The Edge by MGR

David Gil discusses what he thinks Facebook's true intentions are with Libra Coin and their plans to hijack the crypto space. He also talks about Intel's 5G modem chip disaster that led to the entire division being acquired by Apple for pennies on the dollar.Timestamps:Intel & Apple - (1:31)Facebook's Libra Coin plans - (14:09)Links:Interview w/ co-founder of ARKLibra whitepaperCheck our other stuff out too:The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com

David Gil speaks with Joshua Browder (@jbrowder1). He been featured on a Forbe's '30 under 30' list, received a Thiel Fellowship, and is the founder and CEO of DoNotPay, an app that started as a robo-lawyer and has expanded into being an AI assistant that takes care of many annoying tasks like dealing with customer service problems, making appointments at the DMV, filing insurance claims, and much more. They discuss many things, including the how Joshua has cracked the viral marketing code and got millions of users without paid ads, his plans to put lawyers out of business, how to create a 'viral product', and more.Download DoNotPay: http://donotpay.comFollow Joshua on Twitter: https://twitter.com/jbrowder1Check our other stuff out too:The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com

[Rebroadcast] David Gil speaks with KarenHowland (@KarenHowland2). She is a Managing Director and General Partner at CircleUp, a $125M fund focused on investing in emerging consumer brands. They discuss many things, including the most common traits of successful startup CPGs , why big CPGs are failing and what they can do to turn it around, why the opportunity for new consumer brands has never been greater, and how CircleUp uses incredible amounts of data to identify high growth sectors and emerging companies.Full Show Notes(1:36) - About Karen & CircleUp(3:23) - What Helio is, and how it works.(8:06) - Why are big CPG companies failing, and why have they not been able to adapt to market changes?(12:21) - Are there any big CPGs doing it right?(13:41) - Will we ever see a new multi-billion dollar product like Coke or Pepsi ever again?(17:22) - Why are there so few CPG focused funds like CircleUp?(20:23) - How much does CircleUp balance valuing the product idea vs investing in the person running the company?(26:30) - Is retail here to stay, or are its days numbered?(28:19) - How CircleUp thinks about Amazon(30:43) - What's the right balance of DTC vs selling on Amazon and in stores?(34:58) - When should a company expand their product line vs when should they focus all-in on one product?Check our other stuff out too:The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com

Shopify made a huge new announcement that is going to level the playing field between individual brands and eCommerce giants like Amazon and Walmart. Plus, the Paris Air Show had some promising new developments.Full Show Notes: https://mgredge.com/shopify-just-changed-the-ecommerce-game-supersonic-electric-jets-at-the-paris-air-show/Topics:Shopify's big announcement - (2:20)The Paris Air Show - (17:21)NBA Draft talk - (27:20)Check our other stuff out too:The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com

Creating the perfect listing can be difficult and there is a lot of debate on what is best. In this episode David Gil gives away MGR's method for optimizing and maximizing listings for the best performance. Contact MGR here: mgredge.com/amzTopics:Creating the perfect Title - (3:13)Making product images that convert - (8:05)Optimizing your bullets for conversions and keywords - (13:45)How to create amazing Enhanced Branded Content (EBC) - (17:18)Writing a product description - (21:22)Other important tips and details - (23:57)Check our other stuff out too:The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com

Google's antitrust problems are getting worse while YouTube is getting out of control. Apple pulled some smart moves at WWDC. TimeWarner's new streaming service is just sad.Check our other stuff out too:The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com

Airbnb ditches it's 20% guest fee in its growth efforts and AMD just washed the floor with Intel. David Gil discusses Airbnb's strategy behind removing guest fees, and how they could dominate the online travel world. Then, he talks about AMD's bombshell new chip that makes Intel look like a dinosaur.Subscribe to our newsletters: https://mgredge.com/join/Full Show NotesCheck our other stuff out too:The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com

The trade war is escalating and both sides have a lot of leverage. The US shot a bullet in the heart of Huawei. But, the question is if everything will calm down, or if China will fire back.Check our other stuff out too:The Edge Instagram Facebook LinkedIn Medium Twitter MGRAgency.com

David Gil speaks with Travis Walker, the co-founder and CMO of ARK. ARK is arguably one of the most ambitious tech projects being worked on currently. They discuss many things, including including how to compete with multi-billion dollar companies like Google & Facebook, what he looks for when hiring new people for his team, how his team is able to work remotely rather than being based in Silicon Valley or some other tech hub, why Ark chose to go with DPoS over other consensus mechanisms (don’t worry if you’re not sure what that means, we’ll explain it) and much, much more. MGR Unplugged Podcast: https://mgredge.com/mgr-unplugged/ Topics: (4:10) – Travis’ background and what led him to co-found ARK. (5:07) – What is the goal of ARK? (5:47) – How Travis approaches the marketing and UX of a complicated tech product. (6:12) – With all of ARK’s major ambitions, what is the primary focus for the team currently? (10:00) – Where Travis sees ARK being in 3-5 years. (12:12) – Why ARK chose not to centrally locate in a tech hub like Silicon Valley and instead chose to work remote, and what challenges or advantages that choice brings. (13:55) – The main character traits Travis looks for when hiring. (15:57) – How a small teams of 20-30 people like ARK are able to take on multi-billion dollar behemoths like Facebook, Google, IBM, and others. (18:00) – Why ARK chose DPoS over other consensus mechanisms like PoW or PoS. (18:38) – Why 51 delegates is the optimum number for a DPoS system. (20:33) – Should delegates be able to remain anonymous or should their identities be revealed? (22:04) – What are smartbridges and how do they work? (24:36) – With which major blockchains does ARK currently function? (26:45) – What decentralized applications (dApps) Travis thinks have the most promise. (27:40) – Is there potential for a blockchain based, decentralized social network? (30:00) – Of all the places Travis has traveled in the past few years, which destination was his favorite? Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

There's a lot of outcry over data privacy, but far fewer solutions. David Gil discusses how we can balance privacy with having access to modern convenience and apps that require data to be useful. Then, he talks about what the ultimate solution could be, and if there even is one. Full Show Notes: https://mgredge.com/the-datapocalypse-how-do-we-solve-one-of-the-biggest-challenges-of-our-time/ Topics: Is it your responsibility to read all Terms & Conditions? – (2:16) Free apps are probably selling your data – (3:22) Is giving up privacy worth the convenience of great services? – (8:10) Should all free platforms offer a paid “Privacy” version? – (15:04) Should governments intervene? – (22:10) How GDPR hurt small businesses – (23:24) Australia’s short sighted “Violent” content law – (24:28) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

There's a lot of finger pointing, but very little self-reflection when it comes to retail failure . David Gil discusses the real reason so many retailers have failed, and why it's opened a massive opportunity for eCommerce businesses. Then, he talks about why investors are being short-sighted regarding Apples earnings and the struggles that might come. Full Show Notes: https://mgredge.com/whos-actually-at-fault-for-the-death-of-retail/ Topics: Is Private Equity at fault? - (2:38) Why ToysRUs failed - (12:11) Apple's earnings report - (19:50) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

No steering wheel? No problem. David Gil discusses Tesla's huge Robotaxi announcement and why they are so far ahead of their Self Driving Car competitors. Then, he discusses why Twitter has been on such a revenue roll lately, and Amazon big new plans for Prime. Topics: All about Tesla's Robotaxi - (1:33) Why Twitter is killing it - (28:02) Amazon's announcement - (30:56) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

David Gil discusses why Disney is being incredibly smart with Disney+. Also, he discusses how they're using the "Big Mac" strategy to grow their direct to consumer relationships and why most businesses should do the same. Full Show Notes: https://mgredge.com/disney-is-brilliant-and-every-business-can-learn-from-it/ Topics: How content was traditionally monetized - (1:36) What makes Disney so unique- (6:40) The "Big Mac" strategy - (16:45) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

David Gil discusses the strange state social media is currently in, and how things could get a lot better or a lot worse. He also talks about Snapchat's new innovations in AR, LinkedIn's ad upgrades, Amazon's AirPods copy, and more! Full Show Notes: https://mgredge.com/where-is-social-media-headed-snapchat-ar-amazon-airpods-and-more/ Topics: Snapchat going all in on AR - (1:23) LinkedIn Ads keep getting better - (4:53) Amazon's big 3200+ satellite plan - (8:19) Amazon creating its own "AirPods" - (11:58) Where is social media headed? - (14:28) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

David Gil discusses the truth behind all of Apple's big announcements, and which of them truly matter. Then, he talks about Pinterest's new plans and potential for becoming a very powerful ad platform, and why marketers should start paying a lot more attention to it. Full Show Notes: https://mgredge.com/apples-true-intentions-new-marketing-interest-in-pinterest/ Topics: The Apple Card - (1:16) Apple News + - (4:21) Apple TV app & + - (12:45) Pinterest pgrading its ad platform - (22:59) Uber & Pinterest are going public - (22:22) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

David Gil discusses what all of the big changes that Amazon is making that will impact both Sellers and Vendors, plus how they're adding even more features to their ad platform. Then, he discusses IG's big announcement that will let users tap on an image and buy the products shown in just a few clicks in-app. Plus other tech news! Full Show Notes: https://mgredge.com/big-changes-for-amazon-sellers-instagram-now-has-in-app-purchases/ Topics: Amazon now let's Sellers undercut them - (2:16) Amazon cuts off tons of Vendors - (5:08) Amazon's new video ads - (16:25) IG in-app purchases - (19:08) Uber & Pinterest are going public - (22:22) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

David Gil speaks with KarenHowland (@KarenHowland2). She is a Managing Director and General Partner at CircleUp, a $125M fund focused on investing in emerging consumer brands. They discuss many things, including the most common traits of successful startup CPGs , why big CPGs are failing and what they can do to turn it around, why the opportunity for new consumer brands has never been greater, and how CircleUp uses incredible amounts of data to identify high growth sectors and emerging companies. Full Show Notes: https://mgredge.com/125m-fund-managing-director-on-how-to-build-consumer-brands-karen-howland-of-circleup/ Topics: (1:36) - About Karen & CircleUp (3:23) - What Helio is, and how it works. (8:06) - Why are big CPG companies failing, and why have they not been able to adapt to market changes? (12:21) - Are there any big CPGs doing it right? (13:41) - Will we ever see a new multi-billion dollar product like Coke or Pepsi ever again? (17:22) - Why are there so few CPG focused funds like CircleUp? (20:23) - How much does CircleUp balance valuing the product idea vs investing in the person running the company? (26:30) - Is retail here to stay, or are its days numbered? (28:19) - How CircleUp thinks about Amazon (30:43) - What's the right balance of DTC vs selling on Amazon and in stores? (34:58) - When should a company expand their product line vs when should they focus all-in on one product? Check our other stuff out too: The Edge: mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: MGRAgency.com Twitter: twitter.com/mgragency

David Gil discusses what to expect from Facebook's new platform that will merge Facebook, Instagram, Messenger, and WhatsApp. Then, he discusses AirBnB's acquisition of HotelTonight and what that means for the broader hotel industry, and more! Topics: Facebook's new platform - (2:03) AirBnB acquires HotelTonight - (19:43) Bird wants to create scooter franchises - (22:32) Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

(Rebroadcast) David Gil goes in depth on each of the major platforms: Facebook, Instagram, Google, Twitter, and LinkedIn. He gives his pros and cons for each and how to best run ads on each. 02:29 - Facebook 10:32 - Instagram 12:29 - Google 15:19 - Twitter 19:50 - LinkedIn For everything 'The Edge': https://mgredge.com Episode discussing Twitter: goo.gl/U7CXyd Check our other stuff out too: Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency

David Gil discusses why big consumer brands are failing to keep up with small, emerging ones. And, how small businesses can take advantage of the massive opportunity that now exists in this multi-trillion dollar market. Topics: Why big consumer brands are dying - (2:07) How small companies can take advantage of this shift - (12:48) Full Show Notes: https://mgredge.com/how-small-consumer-brands-are-killing-the-big-guys/ Check our other stuff out too: The Edge: https://mgredge.com Medium: medium.com/the-edge-by-mgr Instagram: instagram.com/mgrmarketing Facebook: facebook.com/mgrconsulting LinkedIn: linkedin.com/company/mgr-consulting-group/ Company Site: http://MGRAgency.com Twitter: twitter.com/mgragency