do-when-you-need-new-customers-episode-263 How Melissa reduced her cost of acquiring a customer by 44% https://www.thesocialsalesgirls.com/blog/how-melissa-reduced-her-cost-of-acquiring-a-customer-by-44-percent-episode-191 ----------------------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://watch.thesocialsalesgirls.com/s/77wKvQ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free"  - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help the grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast!    

If you're like most people, nobody ever taught you how to money. And if you're a store owner, it's even  worse — no 401k, no automatic deductions, no HR department setting things up for you. So you keep telling yourself you'll deal with it "once the business is making more."  Sound familiar? I talked this week with Chloe Daniels, who's a Money Coach. Chloe teaches people like us how to invest for a secure financial future. Listen in and  learn: Why self-employed people have MORE retirement options — not fewer How to treat investing like a bill, not a leftover The numbers to run so that you can make decisions on facts, not feelings   Because here's the truth: it's hard to be the business leader you want to be if your personal finances are a mess. Don't miss this one.   RELATED LINKS: Find Chloe Daniels at clobare.com How to Scale Without Borrowing (or Breaking Your Business) https://www.thesocialsalesgirls.com/blog/how-to-scale-without-borrowing-or-breaking-your-business-episode-279 3 Things you can do to be more profitable today https://www.thesocialsalesgirls.com/blog/3-things-you-can-do-to-be-more-profitable-today-episode-219 How to create profit goals https://www.thesocialsalesgirls.com/blog/how-to-create-profit-goals-episode-209 Gross Profit: Will you take charge and pay yourself more? https://www.thesocialsalesgirls.com/blog/gross-profit-will-you-take-charge-and-pay-yourself-more-episode-188 -------------------------------------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free!" - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow here!