The Education Business Podcast

<p>The Education Business Podcast is for educational consultants, small education-based business owners, Edtech providers and workshop leaders focused on providing education services to schools, as well as for teachers transitioning to freelancing with an entrepreneurial business idea. Growing and scaling a business that provides a service to schools and education requires a different skillset and inside knowledge to many other entrepreneurial ventures. In this podcast Claire Riley, CEO of Classroom Secrets and host of The Teachers' Podcast, shares what it takes to market and pitch your services to this sector. Find out exactly what headteachers and teachers are looking for, and why building a personal brand matters in your marketing and how you can grow your education business.</p>

Insights on Hiring a Teacher on a Self-Employed Basis

In this episode, I share my thoughts on hiring a teacher (or ex-teacher) to work for your company on a self-employed basis. What you will learn in this episode: Why you need to question your motivation for hiring in this way before you go ahead What questions a new freelancer might have for you Why it’s important to get clear on deadlines and expectations You can access more detailed hiring content here: https://club.educationbusinessclub.co.uk/checkout/tier-3-membership Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.

07-19
08:51

How to Connect With Your Different Audiences in the Education Sector

In this episode, I share how to speak to your audience in the right way at the right time. You’re unlikely to have just one audience, so you need to be mindful of the people who might come across you and your brand.   What you will learn in this episode: - Why creating a ‘profile’ for them will help you communicate. - How to keep your communication frictionless. - How putting yourself in the shoes of your audience can help you gauge their reaction to your messages. Resources: Schedule a call with Claire to chat about your education business: https://calendly.com/claire-riley-ebc Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.

01-24
10:02

From Teacher to Education Entrepreneur: Emma's Journey and Insights

From Teacher to Education Entrepreneur: Emma's Journey and Insights In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, interviews Emma, a former part-time primary school teacher who transitioned into running 'Is It Time to Play?', an educational resource website specialising in play-based learning for early years teachers. Emma shares her journey of leaving teaching in 2022 due to burnout and the challenge of juggling multiple responsibilities. She discusses the critical personal development she undertook, including hiring a business coach, which helped her gain clarity and formulate a growth plan for her business. Emma emphasises the importance of investing in oneself, the challenges of balancing time and financial commitments, and the value of seeking help from experts to manage various aspects of an education business. This episode provides valuable insights for education business owners and those considering a similar career shift. 00:00 Introduction and Personal Journey 00:33 Welcome to the Education Business Podcast 01:31 Emma's Transition from Teaching to Business  04:16 The Growth and Impact of 'Is It Time to Play?' 05:52 Personal Development and Business Growth  11:25 The Importance of Investing in Yourself  21:07 Delegation and Expert Support 23:42 Conclusion and Final Thoughts   All About Emma: Founder of Is it Time to Play? Play based planning and teaching resources for EYFS and KS1.  Website: isittimetoplay.co.ukInstagram: @isittimetoplayTikTok: @isittimetoplayFacebook: @isittimetoplaySee omnystudio.com/listener for privacy information.

09-22
24:07

M&A in Education

In this episode, Ed and I are joined by Ed Tranham, editor of the Assignment Report, covering worldwide M&A transactions in education. Ed shares his insights in to the Edtech world, including what he has learned about acquisitions, what he believes are growth opportunities in the Edtech sector and why EdTech start-ups in the UK are starting to scale up.   Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.

01-16
37:12

What Does the CEO at Classroom Secrets do?

In this episode, I talk about what CEOs actually do, well, what this CEO does anyway.What you will learn: The two things that I did consistently to get to be the CEO How I spend my time day to day as CEO The intention that guides what I do each day   Resources: Your Big Idea for Your Education Business Course: https://club.educationbusinessclub.co.uk/checkout/tier-1-membership Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.

08-22
17:44

Giving Yourself Permission to Stop if it's Not Working in Your Education Business

In this episode, I share deep about giving yourself the permission to recognise when something isn't working in your education business and stop it, despite what friends and family might think. What you will learn in this episode: What stops us from giving ourselves permission to stop in the first place What types of things you may or may not realise you need to stop in your business Why we should give ourselves permission to stop. Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.

11-01
15:44

Why Personal Development Matters in Education

In this episode, I share why I believe personal development is essential for growing your business and the barriers we face from our time in the teaching profession.    What you will learn in this episode:  What personal development really is  How the culture in schools affects our attitudes to personal development  Why it’s important understand yourself  Resources: Join Education Business Club: https://www.educationbusinessclub.co.uk/join-education-business-club Apply for Education Business Mentoring: https://www.educationbusinessclub.co.uk/mentoring Join the Education Business Facebook Group: https://www.facebook.com/groups/educationbusinessclub Education Business Newsletter: https://www.educationbusinessclub.co.uk/newsletter My website: https://www.educationbusinessclub.co.uk Find me on Facebook: https://www.facebook.com/clairerileyentrepreneur/ https://www.facebook.com/education.business.club Find me on Instagram: https://www.instagram.com/clairerileyteacherentrepreneur https://www.instagram.com/educationbusinessclub/ Find me on LinkedIn: https://www.linkedin.com/in/claire-riley-entrepreneur The Teachers' Podcast: https://podfollow.com/the-teachers-podcastSee omnystudio.com/listener for privacy information.

06-03
15:35

Tip: The Importance of Context in Leading Your Education Business

The Importance of Context in Leading Your Education Business In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, discusses the pivotal role of providing context to your team members in an education business. She explains how context helps improve team efficiency and outcomes, sharing insights from her own experience and interactions with other education business leaders. Key points include striking a balance with information sharing, the benefits of providing context, and practical advice for ensuring your team has a comprehensive understanding of business decisions. Sponsored by Classroom Secrets, the podcast aims to equip education entrepreneurs with tools to grow their businesses. 00:00 Welcome to the Education Business Podcast 00:55 The Importance of Context in Business 01:20 Sharing Context with Your Team  02:35 The Impact of Context on Team Performance 03:26 Conclusion and Sponsor MessageSee omnystudio.com/listener for privacy information.

12-10
03:38

Matt Dix: Building Multiple Educational Content Brands

Building Multiple Educational Content Brands In this episode of the Education Business Podcast, hosted by Claire Riley, co-founder of Classroom Secrets, guest Matt Dix shares his journey from a primary school teacher to a thriving education business owner. Matt, who runs several education brands including Manic Street Teachers, Musician of the Month, and the Fluency Factory, discusses his transition from the classroom to business, the importance of creativity, and maintaining a close connection to the educational community. He emphasises the role of passion in sustaining a business, the significance of music as a therapeutic and educational tool, and the challenges of balancing multiple projects. Additionally, Matt provides insights into effective marketing strategies, the value of listening to customer feedback, and the need for a supportive network. The episode offers an in-depth look at how Matt manages his businesses, the evolution of his projects, and his future aspirations. 00:00 Introduction to the Education Business Podcast 01:08 Meet Matt Dix: From Teacher to Entrepreneur 02:04 Building Education Brands: The Journey and Challenges 02:58 Balancing Teaching and Business  05:37 Creative Ventures in Education  08:40 The Power of Music in Education 12:32 Managing Multiple Education Brands  17:59 Marketing Strategies for Education Businesses 23:42 The Emotional Connection to Music 34:57 Reflections and Final Thoughts All About Matt: Matt is a former primary school teacher with 20 years’ experience in the classroom. He now runs Manic Street Teachers, where he develops education projects and resources informed by both research and the approaches he first trialled with his own pupils. His work includes The Fluency Factory, which focuses on reading fluency, and Musician of the Month, which introduces primary-aged children to a broad range of musicians and musical styles. Across these projects, Matt aims to create materials that fit into everyday school life and reflect the practical realities of primary teaching. Websites: www.manicstreetteachers.com, www.thefluencyfactory.co.uk, www.musicianofthemonth.co.uk Instagram: https://www.instagram.com/manicstteachers/ LinkedIn: www.linkedin.com/in/mattdix-mst Facebook: https://www.facebook.com/ManicStTeachersSee omnystudio.com/listener for privacy information.

12-08
38:04

Tip: Unsticking Your Education Business_ Future Planning and Growth Strategies

Unsticking Your Education Business: Future Planning and Growth Strategies In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, addresses common challenges faced by founders and business owners in the education sector.  Focusing on the theme of feeling stuck in business, Claire discusses the importance of setting new goals, envisioning long-term success, and planning for future growth. She shares insights from her own experiences and conversations with other education business owners, emphasising the need to align business aspirations with personal life goals. This episode is sponsored by Classroom Secrets. 00:00 Welcome to the Education Business Podcast 00:55 Feeling Stuck in Your Education Business? 01:45 Setting Wild and Crazy Goals 02:26 Aligning Business Goals with Personal Aspirations 03:19 Conclusion and ResourcesSee omnystudio.com/listener for privacy information.

12-03
03:35

Ed Riley: Insights from Classroom Secrets' Co-Founder

Navigating Growth in an Education Business: Insights from Classroom Secrets' co-founder In this episode of the Education Business Podcast, Claire Riley and Ed delve into the journey of building their education business, Classroom Secrets. Claire, a former teacher, and Ed, who transitioned from an IT role in a large non-profit, discuss the unique challenges and strategies they faced. They highlight the importance of having a clear plan, roles, and structures, and the advantages of flexibility and time freedom as business founders. Ed reflects on overcoming his non-educational background and finding his value within the business. They also emphasise the significance of networking and finding support within the entrepreneurial community, especially for those working in isolation. 00:00 Introduction to the Education Business Podcast 01:04 Meet Ed: From IT to Education Business 01:52 Ed's Career Journey and Transition 10:03 Challenges and Growth in Classroom Secrets  15:36 Balancing Flexibility and Responsibility 25:40 Dealing with Business Challenges and Failures 31:39 The Importance of Networking and Support 37:50 Conclusion and Final Thoughts All About Ed: Website: classroomsecrets.co.ukInstagram: https://www.instagram.com/edrileytalksbusiness?igsh=N3hlMmxuYXpqanBw&utm_source=qr LinkedIn: https://www.linkedin.com/in/ed-riley-71089419?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app  See omnystudio.com/listener for privacy information.

12-01
38:26

Tip: Effective Mastermind Sessions to Grow Your Education Business

Effective Mastermind Sessions to Grow Your Education Business In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, discusses effective strategies for conducting mastermind sessions to enhance business outcomes. Claire shares her own experiences with different mastermind formats, their pros and cons, and introduces a refined mastermind structure utilised at Classroom Secrets. The episode provides a detailed breakdown of a one-hour session format aimed at generating actionable guidance through collaborative problem-solving. Claire emphasises the importance of context, quality questions, and structured guidance to ensure meaningful outcomes from these sessions. 00:00 Welcome to the Education Business Podcast 00:54 Challenges of Traditional Mastermind Sessions 02:08 Creating a New Mastermind Structure  02:57 Implementing the Mastermind Framework at Classroom Secrets 03:31 Detailed Steps of the Mastermind Session 07:13 Final Thoughts and EncouragementSee omnystudio.com/listener for privacy information.

11-26
08:17

Katie Harrison: Journey from Classroom to CEO: Starting and Growing an Education Business

Journey from Classroom to CEO: Starting and Growing an Education Business In this episode of the Education Business Podcast, host Claire Riley speaks with Katie, the co-founder of Picture News. Katie shares her journey from teaching Key Stage 2 to starting an educational business that provides news resources for schools. The discussion covers the initial challenges of balancing a new business with raising three young children, the organic growth of Picture News through email marketing, and the division of business responsibilities with her husband. Katie also emphasises the importance of customer service, community building, and adapting business strategies based on feedback. The episode concludes with Katie sharing insights on sustaining motivation, the importance of hard work and sacrifices, and being reflective and adaptable when running an education-focused business. 00:00 Introduction to the Education Business Podcast  01:10 Meet Katie: From Teacher to Entrepreneur  02:54 Starting Picture News: The Early Days  04:16 Balancing Family and Business  09:15 Growth and Milestones 15:06 Marketing and Customer Retention Strategies 24:03 Challenges and Lessons Learned  29:50 Final Thoughts and Advice for Education Entrepreneurs  33:55 Closing Remarks and Sponsor Message All About Katie: Website: www.picture-news.co.uk Instagram: https://www.instagram.com/kt984  LinkedIn: https://www.linkedin.com/in/katieharrisonpn/ Facebook: https://www.facebook.com/kt984See omnystudio.com/listener for privacy information.

11-24
34:11

Tip: Effective Interview Strategies for Education Entrepreneurs

Effective Interview Strategies for Education Entrepreneurs In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, shares valuable insights on how to interview potential hires for your education business. Drawing from her own experiences and common challenges in the industry, Claire highlights the importance of learning from past mistakes to ask the right questions. She emphasises hiring for attitude over experience, being upfront with information, and using scenario-based questions to gauge a candidate's suitability. Tune in to discover how to make informed hiring decisions that align with your business goals and improve outcomes for children. 00:00 Welcome to the Education Business Podcast 00:54 Hiring Insights: Crafting the Right Interview Questions 02:29 The Importance of Attitude Over Experience 02:53 Effective Communication and Setting Expectations 03:30 Scenario-Based Interview Questions 05:33 Concluding Thoughts and Tips  05:55 Sponsor Message and ResourcesSee omnystudio.com/listener for privacy information.

11-19
06:10

James Aylott: The Inspiring Journey of Number Stacks

From Classroom to Boardroom: James' Journey of Building Number Stacks In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, interviews James, a former head teacher and founder of Number Stacks. James shares his 16-year journey from being a cadet first aid instructor at age 13, through his teaching career, to becoming a business owner. He details the challenges he faced, the inspiration behind creating Number Stacks, and the steps he took to transform his idea into a tangible product used in classrooms. He emphasises the importance of persistence, financial security, and finding market need. James also discusses his marketing strategies, including leveraging social media and adjusting to COVID-19 challenges. This episode is a treasure trove of insights for education entrepreneurs looking to grow their own businesses. 00:00 Introduction and Podcast Overview 01:09 Meet James: From Head Teacher to Entrepreneur 02:07 James' Journey into Teaching 07:54 The Birth of Number Stacks  10:59 Creating and Launching the Product 22:17 Marketing Strategies and Challenges 30:08 Reflections and Advice for Education Entrepreneurs 33:28 Conclusion and Final Thoughts All About James:After 16 years working in primary schools as a teacher, maths-lead, deputy and then headteacher, James took the leap away from schools to start a new education business. Number Stacks is a maths intervention resource aimed at primary age pupils to help them develop a better understanding of key maths skills. Website: www.numberstacks.co.uk Instagram: @Number_StacksLinkedIn: www.linkedin.com/in/james-aylott-numberstacksFacebook: https://facebook.com/numberstacksSee omnystudio.com/listener for privacy information.

11-17
36:25

Tip: The Power of Great Questions in Education Business

The Power of Great Questions in Education Business In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, discusses the significance of asking quality questions in driving the growth and success of your education business. Whether you're running a tutoring service, publishing company, or holiday club, Claire emphasises that asking the right questions can improve your outcomes and help you make impactful decisions. She also shares her own experiences and strategies for formulating effective questions and intros these practices into mastermind sessions. Claire challenges listeners to identify and ask a crucial question that could propel their business forward in the next month. Sponsored by Classroom Secrets, this episode aims to provide practical insights for education business founders and owners. 00:00 Welcome to the Education Business Podcast 00:29 Meet Your Host: Claire Riley 00:57 The Power of Asking Great Questions  01:21 Mastermind Sessions and Mentorship 02:42 Challenge Yourself: Are You Asking the Right Questions? 03:20 Conclusion and ResourcesSee omnystudio.com/listener for privacy information.

11-12
03:36

From Classroom to Business: Emily's Education Marketing Business Journey

From Classroom to Business: Emily's Education Marketing Business Journey In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, talks with Emily Hanson, a former teacher who transitioned into the business world. Emily shares her journey from being a primary school teacher to founding her own company, Emmerlilly Digital, which specialises in marketing with an education focus. They discuss the challenges of balancing business growth with family life, the importance of setting boundaries, and the continuous self-development required in running a business. Emily and Claire also reflect on the transferable skills from teaching to business and offer advice for educators considering a similar career shift. 00:00 Introduction to the Education Business Podcast 01:05 Meet Emily: From Teacher to Entrepreneur 03:17 Emily's Journey in Higher Education and Marketing 05:58 Transitioning from Freelance to Business Owner 11:46 Balancing Family and Business  15:38 Tips for Aspiring Education Entrepreneurs 26:01 Final Thoughts and Reflections All About Emily: Website: Emerlilly.co.uk Instagram: @emerlilly (personal brand) and @emerlillydigital (company) LinkedIn: https://www.linkedin.com/in/emily-hanson123/TikTok: @emerlillydigital (company) @emilyhanson44 (personal brand)Facebook: Emerlilly DigitalSee omnystudio.com/listener for privacy information.

11-10
33:45

Tip: Navigating Public Scrutiny

Navigating Public Scrutiny In this episode of the Education Business Podcast, host Claire Riley, co-founder of Classroom Secrets, shares insights and experiences on growing an education business. Claire emphasises the importance of becoming comfortable with being on display and learning in front of an audience, which can include friends, family, ex-colleagues, Facebook followers, and employees. She reflects on her own journey from being an inexperienced leader to managing a team, and encourages listeners to push forward despite the fear of judgment. The episode underscores the importance of resilience and continuous learning in the success of an education business. Sponsored by Classroom Secrets. 00:00 Introduction to the Education Business Podcast 00:53 The Importance of Being on Display as a Founder 01:48 Overcoming Challenges and Pushing Forward 02:12 Conclusion and ResourcesSee omnystudio.com/listener for privacy information.

11-05
02:28

Transitioning from Teaching to Tutoring: Lindsey's Journey

Transitioning from Teaching to Tutoring: Lindsey's Journey In this episode of the Education Business Podcast, Claire Riley from Classroom Secrets interviews Lindsey, a former teacher turned successful tutor and business owner. Lindsey shares her personal journey from experiencing burnout as a deputy head teacher to starting her own tutoring business. She provides insights on overcoming initial fears, scaling her business by onboarding additional tutors, and the importance of mindset in entrepreneurial success. Lindsey also discusses key lessons learned in pricing and legalities, offering valuable advice for education business owners looking to expand their operations. 00:00 Introduction to the Education Business Podcast 01:09 Meet Lindsey: From Teacher to Tutor 01:48 The Journey to Self-Employment 04:19 Scaling the Tutoring Business 06:05 Top Tips for Hiring Tutors 09:09 Pricing and Profitability Insights 11:41 Mindset and Future Plans 14:05 Final Thoughts and ConclusionSee omnystudio.com/listener for privacy information.

11-03
15:47

Tip: Understanding the Dual Sides of Entrepreneurship in Education

Balancing the Hustle and Owner-Investor Mindset in Education Business In this episode of the Education Business Podcast, Claire Riley, co-founder of Classroom Secrets, discusses the dual aspects of entrepreneurship: the hustle required in the early stages of a business and the owner-investor mindset needed to sustainably grow. Claire shares her personal journey and insights on recognising which side of entrepreneurship you align with, the importance of leveraging a team, and understanding the evolving nature of your role as a business owner. Sponsored by Classroom Secrets, this episode offers valuable reflections for education business founders on optimizing their impact and growth. 00:00 Introduction to the Education Business Podcast 00:53 Understanding the Dual Sides of Entrepreneurship 01:28 The Hustle vs. Owner-Investor Mindset 02:07 Personal Insights and Learnings 03:10 Final Thoughts and Reflections  03:49 Conclusion and Sponsor MessageSee omnystudio.com/listener for privacy information.

10-29
04:01

Recommend Channels