Claim OwnershipThe Effective Course Creator Podcast
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© 2025 She's Building a Dream
Description
Creating an effective online course helps business owners to get their time back–without sacrificing the results their clients get.
I’m Kristin Maahs, a former ten year teacher with a masters degree turned six figure online course creator. After combining my teaching & business experience, what I learned is being an effective course creator is all about choosing the right techniques, mastering a few key strategies, and teaching your content effectively.
If you are a coach or service provider who is ready to turn your experience and expertise into an effective online course this is the podcast for you.
I’ll show you my framework for creating and selling a course that will create more social proof, testimonials, referrals and ultimately more sales.
Let's increase your income and your impact while also getting your time back.
116 Episodes
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In this episode of The Effective Course Creator™ podcast, Kristin Maahs dives into how to set pricing for your course and services as she sits down with Suzanne Reilley to discuss how to use competitor research data to set pricing. Kristin introduces, Suzanne Reilley, a Business Coach who specializes in marketing strategy and copy advising. Also in this episode: •The Art of Setting the Right Price: Kristin Maahs and Suzanne Reilley explore how to confidently price your courses a...
In this episode of The Effective Course Creator™ podcast, Kristin Maahs dives into the lies your sales are telling you and how to uncover the truth as she sits down with Kari Poppleton to discuss the power of using the data in your business to drive decisions. Kristin highlights how using metrics has been pivotal in her own journey, leading to better business decision making. She introduces, Kari Poppleton, a consultant, who specializes in digital marketing metrics, data, and custom dashboar...
One of the questions I get asked often is if someone should start a podcast. It makes sense because they see me with a podcast and think they need one to be successful too. So many successful people have podcasts. In this episode I’m going to pull back the curtain behind producing a podcast and share with you the truth about podcasting. In the past 8+ years Kristin has transformed from a teacher to a six figure online course creator. With over 2000 course sales, she has used her...
Check out the show notes here Join The Course Mapping Workshop: The 3 Day LIVE Course Mapping Workshop for Coaches, Content Creators, and Online Service Providers Ready to Increase Their Revenue with an Effective Online Sign up for your 30 day free trial of Kajabi here. Connect with Kristin: Website I Facebook I Instagram About Kristin Maahs In the past 8+ years Kristin has transformed from a teacher to an online course creator. With over 1700 course sales, she has used her 10 years of ...
There are many marketers out there that will tell you they created an online course once and make money in their sleep. While some of that can be true, they fail to leave out what you need to do as a course creator to keep the momentum going. If you aren’t making improvements to your course and prioritizing your student engagement, it’s not scalable OR sustainable. In this episode I’m sharing the weekly routines course creators need in order to get consistent results for their students, testi...
On this episode of the She's Building a Dream podcast Kristin takes a deep dive into the world of online courses. Kristin shares her expertise on how course creators can overcome the common hurdles of student engagement and course completion rates. Check out the show notes here Join The Course Mapping Workshop: The 3 Day LIVE Course Mapping Workshop for Coaches, Content Creators, and Online Service Providers Ready to Increase Their Revenue with an Effective Online Sign up for your 30 day fre...
In this episode I'll share with you the mistakes course creators make with software. You will learn: What is software hoppingWhy you need to make sure you are prioritizing good softwareThe "must-haves" of software Check out the show notes here Join The Course Mapping Workshop: The 3 Day LIVE Course Mapping Workshop for Coaches, Content Creators, and Online Service Providers Ready to Increase Their Revenue with an Effective Online Sign up for your 30 day free trial of Kajabi...
Many course creators make the mistake of not having systems inside their business or their course. Most times when someone doesn't have systems in their business, they don't have systems in their course. As a course creator it is incredibly important to have the right systems in your course so that your students have a better experience. So stay tuned as we talk about the three processes you must have as a course creator. Check out the show notes here In the past 8+ years Kristin has tran...
At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months aft...
As soon as someone talks about making an online course more engaging, some people default to thinking about gamification. In this episode, I’m going to share with you my take on gamification and if it’s the answer to making your students finish your course. Check out the show notes here In the past 8+ years Kristin has transformed from a teacher to a six figure online course creator. With over 2000 course sales, she has used her 10 years of teaching experience and Masters in Education to h...
Jeff has been deep in the marketing world for the last 13 years working with some of the biggest names and companies in the digital marketing space. He started his official marketing career as team member #11 on the Leadpages team and helped grow the company to 45,000 paying customers as Head Product Educator. During that time they grew their audience to hundreds of thousands, and generated multiple millions in ARR and also secured $35M in venture capital. Jeff has seen and done it al...
Nicole Culver helps experts create simple evergreen sales in their business so they can scale up their sales, without any more time from them. Nicole's company LVTD empowers founders with the right tools, mindset, strategy to have wildly profitable businesses. She quit teaching in 2011 to be a CEO and has been running an online business ever since. Nicole runs her company with her husband Dan and has been able to grow a 7 figure business working just 15 hours a week. Get to know Nic...
Have you ever purchased a course and realized you were not the right fit for the course? That could be because they are selling the wrong problem to the wrong person. We don't want that to happen to you! Listen in to this episode to make sure you are solving the right problem for the right person. This will help your online course students to get more results so you can get more testimonials and more sales! Click here for the show notes! In the past 8+ years Kristin has transfo...
Creating an online course once and then selling it again and again is part of the advantage of the online course business model, but what happens when it’s time to make another version? When you know you need to make updates and upgrades to your course in order to continue to sell it and scale it...where do you even start? Check out the show notes here: https://www.kristinmaahs.com/blog/104 In the past 8+ years Kristin has transformed from a teacher to a six figure online course creator....
Are you not getting testimonials and referrals from the students inside your course? If not, listen in to this episode to hear some of the mistakes you might have made inside your course that are causing the lack of results in your students. Check out the show notes here: https://www.kristinmaahs.com/blog/103 In the past 8+ years Kristin has transformed from a teacher to a six figure online course creator. With over 2000 course sales, she has used her 10 years of teaching experience and Mast...
When it comes to learning, there are 4 main styles for the way people learn. Most people have more than one style combined. In this episode I will cover the 4 main learning styles and how you can address each one in your course. When you teach someone in the way they learn they will pay more attention, absorb the information, and get results. Check out the show notes here: https://www.kristinmaahs.com/blog/102 In the past 8+ years Kristin has transformed from a teacher to a six ...
I’ve talked to many business owners lately who have been lacking clarity so I thought it would be a good thing to bring up in the podcast. If you find yourself what I like to call ‘spinning your wheels’, struggling to take action, struggling to get things done, and struggling to make decisions, you likely are struggling from lack of clarity. Many of the people I talk to know they need to redo their course or program. They know it needs an uplift of some sort but they are lacking the clarity o...
Owning a business is a huge learning experience. Looking back on when I first started this podcast, since 2019 I have pivoted, changed, and learned a lot. In this episode I’m going to share some of the things I have learned about having an online business, being an online course creator, and hosting a podcast. Check out the show notes here: https://www.kristinmaahs.com/blog/100 In the past 8+ years Kristin has transformed from a teacher to a six figure online course creator. With over 20...
There are so many different pieces of software out there. It can be overwhelming to choose just one. Many course creators make the mistake of choosing one that is not the right fit for their business model or types of students. Some course creators make the mistake of choosing the cheapest. In this episode I’m going to share with you about the connection between your course portal and your students’ results. Check out the show notes here: https://www.kristinmaahs.com/blog/99 In the past 8+ ...
In this episode we are talking about the one key component that many course creators leave out in their online course. This can greatly affect the success of your students and ultimately your course. How do you actually teach someone your knowledge and help them to apply what you have taught them? Check out the show notes here: https://www.kristinmaahs.com/blog/98 In the past 8+ years Kristin has transformed from a teacher to a six figure online course creator. With over 2000 course...
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